WIREFRAMES | Learn In Public Challenge - 3

Building an AI Assistant to find the

PERFECT MOVIE
 Extensive Content Library: Vast and diverse
range of content, including movies, TV shows,

Value Proposition
documentaries across multiple genres. 269.6 M 3.2 Hrs 190

Key Statistics
Convenience and Accessibility: On-demand # Subscribers Average Daily Countries
streaming services that allow subscribers to Time Spent
watch content anytime, anywhere, on multiple
devices.
Personalized Viewing Experience: 106 M $ 33.7 B 5800 titles
Sophisticated algorithms and data analytics to
MAU Revenue Content Size
personalize content recommendations for each
user.
Reed Hasthings Marc Randolph
Co-Founder - Netflix Co-Founder - Netflix

Subscription-Based Revenue:

Vision
Netflix is a leading global streaming The Netflix vision statement is
Tiered Pricing Plans “To entertain the world.”
Business Model
service founded in 1997, offering a
vast library of movies, TV shows, Recurring Revenue
documentaries, and original content.
It revolutionized entertainment with
Licensing:
its subscription-based model and has Original Content:

Revenue in Billion USD

become a major player in the Global Reach and Scalability
entertainment industry. Netflix's
commitment to producing high-
International Expansion
quality, diverse content has helped it Scalable Infrastructure
grow its user base worldwide.

Competitors - OTT Streaming

1997 1998 2000 2006 2007 2017 2021

Blockbuster turns down Netflix records 6.3 million subscribers $250 Billion
6.3 M $250B
Netflix’s offer of acquisition to its DVD rental services Valuation
Founded
Netflix.com is launched offering subscription- Netflix launches direct streaming Netflix surpasses the 100 million
Hotstar 100M
Jio Cinema Sony Liv Prime Video based small-mail DVD rental platform with a catalog of 1000 movies subscribers mark on its streaming platform
 29 YEARS OLD MARKETING
WHEN I want to watch a movie on
Netflix to unwind after a long day,

Jobs to be Done Framework

AUSTIN, TEXAS $85K - $139,999
BUT I am overwhelmed by the
GOALS vast selection and unsure of what
To unwind and relax by watching movies or TV
shows that suit his mood and interests.
to choose,
To discover new content that he will enjoy without HELP ME easily discover a movie
spending too much time browsing.
that matches my mood and
USER MOTIVATIONS interests,
So THAT I can enjoy my evening
DANE SMITH Comfort
with a film that I will genuinely
Convenience
Single | Savvy | Impatient Discovery
appreciate.
Dane is a busy professional
who often has long workdays.
He enjoys relaxing at home in FRUSTRATIONS PERSONALITY INTERESTS
the evenings, especially with
Overwhelmed by Choices: Dane often feels overwhelmed Tech-Savvy: Comfortable navigating Genres: Enjoys a variety of genres including drama,
a good movie or TV show. He by the vast selection of content on Netflix, making it difficult streaming platforms and using comedy, thrillers, and documentaries.
has been using Netflix for to choose something quickly. technology in general. Activities: Besides watching Netflix, Dane likes
several years and considers Indecision: He struggles with indecision, spending too much Adventurous: Open to exploring new cooking, hiking, and attending local music events.
time browsing without finding something he is excited about.
himself somewhat tech- Recommendation Accuracy: Sometimes, he feels that
genres and types of content. Social: Occasionally watches movies with friends
Busy: Has limited free time and values or family, but often prefers solo viewing as a way to
savvy. Netflix's recommendations don't always align with his tastes
or current mood. efficiency and convenience. unwind.
 What is the True Problem?
The true problem is that users like Dane Proposed Solution
Smith are overwhelmed by the vast
selection of content on Netflix, leading to
Introducing Netflix AI Assistant : FlixAI
decision fatigue and potentially a less Contextual Understanding: Flix AI leverages
advanced machine learning algorithms to
satisfying viewing experience. This can
understand user preferences, mood, and
result in users spending too much time viewing habits. By analyzing user inputs and
browsing rather than watching, causing historical data, Flix AI provides highly
frustration and reducing overall user personalized content recommendations that
match the user's current mood and preferences,
satisfaction.
ensuring a more relevant and satisfying viewing
experience.
Is this a real problem?
User Survey: Secondary Research: Reminder and Alerts: Flix AI proactively
62% of users report feeling overwhelmed 56% of streaming service users prefer platforms that engages with users by sending reminders and
by the extensive content library. offer highly personalized recommendations
58% of users indicate they spend too (Streaming Service Consumer Trends Report 2023).
alerts about new content, upcoming releases,
much time browsing without finding New features and services are emerging in the and saved preferences. This feature helps users
something they are excited to watch. streaming market to address content discovery and stay informed about content that aligns with
65% of users feel that the current personalization, such as AI-driven recommendation
recommendations often do not match engines and mood-based filtering their interests and ensures they never miss out
their mood or preferences. (Source: Market Analysis on Streaming Services). on shows or movies they are likely to enjoy.

Why solve it now? Natural Language Processing (NLP): Flix AI

uses sophisticated NLP capabilities to interact
Customer Retention: A seamless and enjoyable content discovery experience
increases user satisfaction and loyalty, reducing the likelihood of churn. with users in a natural and intuitive manner.
Competitive Advantage: Enhancing the content discovery process can differentiate Whether users are providing input on their
Netflix from competitors, making it the go-to platform for users seeking personalized mood, asking for recommendations, or seeking
recommendations and a hassle-free viewing experience.
help with issues, Flix AI understands and
Brand Perception: Addressing this issue proactively can strengthen Netflix's brand as a
user-centric platform that prioritizes customer satisfaction and innovates to meet user
responds accurately, making the interaction
needs. smooth and user-friendly.
Current user
Journey

Emotions, Anticipation: Users are Interest: Users may feel intrigued by the Hopefulness: Users are hopeful that Satisfaction: Users might feel satisfied if Excitement: Users may feel excited when Relief: Users feel relieved when they

Hype & eager to see what’s new or

how the app has improved.
content or features highlighted on the
homepage.
they can find what they’re looking for
quickly.
they find the option they’re looking for
easily.
they see relevant or appealing listings.
Disappointment: If the listings do not
find a satisfactory option to watch.
Doubt: They might experience doubt
Curiosity: They might be Overwhelm: If the homepage is cluttered Frustration: If the search bar is not Confusion: If the categorization is meet their expectations or preferences, if they are unsure whether the chosen
Friction interested in exploring new
features or content.
or has too many options, users might feel
overwhelmed.
responsive or doesn’t yield relevant
results, users might feel frustrated.
unclear or poorly organized, users might
feel confused.
they might feel disappointed. option will meet their expectations.

Points

Ai User
Journey -
User end

Ai User
Journey -
Frontstage

Ai User
Journey -
Backstage
 Wireframes - FlixAI

Language & Style Preference Look what we have found

for you

How would you describe the

perfect watch right now?

Hi Rahul, Play the Movie from Beginning

How was your Overall
How are your feeling today? Cast & Crew Experience with FlixAI

Add the movie to “My List” ?

INITIATION INPUT REVIEW SELECTION WATCH FEEDBACK

Users initiate the AI assistant, Users engage with Flix AI, Users are presented with a Users select a movie or series Users immerse themselves in After watching, users provide
eager to explore personalized sharing mood, day details, customized list of movies and from the curated list. The the chosen content. Flix AI ratings and feedback. Flix AI
content recommendations. and preferences. The series. Flix AI’s intelligent system readies the content continues to monitor uses this data to refine its
Flix AI’s intuitive interface assistant processes this algorithm ensures for playback, ensuring a playback quality, ensuring an algorithms, enhancing the
prompts them to provide information to understand recommendations align seamless transition from uninterrupted and enjoyable accuracy and relevance of
input for a more customized context and enhance closely with user preferences browsing to viewing. viewing experience. future content
browsing experience. recommendation accuracy. and current mood. recommendations.
 Key Metrics Value Generated for business
Increased User Engagement: The reduction in time spent browsing and the
North Star Metric increase in relevant content viewing enhances the overall user experience,
leading to higher engagement rates.
Subscription Growth
Improved Customer Retention: Flix AI's proactive engagement and
This measures how often
personalized suggestions increase user satisfaction and loyalty, thereby
users interact with the
recommendations provided improving customer retention.
by the AI Assistant. Competitive Differentiation: This feature positions Netflix as a forward-
thinking and customer-focused platform, attracting more subscribers who seek
personalized and hassle-free viewing experiences.
Increased Lifetime Value (LTV): Satisfied users are more likely to maintain
L1 Metric their subscriptions over the long term and explore higher-tier subscription
plans.
Watch Time
The amount of time users Possible risks of Failures
spend watching content on
Inaccurate Recommendations: If Flix AI fails to accurately understand and
receiving suggestions.
predict user preferences and moods, it could lead to irrelevant or repetitive
content suggestions. This inaccuracy might frustrate users, causing them to
spend more time searching for content manually, thereby negating the intended
benefits of the AI assistant.
L2 Metric Privacy Concerns: The implementation of Flix AI requires the collection and
analysis of personal data, including user preferences and mood indications. If
Content Discovery Rate
users feel their privacy is being compromised or if there are any data breaches,
This measures how it could lead to a loss of trust in Netflix's platform, potentially push users away.
effectively the AI Assistant
helps users discover new Operational Reliability: Any technical glitches or downtime in Flix AI’s
content that they enjoy. functionality could disrupt the user experience. Users relying on the AI for
recommendations might find themselves unable to access suggestions, leading
to dissatisfaction and a perception of unreliability in Netflix’s services.
WIREFRAMES | Learn In Public Challenge - 3

thanks for

READING End