MACROPERSPECTIVE IN TOURISM AND HOSPITALITY

CHAPTER IV
TOURISM AND HOSPITALITY NETWORK AND
SUPPLY COMPONENTS

LEARNING OUTCOMES
At the end of this chapter, you should be able to:
 Discuss the direct and indirect components of the tourism and hospitality
network.
 Explain the tourism and hospitality supply components.
 Compare the different types of tourist accommodations.
 Enumerate and describe the classifications of hotels.
 Be acquired with the basic standards requirements for restaurants.

Tourism and Hospitality Components

 Travel Industry – Tourism & Hospitality Network – both Private & Public
Sector.
 Gee, Choy, Makens (1997) – defines travel as the composite of
organizations, both private & public that are involved in the development,
production, and marketing of products and services to serve the need of the
travelers.
Tourism and Hospitality Supply Components
1. Natural Resources – includes element in an area for the use and enjoyment
of visitors such as:
1. climate
2. landforms
3. terrain
4. flora
5. fauna
6. bodies of water
7. beaches
1. natural beauty
2. water supply for drinking, sanitation, & similar uses

2. Infrastructure – consist of all underground and surface development

construction such as:
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1. Water supply system

2. Sewage disposal system
3. Gas lines
4. Electrical & communication system
5. Drainage system
Other constructed facilities such as:
1. Airports
2. Railroads
3. Roads
4. Parking lots
5. Parks
6. Night lighting
7. Marinas & Dock facilities
8. Bus & Train station facilities
9. Similar tourist service installation

3. Superstructure – is the above ground facility services such as:

1. Airport buildings
2. Passenger traffic terminals
3. Hotel
4. Motels
5. Resorts
6. Restaurant
7. Shopping centers
8. Places of entertainment
9. Museum
10. Stores
11. Similar structures

4. Transportation & transportation equipment:

1. Ships
2. Airplanes
3. Trains
4. Buses
5. Taxis
6. Automobiles
7. Cog railways
8. Aerial Tramway
9. Limousines
10. Similar passenger transportation facilities

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5. Hospitality resources – includes the cultural wealth of an area w/c makes

possible the successful hosting of the tourist, best showed examples:
1. Welcoming spirit of tourist business employees
2. Attitude of residents towards the visitors
3. Courtesy
4. Friendliness
5. Sincere interest
6. Willingness to serve & to get better acquainted with the visitors
7. Manifestation of warmth and friendliness
Cultural resources of an area:
1. Fine arts
2. Literature
3. Music
4. Dramatic act
5. Dancing
6. Shopping
Natural resources
 Provide an excellent asset to sell to the tourist.
Physical Characteristics:
1. Natural Scenery
2. Climate
3. Environment
Natural Scenery is a combination of:
1. General topography
2. Flora
3. Fauna
Proximity to:
1. Lakes
2. Rivers
3. Sea
4. Island
5. Islets
6. Hot mineral water springs
7. Caverns
8. Waterfalls

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Climate

 The appeal can be increased if the area has a “COMFORTABLE” climate

1. Comfortable cold climate – used to express how temperature feels to the

exposed skin.
2. Comfortable warm climate – combination of humidity, temperature and
wind.
Specific natural phenomena can also attract tourists like:
1. Volcanoes
2. Waterfalls
3. Caves
4. Canyons
Infrastructure
 Infrastructure consists of all the underground and surface
developmental construction of a region, which is made up of water
systems, communication networks, healthcare facilities, transportation
terminals, power sources, sewage/drainage areas, streets/highways,
and security systems.

1. Water
 Sufficient quantity of pure water is essential. A typical resort requires
350 to 400 gallons of water per room per day. An 18-hole golf course
will require 600,000 to 1 million gallons of water per day, depending on
the region on which it is located.

2. Power
 The important things to consider are that adequate supply of power is
available to meet peak load requirements, that continuity of service is
assumed, and that the type of power supplied is compatible with that
used by the target markets of the destination.

3. Communication
 It is necessary that the telephone and/or telegraph service is available.

4. Sewage/drainage
 Sewer demand is often placed at 90% of domestic water demand. Although
water storage reservoir and sewage treatment plants can be designed on the
basis of maximum average demand, transmission lines must be designed on
the basis of maximum peak demand.
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4. Healthcare.
 The type of healthcare facilities provided will depend on the number of visitors
expected, their ages, the type of activities in which they will engage, and local
geographical factors.

4. Streets/highways.
 The availability of first-class roads adds greatly to the accessibility of a region.
The following are certain ways to make the use of highways more interesting
to tourists:
1. Provide close-up range views of local scenes;
2. Change the elevation;
3. Develop viewpoints and overlooks;
4. Independently align dual-lane highways to fit into the land contour; and
5. Select thin trees to reveal views. Design a dual system of higher speed
lanes flanked by roads for low-speed local traffic. Roads should be
engineered for safety, taking appropriate measures designed to
safeguard the highway user.

4. Transportation terminals.
 The following are the problems in terminal facilities and ground
transportation:

1. General
 There is an almost complete lack of coordination among the tree modes
of air, rail, and bus. There is also a noticeable lack of consistency in
standards and procedures within each mode. Directional and
informational signs are not uniform throughout the system; public
address announcements are often unintelligible.

2. Air
 Long walks are required in many terminals.

3. Rail
 Parking is inconvenient and inadequate near larger terminals; use of
facilities by local transients and inadequate cleaning procedures lead
to crowded and unsanitary waiting rooms and restrooms; security to
prevent thefts is lacking; information and directional maps are not
provided in most rail terminals; special transportation to and from rail
terminals is nor provided; and urban transit and taxi service are often
inadequate.

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4. Bus
 Terminals are dirty and crowded due to use by unauthorized people
and to inadequate cleaning procedures; boarding gates lack a system
of orderly procedures resulting in crowding when passengers are
boarding; and inadequate protection is afforded to passengers
against traffic.
The following suggestions with regard to terminals and ground facilities
may serve as a guide in providing adequate services:
1. Full information about facilities, terminal location, and local
transportation at destination should be made available to all
originating passengers;
2. A security system should be provided to prevent theft and
misleading of checked baggage at terminals;
3. The information system should provide data on connecting or
alternative rail and bus service, including information on fares and
schedules;
4. A system of standard signs and symbols should be developed and
installed in all air terminals;
5. Rapid updated arrival and departure information should be
available on posted information boards, through public address
announcements and to telephone callers;
6. Personnel should always be available to assist passengers
especially the aged, handicapped, and non-english speakers
7. Complete information should be provided on the locations, fares,
schedules, and routes of local transportation services; and
8. City maps should be made available to tourists.

8. Security
 While on vacation, tourists are in an unfamiliar environment. Because of
this, the need for assurance regarding their safety is important. The
image gained of the destination may be distorted. In addition, the costs
of medical care are so expensive that concern about health in foreign
countries may generate additional fears. Insecurities about food, water,
or police protection may prevent visitors from visiting. It is necessary
that the basic need for security and safety be considered and assumed
to make the potential tourist feel secure before and during the vacation.

Hospitality Resources
 Refers to the general feeling of being welcomed that the visitors receive
while visiting a certain destination area.

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Hospitality Training
 Aims to motivate service providers to be hospitable in dealing with the
tourist.
Three (3) aspects of attitudes:
1. Attitude towards self
2. Attitude towards others
3. Attitude towards the Tourism & Hospitality Industry
Transportation
 Transportation is of paramount importance in developing tourism and
hospitality. Tourists need easy access to various forms of transportation,
such as a road, rail, air, and water. Thus, the amount of time from major
population centers via each mode of transportation is important. It is
important to have convenient access and quality service. The cost of
reaching the destination and staying there must also be considered. This
should include special needs, such as road tolls, gasoline stations, repairs,
parking, car rentals and charter, and scheduled bus services.

Land travel
1. Taxi and limousine service
 Adequate taxi and limousine service is important in a tourist area. Taxis
should have removable and washable seat covers so that they will present
a clean appearance to the passenger. The taxi driver should always be
courteous and helpful. He should open the door for the passenger and
assist him in getting the baggage from the trunk. Taxi drivers should be
trained in foreign language. If the drivers are generally weak in foreign
language ability, hotels can cooperate by providing written directions for
the tourists to give to the taxi driver regarding his destination and another
written direction for the tourists to give to the taxi driver to return to the
hotel at the end of the trip.

2. Bus service
 Tour buses should have large windows, comfortable seats, air-conditioning
unit, and restroom facilities. Springs and other suspension systems in the
tour buses should be carefully designed to prevent joggling of passengers.
Multilingual services or multilingual tape recording facilities with earphones
for each passenger are desirable for touring areas where an interpretation
of the points of interest is necessary.
 Persons assigned to the buses should be selected for their appropriate
temperament, courtesy, and hospitality. Tour guides and interpreters
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should be properly trained and educated for their job to avoid the faulty
interpretations of the tourist attractions. A program of certification for tour
guides should be conducted by a special school or provided in the
curriculum of an institution of higher learning. In such a program,
competent instructions should be hired to educate future guides in the
history, culture, and the political and economic systems of the tourist
areas. Adequate knowledge of difficult languages is also an important
qualification.

3. Rail services
 The majority of seasoned travelers prefer to travel by train because of its
safety record and the convenience and satisfaction of viewing the scenery
from a comfortable airconditioned car. The appeal of rail travel has been
further enhanced by the recent introduction of high-speed trains.
 Adequate taxi, limousine, or bus services from the railroad station to the
hotels are very important. These services must be frequent enough to
avoid fear on the part of the traveler that he will not reach his hotel at
once. Such services should also be available to transport him from the
hotel to the railroad station to allow him to board his train.

4. Air travel
 Porter service is important at air terminals. The porters’ helpful behavior
and attitude are essential and their training and supervision should be
adequate.
 Although airport facilities differ from place to place, the comfort of
travelers should always be kept in mind. In a hot climate, the airport must
be completely air conditioned and in a cold climate, adequate heat should
be provided.
 Large airports provide comfortable and attractive waiting areas, as well as
information regarding flight details.

5. Sea travel
 Sea travel is a major factor in tourism and hospitality. Examples of these
are the Manila Bay Sunset Cruise in the Philippines, the Miami Cruise in
Florida, the Rhine River Cruise in Germany, and the Canal Cruise in
Holland.
 Cruise ships have developed into ‘floating resorts’ or ‘floatels’. Because of
this idea, the demand for sea travel has increased and cruises became
popular in recent years. The luxurious way of life will have a large market
as soon as wealth and leisure time increases.

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Superstructure Accommodation
 The nature of the environment, the destination, the expected markets, the
mode of transportation, the type of activities engage in t the destination,
and other related factors determine the type of accommodation in w/c shall
be available.

Types of Accommodations
1. Hotels
 Provide accommodation, meals and refreshments and provide facilities
that meet the need of the modern traveler.

2. Condominium
 Is an apartment or individual dwelling unit owned by individual but the
management and services such as security and maintenance are
handled by an independent company.

3. Motels (MOtor hoTEL)

 Provide bedrooms, bath, and parking for motorist; rooms are usually
accessible from the parking lots. They are usually situated along the
highways.

4. Inns
 Lodging establishments catering to transient w/c do not meet the
minimum requirement of an economic hotel.

5. Apartmets
 Buildings, edified containing several independent and furnished or semi
furnished apartments that are regularly leased to tourist and travelers
for dwelling on a less or long-term basis.

6. Paradores
 Old convents, monasteries, castles or fortresses converted into hotels
by the government and operated by national tourism office. First – class
paradores can be found in Spain & Ireland.
7. Pension
 Private or family – operated tourist accommodation similar to boarding
houses or guesthouse.

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8. Bed & Breakfast Accommodation (B&B)

 Provide a room, bath, and a hearty breakfast to tourist and travelers.
They are known as B&Bs and are popular in:
1. Britain
2. Ireland
3. United States

9. Hostels
 Provide minimal amenities such as bunk beds and commonly shared
toilets and bathrooms.

10. Campgrounds
 Appeal mostly to families who travel in Recreational Vehicles (RVs).

11. Health Spas

 Hostels and resorts w/c cater to individuals who go to spas or mineral
springs for weight reduction or medical treatment

12. Private homes

 Provide lodging to tourist when accommodations are not available
during peak periods.

Hotel Classifications
Ways on classifying hotels:
Locations
1. City centers
2. Sub Urban
3. Airport
4. Highways
5. Resort

Type of guest
1. Commercial
2. Convention
3. Resort

Price
1. Economy or Budget
2. Standard or Mid – Scale
3. First Class or Deluxe

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Note: Stars rating system are often used to classify hotels in Europe and
other parts of the world outside United States.
Stars are assigned according to the quality of:
1. Restaurants
2. Rooms
3. Amenities
4. Services
Classifications of hotel
 Deluxed
 First – Class
 Standard
 Economy

Food and Beverage

 The type of food service provided will be related to the needs of the
tourist. Many
destination areas have successfully developed menus w/c indigenous to
the area to promote local economy food.
Restaurants
 Are establishments that offers refreshments and meals to the public
Some of the basic standard requirements for restaurants are the
following:
1. It shall be provided with a proper entrance and exits, there shall be
an adequate and secured parking space provided free to customers,
a reception shall be available to usher guest and waiting lounge with
telephone shall also be provided.
2. The dining room shall be adequate in size, with sufficient and well
maintained furniture.
3. Menu book shall be presentable, clean and readable and menu in
logical sequence. Table shall be equipped with clean cloth, and
napkin of good quality. No piece of crockery, cutlery, is chipped,
cracked or gazed. The silverware shall be kept polished and clean at
all times and good quality cuisine must be served in presentable and
shall be served with distinction.

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4. Adequate number of well trained, experience, efficient, and

courteous staff shal be employed. The bar shall be stocked at all
times. The kitchen, pantry, and cold storage shall be in good
operating condition. It must be provided also with running water,
tissue papers, soap, paper towels, and hand drier. All dining and
function rooms shall be fully air – conditioned and or well –
ventilated.

CHAPTER V
TOURISM ORGANIZATIONS

LEARNING OUTCOMES
At the end of this chapter, you should be able to:
 Get acquired with the regional tourist organizations.
 Discuss the role of national tourism office in the promotion of tourism
organization in the development of tourism and hospitality.
 Explain the importance of national professional tourism organization and
hospitality.
 Enumerate the different national professional tourism and hospitality
organizations in the Philippines and in United States.

REPUBLIC ACT No. 9593

AN ACT DECLARING A NATIONAL POLICY FOR TOURISM AS AN ENGINE OF
INVESTMENT, EMPLOYMENT, GROWTH AND NATIONAL DEVELOPMENT, AND
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STRENGTHENING THE DEPARTMENT OF TOURISM AND ITS ATTACHED

AGENCIES TO EFFECTIVELY AND EFFICIENTLY IMPLEMENT THAT POLICY,
AND APPROPRIATING FUNDS THEREFOR.

Sections under the creation of D.O.T.

SECTION 1. Short Title. – This Act shall be known as “The Tourism Act of 2009.”
SECTION 2. Declaration of Policy. – The State declares tourism as an indispensable
element of the national economy and an industry of national interest and
importance, which must be harnessed as an engine of socio-economic growth and
cultural affirmation to generate investment, foreign exchange and employment, and
to continue to mold an enhanced sense of national pride for all Filipinos
SECTION 4. Definition of Terms. – The following terms, as used in this Act, are
defined as follows: (a) “Department” refers to the Department of Tourism created
pursuant to Presidential Decree No. 189 (1973), as amended;

(b) “Secretary” refers to the Secretary of Tourism;

(c) “Duty Free Philippines” (DFP) refers to the government agency created pursuant
to Executive Order No. 46 (1986);

(d) “Duty-Free Philippines Corporation” (DFPC) refers to the corporate Created out of
DFP pursuant to this Act;
(e) “Philippine Conventions and Visitors Corporation” (PCVC) refers to the Corporate
entity created pursuant to Presidential Decree No. 867, as amended;
(f ) “Intramuros Administration” (IA) refers to the government agency created
Pursuant to Presidential Decree No. 1616 (1979), as amended;
(g) “Philippine Retirement Authority” (PRA) refers to the government agency
created pursuant to executive Order No. 1037 (1985);
(h) “Tourism Infrastructure and Enterprise Zone Authority” (TIEZA) refers to the
government agency created pursuant to this Act;
(i) “Tourism Enterprise Zone” (TEZ) refers to tourism enterprise zones created
Pursuant to this Act;

(j) “TEZ Overseer” refers to any person who shall be appointed by the TIEZA in
Specific zones to perform such functions as may be delegated by the TIEZA in
accordance with law;

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(n) “Philippine Tourism Authority” (PTA) refers to the existing implementation arm
of the Department of Tourism created pursuant to Presidential Decree No. 189
(1973), as amended;

(o) “Tourism Promotions Board” (TPB) refers to the body corporate created under
this Act; (p) “Tourism enterprises” refers to facilities, services and attractions
involved in tourism, such as, but not limited to: travel and tour services; tourist
transport services, whether for land, sea or air transportation; tour guides;
adventure sports services involving such sports as mountaineering, spelunking,
scuba diving, and other sports activities of significant tourism potential; convention
organizers; accommodation establishments, including, but not limited to, hotels,
resorts, apartelles, tourist inns, motels, pension houses, and home stay operators;
tourism estate management services, restaurants, shops and department stores,
sports and recreational centers, spas, museums and galleries, theme parks,
convention centers and zoos;
(q) “Primary tourism enterprises” refers to travel and tour services; land, sea and
air transport services exclusively for tourist use; accommodation establishments;
convention and exhibition organizers; tourism estate management services; and
such other enterprises as may be identified by the Secretary, after due consultation
with concerned sectors;
(r) “Secondary tourism enterprises” refers to all other tourism enterprises not
covered by the preceding subsection;
(s) “Greenfield Tourism Zone” refers to a new or pioneer development, as
determined by the TIEZA;
(t) “Brownfield Tourism Zone” refers to an area with existing infrastructure or
development as determined by the TIEZA;
Profile and History
Brief History
 In 1952, through Republic Act No. 710, the Philippine Tourist and Travel
Association (PTTA) was created to bring together all organizations and
entities that cater to travel and tourism.

 By 1956 through R.A. 1478, the Board of Travel and Tourist Industry (BTTI)
was created under the Department of Commerce and Industry (DCI) to
serve as the policy-making body for travel and tourism, while the PTTA
became its implementing arm.
 Presidential Decree No. 189 in 1973 gave birth to the Department of
Tourism (DOT) and the Philippine Tourism Authority (PTA) as its
implementing arm for infrastructure development. PD 189 also

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reconstituted and attached the Civil Aeronautics Board (CAB) to the DOT. In
1976, the Philippine Convention Bureau (PCB) was created as DOT's
marketing arm for conventions.

 In 1986, the Aquino administration sought to put more cohesiveness into

the functions of the DOT. Through Executive Order No. 120, the DOT was
reorganized in 1987 as the primary government agency charged with the
responsibility to encourage, promote and develop tourism as a major socio-
economic activity in the country.

 By virtue of this executive order, PTA remained as attached agency of the

DOT. Subsequently, Executive Order No. 120-A reorganized the PCB to the
Philippine Convention and Visitors Corporation (PCVC) as DOT's marketing
arm. The CAB, though, was transferred to the Department of Transportation
and Communication.

 With the completion of the 20-year Philippine Tourism Master Plan (TMP) in
1991, the Ramos administration issued Proclamation No. 188, adopting the
TMP as the government's blueprint for tourism development. The
proclamation mobilizes all government agencies and the private sector to
support and implement the TMP. It also allows the DOT to create
committees and task forces that will ensure the implementation of the
programs identified in the plan.

 The Arroyo administration, anchored on economic sufficiency and political

stability, adopted tourism as among its pillars for sustained economic
growth by attracting more visitors, extending their length of stay, and
increasing the attractiveness of the country's tourism products. Firmly
committed to achieve this vision, the Arroyo administration elevated the
Secretary of Tourism to a senior cabinet level.

Vision
 Improve accessibility of travel destinations,
 Make tourism products better and more affordable,
 Promote a culture of tourism among local residents, and
 Increase recognition of tourism as an effective and efficient tool towards
socio-economic development of the Philippines.
Mission
 To generate foreign currency and employment;

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 To spread the benefits of tourism to a wider segment of the population with

the support, assistance and cooperation of both the private and public sector;
and
 To ensure the safe, convenient, enjoyable stay and travel of foreign and local
visitors in the Philippines.

Mandate
 The Department of Tourism's mandate was first embodied in Presidential
Decree No. 189 which created the Department of Tourism in 1973. It was
reorganized structurally and functionally with Executive Order No. 120
signed in January 30, 1987.
Additional Information
Mission
 The Department of Tourism (DOT) shall be the primary government agency
charged with the responsibility to encourage, promote, and develop
tourism as a major socio-economic activity to generate foreign currency
and employment and to spread the benefits of tourism to both the private
and public sector.
History
1950s - Started as a private initiative, the Philippine Tourist & Travel Association was
organized. 1956 - The Board of Travel & Tourist Industry was created by law.
1973 - The Department of Tourism (DOT), Philippine Tourism Authority (PTA), and
Philippine Convention Bureau (PCB) were created by the Philippine government.
1986 - Under Executive Order no. 120 and 120-A, DOT and PCB were reorganized
structurally and functionally. PCB was renamed Philippine Convention & Visitors
Corporation.
Functions:
Office of the Secretary
 The Office of the Secretary provides leadership, direction, and substance to
the overall operations of the Department. It formulates policies, plans,
programs, rules, and regulations; reviews and evaluates the performance
of the Tourism Master Plan and advises the President on all matters
affecting the tourism program of the country.

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Tourism Promotions Sector

 The Tourism Promotion Sector has the primary function of promoting the
Philippines as a tourist destination domestically and internationally. It
devises integrated marketing and promotional activities such as
information dissemination, public relations, special events, and related
tourism programs. It likewise supervises the overseas field offices
established to implement and enhance the tourism development and
promotion program of the Department in the international field.
Tourism Services and Regional Offices Sector
 The Tourism Services and Regional Offices Sector is tasked to ensure the
pleasant entry, stay, and exit of tourists. It formulates standards of
quantity and efficiency for tourismoriented establishments, among others,
done through an accreditation system. Tourist establishments' compliance
to policies are monitored to make sure that their facilities and services are
operated and maintained according to acceptable international norms. The
Sector also supervises DOT's regional operations established to implement
the policies, plans, programs, and regulations of the Department and to
maintain the delivery of efficient and effective frontline services for the
tourism industry.
Planning, Product Development and Coordination
 The Tourism Planning, Product Development and Coordination Sector is
responsible for the formulation and updating of the Tourism Master Plan,
together with its component programs. The Sector monitors the effective
implementation of the Tourism Master Plan and, in coordination with the
private sector and other government institution, develops and
conceptualizes new products and investment opportunities designed to
enhance tourist sites and facilities.
Internal Services Sector
 The Internal Services Sector ensures the smooth and legal functioning of
the operations of the Department through the provision of effective and
efficient advice and services in the areas of personnel management,
human resources development, general services administration,
computerization and information technology services, budgetary, financial
and management services, and including investigatory and advisory
services.

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Department of Tourism
The Department of Tourism (Filipino: Kagawaran ng Turismo, DOT) is the executive
department of the Philippine government responsible for the regulation of the
Philippine tourism industry and the promotion of the Philippines as a tourist
destination.

List of D.O.T. Secretaries

No. Name Term Began Term Ended President
1 Jose D. Aspiras May 11, 1973 February 25, Ferdinand
1986 Marcos
2 Jose Antonio U. February 26, April 14, 1989
Gonzales 1986
3 Narzalina Z. Lim* April 15, 1989 June 7, 1989 Corazon
4 Peter D. Garrucho June 8, 1989 January 8, 1991 Aquino
5 Rafael M. Alunan III January 9, 1991 February 16,
1992
6 Narazalina Z. Lim February 17, September 10,
1992 1992
7 Vicente J. Carlos September 11, July 3, 1995
1992 Fidel V. Ramos
8 Eduardo P. Pilapil July 4, 1995 March 28, 1996
9 Evelyn B. Pantig* March 29, 1996 April 7, 1996
10 Mina T. Gabor April 8, 1996 June 30, 1998
11 Gemma C. Araneta July 1, 1998 January 19, Joseph Estrada
2001
12 Richard J. Gordon January 20, January 4, 2004
2001
13 Robert Dean S. January 5, 2004 February 25,
Barbers* 2004
14 Roberto M. February 26, August 31, 2004 Gloria
Pagdanganan 2004 Macapagal
15 Evelyn B. Pantig* September 1, November 29, Arroyo
2004 2004
16 Joseph H. Durano November 30, June 30, 2010
2004
17 Alberto Lim June 29, 2010 August 12, 2011 Benigno no
18 Ramon R. Jimenez, September 1, June 30, 2016 Aqui
Jr. 2011 III
19 Wanda Corazon Teo June 30, 2016 May 8, 2018 Rodrigo R.
Duterte
20 Berndette R. Puyat May 11, 2018 Incumbent Rodrigo R.
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Duterte

Organization and Department

 Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
 Tourism Promotions Board (TPB)
 Intramuros Administration (IA)
 National Parks Development Committee (NPDC)
 Nayong Pilipino Foundation (NPFI)
 Philippine Retirement Authority (PRA)
 Philippine Commission on Sports Scuba Diving (PCSSD)
 Duty Free Philippines Corporation (DFPC)

Tourism projects
 Visit Islands Philippines 1994
 Miss Universe Beauty Pageant 1994
 Florikultura '98 - international horticulture exhibition
 Expo Pilipino 1998 - Philippine Centennial International Exposition
 1998 Philippine Centennial Celebrations
 World Exposition 2002 Manila (cancelled due to financial problems of the
government)
 Visit Philippines 2003
 WOW (World Of Wonders) Philippines
 "Pilipinas Kay Ganda" slogan and campaign
2010
 It's More Fun in the Philippines!
 Visit the Philippines Year 2015
 Visit the Philippines Again 2016
Tourism slogans
 Islands Philippines
 WOW Philippines (2002)
 Pilipinas Kay Ganda (Cancelled Slogan,
2010)
 It's More Fun in the Philippines.

Plans and programs of the National Tourism Organization (NTO) formerly

Department of Tourism (DOT)
1. Increase visitor arrivals especially from the nearby markets like Japan, Korea,
Hong Kong, Taiwan and high spending markets like Germany.
DAVE ANGELO ASUNCION, BSHM
 MACROPERSPECTIVE IN TOURISM AND HOSPITALITY

2. Increase tourism receipts through longer stay and higher spending per day
which can be accomplished by more attractive destinations, accommodations,
facilities and amenities.
3. Expand domestic tourism through more promotions, cheaper tour package
and new facilities specially for the lower income segment.
4. Expand the capacity for tourism by promoting more private sector
investments.
5. Improve the standards of service through the expansion of training programs
for the professionalization of the tourism management and labor force.
6. Program major tourism infrastructure projects.
7. Engage in major tourism estate and resort development.
8. Classify tourism facilities in tourist sites according to international standards.
9. Enforce strictly the tour facility standards.
10. Promote self-regulation within the different sectors of the tourism industry.
11. Complete the national tourism plan and a destination tourism plan.
12. Encourage consumer advertising in selected markets.
13. Work closely with the private sector in product development.
14. Develop and strengthen linkages with the local government, the private
sectors and the general public through tourism councils.

International Travel Patterns

Top 10 countries generating international travel in ranked order.
1. United States
2. West Germany
3. United Kingdom
4. Canada
5. Japan
6. France
7. Netherlands
8. Mexico
9. Switzerland
10. Australia
Factors that favored the growth of Tourism
1. Rising disposable income for large sectors of the population.
2. Growth in the number of retired persons who have the desire and energy to
travel.
3. Increase in discretionary time
4. Greater mobility of the population
DAVE ANGELO ASUNCION, BSHM
 MACROPERSPECTIVE IN TOURISM AND HOSPITALITY

5. Growth in numbers of the “singles”.

6. Greater credit availability through credit cards and bank loans.
7. Higher educational levels.
8. The growth of cities.
9. Simplification of travel through package tours.
10. Growth of multinational business 11. Modern transportation technology 12.
Shift in values.
13. Advances in communication.
14. Smaller families and changing roles.

DAVE ANGELO ASUNCION, BSHM