Executive Summary

Business Overview

Hiruy Car Wash is a startup car wash company located in ---------------- The company is
founded by …………………., a former car wash manager who has gained valuable insights in
how to run a car wash during his time working at Clean & Dry Car Wash. This operations
combined with his winning customer service record will help them successfully open and run a
profitable car wash.

Hiruy Car Wash will provide a comprehensive array of car wash and car detailing services sure
to impress any vehicle owner. Hiruy Car Wash will be the ultimate choice in ……………………
for people looking for an friendly car wash option. The company uses more technology to
ensure smart water usage, runs on solar power, and uses chemical-free products to clean and
detail customers’ automobiles.

Product Offering

The following are the services that hiruy Car Wash will provide:

Car Wash

Full Service and car wash

vacuuming' and window cleaning........

Customer Focus

Hiruy Clean Car Wash will target all vehicle owners in ……………… The company will target
owners of cars, trucks, SUVs, RVs, motorcycles, and vans. Hiruy Car Wash will also target those
individuals who prefer to do business with eco-friendly companies and are willing to spend more
for an eco-friendly car wash. No matter the customer, hiruy Car Wash will deliver the highest
quality car care and the best customer service./8+ vvvvvvvvvvvcyyyyyyyyyy

Management Team

Eco-Clean Car Wash will be owned and operated by Thomas Wright. Thomas is a former car
wash manager for another local car wash. He has gained valuable insights in how to run a car
wash business during his time working for Clean & Dry Car Wash. Thomas is a graduate of the
University of Boston with a Bachelor’s degree in Finance. He will be in charge of the finances,
supplier relationships, and eco-initiatives for the company.

Thomas has recruited an experienced car wash attendant, Patrick Collins, to be his co-manager
and oversee the maintenance of the equipment and handle the training and management of the
car wash attendants. Patrick Collins has been the top performing car wash attendant at Clean &
Dry Car Wash for over five years. Thomas relies strongly on Patrick’s diligence, attention to
detail, and focus when providing car detailing services, inspecting equipment, and training car
wash attendants.

Success Factors

Eco-Clean Car Wash will be able to achieve success by offering the following competitive
advantages:

 The management team, car wash attendants, and car detailers will all provide exceptional
service for every customer that comes in for a car wash. The attendants will be trained to
employ a high attention to detail to ensure every vehicle is cleaned to perfection.
 Eco-Clean Car Wash strives to live up to its name. The company uses an eco-conscious
approach in every aspect of the business from the chemical-free products and water
conservation to the recycling program and incentives for customers and employees who
make green choices.
 Flexible pricing options – customers can choose from multiple packages, monthly
memberships, or a la carte pricing for smaller services like vacuum only or window
cleaning only.

Easily complete your Car Wash business plan!

Download the car wash business plan template (including a customizable financial model) to
your computer here <–

Financial Highlights

Eco-Clean Car Wash is seeking $350,000 in debt financing to launch its car wash business. The
funding will be dedicated towards securing the property and purchasing car wash equipment and
supplies. Funding will also be dedicated towards three months of overhead costs to include
payroll of the staff, utilities, and marketing expenses. The breakout of the funding is below:

 Property purchase and build-out: $200,000

 Car wash equipment and supplies: $40,000
 Three months of overhead expenses (payroll, utilities): $90,000
 Marketing costs: $10,000
 Working capital: $10,000

The following graph below outlines the pro forma financial projections for Eco-Clean Car Wash.

Company Overview
Who is Eco-Clean Car Wash?

Eco-Clean Car Wash is a newly established full-service car wash located in Boston,
Massachusetts. Eco-Clean will be the most reliable, eco-friendly, and high quality choice for
vehicle owners in the Boston area. The company’s eco-friendly approach is built on less water,
less energy, and more customer service. Eco-Clean Car Wash will provide a comprehensive
array of car wash and car detailing services sure to impress any eco-conscious vehicle owner.
The company uses eco-friendly technology to ensure smart water usage, runs on solar power, and
uses chemical-free products to clean and detail customers’ automobiles.

You can download the Car Wash business plan (including a full, customizable financial model)
to your computer here <–

The company’s management team is dedicated to training all employees on the best practices for
car detailing and customer service to exceed customer expectations. Each car wash attendant and
auto detailer is trained to practice attention to detail and thorough cleaning of each car that comes
through the car wash.

Eco-Clean Car Wash History

Eco-Clean is owned and operated by Thomas Wright, a former car wash manager who has a
Finance degree from the University of Boston. Thomas has worked for a local car wash company
and managed a small team of car wash attendants. Thomas’s tenure with the car wash company
has given him the skills and knowledge required to venture out on his own and start his own car
wash. Thomas has gained a reputation for being an exemplary manager and has a list of car wash
attendants who have expressed interest in working for his new company.

Since incorporation, Eco-Clean Car Wash has achieved the following milestones:

 Registered Eco-Clean Car Wash, LLC to transact business in the state of Massachusetts.
 Has identified the desired location and vacant property to purchase for the car wash.
 Reached out to potential suppliers of chemical-free products and eco-friendly car wash
equipment to get quotes.
 Began recruiting a staff of car wash attendants and car detailers to work at Eco-Clean Car
Wash.

Eco-Clean Car Wash Services

The following are the services that Eco-Clean Car Wash will provide:
  Eco-Express Car Wash
 Full Service Eco-Clean Car Wash
 Eco-Car Detailing
 A La Carte Services (vacuuming, window cleaning…)

Industry Analysis

The global car wash industry is an estimated $33B market with North America boasting the most
car washes of any region. The United States alone contributes to approximately 43% of the total
global market share with over 60,000 car wash locations operated by 16,000 companies with
over 163,000 employees across the country. The states with the most car washes are California
(2,025) followed by Texas (1,465), Florida (1,289), and New York (901).

The market for car washes is highly fragmented with no major players and no companies with
more than 5% market share. The most common types of car washes are self-service bay,
detailing services, in-bay automatic wash, hand washing, exterior only, and full service. In-bay
automatic car wash stations are the most popular, with 51% of customers preferring this type of
car wash.

Car wash operators who use eco-friendly products and run eco-friendly facilities can gain a
competitive advantage especially among millennial and Gen Z customers who prefer eco-
friendly options and are willing to spend more money on these products and services.

Easily complete your Car Wash business plan!

Download the car wash business plan template (including a customizable financial model) to
your computer here <–

Customer Analysis

Demographic Profile of Target Market

Eco-Clean Car Wash will target all vehicle owners in Boston. The company will target owners of
cars, trucks, SUVs, RVs, motorcycles, and vans. Eco-Clean Car Wash will also target those
individuals who prefer to do business with eco-friendly companies and are willing to spend more
for an eco-friendly car wash.

The precise demographics for Boston, Massachusetts are:

Total Percent
Total population 1,680,988 100%
Male 838,675 49.9%
Female 842,313 50.1%
 Total Percent
20 to 24 years 114,872 6.8%
25 to 34 years 273,588 16.3%
35 to 44 years 235,946 14.0%
45 to 54 years 210,256 12.5%
55 to 59 years 105,057 6.2%
60 to 64 years 87,484 5.2%
65 to 74 years 116,878 7.0%
75 to 84 years 52,524 3.1%

Customer Segmentation

Eco-Clean will primarily target the following customer profiles:

 Owners of cars, trucks, vans, SUVs, motorcycles, and RVs

 Eco-conscious consumers

You can download the Car Wash business plan (including a full, customizable financial model)
to your computer here <–

Competitive Analysis

Direct and Indirect Competitors

Eco-Clean Car Wash will face competition from other companies with similar business profiles.
A description of each competitor company is below.

Clean & Dry Car Wash

Clean & Dry Car Wash is a full-service car wash located in Boston, Massachusetts. The car wash
offers a wide variety of car wash and detailing services including automated, self-service,
handwash, and no-water wash options. The company is owned and operated by car enthusiasts
who know the importance of car care and are dedicated to providing quality service for their
customers. Clean & Dry Car Wash’s promise is to deliver personalized customer service,
exceptional car washes, and low prices.

Classy Bubble Car Wash

Classy Bubble Car Wash is a Boston-based car wash and auto detailing company that provides
outstanding service to car owners. Classy Bubble Car Wash makes it easy to get a high quality
car wash without the hassle. The company provides comprehensive full-service car wash
services for cars, trucks, vans, and any other standard-sized vehicle. The owners of Classy
Bubble Car Wash are car detailing professionals, so they understand how a thorough detailing
job should look. The company has three tiers of car wash packages to choose from – basic,
premium, and extra premium. Customers can choose eco-friendly product options like chemical-
free soap and waterless washes for an additional fee.

Shine Clean Car Wash

Shine Clean Car Wash is a trusted Boston-based car wash that provides superior service to car
owners in Boston and surrounding areas. The company has three locations throughout the city
and is able to provide a one-stop shop for anyone looking to get a quality car wash fast. Shine
Clean Car Wash provides full-service car wash and auto detailing packages. The company’s car
wash attendants are trained in efficiency to provide the quickest service possible and get
customers back on the road sooner.

Easily complete your Car Wash business plan!

Download the car wash business plan template (including a customizable financial model) to
your computer here <–

Competitive Advantage

Eco-Clean Car Wash will be able to offer the following advantages over their competition:

 The management team, car wash attendants, and car detailers will all provide exceptional
service for every customer that comes in for a car wash. The attendants will be trained to
employ a high attention to detail to ensure every vehicle is cleaned to perfection.
 Eco-Clean Car Wash strives to live up to its name. The company uses an eco-conscious
approach in every aspect of the business from the chemical-free products and water
conservation to the recycling program and incentives for customers and employees who
make green choices.
 Flexible pricing options – customers can choose from multiple packages, monthly
memberships, or a la carte pricing for smaller services such as vacuuming or window
cleaning.

Marketing Plan

Brand & Value Proposition

Eco-Clean Car Wash will offer the unique value proposition to its clientele:
  Eco-Clean Car Wash uses an eco-conscious approach in every aspect of the business
from the chemical-free products and water conservation to the recycling program and
incentives for customers and employees who make green choices.
 Flexible pricing options – customers can choose from multiple packages, monthly
memberships, or a la carte pricing.

Promotions Strategy

The promotions strategy for Eco-Clean Car Wash is as follows:

Social Media Marketing

The company will invest in professional marketing services provided by a local marketing firm.
Social media marketing will be one of the most effective and low-cost strategies for gaining
brand awareness and increasing the company’s customer base. The marketing firm will help
manage the social media presence by creating and updating various social media accounts such
as Twitter, Instagram, Facebook, and TikTok.

Print Advertising

Eco-Clean Car Wash will invest in professionally designed print ads to display in flyers,
newspapers, magazines, and direct-mailers.

Broadcast & Streaming Media Advertising

The company will invest in commercials to be played on broadcast networks, podcasts, and
streaming services.

Website/SEO Marketing

Eco-Clean Car Wash will work with the same local marketing firm that created their social
media strategy to also make the company website. The website will be well organized,
informative, and list all the services and pricing options that Eco-Clean is able to provide. The
website will also include information on all of the eco-friendly initiatives the company is
implementing and ways customers can get involved. The marketing firm will also manage Eco-
Clean’s website presence with SEO marketing tactics so that when someone types into the search
engine “Boston car wash” or “car wash near me”, Eco-Clean Car Wash will be listed at the top
of the search results.

Pricing
The pricing of Eco-Clean Car Wash will be premium. Customers come to Eco-Clean Wash for
high quality eco-friendly washes and superior service. However, customers will also have the
opportunity to receive steep discounts for participating in eco-friendly incentives and
promotions.

You can download the Car Wash business plan (including a full, customizable financial model)
to your computer here <–

Operations Plan

The following will be the operations plan for Eco-Clean Car Wash.

Operation Functions:

 Thomas Wright will be the Owner and Co-Manager of Eco-Clean Car Wash. He will
oversee all finances, supplier relationships, and eco-initiatives for the company.
 Patrick Collins – Co-Manager who will be responsible for all car wash equipment
inspections, car wash operations, and attendant training/management.

Eco-Clean will outsource many of its business functions including marketing, maintenance, and
recruitment. The company will use business management software for customer relationship
management (CRM), accounting/bookkeeping, and employee scheduling.

Easily complete your Car Wash business plan!

Download the car wash business plan template (including a customizable financial model) to
your computer here <–

Milestones:

Eco-Clean Car Wash will have the following milestones complete in the next six months.

10/1/2022 – Finalize contract to purchase property.

10/15/2022 – Purchase car wash equipment and supplies.

11/1/2022 – Begin build-out of the car wash facility.

12/15/2022 – Begin recruiting and training car wash attendants.

1/22/2023 – Implement the marketing campaign.

2/1/2023 – Eco-Clean Car Wash opens for business.

Management Team

Eco-Clean Car Wash will be owned and operated by Thomas Wright. Thomas is a former car
wash manager for another local car wash. He has gained valuable insights in how to run a car
wash business during his time working for Clean & Dry Car Wash. Thomas is a graduate of the
University of Boston with a Bachelor’s degree in Finance. He will be in charge of the finances,
supplier relationships, and eco-initiatives for the company.

Thomas has recruited an experienced car wash attendant, Patrick Collins, to be his co-manager
and oversee the maintenance of the equipment and handle the training and management of the
car wash attendants. Patrick Collins has been the top performing car wash attendant at Clean &
Dry Car Wash for over five years. Thomas relies strongly on Patrick’s diligence, attention to
detail, and focus when providing car detailing services, inspecting equipment, and training car
wash attendants.

You can download the Car Wash business plan (including a full, customizable financial model)
to your computer here <–

Financial Plan

Key Revenue & Costs

The revenue drivers for Eco-Clean Car Wash are the car wash fees that will be charged to the
customers in exchange for car wash and detailing services.

The cost drivers will be the overhead costs required in order to staff a car wash. The expenses
will be the payroll cost, utilities, car wash supplies, and marketing materials.

Funding Requirements and Use of Funds

Eco-Clean Car Wash is seeking $350,000 in debt financing to launch its car wash business. The
funding will be dedicated towards securing the property and purchasing car wash equipment and
supplies. Funding will also be dedicated towards three months of overhead costs to include
payroll of the staff, utilities, and marketing expenses. The breakout of the funding is below:

 Property purchase and build-out: $200,000

 Car wash equipment and supplies: $40,000
 Three months of overhead expenses (payroll, utilities): $90,000
  Marketing costs: $10,000
 Working capital: $10,000

Easily complete your Car Wash business plan!

Download the car wash business plan template (including a customizable financial model) to
your computer here <–

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost
numbers in the financials and in order to pay off the startup business loan.

 Number of car washes per month: 2,000

 Average fees per month: $35,000
 Commercial property mortgage payment per year: $60,000

Financial Projections

Income Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues
Total Revenues $360,000 $793,728 $875,006 $964,606 $1,063,382
Expenses & Costs
Cost of goods sold $64,800 $142,871 $157,501 $173,629 $191,409
Lease $50,000 $51,250 $52,531 $53,845 $55,191
Marketing $10,000 $8,000 $8,000 $8,000 $8,000
Salaries $157,015 $214,030 $235,968 $247,766 $260,155
Initial expenditure $10,000 $0 $0 $0 $0
Total Expenses & Costs $291,815 $416,151 $454,000 $483,240 $514,754
EBITDA $68,185 $377,577 $421,005 $481,366 $548,628
Depreciation $27,160 $27,160 $27,160 $27,160 $27,160
EBIT $41,025 $350,417 $393,845 $454,206 $521,468
Interest $23,462 $20,529 $17,596 $14,664 $11,731
PRETAX
$17,563 $329,888 $376,249 $439,543 $509,737
INCOME
Net Operating Loss $0 $0 $0 $0 $0
Use of Net Operating
$0 $0 $0 $0 $0
Loss
Taxable Income $17,563 $329,888 $376,249 $439,543 $509,737
 FY 1 FY 2 FY 3 FY 4 FY 5
Income Tax Expense $6,147 $115,461 $131,687 $153,840 $178,408
NET INCOME $11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1 FY 2 FY 3 FY 4 FY 5
ASSETS
Cash $154,257 $348,760 $573,195 $838,550 $1,149,286
Accounts
$0 $0 $0 $0 $0
receivable
Inventory $30,000 $33,072 $36,459 $40,192 $44,308
Total Current
$184,257 $381,832 $609,654 $878,742 $1,193,594
Assets
Fixed assets $180,950 $180,950 $180,950 $180,950 $180,950
Depreciation $27,160 $54,320 $81,480 $108,640 $135,800
Net fixed assets $153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS $338,047 $508,462 $709,124 $951,052 $1,238,744
LIABILITIES & EQUITY
Debt $315,831 $270,713 $225,594 $180,475 $135,356
Accounts
$10,800 $11,906 $13,125 $14,469 $15,951
payable
Total Liability $326,631 $282,618 $238,719 $194,944 $151,307
Share Capital $0 $0 $0 $0 $0
Retained
$11,416 $225,843 $470,405 $756,108 $1,087,437
earnings
Total Equity $11,416 $225,843 $470,405 $756,108 $1,087,437
TOTAL LIABILITIES &
$338,047 $508,462 $709,124 $951,052 $1,238,744
EQUITY

Cash Flow Statement

FY 1 FY 2 FY 3 FY 4 FY 5
CASH FLOW FROM
OPERATIONS
Net Income
$11,416 $214,427 $244,562 $285,703 $331,329
(Loss)
Change in
($19,200) ($1,966) ($2,167) ($2,389) ($2,634)
working capital
Depreciation $27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow
$19,376 $239,621 $269,554 $310,473 $355,855
from Operations
CASH FLOW FROM
INVESTMENTS
 FY 1 FY 2 FY 3 FY 4 FY 5
Investment ($180,950) $0 $0 $0 $0
Net Cash Flow
($180,950) $0 $0 $0 $0
from Investments
CASH FLOW FROM
FINANCING
Cash from equity $0 $0 $0 $0 $0
Cash from debt $315,831 ($45,119) ($45,119) ($45,119) ($45,119)
Net Cash Flow
$315,831 ($45,119) ($45,119) ($45,119) ($45,119)
from Financing
Net Cash Flow $154,257 $194,502 $224,436 $265,355 $310,736
Cash at
Beginning of $0 $154,257 $348,760 $573,195 $838,550
Period
Cash at End of
$154,257 $348,760 $573,195 $838,550 $1,149,286
Period

Car Wash Business Plan FAQs

What Is a Car Wash Business Plan?

What are the Main Types of Car Wash Businesses?

How Do You Get Funding for Your Car Wash Business Plan?

What are the Steps To Start a Car Wash Business?

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