THE SCIENCE OF
PERSONAL BRANDING
The Quest that leads to more income, impact and
influence allows you to achieve your goal of
building a brand, a business, and a billion-dollar
potential.
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TABLE OF CONTENTS
Quest Overview 3
Lesson 1: What Is a Personal Brand? 4
Lesson 2: Rewire Your Belief Systems to Overcome Your Fears 6
Lesson 3: Breaking the Mask to Reveal Your Authentic Self 8
Lesson 4: Identify Your Brand Superpowers 10
Lesson 5: Discover Your Ideal Client 12
Lesson 6: Get Clear on Your Promise 14
Lesson 7: Price Your Offering 16
Lesson 8: How to Create Viral Content 19
Lesson 9: Create an Engaging Caption 21
Lesson 10: Plan Your Content Calendar 23
Lesson 11: Overcome the Content-to-Client Challenge 25
Lesson 12: How to Create Connection via Direct Messages 27
Lesson 13: Overcome Objections & Convert Your First Client 29
Lesson 14: From Conversation to Enrolment 31
Lesson 15: How to Deliver a World Class Product and Experience 33
Lesson 16: How to Build a World Class Team to Support You 35
Lesson 17: The Way Forward: Shine Your Light 37
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Quest Overview
The Science of Personal Branding Quest is divided into three parts that leads to more
income, impact and influence allows you to achieve your goal of building a brand, a
business, and a billion-dollar potential.
Identity part will focus on breaking the mask to reveal the most authentic version of
you. Influence part will lay down the brand foundation and pillars. Income part will
show how you can leverage your brand to convert clients and turn your digital
presence into a successful business.
To get the most out of this Quest, make sure to allocate around 20 minutes a day to
watch the lessons and take action. Remember to use Mindvalley Resources created
to support you in your growth journey.
Get ready to:
● Learn skills to build your personal brand.
● Acquire confidence and know what to do to have purposeful interactions.
● Discover how to impact the community with your work.
● Build a profitable business online.
INTENTIONS & GOALS FOR THIS QUEST
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Lesson 1: What Is a Personal Brand?
It’s crucial to define what is a personal brand to you.
SUMMARY
1. A brand is made up of every experience the other person has with you, your
business, product, or service 365 days a year.
2. You want your audience to really understand who you are at the core and
embody what that brand represents.
3. Personal Branding Is:
• Taking responsibility over how you present yourself
• The modern-day business card
• How you promote yourself
• A tool and secret weapon for your purposeful business
Write down answers to the following questions:
1. What does a personal brand mean to you and your business?
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2. What is your brand purpose and why do you have it?
YOUR ACTION STEPS
1. Listen to the meditation.
2. Write down what a personal brand means to you and your business.
3. Write down your purpose and why you have it.
NOTES FROM TODAY’S LESSON
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Lesson 2: Rewire Your Belief Systems
to Overcome Your Fears
Learn to shape your fears!
SUMMARY
1. Branding yourself is about creating a complete shift in your identity, creating
unwavering confidence to show up fully, authentically, and in harmony with
your truth.
2. Affirmations can help you embrace your imperfections, overcome insecurities,
and beat fear when they should arise.
3. The Four Core Fears are:
• FOPO (fear of other people’s opinion)
• Comparison
• Self-doubt
• Imposter syndrome
NOTES FROM TODAY’S LESSON
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Write down your affirmations:
YOUR ACTION STEPS
1. Chart your beliefs.
2. Write down your affirmations.
3. Pick one affirmation a day.
4. Optional: Share your affirmations with the Community.
OLD BELIEFS WHERE DID THEY COME FROM? NEW BELIEFS
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Lesson 3: Breaking the Mask to
Reveal Your Authentic Self
Interactivity creates dopamine.
SUMMARY
1. Gain awareness of the masks you have been wearing all your life and where
they came from.
2. Learn how to integrate your inner child and higher self so you can have
empathy, compassion, and courage to share your authentic truth.
3. Learn a daily habit of anchoring your authentic self and set yourself up for
success.
YOUR ACTION STEPS
1. Complete the ‘Breaking the Mask Ceremony’.
2. Create a video sharing your process.
3. Optional: Share the video with the Community.
NOTES FROM TODAY’S LESSON
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GROWTH WORK
Celebrate yourself for following through this first part of the Quest! How can you
reward yourself for your progress?
2. Reflect on what you have learned so far. What were your three main takeaways
from the first part of the Quest?
3. OPTIONAL: SHARE WITH YOUR TRIBE
Share your insights with the Tribe. Celebrate each other for the courage to take on
this Quest!
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Lesson 4: Identify Your Brand
Superpowers
What are you going to be known for?
SUMMARY
1. Get more specific as to who you wish to serve. Avoid trying to reach everyone.
2. Identifying your ‘5 Key Brand Pillars’ will help you discover your unique gifts.
3. Your personal brand profile is the new business card. It should appeal to your
specific audience.
NOTES FROM TODAY’S LESSON
YOUR ACTION STEPS
1. Journal and write down five passions in your life.
2. Pick the one that you want to be most known for.
3. Draft your superpower statement.
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Write down answers to the following questions:
1. What are the five passions in your life?
2. What is that one passion you want to be most known for?
YOUR SUPERPOWER STATEMENT:
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Lesson 5: Discover Your Ideal Client
Know who you are creating your brand for.
SUMMARY
1. In order for you to create a magnetic brand, you must know whom you are
speaking to and know them better than they know themselves.
2. The more vulnerable that you can be, and the more real you can be, the more
you attract your ideal client.
3. Identify who your perfect avatar is, what they are looking for, and how they
want to feel.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Complete 'Your Perfect Avatar' Exercise.
2. Optional: Share with the Community.
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Lesson 6: Get Clear on Your Promise
What can you promise to your client?
SUMMARY
1. People want to create transformation in buying a product and something
that's actually going to create a huge shift into who they are becoming.
2. Simplicity, integrity, details, and being clear with your potent promise of what
it is that you're going to deliver are keys to a successful offer.
3. Your ‘Irresistible Offer’ should cover:
• Transformational benefits
• Clear marketing
• Risk reversal
• Immediate sense of urgency
• Time savings vs. money savings
• Stack offering
NOTES FROM TODAY’S LESSON
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YOUR LEARNING TOOLS
1. Fill out the offer calculator.
2. Create your first ‘Irresistible Offer’.
3. Optional: Share your offer with the Community.
GROWTH WORK
Write down your first Irresistible Offer:
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Lesson 7: Price Your Offering
Money is energy.
SUMMARY
1. Money is energy and your job is to match the frequency of the type of client
that you want to serve.
2. The lower the ticket, the more that you can go to the general population. The
higher the ticket, the more you can go to a niche demographic.
3. The key is being as niche as possible with the problem you are solving, the
outcome you are promising, and the person you are solving it for.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Write down your income goal for the next 90 days.
2. Ask at least five of your prospects about the pricing.
3. Observe your industry peers.
4. Optional: Share your pricing with the Community.
GROWTH WORK
Write down answers to the following questions:
What is your income goal for the next 90 days?
What is the pricing your prospects expect?
1. Celebrate yourself for following through this second part of the Quest! How can you
reward yourself for your progress?
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2. Reflect on what you have learned so far. What were your three main takeaways
from the second part of the Quest?
3. OPTIONAL: SHARE WITH YOUR TRIBE
Share your insights with the Tribe. Celebrate each other for the courage to take on
this Quest!
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Lesson 8: How to Create Viral
Content
It’s all about bite-sized pieces of content.
SUMMARY
1. Oftentimes, the piece of content that we think should go viral isn't the one that's
going to go viral, and the one that we least expect to go viral, ends up going viral and
getting millions of views.
2. R3 Method Categories:
● Relevancy - creating content that is easily shareable and engaging
● Resonance - deep storytelling
● Responsibility - about mentorship
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Research and write down five vulnerable stories.
2. Write down five different lessons of yours.
3. Leverage five pieces of content.
4. Optional: Share with the Community.
GROWTH WORK
Write down five vulnerable stories:
Write down five different lessons of yours:
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Lesson 9: Create an Engaging
Caption
Hook your audience with great captions.
SUMMARY
1. The goal of creating engaging captions is to hook your audience by providing
them with bite sizes of value and create a shift in their day, mindset, and heart.
2. Build spaced-out captions that are short and have bite-sized sentences
instead of huge paragraphs that are not spaced out.
3. A perfect caption contains a hook, pain point, story, solution, and a call to
action, which can be applied through the ‘Impact ARCS Formula’:
• A = Ask a ‘yes’ question
• R = Reveal how you’ve been there
• C = Call out your discovery
• S = Send them off to do something
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Create your first caption using the ARCS formula.
2. Optional: Share with the Community.
Write down your first caption using the ARCS formula:
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Lesson 10: Plan Your Content
Calendar
What should I post today?
SUMMARY
1. You’re either planning to succeed or failing to plan:
• Block a specific time and day to plan out the content.
• Block a specific time and day to create the content.
• Understand what tools to use to plan your content.
• Figure out the best time to post.
2. Taking the time to build out your content calendar will open you up to being
more productive, creative, and optimize your time for your highest and best
use as an entrepreneur.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Figure out and time block a specific time and day to plan out the content.
2. Pick a second day and time block a specific time to create your content.
3. Optional: Share your time blocking with the Community.
4. Plan your next 21 days of content.
Your next 21 days of content:
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Lesson 11: Overcome the
Content-to-Client Challenge
Post at least one post to your main feed daily.
SUMMARY
1. 10 Rules of the Content-to-Clients Challenge:
• Post at least one post to your main feed daily.
• Call to action on every single post.
• Lean into your authenticity.
• Engage with your audience every single day.
• Move to the DM and then into an enrollment conversation.
• Share your learnings and wins with the Community.
• Have fun.
• Be creative.
• Be you.
• Serve your audience.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Post every day for the next 21 days.
2. Optional: Share your wins and experience with the Community.
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Lesson 12: How to Create Connection
via Direct Messages
The DM is a free way to connect with people.
SUMMARY
1. Direct messaging (DM) is an intimate and free way to connect with your potential
clients.
2. Shift your mindset from selling to serving, as you're there to build a relationship.
3. The Four Phases of a DM:
• Give a genuine compliment or provide value.
• Discover their goals.
• Discover their pain points and bottlenecks.
• Offer a solution and make a promise.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Practice DMing at least ten people.
2. Schedule your first enrollment call.
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Lesson 13: Overcome Objections &
Convert Your First Client
Help a prospect into a state of clarity.
SUMMARY
Dealing With Objections:
1. Fully listen to the concern.
2. Ask another question around the objection.
3. Defuse the concern.
4. Empathize.
5. Understand how long they have been feeling stuck.
6. Move away from the pain points and toward the desired outcomes.
7. Showcase your past client successes.
8. Remind them of their power.
9. Explain the real cost of safety and scarcity.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Practice overcoming objections.
2. Optional: Call someone in the Community.
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Lesson 14 - From Conversation to
Enrolment
Understand the difference between selling and enrolling.
SUMMARY
1. Turning Conversation Into Enrollment:
• Get into a peak state and visualize.
• Set the expectation.
• Understand the difference between selling and enrolling.
• Use the power of listening.
• Take them through your clear proof, process, and power.
2. Nothing changes if nothing changes. Every day is an opportunity to generate
impact, influence, and income.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Take the enrollment call.
2. Enroll your first client.
3. Optional: Share what you’ve learned with the Community.
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Lesson 15 - How to Deliver a World
Class Product and Experience
What experience do you want to create for your customers?
SUMMARY
1. Put yourself in the shoes of your ideal customer and figure out the experience that
you want to create for them.
2. When you create a world class product and experience, you will create customers
for life.
3. The Powers of the World-Class Product are integrity, team, role-playing, feedback,
and simplicity.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. Think about what you want your clients to feel when using your product or service.
2. Build a step-by-step process.
3. Write out the steps needed for delivering your product or service.
4. Optional: Let someone in the Community review your work.
GROWTH WORK
Write out the steps needed for delivering your product or service:
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Lesson 16 - How to Build a World
Class Team to Support You
You are worthy of a team.
SUMMARY
1. You are worthy of a team and you don’t have to do it all on your own.
2. The Team Building Process:
• Identify the tasks you’re doing.
• Think about when you are going to build your team.
• Create the budget and plan your expenses.
• Learn the five divisions in your business.
• Learn to delegate to your team: do, delegate, delete.
• Create an organizational chart.
• Understand how to build SOPs.
• Think about the company culture.
• Find an integrator.
• Think about how to find these people.
NOTES FROM TODAY’S LESSON
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YOUR ACTION STEPS
1. List out all of the tasks you’re doing daily.
2. Use the template around ‘do, delegate, delete’.
3. Create the organizational chart.
4. Build your first SOP.
5. Go find your first hire.
GROWTH WORK
Write down all the tasks you’re doing daily:
DO DELEGATE DELETE
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Lesson 17 - The Way Forward: Shine
Your Light
Everyone started at zero.
SUMMARY
1. Everyone started at zero, so be unattached to the outcome and attached to
the process.
2. Word of mouth is still one of the strongest forms of marketing in the world.
3. Celebrate yourself a little bit every day, a little bit of a win.
YOUR ACTION STEPS
1. Create a video celebrating and share it with the Community.
2. Treat yourself.
3. Come back to the Quest and keep learning.
4. Optional: Continue to share your wins with the Community.
NOTES FROM TODAY’S LESSON
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CONGRATULATIONS ON
COMPLETING THE QUEST!
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