Microsoft

Feature/CriteriaSalesforce HubSpot CRM Zoho CRM Pipedrive Dynamics 365 Freshsales ActiveCampaignOntraport
ComprehensiveFree CRM with Advanced Marketing +Business
CRM with marketing multi-feature Sales pipeline CRM + ERP AI-driven CRM sales automation
Primary Focus advanced tools features Affordable CRM management capabilities for sales teams automation for SMBs
Moderate High (user- Moderate
(requires friendly (integration-
Ease of Use training) interface) High High heavy) High Moderate Moderate
Advanced
Advanced (with Integrated
Email (requires Limited Advanced (with templates (e-
Marketing Marketing Basic in free advanced in (Campaigns Dynamics and commerce
Features Cloud) plan paid plans Integrated add-on) Marketing) Integrated automation)tools)
Varies by 000 Unlimited
Email Volume Depends on 000 000 Add-on Depends contacts for (tied to
(Free/Basic) add-on Up to 2 emails/month 12emails/month required Customizable on plan (e.g. 1Basic)plan)
Sales
Automation Advanced Included Included Included Included Included Included Included
Automated
Predictive workflows
Einstein AI for Basic AI for Zia AI for lead AI-driven Freddy AI for sending and and
AI Capabilities analytics predictions scoring None insights lead scoring analytics analytics
Contact
Management Extensive Included Included Included Extensive Included Included Included
Integrates
Integrates with Limited third- Seamless with Integrates with with
Integrates with Zoho party Microsoft Freshworks e- payment
Integrations Extensive HubSpot tools ecosystem integrations products suite 900+ apps (e.g. commerce) processors
Free Plan Yes (up to 3
Availability No Yes users) No No Yes
No No
$29/month (500 $79/month 000
Starting Price $25/user/month$15/user/month$14/user/month$14/user/month$50/user/month$15/user/monthcontacts) (1 contacts)
Scalability High High High Moderate High High High Moderate
Small
Enterprises Small Budget- Sales teams SMBs needing businesses
needing businesses conscious focused on Organizations AI-driven Marketing- needing
Best For advanced tools (free users) users pipelines with MS tools insights heavy teams automation
Extensive
Basic Extensive (with (e-
Email Extensive Basic (free templates Add-on for Marketing add- Customizable Extensive commerce
Templates (custom HTML) plan) available campaigns on) templates (customizable) designed)
Basic to
Advanced advanced Advanced Custom
Analytics & dashboards Included (free (depends on Pipeline- Extensive Customizable tracking and dashboards
Reporting and AI insights and paid plans) plan) focused (Power BI) analytics reports and reports