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ACKNOWLEDGEMENT

The document acknowledges the contributions of faculty and respondents in completing a project on 'Marketing Strategies for ITC' by Harsh Bhatiyani, a BBA student. It declares the originality of the project and includes a certificate of completion from the Head of Department. The preface outlines the importance of innovative marketing strategies for ITC in a rapidly changing market, emphasizing consumer engagement, digital platforms, and sustainability.

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37 views4 pages

ACKNOWLEDGEMENT

The document acknowledges the contributions of faculty and respondents in completing a project on 'Marketing Strategies for ITC' by Harsh Bhatiyani, a BBA student. It declares the originality of the project and includes a certificate of completion from the Head of Department. The preface outlines the importance of innovative marketing strategies for ITC in a rapidly changing market, emphasizing consumer engagement, digital platforms, and sustainability.

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m64241378
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ACKNOWLEDGEMENT

I pay my deep regards to the Faculty Mr. CHIRAG TREHAN


Assistant Professor, Pt. Deen Dayal Upadhyay Management College,
Meerut for his expert and valuable advice and guidance from
time-to-time, without which it would not have been possible to bring this
report in the form it is today! would also like to take the opportunity of
thanking

Dr. D.C. Agrawal Dean BBA Department the employees of my SIP


Organization who gave me valuable suggestions from time to time.

Last but not the least I would like to give heartfelt thanks to all the
respondents who gave their valuable time in filling my questionnaires and
providing me with the valuable information and helped me in completing
my project.

HARSH BHATIYANI

Roll No. 220973105098


DECLARATION

I HARSH BHATIYANI Roll No. 220973105098 student of BBA V


Semester of Pt. Deen Dayal Upadhyay Management College, Mall
Road, Meerut, hereby declare that the project on "MARKETING
STRATEGIES FOR ITC" is an original and authenticated work done by
me. I further declare that it has not been submitted elsewhere by any other
person in any of the University for the Award of any degree or diploma.

HARSH BHATIYANI

Roll No. 220973105098


CERTIFICATE OF THE HOD

To whom it may concern

This is to certify that HARSH BHATIYANI Roll No. 220973105098 is


the student of BBA V Semester and has successfully completed his project
on

“MARKETING STRATEGIES FOR ITC”

Mr.CHIRAG TREHAN

Signature
PREFACE

In today’s rapidly evolving market, businesses must adopt innovative and


adaptive marketing strategies to maintain their competitive edge and drive
sustainable growth. As one of India’s leading conglomerates, ITC Limited,
known for its diverse portfolio spanning FMCG, hotels, paperboards, and
packaging, is positioned at the forefront of multiple industries. However,
the landscape in which ITC operates is continually transforming, driven by
shifts in consumer behavior, digital disruption, and a growing demand for
sustainability.

This marketing strategy aims to outline actionable and effective


approaches to navigating these changes, with a focus on strengthening
ITC’s brand presence, enhancing consumer engagement, and leveraging
digital platforms for growth. By tapping into emerging trends, fostering
innovation, and embracing sustainability, ITC is poised to continue its
leadership in the Indian market and expand its global footprint.

In this document, we will explore a multi-faceted approach to marketing


strategy—highlighting the need for tailored solutions across various
business segments, leveraging data analytics, and creating value-driven
propositions that resonate with modern consumers. The success of ITC’s
marketing efforts will depend on a deep understanding of its diverse
consumer base, the rapidly changing digital ecosystem, and the company’s
ongoing commitment to sustainability and social responsibility.

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