2023
PROJECT
REPORT
Ecommerce
finline address
Project at a glance
Name & Address of Unit
Ecommerce
finline address ,123456
Activity : ecommerce
Email : [email protected]
Phone : 1234567890
Constitution : Proprietorship
Scheme : sme
Number of employment : 5
Total project cost : 14,75,000.00
Fixed Capital : 6,00,000.00
Working Capital : 8,75,000.00
Total Bank loan : 11,50,000.00
Promoter(s) contribution : 3,25,000.00
Term loan : 4,50,000.00 Interest : 11.00 %
Working capital loan : 7,00,000.00 Interest : 11.00 %
Name & address of promoter(s)
Name : finline sample project
Address : finline address
Phone : 1234567890
Designation : Founder
Category : na
E-mail : [email protected]
Project Feasibility Ratio
Debt Service Coverage Ratio (Average) : 20.49
Current ratio (Average) : 8.32
Year 1 Year 2 Year 3 Year 4 Year 5
Current ratio 2.88 5.33 8.03 11.02 14.32
Quick ratio 1.84 4.18 6.77 9.63 12.80
Interest coverage ratio 35.33 22.02 26.08 31.38 38.55
Debt equity ratio 0.76 0.32 0.18 0.12 0.08
TOL/TNW 0.76 0.32 0.18 0.12 0.08
DSCR 30.22 15.58 17.12 18.82 20.69
Gross profit Sales Percentage % 71.60 % 55.93 % 55.93 % 55.93 % 55.93 %
Net profit Sales Percentage % 25.55 % 14.67 % 14.85 % 15.00 % 15.13 %
Return On Capital Employed 0.86 0.69 0.51 0.41 0.34
Net profit Sales % Quick ratio
Project Feasibility graph
Revenue v/s Expense
Expense Splitup
Introduction
India has an internet users base of about 475 million as of July 2018, about 40% of the population. Despite
being the second-largest user base in world, only behind China (650 million, 48% of population), the
penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France
(54 M, 81%), but is growing at an unprecedented rate, adding around 6 million new entrants every month.
India's e-commerce market was worth about $3.9 billion in 2009, it went up to $12.6 billion in 2013. In 2013,
the e-retail segment was worth US$2.3 billion. About 79% of India's e-commerce market is travel related.
According to Google India, there were 35 million online shoppers in India in 2014 Q1 and was expected to
cross 100 million marks by the end of the year 2016. CAGR vis-à-vis a global growth rate of 8–10%.
Electronics and Apparel are the biggest categories in terms of sales. According to Google India Research, by
2021 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through
fashion e-commerce. Online apparel sales are set to grow four times in the coming years.
Product / Services & process
The company focuses on Retail Business before expanding into other product categories such as Home
furnishing, fashion, and lifestyle products.Firm is planning to sell high quality imported fashion products,
mobiles, electronics, home appliances, & furniture. etc. The company is planning to sell high-quality items at
an affordable price. The vast improving consumer base of Flipkart, Amazon, snapdeal like platforms are ideal
for selling these kinds of products. Flipkart, Amazon, Snapdeal, Paytm, Shopclues, Myntra, Jabong, YepMe,
Voonik tc were the leading providers identified and planning to sell through these platforms.
Market potential & Strategy
India has the fastest growing online retail market among top global economies. The country’s online retail
market witnessed a compound annual growth rate (CAGR) of 53% for the period 2013 to 2017. The rapid
growth, albeit over a small base, has been driven by aggressive discount-driven e-commerce marketplaces,
advances in delivery infrastructure and increased smartphone penetration and data usage. Retail ecosystems
comprise communities of consumers, retailers etailers and partners that rapidly reshape the retail landscape.
A fast-growing economy and robust demographics provide a positive outlook to the consumer businesses in
India.
Firm's products are looking to sell purely through the online media. With the invent of Jio fiber optics by 2019
September the online penetration in India will reach three-fold increase. The firm is planning to sell high quality
imported fashion products, mobiles, electronics, home appliances, & furniture. etc. Flipkart, Amazon,
Snapdeal, Paytm, Shopclues, Myntra, Jabong, YepMe, Voonik tc were the leading providers identified and
planning to sell through these platforms. .The marketing is planning through social media and digital
marketing. Providing sufficient discounts and providing proper customer service will help the firm to achieve
the success very easily.
Project Cost
Sl. no Item Amount Rs.
1 Building 1,00,000.00
2 Furniture & fixtures 1,00,000.00
3 Computers/ Printers /Photocopier/Electronic gadget 1,00,000.00
4 Racks & storage/Interior works 1,00,000.00
5 Electrification & Electricity backup 1,00,000.00
6 Air-conditioning 1,00,000.00
7 Working Capital 8,75,000.00
Total 14,75,000.00
Working Capital Computation
Sl. no Item Amount Rs.
1 Consumables / stock in hand 7,29,166.67
2 Working expense. 1,45,833.32
3 Total working capital 8,75,000.00
4 Own Contribution 1,75,000.00
5 Working capital loan 7,00,000.00
Annual Sales / Revenue
Sales is calculated from November 2023
Sl. no Item Rate Quantity Month Unit Total Rs.
1 Revenue from Sales 397.89 X 2250 X 5 Number 44,76,255.00
Total 44,76,255.00
Total Yearly Expense
Expense is calculated from November 2023 .
Sl. no Item Amount Rs.
1 Salary 5,00,000.00
2 Repairs and maintenance charges 5,00,000.00
3 Electricity/Gas charges 5,00,000.00
4 Stock purchase 5,00,000.00
5 Transportation cost 5,00,000.00
6 Telephone/Postal &internet charge 5,00,000.00
7 Marketing & advertising cost 5,00,000.00
Total 35,00,000.00
Application of Fund
Sl. no Item Subsidy % No. Rate Amount Rs.
1 Building 0.00 1 1,00,000.00 1,00,000.00
2 Furniture & fixtures 0.00 1 1,00,000.00 1,00,000.00
3 Computers/ Printers /Photocopier/Electronic gadget 0.00 1 1,00,000.00 1,00,000.00
4 Racks & storage/Interior works 0.00 1 1,00,000.00 1,00,000.00
5 Electrification & Electricity backup 0.00 1 1,00,000.00 1,00,000.00
6 Air-conditioning 0.00 1 1,00,000.00 1,00,000.00
Total Investment 6,00,000.00
Total Subsidy 0.00
Net Investment 6,00,000.00
Means of Finance
Sl. no Item Amount
1 Term Loan 4,50,000.00
2 Working capital Loan 7,00,000.00
3 Total loan 11,50,000.00
4 Promoters contribution on term loan 1,50,000.00
5 Promoters contribution on working capital loan 1,75,000.00
Profitability Statement
All figures are in lakhs
31/03/24 31/03/25 31/03/26 31/03/27 31/03/28
Revenue from operation
Revenue from Sales 44.76 118.17 129.99 142.98 157.28
Add :
Closing stock 7.29 8.02 8.82 9.70 10.67
Total 52.05 126.19 138.81 152.69 167.96
Less :
Opening stock 0 7.29 8.02 8.82 9.70
Stock purchase 5.00 13.20 14.52 15.97 17.56
Salary 5.00 13.20 14.52 15.97 17.56
Repairs and maintenance charges 5.00 13.20 14.52 15.97 17.56
Electricity/Gas charges 5.00 13.20 14.52 15.97 17.56
Total 20.00 60.09 66.10 72.71 79.98
Gross profit 32.05 66.10 72.71 79.98 87.98
Less :
Transportation cost 5.00 13.20 14.52 15.97 17.56
Telephone/Postal &internet charge 5.00 13.20 14.52 15.97 17.56
Marketing & advertising cost 5.00 13.20 14.52 15.97 17.56
Total 15.00 39.60 43.56 47.91 52.70
Profit before interest, tax and depreciation 17.05 26.50 29.15 32.06 35.27
Depreciation 0.23 0.52 0.46 0.40 0.35
Interest on TL 0.16 0.43 0.35 0.25 0.14
Interest on WC 0.32 0.77 0.77 0.77 0.77
Profit before tax 16.34 24.77 27.57 30.64 34.00
Income Tax 4.90 7.43 8.27 9.19 10.20
Profit after tax 11.43 17.34 19.30 21.45 23.80
Cash flow statement
All figures are in lakhs
Cash Inflow Pre operative period 31/03/24 31/03/25 31/03/26 31/03/27 31/03/28
Capital 1.50 1.75 0 0 0 0
Subsidy 0 0 0 0 0 0
Termloan 4.50 0 0 0 0 0
Profit before tax with interest 0 16.82 25.98 28.69 31.66 34.92
Increase in WC loan 0 7.00 0 0 0 0
Depreciation 0 0.23 0.52 0.46 0.40 0.35
Increase in Current liability 0 0 0 0 0 0
Total Cash Inflow 6.00 25.80 26.50 29.15 32.06 35.27
Cash Outflow
Fixed Assets 6.00 0 0 0 0 0
Increase in Current asset 7.29 0.73 0.80 0.88 0.97
Interest on TL 0 0.16 0.43 0.35 0.25 0.14
Interest on WC 0 0.32 0.77 0.77 0.77 0.77
Income Tax 0 4.90 7.43 8.27 9.19 10.20
Decrease in Term loan 0.23 0.74 0.83 0.92 1.02
Drawing 0 0 0 0 0 0
Total Cash Outflow 6.00 12.90 10.10 11.01 12.01 13.11
Opening balance 0 0 12.89 29.29 47.42 67.47
Net Cashflow 0 12.89 16.39 18.13 20.04 22.15
Closing balance 0 12.89 29.29 47.42 67.47 89.63
Balance sheet
All figures are in lakhs
Liability Pre operative period As of 31/03/24 31/03/25 31/03/26 31/03/27 31/03/28
A. Share holders funds
Capital 1.50 3.25 3.25 3.25 3.25 3.25
Reserve & Surplus 0 11.43 28.78 48.08 69.53 93.34
B.Non current Liabilities
Termloan 4.50 4.27 3.52 2.70 1.78 0.75
C.Current Liabilities
Working capital loan 0 7.00 7.00 7.00 7.00 7.00
Account payable 0 0 0 0 0
Total Liability 6.00 25.96 42.56 61.04 81.56 104.34
Asset
A. Non current Assets
Fixed Assets 6.00 5.77 5.24 4.79 4.38 4.03
B. Current Assets
Inventory 0 7.29 8.02 8.82 9.70 10.67
Trade receivables 0 0 0 0 0 0
Cash and cash equivalence 0 12.89 29.29 47.42 67.47 89.63
Total Asset 6.00 25.96 42.56 61.04 81.56 104.34
Repayment of Term loan
All figures are in lakhs
Year Month Installment Outstanding at the beginning Principal repayment Interest Amount paid Outstanding at the end
1 Dec 2023 1 4.50 0.057 0.041 0.098 4.44
1 Jan 2024 2 4.44 0.057 0.041 0.098 4.38
1 Feb 2024 3 4.38 0.058 0.040 0.098 4.32
1 Mar 2024 4 4.32 0.058 0.040 0.098 4.27
2 Apr 2024 5 4.27 0.059 0.039 0.098 4.21
2 May 2024 6 4.21 0.059 0.039 0.098 4.15
2 Jun 2024 7 4.15 0.060 0.038 0.098 4.09
2 Jul 2024 8 4.09 0.060 0.038 0.098 4.03
2 Aug 2024 9 4.03 0.061 0.037 0.098 3.97
2 Sep 2024 10 3.97 0.061 0.036 0.098 3.91
2 Oct 2024 11 3.91 0.062 0.036 0.098 3.84
2 Nov 2024 12 3.84 0.063 0.035 0.098 3.78
2 Dec 2024 13 3.78 0.063 0.035 0.098 3.72
2 Jan 2025 14 3.72 0.064 0.034 0.098 3.65
2 Feb 2025 15 3.65 0.064 0.034 0.098 3.59
2 Mar 2025 16 3.59 0.065 0.033 0.098 3.52
3 Apr 2025 17 3.52 0.065 0.032 0.098 3.46
3 May 2025 18 3.46 0.066 0.032 0.098 3.39
3 Jun 2025 19 3.39 0.067 0.031 0.098 3.33
3 Jul 2025 20 3.33 0.067 0.031 0.098 3.26
3 Aug 2025 21 3.26 0.068 0.030 0.098 3.19
3 Sep 2025 22 3.19 0.069 0.029 0.098 3.12
3 Oct 2025 23 3.12 0.069 0.029 0.098 3.05
3 Nov 2025 24 3.05 0.070 0.028 0.098 2.98
3 Dec 2025 25 2.98 0.070 0.027 0.098 2.91
3 Jan 2026 26 2.91 0.071 0.027 0.098 2.84
3 Feb 2026 27 2.84 0.072 0.026 0.098 2.77
3 Mar 2026 28 2.77 0.072 0.025 0.098 2.70
4 Apr 2026 29 2.70 0.073 0.025 0.098 2.62
4 May 2026 30 2.62 0.074 0.024 0.098 2.55
4 Jun 2026 31 2.55 0.074 0.023 0.098 2.48
4 Jul 2026 32 2.48 0.075 0.023 0.098 2.40
4 Aug 2026 33 2.40 0.076 0.022 0.098 2.33
4 Sep 2026 34 2.33 0.076 0.021 0.098 2.25
4 Oct 2026 35 2.25 0.077 0.021 0.098 2.17
4 Nov 2026 36 2.17 0.078 0.020 0.098 2.09
4 Dec 2026 37 2.09 0.079 0.019 0.098 2.02
Year Month Installment Outstanding at the beginning Principal repayment Interest Amount paid Outstanding at the end
4 Jan 2027 38 2.02 0.079 0.019 0.098 1.94
4 Feb 2027 39 1.94 0.080 0.018 0.098 1.86
4 Mar 2027 40 1.86 0.081 0.017 0.098 1.78
5 Apr 2027 41 1.78 0.082 0.016 0.098 1.69
5 May 2027 42 1.69 0.082 0.016 0.098 1.61
5 Jun 2027 43 1.61 0.083 0.015 0.098 1.53
5 Jul 2027 44 1.53 0.084 0.014 0.098 1.44
5 Aug 2027 45 1.44 0.085 0.013 0.098 1.36
5 Sep 2027 46 1.36 0.085 0.013 0.098 1.28
5 Oct 2027 47 1.28 0.086 0.012 0.098 1.19
5 Nov 2027 48 1.19 0.087 0.011 0.098 1.10
5 Dec 2027 49 1.10 0.088 0.010 0.098 1.01
5 Jan 2028 50 1.01 0.088 0.0093 0.098 0.93
5 Feb 2028 51 0.93 0.089 0.0085 0.098 0.84
5 Mar 2028 52 0.84 0.090 0.0077 0.098 0.75
6 Apr 2028 53 0.75 0.091 0.0069 0.098 0.66
6 May 2028 54 0.66 0.092 0.0061 0.098 0.57
6 Jun 2028 55 0.57 0.093 0.0052 0.098 0.48
6 Jul 2028 56 0.48 0.093 0.0044 0.098 0.38
6 Aug 2028 57 0.38 0.094 0.0035 0.098 0.29
6 Sep 2028 58 0.29 0.095 0.0026 0.098 0.19
6 Oct 2028 59 0.19 0.096 0.0018 0.098 0.097
6 Nov 2028 60 0.097 0.097 0 0.098 0
Debt Service Coverage Ratio
All figures are in lakhs
Particulars 31/03/24 31/03/25 31/03/26 31/03/27 31/03/28
Receipts
a).Net Profit 11.43 17.34 19.30 21.45 23.80
b).Depreciation 0.23 0.52 0.46 0.40 0.35
c).Interest on termloan 0.16 0.43 0.35 0.25 0.14
Total 11.83 18.29 20.10 22.10 24.30
Repayments
a).Loan Principal 0.23 0.74 0.83 0.92 1.02
b).Interest on termloan 0.16 0.43 0.35 0.25 0.14
Total 0.39 1.17 1.17 1.17 1.17
DSCR 30.23 15.59 17.13 18.83 20.70
Average DSCR : 20.49
Depreciation
All figures are in lakhs
Particulars Rate 31/03/24 31/03/25 31/03/26 31/03/27 31/03/28
Building 5 1.0 0.98 0.93 0.88 0.84
Less Depreciation 0.021 0.049 0.047 0.044 0.042
Written down value 0.98 0.93 0.88 0.84 0.80
Furniture & fixtures 10 1.0 0.96 0.86 0.78 0.70
Less Depreciation 0.042 0.096 0.086 0.078 0.070
Written down value 0.96 0.86 0.78 0.70 0.63
Computers/ Printers /Photocopier/Electronic gadget 15 1.0 0.94 0.80 0.68 0.58
Less Depreciation 0.063 0.14 0.12 0.10 0.086
Written down value 0.94 0.80 0.68 0.58 0.49
Racks & storage/Interior works 10 1.0 0.96 0.86 0.78 0.70
Less Depreciation 0.042 0.096 0.086 0.078 0.070
Written down value 0.96 0.86 0.78 0.70 0.63
Air-conditioning 15 1.0 0.94 0.80 0.68 0.58
Less Depreciation 0.063 0.14 0.12 0.10 0.086
Written down value 0.94 0.80 0.68 0.58 0.49
Total less depreciation 0.23 0.52 0.46 0.40 0.35
Total written down value 5.77 5.24 4.79 4.38 4.03
Assumption
The entire projection is based on the assumption that the sales for 5 years will be
All figures are in lakhs
31/03/24 31/03/25 31/03/26 31/03/27 31/03/28
52.05 126.19 138.81 152.69 167.96
Revenue from Sales : 10743012
Also the total expense for the firm during the projection years will be as follows
31/03/24 31/03/25 31/03/26 31/03/27 31/03/28
35.00 92.40 101.64 111.80 122.98
• The depreciation is as follows
Particulars Value
Building 5%
Furniture & fixtures 10%
Computers/ Printers /Photocopier/Electronic gadget 15%
Racks & storage/Interior works 10%
Air-conditioning 15%
• Cost of the land or building is based on the basis of current rate
• Cost of Machinery is based on direct purchase from the market on deepest study
• Value of raw materials & utility charges as per the current market conditions
• All other assumptions are calculated based on the basis of experience of the promoter and deep study
on the working of similar model
This report is created using www.finline.in . Finline have bears no financial responsibility on or behalf of any of
the authorized signatories
Conclusion
The project as a whole describes the scope and viability of the Trading industry and mainly of the financial,
technical and its market potential.The project guarantee sufficient fund to repay the loan and also give a good
return on capital investment. When analyzing the social- economic impact, this project is able to generate an
employment of 5 and above. It will cater the demand of Trading and thus helps the other business entities to
increase the production and service which provide service and support to this industry. Thus more cyclic
employment and livelihood generation. So in all ways, we can conclude the project is technically and socially
viable and commercially sound too.
When we take a close look at the Debt Service Coverage Ratio (DSCR), the avg: DSCR is 20.49 : 1, which is at a
higher proposition and proposes a stable venture
The Profit and Loss shows a steady growth in profit throughout the year and the firm has a higher Current
Ratio (average) of 8.32, this shows the current assets and current liabilities are managed & balanced well.
