Question 1

A healthcare client wants to make use of identity resolution, but does not
want to risk unifying profiles that may share certain personally identifying
information (PII). Which matching rule criteria should a consultant
recommend for the most accurate matching results?
A. Email Address and Phone
B. Party Identification on Patient ID ✅
C. Fuzzy First Name, Exact Last Name and Email
C. Fuzzy First Name, Exact Last Name and Email
✅ Patient ID is a unique identifier in healthcare systems, reducing the risk of
merging profiles incorrectly due to similarities in PII data such as name or
email.

Question 2
A user has built a segment in Data Cloud and is in the process of creating an
activation. When selecting related attributes, they cannot find a specific set
of attributes they know to be related to the individual. Which statement
explains why these attributes are not available?
A. Activations can only include 1-to-1 attributes.
B. The attributes are being used in another activation.
C. The desired attributes reside on different related paths. ✅
D. The segment is not segmenting on profile data.
✅ In Data Cloud, activations may not display attributes if they belong to
different related paths within the data model.

Question 3
Northern Trail Outfitters (NTO) wants to send a promotional campaign for
customers that have purchased within the past 6 months. The consultant
created a segment to meet this requirement. Now, NTO brings an additional
requirement to suppress customers who have made purchases within the
last week. What should the consultant use to remove the recent customers?
A. Branch Transforms
B. Streaming insights
C. Segmentation exclude rules ✅
D. Related Attributes
✅ Segmentation exclude rules allow filtering out customers who made
purchases in the last week, ensuring they are not included in the segment.

Question 4
During discovery, which feature should a consultant highlight for a customer
who has multiple data sources and needs to match and reconcile data about
individuals into a single unified profile?
A. Harmonization
B. Data cleansing
C. Data Consolidation
D. Identity Resolution ✅
✅ Identity Resolution is the feature that unifies individual records from
multiple sources by matching and consolidating their attributes.

Question 5
Which information is provided in a .csv file when activating to Amazon S3?
A. The metadata regarding the segment definition
B. The activated data payload ✅
C. An audit log showing the user who activated the segment and when it
was activated
D. The manifest of origin sources within Data Cloud
✅ The .csv file contains the activated data payload, which includes the
relevant records selected for the activation.
Question 6
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to
bring Marketing Cloud data into Data Cloud. What are two of the available
datasets in Marketing Cloud Starter Data Bundles?
A. Personalization
B. MobileConnect ✅
C. Loyalty Management
D. MobilePush ✅
✅ The Marketing Cloud Starter Data Bundles include MobileConnect and
MobilePush, which bring messaging data into Data Cloud.

Question 7
Which solution provides an easy way to ingest Marketing Cloud subscriber
profile attributes into Data Cloud on a daily basis?
A. Automation Studio and Profile file API
B. Marketing Cloud Connect API
C. Marketing Cloud Data Extension Data Stream ✅
D. Email Studio Starter Data Bundle
✅ The Marketing Cloud Data Extension Data Stream allows daily ingestion of
subscriber profile attributes into Data Cloud.
Question 8
Northern Trail Outfitters unifies individuals in its Data Cloud instance. Which
three features can a consultant use to validate the data on a unified profile?
A. Identity Resolution ✅
B. Data Explorer ✅
C. Profile Explorer ✅
D. Data Action
✅ Identity Resolution, Data Explorer, and Profile Explorer help verify and
analyze unified profiles.

Question 9
Which operator should a consultant use to create a segment for a birthday
campaign that is evaluated daily?
A. Is Today
B. Is Birthday
C. Is Between
D. Is Anniversary Of ✅
✅ "Is Anniversary Of" allows segmentation based on recurring dates like
birthdays.

Question 10
A consultant is working in a customer's Data Cloud org and is asked to
delete the existing identity resolution ruleset. Which two impacts should the
consultant communicate as a result of this action?
A. All individual data will be removed.
B. Unified customer data associated with this ruleset will be
removed. ✅
C. Dependencies on data model objects will be removed. ✅
D. All source profile data will be removed.
✅ Deleting an identity resolution ruleset removes unified customer data and
affects related data model dependencies.

Question 11
What does the Ignore Empty Value option do in identity resolution?
A. Ignores empty fields when running any custom match rules
B. Ignores empty fields when running reconciliation rules
C. Ignores Individual object records with empty fields when running identity
resolution rules
D. Ignores empty fields when running the standard match rules ✅
✅ This setting ensures that empty values do not cause incorrect matches in
standard match rules.

Question 12
A user is not seeing suggested values from newly modeled data when
building a segment. What is causing this issue?
A. Value suggestion will only return results for the first 50 values of a
specific attribute.
B. Value suggestion can only work on direct attributes and not related
attributes.
C. Value suggestion requires Data Aware Specialist permissions at a
minimum.
D. Value suggestion is still processing and takes up to 24 hours to
be available. ✅
✅ Value suggestions take up to 24 hours to process and become available.

Question 13
A customer has outlined requirements to trigger a journey for an abandoned
browse behavior. Based on the requirements, the consultant determines
they will use streaming insights to trigger a data action to Journey Builder
every hour. How should the consultant configure the solution to ensure the
data action is triggered at the cadence required?
A. Set the activation schedule to hourly.
B. Configure the data to be ingested in hourly batches.
C. Set the journey entry schedule to run every hour.
D. Set the insights aggregation time window to 1 hour. ✅
✅ Setting the insights aggregation time window to 1 hour ensures that
Journey Builder triggers at the correct frequency.

Question 14
A consultant is helping a beauty company ingest its profile data into Data
Cloud. The company's source data includes several fields, such as eye color,
skin type, and hair color, that are not fields in the standard Individual data
model object (DMO). What should the consultant recommend to map this
data to be used for both segmentation and identity resolution?
A. Create a custom DMO from scratch that has all fields that are needed.
B. Create a custom DMO with only the additional fields and map it
to the standard Individual DMO. ✅
C. Create custom fields on the standard Individual DMO.
D. Duplicate the standard Individual DMO and add the additional fields.
✅ Creating a separate custom DMO and linking it to the standard Individual
DMO is the best approach for maintaining segmentation and identity
resolution.

Question 15
Cloud Kicks wants to be able to build a segment of customers who have
visited its website within the previous 7 days. Which filter operator on the
Engagement Date field fits this use case?
A. Next Number of Days
B. Last Number of Days ✅
C. Greater than Last Number of
D. Is Between
✅ "Last Number of Days" ensures the filter captures visits within the last 7
days.

Question 16
A consultant is setting up a data stream with transactional data. Which field
type should the consultant choose to ensure that leading zeros in the
purchase order number are preserved?
A. Serial
B. Text ✅
C. Number
D. Decimal
✅ Using a Text field preserves leading zeros, unlike Number or Decimal
types.

Question 17
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours
of store transactions to a new file in an Amazon S3 bucket, and files older
than seven days are automatically deleted. Each file contains a timestamp
in a standardized naming convention. Which two options should a consultant
configure when ingesting this data stream?
A. Ensure that deletion of old files is enabled.
B. Ensure the refresh mode is set to 'Upsert'. ✅
C. Ensure the filename contains a wildcard to accommodate the
timestamp. ✅
D. Ensure the refresh mode is set to 'Full Refresh'.
✅ "Upsert" prevents duplicate data, and using a wildcard accommodates file
timestamps.
Question 18
During discovery, which feature should a consultant highlight for a customer
who has multiple data sources and needs to match and reconcile data about
individuals into a single unified profile?
A. Harmonization
B. Data Cleansing
C. Data Consolidation
D. Identity Resolution ✅
✅ Identity Resolution matches and reconciles individuals from different data
sources.

Question 19
Cumulus Financial wants to be able to track the daily transaction volume for
each of its customers in real-time and send out a notification as soon as it
detects volume outside a customer's normal range. How should an
administrator accommodate this request?
A. Use Streaming Data Transformations with a Flow.
B. Use a Streaming Insight paired with a Data Action. ✅
C. Use Streaming Data Transformations combined with a Data Action.
D. Use a Calculated Insight paired with a Flow.
✅ Streaming Insight detects real-time transaction anomalies, and Data
Actions trigger notifications.
Question 20
Cumulus Financial wants to segregate Salesforce CRM Account data based
on Country for its Data Cloud users. What should the consultant do to
accomplish this?
A. Use streaming transforms to filter out Account data based on Country and
map to separate data model objects accordingly.
B. Use the data spaces feature and apply filtering on the Account
data lake object based on Country. ✅
C. Use Salesforce sharing rules on the Account object to filter and segregate
records based on Country.
D. Use formula fields based on the account Country field to filter incoming
records.
✅ Data Spaces allow partitioning data in Data Cloud based on specific
attributes like Country.

Question 21
Which data model subject area should be used for any Organization,
Individual, or Member in the Customer 360 data model?
A. Party ✅
B. Global Account
C. Membership
D. Engagement
✅ The "Party" model subject area is used to represent organizations,
individuals, or members in the Customer 360 model.

Question 22
A user is not seeing suggested values from newly-modeled data when
building a segment. What is causing this issue?
A. Value suggestion is still processing and to be available.
B. Value suggestion requires Data Aware Specialist permissions at a
minimum.
C. Value suggestion can only work on direct attributes and not related
attributes.
D. Value suggestion will only return results for the first 50 values of
a specific attribute. ✅
✅ Data Cloud limits value suggestions to the first 50 values per attribute.

Question 23
Which two requirements must be met for a calculated insight to appear in
the segmentation canvas?
A. The metrics of the calculated insights must only contain numeric values.
B. The primary key of the segmented table must be a metric in the
calculated insight.
C. The calculated insight must contain a dimension including the
Individual or Unified Individual Id. ✅
D. The primary key of the segmented table must be a dimension in
the calculated insight. ✅
✅ A calculated insight must include dimensions like Individual ID and have a
primary key in the segmented table.

Question 24
Luxury Retailers created a segment targeting high-value customers that it
activates through Marketing Cloud for email communication. The company
notices that the activated count is smaller than the segment count. What is
a reason for this?
A. Marketing Cloud activations only activate those individuals that already
exist in Marketing Cloud. They do not allow activation of new records.
B. Data Cloud enforces the presence of Contact Point for Marketing
Cloud activations. If the individual does not have a related Contact
Point, it will not be activated. ✅
C. Marketing Cloud activations apply a frequency cap and limit the number
of records that can be sent in an activation.
D. Marketing Cloud activations automatically suppress individuals who are
unengaged and have not opened or clicked on an email in the last six
months.
✅ A Contact Point (e.g., email, phone) is required for Marketing Cloud
activations.

Question 25
A retail customer wants to bring customer data from different sources and
wants to take advantage of Identity Resolution so that it can be used in
Segmentation. On which entity should this be segmented for activation
membership?
A. Subscriber
B. Unified Contact
C. Unified Individual ✅
D. Individual
✅ Unified Individual ensures that segmented data is based on consolidated
profiles across different sources.

Question 26
A customer wants to create segments of users based on their Customer
Lifetime Value. However, the source data that will be brought into Data
Cloud does not include that key performance indicator (KPI). Which
sequence of steps should the consultant follow to achieve this requirement?
A. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use
in Segmentation
B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use
in Segmentation
C. Ingest Data > Map Data to Data Model > Create Calculated
Insight > Use in Segmentation ✅
D. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use
in Segmentation
✅ Data must first be ingested and mapped before creating a calculated
insight for segmentation.

Question 27
Which statement about Data Cloud Web and Mobile Application Connector is
true?
A. Any data streams associated with the connector will be automatically
deleted upon deleting the app from Data Cloud Setup.
B. The connector schema can be updated to delete an existing field.
C. A standard schema containing event, profile, and transaction
data is created at the time the connector is configured. ✅
D. The Tenant Specific Endpoint is auto-generated in Data Cloud when
setting the connector.
✅ The Web and Mobile Connector creates a standard schema upon setup.

Question 28
The Salesforce CRM Connector is configured and the Case object data
stream is set up. Subsequently, a new custom field named Business Priority
is created on the Case object in Salesforce CRM. However, the new field is
not available when trying to add it to the data stream. Which statement
addresses the cause of this issue?
A. The Salesforce Integration User is missing Read permissions on
the newly created field. ✅
B. The Salesforce Data Loader application should be used to perform a bulk
upload from a desktop.
C. Custom fields on the Case object are not supported for ingesting into
Data Cloud.
D. After 24 hours when the data stream refreshes it will automatically
include any new fields that were added to Salesforce CRM.
✅ Read permissions must be granted to the Integration User to make new
fields available in Data Cloud.

Question 29
A consultant is planning the ingestion of a data stream that has profile
information including a mobile phone number. To ensure that the phone
number can be used for future SMS campaigns, they need to confirm the
phone number field is in the proper E164 Phone Number format. However,
the phone numbers in the file appear to be in varying formats. What is the
most efficient way to guarantee that the various phone number formats are
standardized?
A. Create a formula field to standardize the format.
B. Edit and update the data in the source system prior to sending to Data
Cloud.
C. Assign the PhoneNumber field type when creating the data
stream. ✅
D. Create a calculated insight after ingestion.
✅ Assigning the PhoneNumber field type ensures standardization in the E164
format.

Question 30
A customer has outlined requirements to trigger a journey for an abandoned
browse behavior. Based on the requirements, the consultant determines
they will use streaming insights to trigger a data action to Journey Builder
every hour. How should the consultant configure the solution to ensure the
data action is triggered at the cadence required?
A. Set the activation schedule to hourly.
B. Configure the data to be ingested in hourly batches.
C. Set the journey entry schedule to run every hour.
D. Set the insights aggregation time window to 1 hour. ✅
✅ Setting the insights aggregation time window to 1 hour ensures timely
data actions.
Question 31
A customer requests that their personal data be deleted. Which action
should the consultant take to accommodate this request in Data Cloud?
A. Use Profile Explorer to delete the customer data from Data Cloud.
B. Use a streaming API call to delete the customer's information.
C. Use Consent API to request deletion of the customer's information.
D. Use the Data Rights Subject Request tool to request deletion of
the customer's information. ✅
✅ The Data Rights Subject Request tool is the correct way to handle
personal data deletion requests in compliance with privacy regulations.

Question 32
Which method should a consultant use when performing aggregations in
windows of 15 minutes on data collected via the Interaction SDK or Mobile
SDK?
A. Streaming Insight ✅
B. Formula fields
C. Calculated insights
D. Batch Transform
✅ Streaming Insights allows real-time aggregations in small time windows
like 15 minutes.

Question 33
Data Cloud receives a nightly file of all eCommerce transactions from the
previous day. Several segments and activations depend upon calculated
insights from the updated data in order to maintain accuracy in the
customer's scheduled campaign messages. What should the consultant do
to ensure the eCommerce data is ready for use for each of the scheduled
activations?
A. Ensure the segments are set to Rapid Publish and set to refresh every
hour.
B. Ensure the activations are set to Incremental Activation and automatically
publish every hour.
C. Set a refresh schedule for the calculated insights to occur every hour.
D. Use Flow to trigger a change data event on the eCommerce data
to refresh calculated insights and segments before the activations
are scheduled to run. ✅
✅ Using Flow ensures that calculated insights and segments are refreshed
before activation.

Question 34
A Data Cloud consultant recently added a new data source and mapped
some of the data to a new custom data model object (DMO) that they want
to use for creating segments. However, they cannot view the newly created
DMO when trying to create a new segment. What is the cause of this issue?
A. Data has not yet been ingested into the DMO.
B. The new DMO is not of category Profile. ✅
C. The new DMO does not have a relationship to the Individual DMO.
D. Segmentation is only supported for the Individual and Unified Individual
DMOs.
✅ Only Profile category DMOs are available for segmentation.

Question 35
Which data stream category should be assigned to use the data for time-
based operations in segmentation and calculated insights?
A. Individual
B. Transaction ✅
C. Sales Order
D. Engagement
✅ Transaction data streams are ideal for time-based calculations.

Question 36
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset
based on Fuzzy Name and Normalized Email. What should NTO do to ensure
the best email address is activated?
A. Set the default reconciliation rule to Last Updated.
B. Use the source priority order in activations to make sure a
contact point from the desired source is delivered to the activation
target. ✅
C. Include Contact Point Email object Is Active field as a match rule.
D. Ensure Marketing Cloud is prioritized as the first data source in the
Source Priority reconciliation rule.
✅ Source priority order determines which email gets activated.

Question 37
How does identity resolution select attributes for unified individuals when
there is conflicting information in the data model?
A. Creates additional contact points
B. Leverages reconciliation rules ✅
C. Creates additional rulesets
D. Leverages match rules
✅ Reconciliation rules define how conflicting data is resolved.

Question 38
A consultant wants to build a new audience in Data Cloud. Which three
criteria can the consultant include when building a segment?
A. Direct attributes ✅
B. Data stream attributes
C. Calculated Insights ✅
D. Related attributes ✅
✅ Segments can be built using direct attributes, calculated insights,
and related attributes.

Question 39
The recruiting team at Cumulus Financial wants to identify which candidates
have browsed the jobs page on its website at least twice within the last 24
hours. They want the information about these candidates to be available for
segmentation in Data Cloud and the candidates added to their recruiting
system. Which feature should a consultant recommend to achieve this goal?
A. Streaming data transform
B. Streaming insight ✅
C. Calculated insight
D. Batch data transform
✅ Streaming Insight detects events in real time, such as repeated visits.

Question 40
A consultant needs to package Data Cloud components from one
organization to another. Which two Data Cloud components should the
consultant include in a data kit to achieve this goal?
A. Data Model Objects ✅
B. Calculated Insights ✅
C. Segments
D. Identity resolution rulesets
✅ Data Model Objects and Calculated Insights can be packaged in a
Data Kit.

Question 41
Cumulus Financial uses Data Cloud to segment banking customers and
activate them for direct mail via a Cloud File Storage activation. The
company also wants to analyze individuals who have been in the segment
within the last 2 years. Which Data Cloud component allows for this?
A. Nested segments
B. Segment exclusion
C. Calculated insights ✅
✅ Calculated Insights track historical segment membership.

Question 42
A consultant is reviewing a recent activation using engagement-based
related attributes but is not seeing any related attributes in their payload for
the majority of their segment members. Which two areas should the
consultant review to help troubleshoot this issue?
A. The related engagement events occurred within the last 90 days.
✅
C. The correct path is selected for the related attributes. ✅
✅ Engagement data older than 90 days may not appear, and path
selection is critical.

Question 43
A customer has a calculated insight about lifetime value. What does the
consultant need to be aware of if the calculated insight needs to be
modified?
A. New measures can be added.
B. Existing dimensions can be removed. ✅
C. Existing measures can be removed.
D. New dimensions can be added.
✅ Existing dimensions can be removed, but modifying measures might
require recreating the insight.

Question 44
A new user of Data Cloud only needs to be able to review individual rows of
ingested data and validate that it has been modeled successfully to its
linked data model object. The user will also need to make changes if
required. What is the minimum permission set needed to accommodate this
use case?
A. Data Cloud Admin
B. Data Cloud for Marketing Specialist
C. Data Cloud User ✅
D. Data Cloud for Marketing Data Aware Specialist
✅ The Data Cloud User role allows reviewing and modifying data.

Question 45
Northern Trail Outfitters uploads new customer data to an Amazon S3
Bucket on a daily basis to be ingested in Data Cloud. In what order should
each process be run to ensure that freshly imported data is ready and
available to use for any segment?
A. Refresh Data Stream > Calculated Insight > Identity Resolution
B. Identity Resolution > Calculated Insight > Refresh Data Stream
C. Calculated Insight > Identity Resolution > Refresh Data Stream
D. Refresh Data Stream > Identity Resolution > Calculated Insight ✅
✅ Identity Resolution runs after data refresh, followed by Calculated
Insights.

Question 46
A Data Cloud consultant recently discovered that their identity resolution
process is matching individuals that share email addresses or phone
numbers but are not actually the same individual. What should the
consultant do to address this issue?
D. Create and run a new ruleset with stricter matching criteria,
compare the two rulesets to review and verify the results, and then
migrate to the new ruleset once approved. ✅
✅ A stricter ruleset should be tested before replacing the old one.
Question 46
Northern Trail Outfitters uploads new customer data to an Amazon S3
Bucket on a daily basis to be ingested in Data Cloud. In what order should
each process be run to ensure that freshly imported data is ready and
available to use for any segment?
A. Refresh Data Stream > Calculated Insight > Identity Resolution
B. Identity Resolution > Calculated Insight > Refresh Data Stream
C. Calculated Insight > Identity Resolution > Refresh Data Stream
D. Refresh Data Stream > Identity Resolution > Calculated Insight ✅
✅ First, refresh the data stream to ensure the latest data is available.
Then, identity resolution processes and merges duplicate records. Finally,
calculated insights update based on the resolved data.

Question 47
A Data Cloud consultant recently discovered that their identity resolution
process is matching individuals that share email addresses or phone
numbers, but are not actually the same individual. What should the
consultant do to address this issue?
A. Modify the existing ruleset with stricter matching criteria, compare the
two rulesets to review and verify the results, and then migrate to the new
ruleset once approved.
B. Create and run a new ruleset with fewer matching rules, compare the two
rulesets to review and verify the results, and then migrate to the new
ruleset once approved.
C. Modify the existing ruleset with stricter matching criteria, run the ruleset
and review the updated results, then adjust as needed until the individuals
are matching correctly.
D. Create and run a new ruleset with stricter matching criteria,
compare the two rulesets to review and verify the results, and then
migrate to the new ruleset once approved. ✅
✅ The best approach is to create a new ruleset with stricter criteria,
test it, compare results, and then migrate if it improves accuracy.

Question 48
A customer has a requirement to be able to view the last time each segment
was published within their Data Cloud org. Which two features should the
consultant recommend to best address this requirement?
A. Profile Explorer
B. Calculated insight
C. Dashboards ✅
D. Reports ✅
✅ Dashboards and Reports provide visibility into the last segment
publication time.

Question 49
How does Data Cloud handle an individual's Right to be Forgotten?
A. Deletes the specified Individual record and its Unified Individual Link
record.
B. Deletes the specified Individual and records from any data source object
mapped to the Individual data model object.
C. Deletes the records from all data source objects, and any downstream
data model objects are updated at the next scheduled ingestion.
D. Deletes the specified Individual and records from any data model
object/data lake object related to the Individual. ✅
✅ The Right to be Forgotten ensures that all records related to the
individual are deleted from Data Cloud.

Question 50
Cumulus Financial uses calculated insights to compute the total banking
value per branch for its high-net-worth customers. In the calculated insight,
"banking value" is a metric, "branch" is a dimension, and "high net worth" is
a filter. What can be included as an attribute in activation?
A. 'high net worth' (filter)
B. 'branch' (dimension) and 'banking metric' ✅
C. 'banking value' (metric)
D. 'branch' (dimension)
✅ Dimensions and metrics can be included in activations, while filters
cannot.

Question 51
Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data
with Data Cloud and bring two years of transactional history into Data
Cloud. What should NTO use to achieve this?
A. Direct Sales Product entity ingestion
B. B2C Commerce Starter Bundles plus a custom extract ✅
C. B2C Commerce Starter Bundles
D. Direct Sales Order entity ingestion
✅ B2C Commerce Starter Bundles provide a baseline, but a custom
extract is needed for two years of historical data.

Question 52
Which two common use cases can be addressed with Data Cloud?
A. Understand and act upon customer data to drive more relevant
experiences. ✅
B. Govern enterprise data lifecycle through a centralized set of policies and
processes.
C. Harmonize data from multiple sources with a standardized and
extendable data model. ✅
D. Safeguard critical business data by serving as a centralized system for
backup and disaster recovery.
✅ Data Cloud enhances customer experience and harmonizes data
from multiple sources.
Question 53
A consultant is integrating an Amazon S3 activated campaign with the
customer's destination system. In order for the destination system to find
the metadata about the segment, which file on S3 will contain this
information for processing?
A. The .txt file
B. The json file ✅
C. The .csv file
D. The .zip file
✅ The JSON file contains metadata about the segment activation.

Question 54
A user wants to be able to create a multi-dimensional metric to identify
unified individual lifetime value (LTV). Which sequence of data model object
(DMO) joins is necessary within the calculated insight to enable this
calculation?
A. Unified Individual > Individual > Sales Order ✅
B. Unified Individual > Unified Link Individual > Sales Order
C. Sales Order > Unified Individual
D. Sales Order > Individual > Unified Individual
✅ The Unified Individual > Individual > Sales Order sequence ensures
correct aggregation for LTV calculations.

Question 55
A customer needs to integrate in real-time with Salesforce CRM. Which
feature accomplishes this requirement?
A. Sales and Service bundle
B. Data actions and Lightning web components
C. Streaming transforms ✅
D. Data model Triggers
✅ Streaming transforms allow real-time integration with Salesforce CRM.

Question 56
A customer is concerned that the consolidation rate displayed in identity
resolution is quite low compared to their initial estimations. Which
configuration change should a consultant consider in order to increase the
consolidation rate?
A. Change reconciliation rules to Most Occurring.
B. Increase the number of matching rules. ✅
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.
✅ Adding more matching rules increases the chance of consolidating
records.

Question 57
A customer has a Master Customer table from their CRM to ingest into Data
Cloud. The table contains a name and primary email address, along with
other personally identifiable information (PII). How should the fields be
mapped to support identity resolution?
A. Create a new custom object with fields that directly match the incoming
table.
B. Map all fields to the Individual object, adding a custom field for the email
address.
C. Map all fields to the Customer object.
D. Map name to the Individual object and email address to the
Contact Point Email object. ✅
✅ Names go to Individual, while emails go to Contact Point Email for
identity resolution.

Question 58
When performing Segmentation or Activation, which timezone is used to
publish and refresh data?
A. Timezone of the Data Cloud Admin user
B. Timezone is explicitly specified when creating a segment or activation
C. Timezone set by the Salesforce Data Cloud org ✅
D. Timezone of the user defining the activity
✅ The timezone is set at the org level for consistency.

Question 59
Cumulus Financial is currently using Data Cloud and ingesting transactional
data from its backend system via an S3 Connector in upsert mode. During
the initial setup six months ago, the company created a formula field in Data
Cloud to create a custom classification. It now needs to update this formula
to account for more classifications. What should the consultant keep in mind
with regard to formula field updates when using the S3 Connector?
A. Data Cloud does not support formula field updates for data streams of
type upsert.
B. Data Cloud will update the formula for all records at the next incremental
upsert refresh.
C. Data Cloud will initiate a full refresh of data from S3 and will update the
formula on all records.
D. Data Cloud will only update the formula on a go-forward basis
for new records. ✅
✅ Formula updates only apply to new records; existing records remain
unchanged.

Question 60
Northern Trail Outfitters (NTO) creates a calculated insight to compute
recency, frequency, monetary (RFM) scores on its unified individuals. NTO
then creates a segment based on these scores that it activates to a
Marketing Cloud activation target. Which two actions are required when
configuring the activation?
B. Choose a segment. ✅
C. Select contact points. ✅
✅ You must select the segment and define contact points for activation.