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Before you start Profile Funnel
The platforms you can use Before you start:

The System Using a profile funnel is really just a way to use social media to find leads, warm them up & use
content to get in-bound or at least for receptive prospects.

Step 1: Post content & make the If could have just one form of outreach, this would be it. That said, it’s a very slow starter and takes
I

market aware of who you are 3-6 months just to even warm up. After that point, it’ll bring in a nice steady stream of leads.

A profile funnel is something you really need to stay consistent with. You can’t slack on the content
Types of Posts nor the messaging.

Step 2: Engage & Connect With The platforms you can use
Prospects
Facebook - This is definitely the gold standard in regards to profile funnels. It’s very easy to find ideal
Step 3: Massage a conversation into a prospects in groups & soon enough you get high quality leads reaching out to you personally.
meeting
LinkedIn - There’s a behemoth module on this, so won’t touch on I it too much here. This platform
has turned into a bit of a cesspool with all the automations, but it’s still powerful if you can build a
niche personal brand on here.

Instagram - Definitely inferior to Facebook, but still a very powerful place to build a niche personal
brand, connect with people, post content/client wins & go from there.

Twitter - honestly didn’t realise until recently what a gold mine Twitter
I is. Definitely a place where
you can build a micro niche brand & bring in a bunch of leads.

Note: I’ll be using Facebook as the exemplar, but these tactics apply to all platforms.

The System
Post content & make the market aware of who you are.

Engage & connect with prospects.

Massage a conversation into a meeting.

Step 1: Post content & make the market aware of who you
are.
The first step in this process is to optimise your Facebook profile. Here’s the steps in order to do this:

Remove any of your Facebook friends from high school, college, colleagues, etc so you have a
clean Facebook account. Some of the old posts are valuable though as they show that it’s not an
entirely brand new account.

Remove any photos that aren’t flattering in the biz world. Drinking photos, partying photos, etc.

Make your bio explain exactly what you do & a CTA to book in a demo call, request an audit,
whatever your angle is!

Just use a regular banner, not anything too salesy as we don’t want to scare people away when
they look at our profile. Once we get to 2,000 friends and have a stronger social presence, then
it makes sense to add a banner.
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Once you’ve done this - your profile is clean, presentable and ready to start posting content on.

When it comes to posting content, the best thing you can do is have a posting schedule. recommend I

you wait until you have 300 friends before you commit time to posting content.

Once you get to 300 friends, then do short client win posts, questions to your market & punchy posts.
No point in committing to heavy posts at this stage.

From 1,000+ friends onwards, that’s when it really makes sense to post lengthier stuff and share
what’s going on at the agency, long client testimonials, long value posts etc.

0-300 Facebook Friends: Do a post every 1-2 weeks, keep adding 10 friends a day & accept as many
a day as you like.

300-1000 Facebook Friends: Post 3-5 times per week.

1,000+ Facebook Friends: Post every day.

Types of Posts:
Rather than giving you an exact schedule of what to post on what day, I’ll give you some frameworks
and you can mix & match them.

Client win - Self explanatory, you post a win from one of your clients.

Pole - You throw up a pole on your FB profile & ask a question.

Value Post - This is something long & substantial where you share some value with your audience.

Commentary - Share your view on something, keep it punchy. Ask your audience what they think of
it?

Comment Stack - This is where you create a free resource for your audience & tell people to
comment a specific word if they want it. This builds what's known as a comment stack.

Now keep in mind that you can post multiple of the same type of post each week. would definitely I

recommend that you check out some twitter accounts to see how people post punchy, engaging stuff.
You want to make sure that it’s 80-90% value, humour, wins & easy to digest content, then 10-20%
heavy hitting CTA content.

Last thing to remember is you should post some of this content in FB groups where your ideal
prospect resides. Just make sure you don’t do client wins or strong call to action posts.

Step 2: Engage & Connect With Prospects

On Facebook you can add 10 people per day, but accept as many friend requests as you like.

In order to find ideal prospects & also have people start reaching out to you - the process is simple:

Find 8-10 groups with your ideal customer. You might have to get creative. Bear in mind that
some groups won’t let you in unless you’re a chiropractor, gym owner, etc - so getting in the
groups will be the hardest part.

Once you’re in - post content a few times per week. Make sure non of it is salesy otherwise the
admins will likely kick you out.

Spend 45-60m per day engaging with people in the groups.

Pick out the best 8-10 prospects a day (the limit) to send Fb friend requests to.

Step 3: Massage a conversation into a meeting

This step is really where you need to use more critical thinking on your part. Once someone has
accepted your friend request or you’ve accepted someone else’s friend request - put them in your
CRM as a lead.
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Irecommend you wait a few days until you reach out otherwise it’ll come off as too intense & once
they’re in your CRM anyways, you won’t forget to reach out.

The best way to reach out is to mention the commonality of the group, to ask them a question or if

they’ve responded to your comment stack, use that.