Fast Food Projects
Fast Food Projects
The project of our fast food center “La casita del Sabor” is designed with the purpose of
introducing the product (fast food) in the city of Nuevo Chimbote, specifically in UPPIS
San Luis II stage, this being a site of great opportunity to start a business, since it is an
area that is just being formed, we being one of the first to innovate the area with this
business.
Furthermore, it is proposed that the service to be offered will be an innovative and total
quality service in terms of the marketing of direct consumer products such as drinks
and food, with the main objective of the project being the constant search to achieve
good customer service and at the same time a product of excellent quality.
As an option to enter the market of the San Luis – Nuevo Chimbote area, the project
aims to offer our services at a fair price, maintaining a policy of cost leadership and
differentiation, this will be the basis for obtaining greater acceptance in the market.
MISSION
In addition to our great taste and quality, fast and accurate service, good price, the best
customer service, convenient locations and a target market coverage that we have set
for ourselves.
All this to offer the best standards of service quality, through highly qualified and helpful
staff, fulfilling a social function, attached to ethical and moral principles.
VISION
Our vision for the company in 5 or 10 years is to be the leading company, dominating
the restaurant industry throughout the Chimbote district and at a national level,
ensuring that customers are 100% satisfied every day when they visit our restaurant
with safe, quality food so that they can return again. and that the customer places his
trust in the restaurant every time he comes.
Overall, our vision is to build a great family of men and women who work to serve the
customer, offering better quality food, quickly in a clean and safe environment with
kindness and friendship.
CHAPTER I:
GENERAL
PROJECT
INFORMATION
1. GENERAL PROJECT INFORMATION
1.4 LOCATION:
Department: Ancash
Province: Santa
District: New Chimbote
Location: UPISS San Luis II stage f-7
Fast food centers offer food consumed by people of any age, they are not difficult to
prepare, they are practical dishes when you do not have much time to eat and little
money, they do not require a very large space and they can offer various services: eat
there, take away and home delivery.
We consider it a business opportunity to incorporate a fast food center in the San Luis
sector, which includes the AA.HH. Los Cedros, Villa Magisterial I and II, Vista Alegre,
Víctor Raúl and San Luis I and II stage; since there is not much competition in this
area, we will also try to give personalized attention to customers, we will offer good
preparation, and a fast food center will be successful, since it offers a product that
satisfies the tastes and food culture of consumers.
1.1PRODUCT DEFINITION
The market we direct our service to is made up first of all of young adults because they are the
ones who go out to dinner the most, they like pizza, hamburgers, Asian food, sandwiches
among others and secondly of families to attract this market we will offer a pleasant atmosphere
for families, where children can feel comfortable and eat what they like, at the same time that
parents can calmly taste food of their liking.
We will have a wide, quality menu, moderate prices and we will provide an excellent service that
is fast, friendly and always taking into account the demands of the clientele.
Our menu will consist of pizzas, hamburgers and fried foods (salchipollo, salchipapa) anticucho.
1.1.1 Characteristics
PIZZA:
HAWAIIAN: This pizza is characterized by containing pineapple, Swiss cheese and ham. We
will offer this pizza in personal slices at a temperature to the customer's liking, accompanied by
condiments such as oregano, chili and ground pepper.
AMERICAN: Unlike Hawaiian pizza, this one does not contain pineapple but more Swiss
cheese is added. We will also offer it in personal slices at a temperature to the customer's liking,
accompanied by their respective condiments.
HAMBURGER:
CHICKEN: A special bun filled with shredded chicken is served with string potatoes or
French fries, with cabbage or lettuce salad and the respective creams to the customer's taste.
MEAT: served with special bread filled with pressed meat with thread potatoes or French fries,
tomato slices, lettuce and the respective creams to the customer's taste.
ANTICUCHO: three pieces of grilled heart are served accompanied by a slice of sweet potato
and the respective creams to the customer's taste.
It is possible to request additional portions of salad, creams, sweet potato respectively for each
product.
As for our establishment, where we will put our fast food center, it will be a cozy, clean, familiar
and pleasant environment that will be to the liking of our clients. We will provide personalized
attention.
1.1.2 Ingredients
Pizza:
Flour
Egg
Milk
Oil
Salt
Yeast
Tomato paste
Oregano
Cinnamon – clove
Swiss cheese
Ham
Pineapple
Sugar
Hamburger
Salchipollo
Chicken
Potatoes
Cabbage
Lemon
Oil
Salt
Anticucho
Beef heart
Oil
Sticks for anticucho
Ground yellow chili
Ground panca chili
Ground garlic
Salt, pepper and cumin.
Vinegar
Ajino motorcycle
Sweet potato
Mayonnaise
Eggs
Oil
Lemon
Special Rocoto
Rocoto
Cookie
Salt
Huacatay
1.1.2 Packing:
Fast food (pizza, salchipollo, hamburger, anticucho) that you buy to take away will be placed in
techno packaging (disposable plates) and a bag with the respective name of the company.
“Casita del Sabor” fast food center.
Strategy:
Differentiation Strategy:
Complementary products:
Our complementary products will be soft drinks: family size, medium size and individual size,
soft drinks, garlic bread, salads and creams that will accompany our different types of fast food.
1.2 MARKETING
To market this product, we will first select all the ingredients. Once selected, we will proceed to
prepare the pizza, sausage, hamburger, anticucho, as well as the salads, garlic bread, and
creams, and then cook them, and finally offer our product to our customers directly and
indirectly.
1.4.1 Population
HUMAN SETTLEMENT N° OF HOUSING POPULATION
Total consumption:
Note: To find the total consumption of our product, we discarded the people who
Be between 0 and 9 years old and 65 years old or older, because we consider that this
Part of the population is not able to purchase our product (health reasons,
money, etc.)
n= Z2 pq N .
E2
(N – 1) + Z2 pq
n= 4127.445812
34.748164
QUANTITY TO CONSUME
MONTHLY SALE
QUANTIT QUANTIT QUANTIT
ANNUAL SALE
PEOPLE Y OF PEOPLE Y OF PEOPLE Y OF
WEEKLY
DISHES DISHES DISHES
others
FREQUENCY 1
time
to 2 times TOTAL TOTAL TOTAL
the to the 3 times to 4 times to
S. S. the S. the S.
1
PIZZA 2 10 20 2 6 28 MO 113 1,356.00
NTH
2
SAUSAGE MO
12 14 28 7 21 1 4 65 262 3,144.00
CHICKEN NTH
S
HAMBURGER 5 17 34 6 18 57 228 2,736.00
1
ANTICUCHO 12 24 2 6 30 MO 121 1,452.00
NTH
TOTAL 19 106 51 4 180 724 8,688.00
POPULATION
MARKET TYPE PERCENTAGE (%)
(PEOPLE)
Potential Market 9533 100.00 %
Market Available 9225 96.77%
Target Market 461 5%
The project under study aims to cover 10.00% of the directed demand.
ANNUAL
2010 2011 2012 2013 2014 2015
PROJECTION
PEOPLE 461 484 508 534 560 588
NUMBER OF TIMES OUR FUTURE CUSTOMERS CONSUME OUR DISHES
ACCORDING TO PERCENTAG
PRODUCT TARGET MARKET
SAMPLE E
PIZZA 13 16% 74
SAUSAGE
CHICKEN
28 35% 161
AMBOURGUE
SA
24 30% 138
ANTICUCHO 15 19% 88
80 461
1.7 DETERMINATION OF PROJECTED DEMAND (BASED ON MONTHLY SALES)
Number of DISHES to be prepared according to our target market:
PIZZA
Monthly:
Diary:
643.23 / 30 = 21.44 DAILY DISHES
SAUSAGE CHICKEN
Monthly:
HAMBURGER
Monthly:
Diary:
ANTICUCHO
Monthly:
ESTIMATED SALES
2. OFFER ANALYSIS
Through the market study we carried out, we were able to verify that currently on Av.
Alcatraz s/n II stage UPISS San Luis F-7, Nvo. Chimbote does not have a business of this
type that offers all these dishes and that at the same time combines quality, good service
and prices that suit the customer's budget.
To determine the price, we took into account that more than 50% of respondents agree with
the prices established in the market. Therefore we average the prices obtained through the
following question: How much do you regularly pay for the product? (See survey results in
Annex No. 01 – page 1. )
PIZZA:
SACHIPOLLO
(3.5+1.5+4+4.5+6+3.5+2.5+3.5+3.5+4.5+3+2.5+1.2+4.5+3.5+3.5+4+3.5+2.5+3.5+3.5+3.5+3.5+4
.5+1+4+4+5+4+4.5+3.5+3+4+4+4) = 124.7/ 35 = 3.56 = 3.50
HAMBURGER:
(2+2.5+1.3+1.5+3.5+5.5+1.5+4.5+1.5+1.5+4.5+1+1.5+1+2+1+1+1+1+2+1.5+2+2+1.3+4+2+2+2.
5)= 58.60/ 28 = 2.09 = 2.00
ANTICUCHO:
PIZZA 3.00
SAUSAGE
CHICKEN 3.50
AMBOURGUESA 2.00
ANTICUCHO 1.50
Pineapple supplier
“Star” fruit shop “La Perla”
Ideal supplier of milk, tomato paste, oregano, oil, cinnamon sugar, cloves, rice and
biscuits.
Commercial fight - Merc Buenos Aires post32
Chicken supplier
Edison Chickens post 103 La Perla
Supplier of lemon cabbage, lettuce, tomato and rocotos Vegetables Rosita Psto AD La
Perla
Supplier of salt, cumin, pepper, ajino moto, vinegar and sticks for anticucho
“Rosana” Distributor -. Merc Buenos Aires post 23
Egg supplier
Miñano Poultry Farm Buenos Aires Psto 262
Mustard and ketchup supplier.
Consolation spices Buenos Aires post 104
4. MARKETING ANALYSIS
4.1 PRODUCT
Our product is fast food (pizza, anticucho, salchipollo, hamburger).
The fast food center will be called “the house of flavor”
The logo will be a little house with a chimney from which smoke will come out.
Our slogan would be “LIKE THE TASTE OF HOME”
Our store will be a pleasant, cozy, clean, family-friendly, and quiet environment
where you can enjoy our products. It will have tables, chairs, a television, and,
above all, an area especially for children's entertainment.
If the product is to be taken away, it will be placed on disposable plates, and the
entire product will be placed in a check bag with the logo of our fast food center.
4.2 PRICE
individual pizza = S/. 3.00
salchipollo = S/. 4.00
hamburger = S/. 2.50
anticucho = S/.2.00
The price is in relation to our survey, the price is based on what the future customer is
willing to pay for the product.
Noting the need and opportunity to offer a new and innovative product in this area of
San Luis (AA.HH. Los Cedros, Villa Magisterial I and II, Vista Alegre, Víctor Raúl and
San Luis I and II stage), is why we decided to offer our product in this area, since it is
an area that is just starting, and as there is no nearby competition, we believe that our
product will have the reception we are hoping for.
The name of the company must necessarily include the name “Limited Liability Company” or the
abbreviation “SRL”.
It is a commercial company in which the share capital contributed by the partners will be divided
into shares, who will not be personally liable for the company's debts.
While owners of a sole proprietorship or general partnership have unlimited liability for both
corporate assets and personal assets, including their homes, cars, bank accounts, and even
pension funds, owners of joint-stock companies keep their business and personal identities
separate. This translates into a mitigation or limitation of risks regarding your personal assets.
In our case the company consists of four partners who will be detailed in the minutes.
Only assets or property rights that are susceptible to economic valuation may be the subject of
contributions, and under no circumstances may work or services be the subject of contributions.
Contributions can be of two types: monetary and non-monetary.
The share capital of the business amounts to S/. 32,000.00 (thirty-two thousand and 00/100
new soles)
The approximate amount of incorporation costs is S/. 550.00. They will be carried out in the
following operations:
Public deed.
Registration in SUNAT - RUC form.
Municipal payments for the right to operate the premises.
Payment for legalizing company books.
Payment for obtaining documents to start operating the company: Invoices, receipts.
Other incorporation expenses.
To start the project, it is proposed that the number of partners with whom the business must
start will be four people so that the capital of the project is covered 100% with own resources.
COMMERCIAL SEARCH:
REQUIREMENTS:
Payment of commercial search fee (INDECOPI)
Name of the company to search for
In which case the commercial search certificate will be delivered. If it is negative, the name
proposed by agreement of the partners will be accepted; in the event that the commercial
search certificate is positive, another name will have to be chosen and the process will have to
be restarted.
Record the personal data of the partners, names and surnames, ID, RUC number, occupation,
marital status, address, names of spouses, legal address of the company, contributions to the
share capital.
Bring the partners together to discuss the content of the bylaws. Legal advice is required to
understand the legal requirements and each of the terms of the agreement.
REQUIREMENTS:
REQUIREMENTS:
Public writing
RUC APPLICATION:
We will go to the SUNAT offices with the identity document, the representative or attorney must
present the simple copy of the public deed of incorporation, registered in the public records and
attach the electricity, water or telephone bills of the tax domicile (where the business is located)
To register in the Single Registry of Taxpayers (RUC) we will fill out the corresponding forms
according to the type of tax regime in which we have decided to apply (RUS, RER or General
Regime). We will also request authorization to print the payment vouchers, but first you must
have the details of the company, authorized by SUNAT, where you will print them.
The RUC registration number, which consists of 11 digits, will identify our company before
SUNAT, the ministries of the Competent Sectors and ESSALUD.
.
AUTHORIZATION TO PRINT PAYMENT RECEIPTS:
To carry out this procedure, the tax domicile of our company (taxpayer) must have been verified
by SUNAT. Introduce:
Form 806, duly completed and signed by the taxpayer or legal representative.
Original RUC.
COST: free
Our workers are subject to the labor regime of the private worker activity, so we are obliged to
keep payment sheets, through the payroll book or loose sheets duly authorized by the
administrative labor authority of the place where the work center is located.
For the purposes of authorizing the Payroll Book, we will submit a request to the Ministry of
Labor and Social Promotion (MTPS) attaching a copy of the proof of registered information
containing the Unique Taxpayer Registry RUC and the Payroll Book or loose sheets, duly
numbered. The requests must have the following data:
Then we will go to ESSALUD or the Banco de la Nación and request the forms for the
registration of the workers, which will be duly delivered to the same bank.
MUNICIPAL LICENSE:
The application for an operating license in the form of a sworn statement, which includes:
1. RUC number.
Validity of the power of attorney of the legal representative in this case of legal entities
Affidavit of Compliance with Safety Conditions, or Detailed (or Multidisciplinary) Civil Defense
Safety Technical Inspection, as appropriate.
Additionally, these requirements may be required:
Simple copy of the sectorial authorization in the case of those activities that require it as a
requirement to obtain the operating license.
Once these requirements have been verified, the fee for obtaining the Municipal Operating
License will be paid.
ZONING CERTIFICATE:
It will consist of verifying the location of our business according to the categories of established
geographic areas, in accordance with urban technical regulations that regulate land use.
Certificate of Compatibility of Use: This is the evaluation carried out by the Municipality in
order to verify whether or not the type of economic activity that you will develop is compatible
with the categorization established in the current zoning.
Civil Defense technical safety inspection: This is the verification of safety conditions carried
out by municipal inspectors accredited by Civil Defense.
VAT: 19% of monthly sales with the right to deduct tax credit.
RENT:
Declaration and payment of monthly accounts, according to the following calculation system:
We must submit the IGV - Income Tax Payment Declarations every month, through PDT No.
621, according to the date indicated in the payment schedule, according to the last digit of the
RUC.
In addition, the company will pay municipal taxes and operating licenses for the premises.
We must require proof of payment for the acquisition of supplies and goods or when
receiving services.
When the company acquires goods and/or receives services, we must demand that they
provide us with invoices, receipts for fees, or tickets that give the right to tax credit and that
allow us to support expenses or costs for tax purposes,
The receipts that we must issue for the sale of our service
If our client has a RUC we must issue an invoice. If you are a final consumer and do not have a
RUC, we must issue you a sales receipt.
For sales to final consumers less than S/. 5.00, we will not issue proof of payment unless the
buyer requests it. In these cases, at the end of the day, we will issue a sales receipt that
includes the total of these minor sales, keeping the original and a copy of said receipt for
SUNAT control.
As a legal entity and our annual gross income exceeds 150 UIT, we will keep complete
accounting records.
Contributions to ESSALUD: 9%
WITHHOLDINGS TO BE MADE:
In this case, we must comply with the withholdings corresponding to the fifth category,
contributions to the ONP and AFP.
Likewise, for having dependent workers, we must submit our Declarations for Payment of 4th
and/or 5th category income tax withholdings, contributions to ESSALUD and contributions to the
ONP and AFP through the PDT Electronic Form – Virtual Form No. 601.
5.-TRADEMARK REGISTRATION
The name of the fast food center will be “La Casita del Sabor” and will be registered and
recorded as a trademark before the Office of Distinctive Signs (OSD) of INDECOPI.
Office: In this area everything related to the control and administration of the
premises will be carried out.
Kitchen: In this area, the preparation of the four dishes and the salads and
creams will take place.
Office: the dish will be delivered in this area.
Warehouse: In this area, potatoes, flour, yeast, oil, among others, will be stored
and lettuce, chicken, sausages, among others, as well as drinks, will be refrigerated.
Main room: In this area there will be tables and chairs for serving the public.
Greeting and
welcoming the
customer
Reception of the
Order
Preparation of the
Order
Delivery
of the
Order
3. SUPPLIER FLOWCHART
Machinery:
METAL STRUCTURES WALLS “SRLtda.”: av. Grau 374 Lima Tel. 2174356
Teams:
Appliances Appliances
OTHERS: S/.
5. SUPPLIES TO USE
Pizza:
• Flour • Salt
• Egg • Yeast
• Milk • Tomato paste
• Oil • Oregano
• Cinnamon – clove • Pineapple
• Swiss cheese • Sugar
• Ham
Hamburger
- Salchipollo
- Chicken - Lemon
- Potatoes - Oil
- Cabbage - Salt
Anticucho
Mayonnaise
- Eggs - Lemon
- Oil
Special Rocoto
- Rocoto
- Cookie
- Salt
- Huacatay
CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
6. LABOR REQUIRED
For the operation of our project we will require the following personnel:
STAFF REMUNERATION
1 Cashier 500.00
1 Cook 650.00
1 Kitchen Helper 550.00
2 Waitresses 1,000.00
The company will have 5 employees, whose work we believe will be sufficient to
meet our expectations and commitments to the public. We also believe that this
number of workers will be sufficient for a fast food center that is just about to open.
7. INDIRECT COSTS
PUBLIC SERVICES:
Light service
Water and sewage service
Telephone services
8. PROJECT SIZE
Projected sales according to our target market:
ESTIMATED SALES
Our project size is aimed at a target market of 923 people and the table above shows
the total of our dishes to be prepared daily, monthly and annually, and the income that
we could receive from sales. In front of our potential buyers.
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
9. LOCATION
Microlocation: We compare the four possible locations where the project could be
carried out:
Chimbote – high hope
New Chimbote - May 1st
New Chimbote – Bellamar
New Chimbote- upiss San Luis
In defining the location, our main factor was choosing an area that is just beginning to
be populated, constantly growing and increasing business opportunities.
In addition, we have more possibilities since there is not as much competition as in the
areas that were initially our alternatives.
Department: Ancash
Province: Santa
District: New Chimbote
Location: av.alcatraz Upiss San Luis de la Paz f - 7
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
CHAPTER V
ORGANIZATIONAL
ASPECT
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
GENERAL MEETING OF
MEMBERS
GENERAL MANAGER
CHEF
ATM
ASSISTANT
WAITRESSES
(OS)
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
It is the body responsible for the management and administration of the company, ensuring that
the business meets all its objectives and is the representative of the company.
5.2.2 CASHIER:
It is responsible for the direct collection of sales made and issuance of the respective receipts.
5.2.3 COOK:
It is responsible for the preparation, acquisition and storage of raw materials and finished
products.
As well as the dispatch of the product.
Functions:
Management and control of received materials and supplies.
Responsible for the process and application of the quality system in the production of
the product.
5.2.4 HELPER:
He is responsible for supporting the cook in all activities, and will supervise him in all the
activities assigned to him. In addition, in some cases, delivery support will be provided.
5.2.5 WAITRESSES:
He/she will be in charge of providing personalized attention to the client when he/she comes to
the establishment.
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
CHAPTER VI
ESTIMATES AND
ANALYSIS OF
INVESTMENTS,
INCOME, COSTS AND
FINANCING
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
ACCOUNTING_VI_DAY Page 40
CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
BURGERS:
CHICKEN BURGER:
Price per Quantity per Total Cost per
Raw material Unit
Unit S/. Burger Burger
Chicken Kg. 5.80 0.05 Kg. 0.29
Bread Dozen 3.00 1 0.25
Lettuce Unit 0.30 0.05 Unit. 0.02
Cabbage Unit 0.80 0.03 Unit. 0.02
Lemon Unit 0.10 1 0.10
Oil Liter 5.00 0.02 lt. 0.10
Dad Kg. 1.20 0.100 Kg. 0.12
Potatoes in threads Bag 2.50 0.020 Kg. 0.05
Tomato Kg. 0.60 0.050 Kg. 0.03
Salt Kg. 0.80 0.01 kg. 0.01
TOTAL 0.99
BURGERS:
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
BEEF BURGER:
Price per Quantity per Total Cost per
Raw material Unit
Unit S/. Burger Burger
Chicken Kg. 5.80 0.05 Kg. 0.29
Bread Dozen 3.00 1 0.25
Lettuce Unit 0.30 0.05 Unit. 0.02
Cabbage Unit 0.80 0.03 Unit. 0.02
Lemon Unit 0.10 1 0.10
Oil Liter 5.00 0.02 lt. 0.10
Dad Kg. 1.20 0.100 Kg. 0.12
Potatoes in threads Bag 2.50 0.020 Kg. 0.05
Tomato Kg. 0.60 0.050 Kg. 0.03
Salt Kg. 0.80 0.01 kg. 0.01
TOTAL 0.99
SAUSAGE
CHICKEN:
Quantity per Total Cost per
Raw material Unit Price per Unit S/.
Salchipollo Salchipollo
Chicken Kg. 5.50 0.200 kg. 1.10
Potatoes Kg. 1.20 0.200 kg. 0.24
Rice Kg. 1.60 0.150 kg. 0.24
Cabbage Unit 0.80 0.100 Unit. 0.08
Lemon Unit 0.10 1 0.10
Oil Liter 5.50 0.10 lt. 0.55
Salt Bag 0.80 0.012 kg. 0.01
TOTAL 2.32
ANTICUCHO:
Quantity per Total Cost per
Raw material Unit Price per Unit S/.
Anticucho Anticucho
Heart Kg. 8.00 0.05 kg. 0.40
Oil Liter 5.50 0.03 kg. 0.17
Yellow Chili
Pepper Kg. 7.00 0.002 kg. 0.01
Panca Chili
Pepper Kg. 14.00 0.002 kg. 0.03
Garlic Kg. 10.00 0.002 kg. 0.02
Salt kg. 0.80 0.01 Kg. 0.01
Pepper about 0.50 0.02 over. 0.01
Cumin about 0.50 0.02 over. 0.01
Vinegar Liter 2.00 0.004 lt. 0.01
Nomoto chili
pepper about 1.00 0.02 over. 0.02
Sweet potato Kg. 1.00 0.05 kg. 0.05
TOTAL 0.73
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
2.- LABOR:
The cook is paid a fixed salary of S/. 650.00 which is divided between the days worked (30)
and then divided between the dishes projected daily.
In this way, you can know the cost of labor per dish prepared.
The assistant is paid a fixed remuneration of S/. 550.00 which is divided between the days
worked (30) and then divided between the dishes projected daily.
In this way, you can know the cost of labor per dish prepared.
EXHIBIT
LABOUR 0.29
TOTAL DISHES 4,170.00
TOTAL LABOR 1,209.30
ANNUAL 14,511.60
EXHIBIT
INDIRECT MANUFACTURING COSTS
MONTHLY EXPENSE 460.00
Light services 160.00
Water and sewage services 90.00
telephone service 60.00
Other Expenses 150.00
ANNUAL EXPENDITURE 5,520.00
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
VALUE TO Useful
Furniture and Value RESIDUAL Depreciation Depreciation
DEPRECIAT life
Equipment S/. VALUE (annual) (monthly)
E (years)
10
Stainless steel oven 2000.00 300.00 1700.00 years 170.00 14.17
10
Counter 1600.00 400.00 1200.00 years 120.00 10.00
Refrigerator 1400.00 250.00 1150.00 4 years 115.00 9.58
Freezer 1560.00 360.00 1200.00 4 years 120.00 10.00
Kitchen 1800.00 400.00 1400.00 4 years 140.00 11.67
TV 1000.00 250.00 750.00 4 years 75.00 6.25
Extractor hood 380.00 25.00 355.00 4 years 35.50 2.96
Blender 300.00 20.00 280.00 4 years 28.00 2.33
10
Table and chair sets 2000.00 200.00 1800.00 years 180.00 15.00
10
Desk 850.00 150.00 700.00 years 70.00 5.83
2,355.00 TOTAL 1,053.50 87.79
5.- SALES:
The monthly average sales of this company is 4,170 dishes
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
RAW MATERIAL
DAILY SALES
21 1.26 27.01
44 0.99 43.13
50 2.32 116.44
24 0.73 17.35
139 203.93
EXERCISE RESOLUTION
1.-VARIABLE COSTS
In this case, variable unit costs are identified with the raw materials that are directly involved in
the production process and the labor of the employees.
PIZZA (slice)
SAUSAGE CHICKEN
HAMBURGER
ANTICUCHO
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
The total variable cost results from multiplying the units of product by the unit variable cost.
PIZZA:(Slice)
Total unit cost = Unit variable cost + Unit fixed cost
Total unit cost = S/. 1.55 + S/. 0.74 S/. 2.28
HAMBURGER: (Chicken or Beef)
Total unit cost = Unit variable cost + Unit fixed cost
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4.-CONTRIBUTION MARGIN:
PIZZA:(Slice)
Contribution Margin = Unit Sales Price - Unit Variable Cost
S/.
Contribution Margin = 3.00 - S/. 1.55 S/. 1.45
In this case the MCU of S/. 1.45 is what allows us to cover the fixed unit cost of S/.
0.74 and we have a profit per unit of S/. 0.71
SAUSAGE CHICKEN:
Contribution Margin = Unit Sales Price - Unit Variable Cost
S/.
Contribution Margin = 4.00 - S/. 2.61 S/. 1.39
In this case the MCU of S/. 1.39 is what allows us to cover the fixed unit cost of S/.
0.74 and we have a profit per unit of S/. 0.65
ANTICUCHO:
Contribution Margin = Unit Sales Price - Unit Variable Cost
S/.
Contribution Margin = 2.00 - S/. 1.02 S/. 0.98
In this case the MCU of S/. 0.98 is what allows us to cover the fixed unit cost of S/.
0.74 and we have a profit per unit of S/. 0.24
PIZZA:(Familiar)
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SAUSAGE CHICKEN:
ANTICUCHO:
UTILITY
PIZZA 1,929.00 - 1,468.49 = 460.51
HAMBURGER 3,277.50 - 2,636.17 = 641.33
SAUSAGE CHICKEN 6,024.00 - 5,035.18 = 988.82
ANTICUCHO 1,420.00 - 1,247.34 = 172.66
2,263.32
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NET INCOME ON
SALES = 2,263.32 *100 = 17.89%
12,650.50
LOAN
18
R= 5000 0.05(1+0.05) = 427.73
18 -
(1+0.05) 1
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ANNUAL PROJECTION
2011 2012 2013 2014 2015
479 499 519 539 561
FORMULA
HAMBURGER ANTICUCHO
2011 (144*228)/24 16,416 2011 (91*121)/15 8,809
2012 (150*228)/24 17,100 2012 (95*121)/15 9,196
2013 (156*228)/24 17,784 2013 (99*121)/15 9,583
2014 (162*228)/24 18,468 2014 (102*121)/15 9,874
2015 (168*228)/24 19,152 2015 (107*121)/15 10,358
PIZZA
TOTAL COST
Q 8,032 8,345 8,658 8,970 9,388
P 2.28 2.28 2.28 2.28 2.28
SALES INCOME 18,312.26 19,025.72 19,739.19 20,452.65 21,403.94
TOTAL SALE
Q 8,032 8,345 8,658 8,970 9,388
P 3.00 3.00 3.00 3.00 3.00
SALES INCOME 24,095.08 25,033.85 25,972.62 26,911.38 28,163.08
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HAMBURGER
TOTAL COST
Q 16,416.00 17,100.00 17,784.00 18,468.00 19,152.00
P 2.01 2.01 2.01 2.01 2.01
SALES INCOME 32,996.16 34,371.00 35,745.84 37,120.68 38,495.52
TOTAL SALE
Q 16,416 17,100 17,784 18,468 19,152
P 2.50 2.50 2.50 2.50 2.50
SALES INCOME 41,040.00 42,750.00 44,460.00 46,170.00 47,880.00
SAUSAGE CHICKEN
TOTAL COST
Q 18,864 19,650 20,324 21,222 22,008
P 3.34 3.34 3.34 3.34 3.34
SALES INCOME 63,005.76 65,631.00 67,881.21 70,881.48 73,506.72
TOTAL SALE
Q 18,864 19,650 20,324 21,222 22,008
P 4.00 4.00 4.00 4.00 4.00
SALES INCOME 75,456.00 78,600.00 81,294.86 84,888.00 88,032.00
ANTICUCHO
TOTAL COST
Q 8,809 9,196 9,583 9,874 10,358
P 1.76 1.76 1.76 1.76 1.76
SALES INCOME 15,503.49 16,184.96 16,866.43 17,377.54 18,229.38
TOTAL SALE
Q 8,809 9,196 9,583 9,874 10,358
P 2.00 2.00 2.00 2.00 2.00
SALES INCOME 17,617.60 18,392.00 19,166.40 19,747.20 20,715.20
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INITIAL INVENTORY
CAPITAL
CASH CONTRIBUTION 32,000.00
LOAN 5,000.00
BOX 15,170.90
FIXED FUNDS 200.00
CURRENT ACCOUNT 5,000.00
SERVICES AND OTHER CONTRACTS IN ADVANCE 1,290.00
PROPERTY MACHINERY AND EQUIPMENT 15,339.10
FINANCIAL OBLIGATIONS 5,000.00
CAPITAL 32,000.00
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CHAPTER IST “CARLOS SALAZAR ROMERO” PROJECT PREPARATION I
EJERCICIO:
RUC:
APELLIDOS Y NOMBRES, DENOMINACIÓN O RAZÓN SOCIAL:
EJERCICIO O EJERCICIO O
PERIODO PERIODO
Excedentes de Revaluación
Reservas Legales
Otras Reservas
Resultados Acumulados
TOTAL PATRIMONIO NETO 32,000.00
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EXPENSE DETAILS:
SALES EXPENSES
SERVICES SUMMARY
Light services 160.00
Water and sewage services 90.00
telephone service 60.00
Rental of premises 200.00
Advertising (radio and television) 500.00
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1,308,015.08 1,308,015.08
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1,373,252.14 1,373,252.14
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1,352,039.11 1,352,039.11
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1,418,346.01 1,418,346.01
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1,491,413.25 1,491,413.24
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CHAPTER VII
ASSESSMENT
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1. FINANCIAL INDICATORS
1.2.2 VANF
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1.3.2 TIRF
YEARS FCE FACTOR 80% VAN FACTOR 78% VAN
-
0 -21,903.10 1.0000000 -21,903.10 1.0000000 21,903.10
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80% 0 78%
80% 1 78%
80% 2 78%
80% 3 78%
80% 4 78%
80% 5 78%
1.4.1 B/CE
YEARS BN FACTOR 14% GOES
0 -26,903.10 1.0000000 -26,903.10
2011 18,110.72 0.8799049 15,935.71
2012 21,535.90 0.7742326 16,673.80
2013 23,595.17 0.6812510 16,074.24
2014 26,058.79 0.5994361 15,620.58
2015 36,412.04 0.5274467 19,205.41
VAN 56,606.64
1.4.1 B/CF
YEARS BN FACTOR 14% GOES
0 -21,903.10 1.0000000 - 21,903.10
2011 13,669.09 0.8799049 12,027.50
2012 19,088.12 0.7742326 14,778.65
2013 23,595.17 0.6812510 16,074.24
2014 26,058.79 0.5994361 15,620.58
2015 36,412.04 0.5274467 19,205.41
VAN 55,803.27
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ANNEXES
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QUESTIONNAIRE
Receive a warm greeting from the IST accounting students Carlos Salazar Romero; we request your
support in completing this questionnaire.
We appreciate your
cooperation.
INSTRUCTIONS: Read the following questions carefully and answer as honestly as possible.
______________________________________
OK DISAGREEMENT
a) 1 b) 2 c) 3 d) 4 e) OTHERS:______
7. And how much do you spend regularly when you consume the product?
_______________________________________
1.- _____________
2.- _____________
3.- _____________
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10. Would you like to see a new fast food restaurant open in your area?
YEAH NO
11. What opening hours would you like for the new location?
OPEN:____________________
CLOSE:__________________
________________________________________
CONTROL DATA:
IDENTIFICATION DATA:
Age:
Address:
Socioeconomic level
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ANNEX 1:
1.- DO YOU LIKE TO EAT FAST FOOD?
YEAH: 78% 93
NO: 22% 26
COMMENT:
Through this filter question we separate those people who consume and those who do not consume
FAST FOOD in order to establish what percentage would be willing to consume our product. We found
that 78% do consume CR compared to 22% who do not consume any type of fast food.
NEAR 70% 65
CITY CENTER: 30% 28
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COMMENT:
In this question we sought to know if the location would be beneficial to us and we obtained 70% who
prefer to consume close to their home (in this case San Luis), against 30% who prefer to consume in
the city center.
DETAIL OF OTHERS
Grilled
chicken 62% 8
Fried
rice 23% 3
Rice
with chicken 15% 2
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COMMENT:
This question was of great importance in our work, as it shows us which products we plan to offer are
most consumed. Pizza shows 14%, salchipollo 30%, hamburger 26%, anticucho 16%, as for the 14%
of other products, we are going to reduce it from those who consume fast food, counting only those
who consume our products that we will serve.
ROUNDED AVERAGE
a) Pizza 3.00 3.10
b) Salchipollo 3.50 3.56
c) Hamburger: 2.00 2.09
d) Anticucho 1.50 1.60
e) Others
Grilled chicken 9.50
Fried rice 7.00
Rice with chicken 4.00
COMMENT:
Regarding this question, the annex of the results is very important because it shows the different
prices that are on the market and the graph shows us the results already averaged. PIZZA S/. 3.00,
SAUSAGE POULTRY S/. 3.50, HAMBURGER S/. 2.50 and ANTICUCHO S/. 1.50 prices we will set to
sell.
OK: 53% 49
DISAGREEMENT: 47% 44
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COMMENT:
This question is complementary to find out whether the public agrees or not with the price of the
dishes established in the market. We found that 53% agreed, and 47% disagreed.
TOTAL
a) 1: 20% 19
b) 2: 57% 53
c) 3: 18% 17
d) 4: 1% 1
e) OTHERS: 3% 3
SAUSAGE
PIZZA CHICKEN HAMBURGER ANTICUCHO
2 12 5
10 14 17 12
2 7 6 2
1
1 MONTH 2 MONTHS 1 MONTH
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COMMENT:
This is another important question, because through it we obtain the WEEKLY frequency with which
these dishes are consumed; that is, how often they would consume our products. We find that 20%
consume once a week, 57% twice a week, 18% three times a week, 1% four times a week, and finally
3% show that they only consume sometimes (1 or 2 times a month).
7.- AND HOW MUCH DO YOU REGULARLY SPEND WHEN YOU CONSUME THE PRODUCT?
a) Pizza 8.70
b) Salchipollo 12.33
c) Hamburger: 8.68
d) Anticucho 6.67
10 3.5 9 10 12 6 9 10 7 12 4 15 9 9 5
7 1.5 12 6 7 3.5 7.5 15 5 5 6 15 15 7 15 7 10 15 20 50 5 20 15 15 5 7 10 30 15 8 10 7 15 32 8
7 5 10 25 4.5 3 25 5 40 10 5 10 1 5 5 5 4 2 4 9 6 12 4 4 2.6 10 12 8
10 9 10 10 5 3 9 5 6 9 10 3 2 3 6
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COMMENT:
Here we also obtained an average response for each product and the expenditure that each person
generally has when consuming these products.
· OKISS 2% 2
· D KARLOS 1% 1
· SANDWICH CART 45% 42
· GABRIEL'S PIZZA 9% 8
· NOOM 2% 2
· BETO S 1% 1
· KIKIRIKI 2% 2
· TONY S 1% 1
· LITTLE GIRLS 4% 4
· DOLPHIN 1% 1
· FLOWERS 2% 2
· THE HUT 1% 1
· HE'S PALERMO 2% 2
· NAVA POULTRY SHOP 1% 1
· VENICE 1% 1
· THE FAT GUY 4% 4
· ROKI POULTRY SHOP 1% 1
· THE BLOWOUT 1% 1
· THE PORRON 1% 1
· CHICKEN DELICIAS 1% 1
· OVAL THE FAMILY 9% 8
· BY BRUCES 1% 1
· THROUGH BUENOS AIRES 1% 1
· CHIMBOTE CENTER 2% 2
· BY THE OLIVE TREES 2% 2
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COMMENT:
This graph only shows us our competition in percentage terms, the busiest and most visited
establishments that could be a rival for our future business.
oh good : 38% 35
b) REGULAR: 61% 57
c) BAD: 1% 1
COMMENT:
This question shows us the quality of service provided by other establishments (the competition), 38%
say the quality is good, 61% average, and 1% bad. An important detail that we will take into account.
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10.- WOULD YOU LIKE TO SEE A NEW FAST FOOD PLACE OPEN IN THE AREA?
YEAH 97% 90
NO 3% 3
COMMENT:
This is a key question because the answers we receive show whether or not our business would be
accepted in this location. The positive response of 97% is a firm yes, as they all concluded that they
would consume at our new location. And 3% said no because they believe there are already too many
businesses.
11.- WHAT OPERATION HOURS WOULD YOU LIKE FOR THE NEW LOCATION?
PERCENTAGE AMOUNT
5. pm 11% 18
6. pm 24% 39
OPEN: 7. pm 13% 21
8.pm 3% 4
9.pm 3% 4
10. pm 6% 9
CLOSE: 11. pm 6% 7
12. am 30% 10
1. am 4% 48
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COMMENT:
This question, in response to the positive response, shows us the schedule that best suits our future
customers.
GO OUT 60% 56
HOME DELIVERY: 40% 37
COMMENT:
Another complementary question gives us the option of providing a better service through delivery for
the greater convenience of our customers.
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COMMENT:
The last question shows us that the people we will serve have sufficient financial resources to indulge
in consuming our products.
ANNEX No. 2:
COMMERCI
LOCATION PRICE PER Kgr.
AL
Pyramid Merc Buenos Aires post 22 1.64 n/s
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PRICE PER
WHOLESALERS LOCATION
Kgr.
Lord of Miracles sausages Merc Buenos Aires post 45 12.00 n/s
Charley sausages Merc. Villa Maria post 50 13.00n/s
Lord of Miracles sausages Merc. Buenos Aires post 45 16.00 n/s
Javier sausages Merc. Villa Maria post 26 18.00n/s
Lord of Miracles sausages Merc Buenos Aires post 45 1.30n/s
Charley sausages Merc. Villa Maria post 50 1.50 n/s
Pineapple supplier
Ideal supplier of milk, tomato paste, oregano, oil, cinnamon sugar, cloves, rice and biscuits.
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Chicken supplier
WHOLESALERS LOCATION
“Rosana” Distributor Merc Buenos Aires post 23
“Fiorella” commercial Merc .Villa Maria post 53
Salt
Cumin
Pepper
Vinegar
Ground garlic
Panca chili
Oil
Eggs
Egg supplier
WHOLESALERS LOCATION
Miñano Poultry Farm Merc. Buenos Aires post 262
WHOLESALERS LOCATION
Spices consolation Merc.Buenos Aires post 104
Beverage Suppliers
DISTRIBUTORS
Carmen Distributor
Backus & Johnston
Pepsi
Coca Cola
Inka Cola
Mineral water
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ANNEX 3:
LIST OF POSSIBLE SUPPLIERS
2. OXIAML FACTORY “SAC.” Villa Maria del Triumph 352 Lima Tel. 2874120
4. METAL STRUCTURES WALLS “SRLtda.”: av. Grau 374 Lima Tel. 2174356
tel. 452632
AMOUNT DETAIL PRICE S/.
1 GAME 170.00
10 GAME 1,600.00
1 COUNTER 1,750.00
1 DESK 850.00
4) CHAVIN FURNITURE: Jr. Callao B_3 Chimbote Relocation Zone Tel. 201074
HOUSEHOLD APPLIANCES
ELEKTRA STORES
ANNEX No. 4:
NOTARY MR. PASTOR
LARROSA=================================================
STATUTE
The Limited Liability Commercial Company that is being established is called “LA CASITA DEL
SABOR”.SRL
The purpose of the company is to engage in fast food service; the acts related to it that
contribute to the achievement of its purposes are understood to be included in the corporate
purpose, even if they are not expressly indicated in these Bylaws.
The company's registered office is in the city of Nvo. Chimbote, Santa Province and Ancash
Department, being able to open branches and agencies anywhere in the country or abroad.
The company that is established is of indefinite duration and begins its operations from the date
of its registration in the Registry. The validity of acts executed on behalf of the company before
its registration in the Registry is conditional on their being rectified by the company within the
following three months.
Article Five.- SHARE CAPITAL AND SHARES
The share capital is S/. 32,000.00 (Thirty-two thousand and 00/100 new soles) fully subscribed
and fully paid in cash, according to a bank deposit that will be inserted in the deed, divided into
four (4) equal, cumulative and indivisible shares of a nominal value of S/ 8,000.00 (Eight
thousand and 00/100 new soles) each, distributed as follows:
1.- Bustamante Ramirez Yurubi Angelica, pays in cash the sum of s/. 8,000.00 (Eight thousand and
00/100 new soles);
2.- Calderon Arana Priscila Isolina, pay in cash the sum of s/. 8,000.00. (Eight thousand and 00/100
new soles);
3.- Deza Villalobos Katia Fiorella, pays in cash the sum of s/. 8,000.00. (One thousand two hundred
and fifty and 00/100 new soles);
4.- Monzon Briceño Paholy Janeth, pays in cash the sum of s/. 8,000.00. (One thousand two hundred and
fifty and 00/100 new soles);
The distribution of profits and losses will be carried out among the partners in the proportion
corresponding to their respective shares. The distribution of profits can only be made based on
the financial statements in accordance with the provisions of Article 40 of the General Law of
Companies.
-1 Manager.
The General Meeting is the highest body of the company. The shareholders constituted in a
general meeting decide on matters within their competence. All partners, including those who
dissented and those who did not participate in the meeting, are subject to the agreements
adopted therein.
A mandatory annual general meeting shall be held at least once a year within three months
following the end of the financial year, for the purposes of addressing the following:
1. To make a statement on the social management and economic results of the previous year,
as expressed in its financial statements,
5. Resolve on other matters that are its own in accordance with the General Law of Companies,
and on any other matters listed in the call
4. Agree on the transformation, merger, spin-off, reorganization and dissolution of the company,
as well as resolve on its liquidation;
5. Agree to the alienation, in a single act, of assets whose book value exceeds 50% of the
company's capital;
7. Issue bonds,
8. To decide in cases where the General Law on Companies provides for its intervention and in
any other case that requires the corporate interest.
The Manager shall call a general meeting in the cases provided for in these Bylaws, when the
social interest so requires or when its holding is requested by the partners representing at least
one fifth of the share capital.
The notice of the meeting shall specify the place, date and time of the general meeting, as well
as the matters to be discussed. The notice may state the place, day and time at which, if
applicable, the general meeting will be held at the second call. The second meeting must be
held no less than three days and no more than ten days after the first. The general meeting may
not deal with matters other than those indicated in the notice of the meeting, except in cases
permitted by law.
If the duly convened general meeting is not held at the first call and the date of a second call
has not been provided for in the notice, the latter must be announced with the same publicity
requirements as the first, indicating that it is a second call, within ten days following the date of
the meeting not held and at least three days in advance of the date of the second meeting.
Without prejudice to the provisions of the preceding articles, the general meeting is deemed to
be convened and validly constituted or to deal with any matter and adopt the corresponding
agreements, provided that shareholders representing the entire subscribed capital are present
and unanimously accept the holding of the meeting and the matters proposed to be dealt with
therein.
Except as provided for in the following article, the general meeting shall be validly constituted at
the first call when it represents at least fifty percent of the subscribed shares.
In the second call, the attendance of any number of subscribed shares will be sufficient.
Agreements are adopted by the favorable vote of the absolute majority of the subscribed
shares. Agreements are adopted by the favorable vote of the absolute majority of the
participating parties.
Article Seventeenth.- QUALIFIED QUORUM AND ADOPTION OF AGREEMENTS
When the general meeting deals with the modification of the Bylaws, the increase or reduction
of the share capital, the issue of bonds, agrees to the sale in a single act of assets whose book
value exceeds 50% of the share capital, the transformation, merger, spin-off, reorganization and
dissolution of the company and its liquidation, in order for the general meeting to validly adopt
said agreements, it is necessary that at least two thirds of the subscribed shares attend at the
first call. In the second call, the attendance of at least three-fifths of the subscribed shares is
sufficient. Agreements shall be adopted with the favorable vote of the shares representing at
least the absolute majority of the share capital.
Article Twenty.- The General Manager shall be responsible for the administration, legal
representation of the company and the management of all its businesses, having the power to
execute the ordinary acts and contracts corresponding to the corporate purpose.
Article Twenty-Second.- The General Manager, always within the purpose of the company,
within the powers of management and administration, is authorized to open, close and withdraw
current and savings accounts in banks, issue, collect and endorse checks or other credit
instruments; overdraw against current accounts of the company; issue, accept, guarantee,
renew, endorse, discount bills of exchange or other credit documents, request loans and all
kinds of credits, constitute pledges, mortgages; grant cancellations and receipts, buy or sell all
kinds of movable or immovable property of the company; open safe deposit boxes.
Article Twenty-Third.-The General Manager shall be responsible for the judicial representation
of the company, enjoying for this purpose the general and special powers of the mandate
contained in Articles 74 and 75 of the Civil Procedure Code, Article 10 of Law No. 26636, as
well as the powers that were special; this enumeration being understood as enunciative and of
the General Manager, in accordance with the General Law of Companies.
New. Chimbote……of........................of.................
INTANGIBLE
ONLY RAW MATERIAL
Organization Expenses 180.00
Constitution 1.26 550.00
Telephone line 0.99 60.00
2.32
Advertising (radio) 500.00
TOTAL INTANGIBLE 0.73 1,290.00
AMORTIZATION TIME 5
ANNUAL AMOUNT 258.00
MONTHLY AMOUNT 21.5
OTHERS
3 Fire Extinguishers 150.00
6 fluorescents 78.00
5 doc. Glass cups 50.00
3 knives 42.00
SUB TOTAL FOR ONE YEAR 320.00
1 gas cylinder 132.00
2 fryers 60.00
2 frying pans 60.00
5 aluminum sources 125.00
2 colanders 16.00
3 peelers 15.00
2 sets of ladles 150.00
3 doc. Large tablespoons 30.00
3 doc. Large forks 30.00
3 doc. Large knives 33.00
2 doc. Small tablespoons 16.00
SUB TOTAL FOR 5 YEARS 667.00
ANNUAL EXPENSES 133.40
ANNUAL PROJECTION AMOUNT 2010 2011 2012 2013 2014 2015
PEOPLE 4,170 461 479 499 519 539 561
PIZZA 16% 74 77 80 83 86 90
HAMBURGER 30% 138 144 150 156 162 168
SAUSAGE CHICKEN 35% 161 168 175 181 189 196
ANTICUCHO 19% 88 91 95 99 102 107
461 479 499 519 539 561
We are convinced that the knowledge we acquire on our own and with our own effort is just as
important, if not more important, than the knowledge we acquire in the classroom, because in
this way we will become accustomed to obtaining the information we need, thereby improving
ourselves permanently.
It is also worth emphasizing the need we have as students to complete our research knowledge
with the knowledge related to our accounting career. This research discipline will offer us totally
different knowledge that enables us to properly manage the variables of the marketing mix and
marketing techniques, thus being able to understand, formulate, apply and conduct
implementation plans for our own business.
CONCLUSION
First of all, we found that there is a real interest among people in the type of fast food
that we want to offer to the market. We came to the conclusion that necessity and habit
greatly influence the daily life of each resident of San Luis, causing a high consumption
of these products. We found that there is no relationship between speed and good
service, since those people, due to their lifestyle or their work, are the ones who are
most likely to consume us.
Secondly, we believe that location and a pleasant premises are very important
characteristics for the business, as are the opening hours. All of this is of great
importance since it should be equipped and trained to provide a decent service for
people with low resources.
From a technical point of view, all conditions are in place for the use of this place (San
Luis) in order to generate more work for more citizens.
So we concluded that this project is viable because it would generate profits and gains
for us to continue growing and expanding the business.
RECOMMENDATIONS
Anyone who wants to form their company or other type of business must always be
prepared before making any decision, with a strategic plan that is efficient and effective
for said business, taking into account the type of business, future clients, suppliers, staff
and the capital strictly necessary to meet the needs.
Seek alliances with different companies that make your work easier, and in turn be able
to keep it afloat with aggressive marketing strategies or simply help each other stay in
business.
Look for opportunities for continuous improvement, such as attractive offers for
customers.