Lesson 1: Written Assignment
1. List and describe some of the current aspects of MEEC industry jobs.
The MEEC industry encompasses all segments of the hospitality and tourism industry such as
lodging, it has its availability to the general public as its important characteristic and usually
charges a fee for usage. It includes hotels, conference centers, resorts, motels,
bed-and-breakfasts, AirBnB accommodations, and college dormitories; food and beverage,
offers service operations and typically includes table service facilities that can be further broken
down by price, by type of service, or by cuisine; transportation and travel, involves air, water and
ground transportation such as jets, propeller aircraft, helicopters, cruise ships, ferries, private
automobiles, buses, taxis and the likes; and tourism and recreation, comprise of natural
attractions (national parks, mountains, seashores, lakes forests, swamps, and rivers),
person-made attractions(constructed by human beings), and entertainment (movie theaters,
playhouses, orchestras, bands, and festivals).
2. What are the key jobs in a facility that contributes to the successful outcome of a
meeting?
The key jobs in a facility that contribute to the successful outcome of a meeting are convention
services, catering, housekeeping, security, and front office operations. Convention services
assume responsibility for the comprehensive coordination and management of meeting
logistics, audio-visual equipment, and catering arrangements. Catering oversees the provision
of food and beverages for meeting attendees. Housekeeping is tasked with maintaining
cleanliness of meeting rooms. Security ensures the safety and security of both meeting
attendees and the facility. Front office operations manage the registration process, handle
payments, and provide customer service. These jobs play a critical function in ensuring the
success of a meeting by prioritizing comfort of attendees, effective logistics management, and
the overall seamless execution of the meeting or event.
3. What is APEX, and what is its impact?
APEX stands for Accepted Practices Exchange; its impact is substantial in the development and
implementation of industry-wide accepted practices to create and enhance efficiencies as well
as solve common problems and address industry issues by bringing stakeholders together. It
also developed an in-depth glossary of industry terminology.The APEX serves as a valuable
industry resource by establishing standardized terminology and providing the foundation for
technology companies to incorporate these standards.
4. Create your own career pathway in the MEEC industry. How would you get from an
entry-level position to upper management?
It is essential to understand that starting from an entry-level position is crucial in establishing a
career not just in the MEEC industry, but other industries as well. That is why I have developed
my own career pathway to aid in my journey.
1. Event Coordinator
- An entry level position aimed at acquiring practical experience in event planning
and organization that serves as a foundational step. Honing organizational and
communication skills. This position will help me in understanding the ins and outs
of the work required, empathize with team members,and have refined project
approach strategies.
2. Meeting Planner
- An intermediate level position to cultivate expertise in managing conferences,
seminars, and business meetings. During this level, it is essential to pursue
relevant certifications such as Certified Meeting Professional (CMP) for
professional recognition and enhance proficiency.
3. Event Manager
- A mid-level management position to develop leadership skills, budget
management, and client relationship management. Responsibilities extend to the
supervision of multiple projects and coordination teams. This stage is crucial for
establishing networks and relationships within the Meetings, Events, Exhibitions,
and Conventions (MEEC) industry, catalyzing the progression to upper
management roles.
4. Director of Events
- A strategic position responsible for shaping the overall event
strategy.Collaboration with upper management becomes integral, ensuring the
alignment of events with the organizational goals of the entity.
5. Vice President of MEEC
- An upper management position oversees the comprehensive strategy, direction,
and prosperity of the MEEC department within the organizational framework. This
role, attained after accruing substantial experience and knowledge from previous
positions, signifies the peak of the career trajectory in the MEEC industry.
This career pathway is characterized by hands-on coordination skills, strategic management
roles, focusing on skill development, specialization, and leadership capabilities at each stage.
The incorporation of qualities such as a commitment to lifelong learning, effective leadership,
and diligence contributes significantly to career advancement within the dynamic MEEC
industry.
5. Which type of sponsoring organization has the greatest economic benefit?
Corporations hold the greatest economic benefit as it focuses on extensive brand visibility, sales
and revenue growth, and enhanced customer loyalty. Brand exposure can lead to increased
brand recognition, customer acquisition, and loyalty. Sponsorship serves as a catalyst for
boosting sales and revenue by promoting products/services and increasing consumer
engagement. Moreover, positive associations with events and sponsorships play a vital role in
strengthening customer loyalty. Consumers may develop stronger connections with brands that
actively participate in and support events they value resulting in direct economic returns.
6. Which type of sponsoring organization has the greatest marketing challenges to
ensure the success of their gatherings?
Government entities, as sponsoring organizations, face substantial marketing challenges in
ensuring the success of their gatherings. The continuous necessity for the government to
communicate and interact with numerous constituent bodies sets it apart from corporate and
association meetings. The distinct rules and regulations governing government events adds
complexity, making effective marketing particularly challenging. Navigating these becomes
crucial in achieving success in their gatherings.
7. Distinguish the differences between the trade show and the exposition.
The primary distinction between the trade show and the exposition lies in exclusivity. A trade
show is an exhibition of products and/or services, typically restricted to industry members, not
open to the general public, and exclusively organized for those in related industries. On the
other hand, an exposition is a large exhibit generally open to the public, often requiring an
admission fee, and events are primarily focused on fostering business-to-consumer (B2C)
connections.
