ACKNOWLEDGEMENT

I would like to express my special thanks of

gratitude to my teacher Sangeeta Kar Mam as
well as our principal Kiran B. Devi who gave me
the golden opportunity to do this wonderful
project on the topic of marketing management
which also helped me in doing a lot of research
and I came to know about so many new things
I am really thankful to them
I would also like to thank my parents and my
friends who helped me a lot in the finishing
project within the limited time
The sole purpose of this project is to gain
knowledge

MARKETING
Marketing: It is a social process by which
individuals acquire what they need and
want through creating, offering, and freely
exchanging products and services of value
with others.

MARKETING
MANAGEMENT
“Marketing management is defined as
the art and science of selecting target
markets and acquiring, retaining, and
growing customers by creating,
delivering, and communicating superior
customer service.”

CONCEPT OF MARKETING MIX

A Marketing Mix is a set of
marketing tool or tactics, used to
promote a product or services in
the market and sell it. It is about
positioning a product and deciding
it to sell in the right place, at the
right price, and right time.
There are four element of
marketing mix
popularly known a 4p’s of
marketing
1.product
.price
3.place
4.promotion

Product in Marketing Mix:

A product is a commodity,
produced or built to satisfy the
need of an individual or a group.
The product can be intangible or
tangible as it can be in the form of
services or goods. It is important to
do extensive research before
developing a product as it has a
fluctuating life cycle, from the
growth phase to the maturity phase
to the sales decline phase.

Price in Marketing Mix:

Price is a very important
component of the marketing mix
definition. The price of the product
is basically the amount that a
customer pays for to enjoy it. Price
is the most critical element of a
marketing plan because it dictates
a company’s survival and profit.
Adjusting the price of the product,
even a little bit has a big impact on
the entire marketing strategy as
well as greatly affecting the sales
and demand of the product in the
market. Things to keep on mind
while determining the cost of the
product are, the competitor’s
price, list price, customer location,
discount, terms of sale, etc.,\

Place in Marketing Mix:

Placement or distribution is a very
important part of the marketing
mix strategy. We should position
and distribute our product in a
place that is easily accessible to
potential buyers/customers.

Promotion in Marketing Mix:

It is a marketing communication
process that helps the company
to publicize the product and its
features to the public. It is the
most expensive and essential
components of the marketing
mix, that helps to grab the
attention of the customers and
influence them to buy the
product. Most of the marketers
use promotion tactics to promote
their product and reach out to
the public or the target audience.
The promotion might include
direct marketing, advertising,
personal branding, sales
promotion, etc.

INTRODUCTION
Sometimes called earphones, headphones are hardware output
devices that connect to a computer line out or speakers port or
wirelessly with Bluetooth. Headphones allow you to listen to
audio or watch a movie without disturbing people around you.
WHY I SELECTED HEADPHONES

Starting a headphone business in India can

be a lucrative venture for several reasons.
Here are five compelling reasons why I
considered this opportunity:

Growth in Consumer Electronics Market:

India's consumer electronics market has
been experiencing robust growth.
Rising Disposable Income: India's middle-
class population is expanding, leading to
increased disposable income
E-commerce Boom: India has witnessed
a rapid growth in e-commerce
platforms, making it easier for
businesses to reach a nationwide
customer base
Diverse Consumer Preferences: India
is a diverse country with a wide range
of consumer preferences.
Technological Advancements: The
headphone industry has seen
continuous technological
advancements, including features like
noise cancellation, wireless
connectivity, and smart capabilities.

COMPETITORS
"Boat" is a popular Indian consumer
electronics and lifestyle brand known
for its wide range of audio products,
including headphones, earphones,
speakers, and other accessories.
Founded in 2016, Boat has gained
prominence in India's rapidly growing
consumer electronics market. The
brand is known for its trendy designs,
affordable pricing, and a focus on
delivering good audio quality to a
diverse customer base. Boat's products
are often sold through various online
and offline retail channels, making
them accessible to a wide range of
consumers.

PRODUCT RANGE
BOAT NIRVANA 750 ANC
AIRDOPE 500 ANC
immortal

UsP:they provide quality earphones at

affordable prices
JBL is a renowned American audio
electronics company that
specializes in manufacturing high-
quality audio equipment, including
headphones, speakers, and home
theater systems. Founded in 1946,
JBL has a long history of innovation
in sound technology. The brand is
well-known for its commitment to
delivering impressive audio
experiences with a strong emphasis
on bass performance and clarity.
JBL products are widely used in
both consumer and professional
audio settings, and they are
recognized for their durability and
reliability. JBL's range includes
everything from portable Bluetooth
speakers to premium studio
monitors, catering to music
enthusiasts and professionals alike.

UsP:they offer excellent noise

cancellation, clear sound, and a
comfortable fit
Sennheiser is a well-established
German audio company known for
its premium headphones,
microphones, and audio
equipment. Founded in 1945,
Sennheiser has a strong reputation
for producing high-quality audio
products with a focus on
innovation and superior sound
quality. They cater to both
consumers and professionals,
offering a wide range of
headphones, including audiophile-
grade models, wireless options,
and gaming headsets. Sennheiser
microphones are also widely used
in professional audio and
broadcasting. The brand is
recognized for its commitment to
audio excellence and precision
engineering.

Usp: headphones and audio systems

with impressive sound quality and
superior bass response
The HD 400S
THE HD350 BT
MOMEMTUM TWS
Skullcandy is an American audio
company recognized for its stylish and
affordable headphones, earbuds, and
audio accessories. Founded in 2003,
Skullcandy has gained popularity for
its edgy design aesthetics and
marketing that targets the youth and
action-sports demographic. They offer
a range of products, including wireless
headphones, wired earbuds, and
gaming headsets. While focusing on
fashion-forward designs, Skullcandy
also aims to provide decent sound
quality at an accessible price point,
making their products appealing to a
broad audience.
Skull candy is all about good prints and
attractive-looking products at low
prices.

Sony Headphones are renowned for their

high-quality audio and advanced technology.
They offer a range of options, from wireless
noise-canceling headphones for immersive
listening to sporty earbuds designed for active
lifestyles. Sony headphones are known for
their exceptional sound clarity and
comfortable designs, making them popular
choices for music enthusiasts and
professionals worldwide.
The tagline for Sony earphones is "Hear more, feel
more" and the USP (Unique Selling Proposition) is
their high-quality audio and comfortable fit.

LOGO
The abbreviation LOGO stands for
Language of Graphics-oriented. The term
LOGO is also a symbol that is used to
recognize a public identification of a
brand or company. The logo can be an
abstract design or a symbol that
represents a wordmark.
 MY BRAND

AcousticAura
 tagline
"Immerse in Sound, Embrace the Aura"
This tagline emphasizes the immersive audio
experience your headphones provide and the
unique aura or atmosphere they create for
users.

MANUFACTURING PROCESS

The manufacturing process for

headphones is complex and can vary
depending on the type and quality of
headphones you want to produce. Below is
a simplified overview of the general steps
involved in manufacturing headphones:
1. Design and Prototyping:
Design the headphone model, including
its shape, size, and specifications.
 Create prototypes to test and refine the
design for comfort, functionality, and
sound quality.
2. Materials and Components:
Source high-quality materials for the
headphones, including plastics, metals,
and cushioning materials.
Procure electronic components such as
drivers, speakers, wires, and connectors.
3. Assembly:
Assemble the headphone components,
including the headband, ear cups,
drivers, and wiring.
Ensure that all components fit together
precisely, and wires are properly
connected.
4. Speaker Installation:
Install the speaker drivers into the ear
cups, ensuring they are securely
fastened and aligned correctly.
5. Wiring and Circuitry:
Connect the internal wiring and circuitry
to transmit audio signals from the source
to the speakers.
Test the electrical connections to ensure
proper functionality.
6. Cushioning and Comfort Features:
Attach cushioning materials to the ear
cups and headband for comfort during
prolonged use.
7. Sound Testing:
Conduct sound quality tests to ensure
that the headphones produce clear, high-
quality audio.
Adjust components or drivers if
necessary to meet desired sound
specifications.
8. Quality Control:
Implement quality control checks
throughout the manufacturing process
 to identify and rectify defects or issues.
Inspect for cosmetic imperfections and
ensure all parts meet design standards.
9. Final Assembly:
Complete the final assembly of the
headphones, including branding,
labeling, and packaging.
10. Packaging:
Design and create packaging materials
that protect the headphones during
shipping and display the brand
effectively.
11. Testing and Certification:
Subject the finished headphones to
various tests, including durability, safety,
and compliance with industry standards
and regulations.
Obtain necessary certifications for your
headphones.
12. Distribution:
 Prepare headphones for distribution to
retailers, wholesalers, or customers,
depending on your sales strategy.
13. Marketing and Sales:
Develop marketing strategies to promote
your headphones and attract customers.
Establish distribution channels and
partnerships for sales.
Please note that this is a simplified
overview of the headphone manufacturing
process. The actual process may involve
more intricate steps and quality control
measures, and it may require specialized
equipment and skilled labor. Additionally,
quality assurance and testing are crucial to
ensure that the headphones meet the
desired standards and specifications.
 product range
Over-Ear Headphones: Offer a range of over-
ear headphones that provide immersive sound
quality and comfort for extended listening
sessions. Include options with noise-
cancellation features for premium models.

AA’s IMMERse
On-Ear Headphones: Provide on-ear
headphones that are lightweight and portable
while still delivering excellent audio
performance. These are ideal for users on the
go.

AA’s IMMERsE -s
Gaming Headsets: Develop gaming headsets
designed for gamers, featuring surround
sound, noise isolation, and a comfortable fit
for long gaming sessions.

AA’s phantom
Studio and Audiophile Headphones: Cater to
music enthusiasts and professionals with
studio-grade headphones that deliver
exceptional audio quality and accuracy.

AA’s NEBULA
 AAs LIBERTY
Bluetooth and True Wireless Earbuds: Include
a range of wireless earbuds, both traditional
Bluetooth and true wireless (TWS) options.
These should focus on convenience and high-
quality audio playback.
 price range
aa’ immere 6000 6500 7599

aa immere -f 5000 5500 6599

phantom 300 0 3500 4000

nebula 9000 10000 12000

liberty 4000 45 00 5500

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licence
Business Registration
GST Registration:
Shop and Establishment License:
Trade License:
Fire Department NOC:
Environmental Clearances
Health and Safety Permits:
Import-Export License
Customary Business Licenses:
Trademark Registration (optional):

PACKAGING
Packaging is a subset of marketing where a
brand designs and develops the wrapper or
container to aid its transport, handling,
delivery, and communicate the brand and
product information by making it look
attractive. Objective. To facilitate safety and
aid product storage and transportation.

LABELLING:
The process of putting identification marks on the package is
known as Labelling. Labelling includes information like name
of the products, expiry and manufacturing date, instruction
for use, weight, price, etc.
 PRIMARY PACKAGING
Primary packaging is the packaging in direct
contact with the product itself and is
sometimes referred to as consumer or retail
packaging. The main purpose of primary
packaging is to protect and/or preserve,
contain and inform the consumer.
tertiary packaging
Tertiary packaging is the third level of three types of packaging used to
protect manufactured goods for shipping or storing
WAREHOUSING

Warehousing is the process of storing physical inventory

for sale or distribution. Warehouses are used by all
different types of businesses that need to temporarily
store products in bulk before either shipping them to other
locations or individually to end consumers.

OUR company has warehouses all across the country to

make the product available, also for the international
market.

we also have warehouses in abroad.

CHANNELS OF DISTRIBUTION
A distribution channel represents a chain of businesses or intermediaries
through which the final buyer purchases a good or service

OUR company has opted for zero and direct channel of distribution.

A level zero distribution channel is the simplest. It involves a direct sale

from manufacturers to consumers with no intermediary.

PROMOTION

Business promotion is a venture that involves persuading

customers to buy products to increase sales. Businesses
do this by using flyers, social media, and direct person-to-
person selling. Advertising informs consumers about a
product or service through a paid network, such as
television ads.

Promoting a new headphone brand can be cost-effective if

you employ creative strategies that maximize your
resources. Here are five cost-effective techniques for
promoting your new headphone brand:

Social Media Marketing:

Utilize social media platforms like Instagram, Facebook,

Twitter, and TikTok to create a strong online presence.

Influencer Partnerships:

Collaborate with micro-influencers or local content creators

who align with your brand's values.

Content Marketing:

Start a blog or YouTube channel related to audio equipment,

music, or headphone reviews.

Email Marketing:

Build an email list of potential customers and past buyers.

Send out regular newsletters featuring product updates,
promotions, and exclusive discounts.

Collaborative Partnerships:
Seek partnerships with complementary brands or
businesses.

Remember that the key to cost-effective promotion is to

focus on targeting the right audience with a consistent and
engaging message. Additionally, track the performance of
your promotional efforts using analytics to refine your
strategies over time.

cost-effective techinque of product

Cost-effective product development techniques can help your headphone company save
money while maintaining or even improving product quality. Here are five cost-effective
techniques for product development in your headphone business:

Design for Manufacturability (DFM): Ensure that your headphone designs are optimized for
efficient and cost-effective manufacturing.

Prototyping and Testing: Before investing in mass production, create prototypes and conduct
thorough testing

Supplier Collaboration: Establish strong relationships with headphone component suppliers.

Lean Manufacturing: Implement lean manufacturing principles in your production process.

Product Lifecycle Management (PLM): Invest in PLM software to streamline product

development and collaboration.

SWOT ANALYSIS
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and
so a SWOT analysis is a technique for assessing these four aspects of your
business

strength:

1. classic, minimalistic, and ergonomically designed

2. exceptional build quality

3.Studio-level sound quality

1. compeitive pricing

weaknesses:\

no market presence

lack of expertise

opportunities:

large no of potential customers

different varients can be developed

innovation in technology

THREATS:

well established brands

high competition

production of an electric product may take time

SOCIAL MESSAGE:

These days the social marketing concept is gaining popularity

the business must address social problem like environmental pollution,

deforestation, socio-cultural problems, inflation, etc.

our company is concerned with the environmental issues and

socio-cultural problems.

ANALYSIS INTERPRETATION

In case of headphones competition exists in the market

with extremely popular and heavily advertized brands.

in such a situation introduction of a new brand in market and

making it popular is a bit difficult but the marketing of headphone is

profitable due to its huge demand.

To start a business a lot of permissions and licence are need to be

acquired to avoid any legal complaint in the future need to be acquired

each brand is identified by its brand name with customer.

For the introduction of a new product in the market a lot of factors need
to be taken into consideration the brand strategies of competitors must
also be considered

Price makes is also very important the price fixed must be line with utility
of product it is based on various factors such as cost of production
demand competitor pricing etc.

That introduction of a product in the market involves a lot of money and

hard work

A good Businessman must analyse the environment of the business

before the establishment of the firm therefore offering something
productive and benefiting is what essential for a business success

Brand name symbolises the social status of a brand suitable brand name
should be chosen for this project

the labels must contain all the information required by law so that
customers Right to Information is not violet
Deu attention needs to be paid towards Packaging of the product package
act as the silent salesman

survey
1. what kind ofaudio gear you use to listen to music/

earphone(_) headphone(_) earbuds(_) speaker(_)

2.how many days a week you listen to music?

1-3days(_) 3-6days(_) all days(_)

3in what occasion you prefer tolisten to music(_)

----------------------------------------------------------------------------------------

which of the following headphone brands have u tried?

boat(_) senhiser(_) sony(_) jbl(_)

when do you listen to ,music?

working(_) writing(_) reading(_) doing exercise(_)

what genere music you listen?

electronic(_) indie(_) acoustic9_) lofi(_)

what feels more comfortable?

headphone(_) speaker9_) earphone(_) earbuds(_)

do you support the idea of using headphone instad of speakers?

yes(_) no(_)

which of the headphone brand u like personally?

boat(_) jbl(_) senhighser(_) sony(_)

do you watch movis with hradphone?

yes(_) no(_) sometimes(_) obviously(_)

does music depend on the gear you are using?

yes9_) no(_) not really(_) alittle(_)

CONCLUSION
We come to understand the importance of

4p's of marketing mix for the success of new business .knowledge

of marketing mix is important to take marketing decision for
example while deciding the brand name of the product it is
important to know the feature of good brand name a right mix of
the 4p's can lead to success of a product

after detail analysis it can be concluded that the marketing of a

headphone is profitable in India but to say above the competition
brand must have its own USB send it is an electronic goods

a good quality product with the right price will capture a huge
market share

BIBLIOGRAPHY

A) BOOKS

1) business studies xii - part 1

2) business studies xii -part 2

B)website
google.com

c) software and logo design:

canva.com