Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.

P)
(A Central University)

DEPARTMENT OF BUSINESS MANAGEMENT

SYLLABUS

Of

Master of Business Administration

(As Per NEP-2020)

2021
 MBA First Semester
Distribution of
S. Max. Credits
Course Code Title Credits
No. Marks
L T P C
1. BUM-DSM-121 Indian Ethos and Business Ethics 100 4 3 1 0 4
2. BUM-DSM-122 Managerial Economics 100 4 3 1 0 4
3. BUM-DSM-123 Business Statistics 100 4 3 1 0 4
4. BUM-DSM-124 Business Environment 100 4 3 1 0 4
Principles of Management and
5. BUM-DSM-125 100 4 3 1 0 4
Managerial skills
6. BUM-DSM-126 Accounting for Managers 100 4 3 1 0 4
7. BUM-MDM-127 Computer Applications for Business 100 4 3 1 0 4
Seminar & Term Paper / Project
8. BUM-SEC-128 100 4 3 1 0 4
Work
Total 800 32 24 8 0 32

MBA Second Semester

Distribution of
S. Max. Credits
Course Code Title Credits
No. Marks
L T P C
1. BUM-DSM-221 Marketing Management 100 4 3 1 0 4
2. BUM-DSM-222 Human Resource Management 100 4 3 1 0 4
3. BUM-DSM-223 Financial Management 100 4 3 1 0 4
4. BUM-DSM-224 Operation Management 100 4 3 1 0 4
5. BUM-DSM-225 Organizational Behavior 100 4 3 1 0 4
6. BUM-DSM-226 Marketing Research 100 4 3 1 0 4
7. BUM-MDM-227 Research Methodology 100 4 3 1 0 4
BUM-SEC-228 Seminar & Term Paper / Project
8. 100 4 3 1 0 4
Work
Total 800 32 24 8 0 32

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 1|Page
 MBA First Semester
Distribution of
S. Max. Credits
Course Code Title Credits
No. Marks
L T P C
1. BUM-DSM-121 Indian Ethos and Business Ethics 100 4 3 1 0 4
2. BUM-DSM-122 Managerial Economics 100 4 3 1 0 4
3. BUM-DSM-123 Business Statistics 100 4 3 1 0 4
4. BUM-DSM-124 Business Environment 100 4 3 1 0 4
Principles of Management and
5. BUM-DSM-125 100 4 3 1 0 4
Managerial skills
6. BUM-DSM-126 Accounting for Managers 100 4 3 1 0 4
7. BUM-MDM-127 Computer Applications for Business 100 4 3 1 0 4
Seminar & Term Paper / Project
8. BUM-SEC-128 100 4 3 1 0 4
Work
Total 800 32 24 8 0 32

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 2|Page
 MBA First Semester

Max. Distribution of Credits

S. No. Course Code Course Title Credits
Marks L T P C
1. BUM-DSM-121 Indian Ethos & Business Ethics 100 04 3 1 0 04

Course Objective: The objectives of this course is to help students gain an understanding of Business Ethics and
application of Indian values in managerial decision-making.

MAX.
UNITS CONTENTS
HOURS
UNIT – I
The Nature and Purpose of Ethical Reflections: Introduction, Definition of Ethics, Moral
10
Behavior, Characteristics of Moral Standards.

UNIT – II
Business Ethics: Mediating between Moral Demands and Interest, Relative Autonomy of
Business Morality, Studies in Business Ethics, Role of Ethics in Business, Theory of 12
Voluntary Mediation, Participatory Ethics.

UNIT – III
Moral Responsibility: Introduction; Balanced Concept of Freedom, Individual
Responsibility, Implications related to Modern Issues, Public Accountability and 10
Entrepreneurial Responsibility, Moral Corporate Excellence, Corporate Responsibility.

UNIT – IV Business Ethics and Individual Interest: Interest based Outlook, Impact of Interest on
Moral Goals and Moral Principles, Utilitarian Views on Business Ethics, Enlightened
14
Egoism, Theories of Virtue: Productive Practices and Team Motivation, Prospects of
Virtues in Business Ethics and Management Theory.
UNIT – V
Management, Culture and Ethos - Role and Significance of Ethos in Managerial Practices,
Management is Culture Bound, Work Place Spirituality., Corporate Governance:
14
Evolution. Principles. Main Drivers, Theories and Models. Global Practices on Corporate
Governance in the World and their impact on corporate world.

Books Recommended:
1. Shashtri J.L., Ancient Indian Traditions and Mythology , 1st edi, Motilal Banarsidas, NewDelhi
2. F. Max Muller , Sacred Books of East ,Motilal Banarsidas, New Delhi
3. S.K. Chakraborty, Ethics in Management-Vedantic Approach, New Delhi, Oxford India Ltd.,
4. Swami Jitatmananda, Indian Ethos for Management, Rajkot, Ramakrishna Ashrama, 1996.
5. Swami Someswarananada, Indian Wisdom for Management, Ahmedabad, AMA. 2000.

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 3|Page
 MBA First Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
2. BUM-DSM-122 Managerial Economics 100 4 3 1 0 4

Course Objective: To understand the role of Managerial economics in business and its various aspects influencing
both society and economy.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Nature and Scope of Managerial Economics, Micro Economics, Fundamental 12 Hours
principles of Managerial Economics- Incremental principle, Marginal principle,
opportunity cost, discounting principles. Decisions of Business Firms under
Different Objectives, Marginal Analysis and its uses in the Business Decision
Making.
UNIT –II Theories of Demand: Preference, Utility Function, Indifference Curve, Revealed 12 Hours
Preference Approach, Income and Substitution effects, Demand functions,
Demand Forecasting; Managerial Applications.
UNIT – III Production and Cost: The Production Function, Returns to Scale, Profit 12 Hours
Maximization Constrained Optimization Approach to Developing Optimal Input
Combination, Relationships, Input Demand Function, Derivation of Cost Curves,
Short Run, Long-Run.
UNIT – IV Market Structure: Introduction, Characteristics of perfect competition, Price 12 Hours
determination under Perfect Competition; Pricing under monopoly, types of
monopoly, price discrimination, Pricing under Monopolistic Competition, Pricing
under oligopoly, equilibrium price, kinked demand curve; discriminating prices.
UNIT – V National Income-Meaning, objectives and Measurement, Importance, Inflation- 12 Hours
meaning, types, Monetary and Fiscal Policy in Business.

Books Recommended:
➢ Dr. D.N. Diwevedi.
➢ R. L. Varshney and K.L. Maheshwari, Managerial economics, Sultan Chand and Sons.
➢ Yogesh Maheshwari, Managerial Economics, PHI Learning Pvt. Ltd.
➢ Dominick Salvatore (2009). Principles of Microeconomics (5thed.) Oxford University Press

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 4|Page
 MBA First Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
3. BUM-DSM-123 Business Statistics 100 4 3 1 0 4

Course Objective: The objective of the course is to make the students familiar with basic statistical techniques and
their applications in managerial decision making.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Business Statistics: An Overview-Importance for learning statistics for managers. 12 Hours
Statistical thinking and analysis, Types of Statistical Methods, Importance and
scope of statistics- especially in Business Management.

UNIT –II Fundamentals of Probability-Concept of probability, Definition of probability, 12 Hours

Types of events, Addition Theorem of Probability, Multiplication Theorem of
Probability, Baye’s Theorem.
Probability Distributions – Binomial distribution, Poisson distribution, Normal
distribution.

UNIT – III Correlation Analysis- Introduction, Significance of the study of correlation, Types 12 Hours
of correlations, Methods of studying correlation-scatter diagram method, graphic
method, Karl Pearson coefficient of correlation, Rank correlation. Coefficient of
correlation and probable error, Coefficient of determination.
Regression Analysis- Introduction, uses of regression analysis, difference between
correlation and regression analysis. Regression equations, methods of simple
regression.
UNIT – IV Analysis of Time Series- Introduction, Definition, Utility of Time Series. 12 Hours
Components of a Time Series- Secular Trend, Seasonal Variations, Cyclical
Variations, Irregular Variation, Methods of measuring trends- Free hand method
or graphic method, semi average method, moving average method, least square
method.
Business Forecasting: Time Series Forecasting-Lifetime Value Models-Credit
Scoring Models-Loss Forecasting Model.
UNIT – V Index Numbers - Introduction, Definition and uses of Index Numbers, Different 12 Hours
methods of constructing Price and Quantity Index Numbers. Fixed Base and Chain
Base Index Numbers.
Marketing Analytics: Product Management-Marketing-Mix Allocation-Customer
Management-Digital Marketing.

Books Recommended:
➢ Business Analytics, James R Evans, Pearson Education Limited
➢ Business Analytics: Data Analysis & Decision Making- S. Christian Albright, Wayne L. Winston
➢ Business Analytics: An Application Focus- Purba Halaoly Rao

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 5|Page
 MBA First Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
4. BUM-DSM-124 Business Environment 100 4 3 1 0 4

Course Objective: The objective of the course is to make the students familiar with environment and evaluate its various
components in business.

MAX.
UNITS CONTENTS
HOURS
UNIT I The Nature of Business Environment–Significance of Business Environment – 12 Hours
Types of Environments: Internal Environment – External Environment, Nature
of Modern Business, Liberalization, and Privatization & Globalization in India.
UNIT II Political and Legal Environment of Business: Critical elements of Political 12 Hours
Environment – constitutional framework of India – the role of Government in
Business –Changing Dimensions of Legal Environment in India – MRTP Act –
FEMA Act – Consumer Protection Act – Competition Act.
UNIT III Economic Environment of Business: Economic growth & National income - 12 Hours
Economic System, Fiscal Policy – Monetary Policy, Elements of Social –Cultural
Environment .
UNIT IV Consumerism in India – Corporate Social Responsibility, Technological 12 Hours
Environment of Business – Patents and Trademarks.
UNIT V Govt. & Planning- India‘s Five Year Plan & Structural Reforms, New Economic 12 Hours
Policy, Government‘s promotional role in Industrial Development, Govt. Policy &
Small Scale Industry, Foreign Trade Policy, FDI in India, SEZs: Concept, Role and
Impact.

Books Recommended:
➢ Francis Cherunilam, Business Environment, Himalaya Publications, New Delhi, 11th Edition
➢ K. Aswathappa, Essentials of Business Environment, Himalaya Publications, New Delhi, 11th Edition.
➢ Suresh Bedi, Business Environment, Excel Publications, New Delhi. 
➢ Justin Paul, Business Environment, Text & Cases, McGraw-Hill, New Delhi.
➢ Francis Cherunilam, Government and Business, Himalaya Publications, New Delhi
➢ Economic Survey (Latest), Govt. of India, Ministry of Finance, New Delhi.
➢ Ramesh Singh, Indian Economy, Mcgraw Hill Education Series, New Delhi
➢ Datt and Sundaram, Indian Economy, S. Chand Publication, New Delhi

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 6|Page
 MBA First Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
Principles of Management and
5. BUM-DSM-125 100 4 3 1 0 4
Managerial skills

Course Objective: The course is meant to acquaint the student with the Principles of Management and enhancing the
managerial skill of the students.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Introduction of Management: Concept, Definitions, Essence of Management, 12 Hours
Functions of Management, Management as a profession, Managerial Levels and
Roles, Managerial Responsibilities; Characteristics of a Good Manager.

UNIT –II Planning: Concept, Nature, Importance, Types, Steps in Planning, Limitations. 12 Hours
Organizing: Organizing defined, Types, Process of Organising, Principles of
organizing, Organisational structure. Staffing: concept, definition, Recruitment
and Selection, orientation
UNIT – III Managerial Skills: Characteristics of a Good Manager, Building peer support for 12 Hours
team's projects, Identifying operational and strategic gaps
UNIT – IV Identifying mentor to support professional development, Understand leadership 12 Hours
challenges and strategies, Leadership; Communication-Definition, Objectives of
Communication, Communication process model, guidelines for effective
communication
UNIT – V Negotiation & Assertiveness skills, Mapping personal leadership and learning 12 Hours
journey, Expanding professional and personal networks, Controlling: Effective
Control System, Control Process, Types of Managerial Control.

Books Recommended:
➢ Organgational Behavioiur, Stepher P. Robbien
➢ Organgational Behavioiur, J. S. Chandar
➢ Robbins, S P. Management. 5th ed., New Jersey, Englewood Cliffs, Prentice Hall Inc .. 1996
➢ Stoner, J. etc. Management. 6th ed., New Delhi, Prentice Hall of India. 1996

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 7|Page
 MBA First Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
6. BUM-DSM-126 Accounting for Managers 100 4 3 1 0 4

Course Objective: The basic purpose of this course is to develop an insight of postulates, principles and techniques of
accounting and utilization of financial and accounting information for planning, decision-making and control.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Financial Accounting - Concept, Importance and Scope, Generally Accepted 12 Hours
Accounting Principles, Preparation of Financial Statements with special
reference to analysis of a Balance Sheet and Measurement of Business Income,
Inventory Valuation and Depreciation.

UNIT – II Management Accounting - Concept, Need, Importance and Scope. Financial 12 Hours
Statement Analysis, Funds Flow Analysis. The Statement of Cash Flows.

UNIT – III Cost Accounting – Introduction Reconciliation and Integration between 12 Hours
Financial and Cost Accounts; Cost Sheet, Job & Process Costing, Contract
Account.

UNIT – IV Budget and Budgetary Control, Performance Budgeting, Zero-Base Budgeting, 12 Hours
Relevant Costing and Costing for Decision-Making.
UNIT – V Standard Costing and Variance Analysis, Marginal Costing and Absorption 12 Hours
Costing.

Essential & Suggested Readings :

➢ Anthony R N and Reece J S. Accounting Principles, 6th ed., Homewood, Illinois, Richard D. Irwin, 1995.
➢ Bhattacharya S K and Dearden J. Accounting for Management. Text and Cases. New Delhi, Vikas, 1996.
➢ Heitger, L E and Matulich, Serge. Financial Accounting. New York, McGraw Hill, 1990.
➢ Hingorani, N L. and Ramanathan, A R. Management Accounting. 5th ed., New Delhi, Sullan Chand, 1992.
➢ Horngren, Charles etc. Principles of Financial and Management Accounting. Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1994.
➢ Needles, Belverd, etc. Financial and Managerial Accounting. Boston, Houghton Miffin Company, 1994.
➢ Vij, Madhu. Financial and Management Accounting. New Delhi, Anmol Publications, 1997.

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 8|Page
 MBA First Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
Computer Applications for
7. BUM-MDM-127 100 4 3 1 0 4
Business

Course Objective: To provide computer skills and knowledge to students and to enhance the understanding of computer
and its applications for business operations.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Basic features of computer systems and their applications in managerial decision 12 Hours
making and in business, Generations of computer and overview of computer
language. Computer hardware and software.
UNIT –II MS word: - creation of documents-inserting tables , pictures, page number dates, 12 Hours
Header, Footer etc. MS excel:- creation of spread sheet applications, Graphs and
Charts, Calculation of various financial functions. MS power point: - Creation of
slides, Animation, and templates, Designing Presentations, Slide show controls.
UNIT – III MS Access:- Creation of database, design a form, import and export data. Database 12 Hours
Management System: Definition of database system, purpose of database system,
The importance of data models, Business rules, The evolution of data models,
Database Models, Main Components of a DBMS.
UNIT – IV Internet Applications, Clients & Servers, Types of Internet Services, ISP, Address 12 Hours
in internet, intranets. E-mail basics, outlook express, Mail Merge, FTP file transfer-
protocol introduction and basic procedure, World Wide Web (WWW) –Basic
features. Overview of URL, HTTP, HTML, XML.
UNIT – V Computer Networks: LAN, WAN, MAN, Network Topologies, concepts of E- 12 Hours
commerce and E-business, ERP, MIS Overview of Emerging Technologies:
Bluetooth, cloud computing, big data, data mining, mobile computing.

Books Recommended:
➢ P.K. Sinha, Introduction to Computers
➢ Alexis Leon and Mathew Leon – Introduction to Computers, published by Leon Tech World.
➢ Boockholdt, J.L. Accounting Information System: Transaction Processing and Control, Irwin Mcraw-Hill.
➢ Hall, J.A., Accounting Information System, South-Western College Publishing.
➢ Gelinas, Ulric J., and Steve G. Sutton, Accounting Information System, South Western Thomson Learning.
➢ Rajaraman, V., Introduction to Information Technology, PHI.
➢ Bharihoka, Deepak, Fundamentals of Information Technology, Excel Book.
➢ Madan, Sushila, Computer Applications, Mayur Paperbacks, New Delhi.

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 9|Page
 MBA First Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
Seminar & Term Paper / Project
8. BUM-SEC-128 100 4 3 1 0 4
Work

The Seminar & Term Paper shall be based on various practical Exercises which, shall comprise of tutorial work,
carry home tasks, debates, paper writing, case competition, group discussion, conferences surveys, management games,
role-plays, workshops presentation, extempore, prepared speeches, library assignments, company studies project
assignment etc. The weight-age of these items will be announced by the teachers concerned in consultation with the
Professor & Head/Dean. The plan for the semester will be announced separately. The selected topics shall be from the all
subjects that are being taught or any other general topic of academic importance. Marks may be awarded on the basis
of total performance of the examinees, for which the scheme of examination and evaluation shall be (40+60) marks. The
evaluation is to be made internally out of 40 marks and externally out of 60 marks which will be for project work and
Viva-Voce.

In Additional to above, students are supposed to use library's reference section of the Departmental and Central Library
along with the latest journals, their back volumes, periodicals and cases discussed during the classrooms sessions.
Students are supposed to update this knowledge with the new arrivals and study materials distributed in the classroom
session. Visiting Faculty/Consultants add to new knowledge to which the students should acquaint themselves with.
Workshops, Group Discussion and Seminars are the additional sources of knowledge

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 10 | P a g e
 MBA Second Semester
Distribution of
S. Max. Credits
Course Code Title Credits
No. Marks
L T P C
1. BUM-DSM-221 Marketing Management 100 4 3 1 0 4
2. BUM-DSM-222 Human Resource Management 100 4 3 1 0 4
3. BUM-DSM-223 Financial Management 100 4 3 1 0 4
4. BUM-DSM-224 Operation Management 100 4 3 1 0 4
5. BUM-DSM-225 Organizational Behavior 100 4 3 1 0 4
6. BUM-DSM-226 Marketing Research 100 4 3 1 0 4
7. BUM-MDM-227 Research Methodology 100 4 3 1 0 4
BUM-SEC-228 Seminar & Term Paper / Project
8. 100 4 3 1 0 4
Work
Total 800 32 24 8 0 32

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 11 | P a g e
 MBA Second Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
1. BUM-DSM-221 Marketing Management 100 4 3 1 0 4

Course Objective: To impart basics of Marketing Management, Marketing Environment, Marketing Segmentation,
Product Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and International
Environment

MAX.
UNITS CONTENTS
HOURS
UNIT – I Introduction to Marketing Management, The marketing concepts, Features of 12 Hours
integrated marketing concept, Recent trends in marketing, Marketing
Management, Function of marketing management
UNIT –II Analysing Marketing Environment and Competition- Consumer Behaviour, 12 Hours
Integrated marketing communication, Detrmining Promotional Mix, Advertising,
Sales Promotion, Personal selling.
UNIT – III Market Segmentation- Bases of Market Segmentation, Benefits, Requisites, 12 Hours
marketing mix, Target Marketing- Positioning for Competitive Advantage,
Marketing Environment, Marketing Organisation.
UNIT – IV Product/ Service, Product Classification, Branding- Product Life Cycle, 12 Hours
Competitive Strategies, Product Mix Pricing Decision: Objectives and Significance
of Pricing, Factors affecting pricing decision, Pricing Approaches, Price
Discrimination, Branding, Packaging and Labeling
UNIT – V New Product Development and Product Extension Strategies- Pricing- Place- 12 Hours
Promotion Decisions; Strategic Marketing planning process: Competitor analysis,
marketing strategies, Marketing planning process.

Books Recommended:
➢ Kotler, Philip and Armstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India.
➢ Stanton, William J. Fundamentals of Marketing, New York, McGraw Hill.
➢ Ramaswamy, V.S. and Namakumari, S. Marketing: Planning Control, Macmillan India Limited, New Delhi
➢ Rajan Saxena, Marketing Management, Tata McGraw Hill Education Pvt. Ltd., New Delhi
➢ C. N. Sontakki, Marketing Management, Kalyani Publishers, New Delhi

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 12 | P a g e
 MBA Second Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
2. BUM-DSM-222 Human Resource Management 100 4 3 1 0 4

Course Objective: The objective of this paper is to develop conceptual as well as practical understanding of Human
Resource Management.

MAX.
UNITS CONTENTS
HOURS
UNIT – I HRM-Def, Characteristics, History; Role of HR Practitioner; HRM Policies; HRP; 12 Hours
Recruitment & Selection; Competency based HRM; Training Methods.

UNIT –II Job Analysis; Organisational Culture & Climate; Organisational Commitment; 12 Hours
Employee Satisfaction; Quality of Work Life. Job Rotation & Enrichment.

UNIT – III Performance Appraisal; Compensation Management---- Job Evaluation; Variable 12 Hours
Compensation; Economic Wage Theories; Performance linked compensation
Executive Compensation; Fringe Benefits & Incentive Planning
UNIT – IV Conflict Management----Employee Discipline; Grievance Management; 12 Hours
Disciplinary Action; Separation Process----Turnover; Retirement; Out Placement,
VRS, Golden Handshake.
UNIT – V Introduction to HR Analytics------ Concept & Def of HR Analytics, HR Decision 12 Hours
Making, Benefits of HR Analytics; Green HRM----Concept, Benefits & Importance.

Books Recommended:
➢ M. Sharma - Personnel and Human Resource Management.
➢ V. P. Michael -Human Resource Management & Human Relations
➢ P. C. Pardeshi - Human Resource Management.
➢ C. B. Mamoria - Personnel Management
➢ R.S. Davar : Personnel Management & Industrial Relations, (Tenth Revised Edition), Vikas Publishing House
Pvt. Ltd., New Delhi – 14.
➢ Edwin B. Flippo : Personnel Management, (Sixth Edition) McGraw Hill International Ltd., New Delhi
➢ Michael Armstrong—Human Resource Management; Kogan Page.

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 13 | P a g e
 MBA Second Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
3. BUM-DSM-223 Financial Management 100 4 3 1 0 4

Course Objective: To understand the concept, scope and various financial function, and familiarize students with the
technique of financial management.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Introduction to Financial management: Scope and objectives of finance, Functions 12 Hours
of Financial Management, Role of Finance Manager, Financial Planning &
Strategies. Forms of Business Organization and Financial Considerations,
underlying the choice of form of business organization
UNIT –II Time value of Money, Valuation of Stocks and Bonds: Bond's yields: promised 12 Hours
yield to maturity, realized (horizon yield), promised yield to call. Theorems of
bond's pricing. Bond’s rating and yields to maturity, Discounted cash flow
valuation of bonds. Corporate bond's types. Bond’s covenants: assets covenants,
dividend covenants, financing covenants. The influence of covenants over bond’s
valuation
UNIT – III Capital investment analysis: The yield curve. Spot rates and forward rates, The 12 Hours
risk- adjusted discount rate method in capital budgeting decisions. Certainty
equivalents cash flows and their use in risky project’s analysis. Valuation of risky
projects: sensitivity analysis, simulation, decision trees
UNIT – IV Capital structure decisions, cost of capital: Capital Structure Decisions; 12 Hours
Instruments of Long Finance; Cost of Different sources of Raising Capital;
Weighted Average Cost of Capital. Optimum Capital Structure, Valuation and Rates
of Return; Methods of Capital Budgeting; Short term financing Investments
UNIT – V working capital management and finance, Management of Working Capital Cash, 12 Hours
Receivables and Inventory Management, Internal Financing and Dividend Policy;
Financial Modeling.

Books Recommended:

➢ Dhankar, Raj S. Financial Management of Public Sector Undertakings, New Delhi Westvile, 1995.
➢ Corporate Finance- Jonathan Berk and Peter DeMarzo, Pearson Publication
➢ Corporate Finance- David Hillier, Stephens Ross, Randolph Westerfield, Jelfrey Jaffe and Bradford Jordan
➢ Corporate Finance- Narender L. Ahuja, Varun Dawar and Rakesh Arrawatia
➢ Corporate Fianace- Theory and Practice- Aswath Damodaran

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 14 | P a g e
 MBA Second Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
4. BUM-DSM-224 Operation Management 100 4 3 1 0 4

Course Objective: To understand the concept, scope and various operations function and familiarize students with the
technique of production planning and control.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Systems Concept of Production, Types of Production System, Productivity, World Class 12
Manufacturing. Process Planning & Design, Value Analysis. Capacity Planning, Forecasting: Hours
Demand Patterns, Measures of forecasting, Forecasting Models: Simple Moving Average
Method, Weighted Moving Average, Simple(single) Exponential Smoothing, Linear
Regression, Delphi Method.
UNIT –II Facility Location: Factors influencing Plant Location, Break Even Analysis. Plant Layout & 12
Materials Handling: Classification of Layout, Advantages and Limitations of Process Layout, Hours
Advantages and Limitations of Product Layout, Material Handling System, Material Handling
Principles, Classification of Materials Handling Equipment’s Facilities Management, Location
of facilities, Productivity, Capacity planning, Layout of facilities, and JIT
UNIT – Line Balancing: Concept of Mass Production system, Objective of Assembly Line Balancing. 12
III Operations Scheduling: Introduction, Types of Scheduling Purpose of Operations Scheduling, Hours
Factors Considered while Scheduling, Scheduling Activity under PPC, Scheduling Strategies,
Scheduling Guidelines, Approaches to Scheduling, Aggregate Production Planning; Master
Production Schedule and MRP
UNIT – Inventory Control: Review of Basic Models of Inventory, Quantity Discount Model, 12
IV Implementation of Inventory Systems, Introduction to P & Q system of Inventory, EOQ- Hours
Continuous and Periodic review Inventory models, Project Management, Quality
management, Production planning & Control.
UNIT – V Work Study: Method Study – Recording Techniques, Steps in Method Study, Principles of 12
Motion Economy, Time Study. Maintenance Planning and Control: Maintenance Objectives, Hours
Types of Maintenance.

Books Recommended:

➢ Operations Management – Jay Heizer, Barry Render and Chuck Munson

➢ Production and operation Management- Prof. K.C.Jain, Dr. P.L. Verma and Mr. Prabhat Kartikey
➢ Operations Management- Nigel Slack, Alisteir Brandon Janes and Robert Johnston
➢ S.N. Chary, Production and Operation, (Tata McGraw Hill).
➢ Jay Heizer & Barry Render: Operation Management, Prentice Hall International, Inc. 2001, International
Edition.

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 15 | P a g e
 MBA Second Semester

Max. Distribution of Credits

S. No. Course Code Course Title Credits
Marks L T P C
5. BUM-DSM-225 Organizational Behaviour 100 04 03 1 0 04

Course Objective: Objective of this course is to help students to understand human Behavior in organizations at cross
cultural level so that they improve their managerial effectiveness.

MAX.
UNITS CONTENTS
HOURS
UNIT – I 12
Introduction to organizational behaviour, Foundations of individual behavior, Attitudes Hours
and Values, Personality, Perception, learning.

UNIT – II 12
Transactional analysis and managerial interpersonal styles, Basic concepts and Theories Hours
of Motivation; applied motivation practices, work stress
UNIT – III 12
Group dynamics, team dynamics, power and political behaviour, conflict and Hours
negotiation, leadership, communication.

UNIT – IV 12
Organization, organization culture, creativity and innovation, decision making, case Hours
study.
UNIT – V 12
Organisational change& development, organizational effectiveness, quality of work life, Hours
international organizational behaviour.

Books Recommended:

➢ Stephen P. Robbins, Timothy A Judge, Seema Sanghi “Organizational Behaviour”, Pearson Education,
13th Ed., 2009.
➢ Fred Luthans, “Organizational Behaviour”, New York, McGraw Hill, 8th Edn.,
➢ UdaiPareek, Understanding Organzational Behavior, Oxford Higher Education, 2nd Edition,2008

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 16 | P a g e
 MBA Second Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
6. BUM-DSM-226 Marketing Research 100 4 3 1 0 4

Course Objective: To equip the students with the basic understanding of the research methodology used in
marketing and to provide an insight into the application of modern analytical tools and techniques for the purpose
of management decision making.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Marketing Research: - Definition of marketing research, The role of marketing 12 Hours
research in MkIS and DSS, Marketing research process, Ethics in Marketing
research, Internet and computer application.
UNIT –II Identification of Problem:- Defining the marketing research problem, The process 12 Hours
of defining the problem and developing research approach, Components of the
research approach,
Literature Review:- Identifying, accessing and managing sources of information
and scholarly literature, Academic writing and referencing.
UNIT – III Research Proposal:-Purpose, nature and evaluation, Content and format, Practical 12 Hours
considerations, timelines, budgets, supervision management Presentation and
defense of proposals.

UNIT – IV Sampling and Data Collection: - Sampling and sampling methods, Designing and 12 Hours
Coding Questionnaires, Data Entry and Screening, Data collection methods-
primary and secondary sources.

UNIT – V Tools and Techniques:- Concept of Hypothesis ,Parametric and non parametric 12 Hours
test. Factor Analysis: - Basic Concept, Objectives of factor analysis, Factor analysis
models, Application of common factor analysis.

Books Recommended:
➢ Research Methodology : C.R. Kothari
➢ Research Methodology : S.P. Gupta
➢ Marketing Research : Green & Tull
➢ Marketing Research: Beri, G.C.
➢ Marketing Research : Sangeeta Agrawal
➢ Marketing Research :Principles, Applications & Cases : Sharma D.D., (Sultan Chand & Sons., New Delhi)
➢ Marketing Research (Methodology Foundations): Churchill, J.R. Gilbert A.
➢ Marketing Research: Luck, D.J. Hugh G. Wales, D.A. Taylor & Rubin, R.S.
➢ Modern Marketing Research: Patil, S.G., P.V. Kulkarni & H. Pradhan.
➢ Marketing Research: Theory & Practice, : Bellur, V.V.

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 17 | P a g e
 MBA Second Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
7. BUM-MDM-227 Research Methodology 100 4 3 1 0 4

Course Objective: To equip the students with the basic understanding of the research methodology and to provide
an insight into the application of modern analytical tools and techniques for the purpose of management decision
making.

MAX.
UNITS CONTENTS
HOURS
UNIT – I Research Methodology: - Concept of business research, Types of business research: 12 Hours
- Applied and Basic fundamental research, Ethics and business research, Scientific
Investigation, Research Process.
UNIT – II Sample Design:- Population, elements, sample unit and subjects, parameters, 12 Hours
Reason for sampling, representativeness of sample, Normality of distribution,
Probability and non-probability sampling.
The research design:-Purpose of the study, Types of Investigation, Causal Vs Co-
relational.
UNIT – III Questionnaire and Data Collection:-Sources of data, Data Collection method, 12 Hours
Review of the advantages and disadvantages of different data, Issues in data
collection. Ethics in data collection. Questionnaire: - Concept of Questionnaire,
Essentials for questionnaire design :- Content and purpose of questions, Language
and wording of the questionnaire, Types and form of question, Sequencing of
questions, Personnel data sought from the respondents.
UNIT – IV Tools of Data Analysis:- Hypothesis Testing, Type I and Type II Errors. Parametric 12 Hours
test:- Z test, t-test, F-test; Non Parametric test:-Chi-square test, Kruskal-Wallies
Test ,Analysis of variance.
UNIT – V Research Report:-The written report: - Purpose of written report, Audience of 12 Hours
written report, Characteristics of a well-written report, Content of the research
report, Integral part of the report.

Books Recommended:
➢ Research Methodology : C.R. Kothari
➢ Research Methodology : S.P. Gupta
➢ Marketing Research : Green & Tull
➢ Marketing Research: Beri, G.C.
➢ Marketing Research : Sangeeta Agrawal
➢ Marketing Research :Principles, Applications & Cases : Sharma D.D., (Sultan Chand & Sons., New Delhi)
➢ Marketing Research (Methodology Foundations): Churchill, J.R. Gilbert A.
➢ Marketing Research: Luck, D.J. Hugh G. Wales, D.A. Taylor & Rubin, R.S

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 18 | P a g e
 MBA Second Semester

Max. Distribution of Credits

S. No. Course Code Title Credits
Marks L T P C
Seminar & Term Paper / Project
8. BUM-SEC-228 100 4 3 1 0 4
Work

The Seminar & Term Paper shall be based on various practical Exercises which, shall comprise of tutorial work,
carry home tasks, debates, paper writing, case competition, group discussion, conferences surveys, management games,
role-plays, workshops presentation, extempore, prepared speeches, library assignments, company studies project
assignment etc. The weight-age of these items will be announced by the teachers concerned in consultation with the
Professor & Head/Dean. The plan for the semester will be announced separately. The selected topics shall be from the all
subjects that are being taught or any other general topic of academic importance. Marks may be awarded on the basis
of total performance of the examinees, for which the scheme of examination and evaluation shall be (40+60) marks. The
evaluation is to be made internally out of 40 marks and externally out of 60 marks which will be for project work and
Viva-Voce.

In Additional to above, students are supposed to use library's reference section of the Departmental and Central Library
along with the latest journals, their back volumes, periodicals and cases discussed during the classrooms sessions.
Students are supposed to update this knowledge with the new arrivals and study materials distributed in the classroom
session. Visiting Faculty/Consultants add to new knowledge to which the students should acquaint themselves with.
Workshops, Group Discussion and Seminars are the additional sources of knowledge

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.) Detailed syllabus for MBA 19 | P a g e