AMAZON WHOLESALE FBA COURSE

AMAZON INTRO

Amazon is a online market place or Amazon is a Ecommerce paltform were we can buy and
sell our Products

WEEK 1(WELCOME TO AMAZON)

FBA WHOLESALE

In fba wholesale we can buy product in bulk and sale in retail

FBA

FBA mean Fulfillment by Amazon ….fba ma hamara pass sb kuch Amazon karta ha pick pak
and ship

FBM

FBM mean fulfillment by Merchant …. Jis ma sb kuch huma khud karna parta ha Fbm wo hi
kar sakhta ha jo USA ka citizen ho ga ya kisi our country ka.

ASIN

(Asin stand for Amazon standard identification number) is number sa product ki pechan
hoti ha. Har product ka asin unique hota a. asin upper link se b uthaya ja sakta a aur grabley
ki extension se b uthaya ja sakta a.

BSR

(Bsr stand for best Seller Rank) Bsr kuch number hota ha jis sa huma product ki sale ka pata
chalta ha ka sale high ha ya low kitni ha agr Bsr kam ho ga to sale zaida ho hi our zaida ho
ga to sale kam ho gi

HAZMAT PRODUCT

Hazmat product jin se dusry products damage ho sakty a ya aag ka sabab ban sakty a.. in
me ma hamara pass (Batteries, Explosives,Firearms,Hair sprays,Alcholics,acid)ya sari cheeza
hazmat product ma ati ha jo hamara lia dangerous ho sakhti ha

Amazon Selling Plane

There are two a

Amazon selling plane

1 Individual plane{$0.99/ sale} need individual identity

2 Professional plane[$40/month] need LLC documents

PROFESSIONAL PLAN

Professional plane ma huma monthly 40 dollar pay karna parta ha our is ma hamara
pass sale ki koi limit nahi hoti jitni marzi sale kar sekhta ha

INDIVDIUAL PLAN

Individual plane ma hamara pass sale ki kuxh limit hoti ha our huma har sale par 1 dollar
pay karna parta ha

Agr as a new seller ap na agr start karna ha to ap professional plane start kara

FBA CALCULATOR

We used Fba calculator search for products profit and FBA costs

GATED CATEGORY
Gated category is the one which is gated for the new selers and it required Approval
from amazon. It has two types.

1. This type is ungated with invoice from brand/ authorized distributor

2. the second type is ungated with the passage of time as the sellers gets old.

UN GATED CATEGORY
Un Gated category donot required approval. You can directly sell it.

(FBA TOOLKIT) a tool from amzon. Used to check number of sales of a product per day

SALE ESTIMATOR (to check number of sale per month) third party tools.

HIGH TICKET AND LOW TICKET ITEM

High Ticket Item

Products that are priced significantly higher, usually over $100 or more.
Examples: Electronics (like laptops), furniture, luxury goods, or specialized equipment.

ADVANTAGES…high profit margin per sale kuch hi sale ma ap ka goal complete ho jata ha

Low Ticket Item

Product that price are lower than 100 $

Examples: Small gadgets, household items, or fashion accessories

Advantages… Easier to sell due to lower price point faster turnover on inventory

Low margin profit hota ha is ma ap ko zaida sale karni para gi apna goal complete karna ka lia

MOQ
Moq mean minimum order quantity is ka ya mtlb ha ka hum jis brand sa
saman lata ha us na apna moq dia hota ha ka ap minimum hum sa kitna
saman la sakhta ha

(FC FUILFILLMENT CENTER)

A large warehouse where amazon stores product that seller send to
them.when a customer order a product Amazon pick pack and ship it from
the fc.

Fuilfillment center inventory manage karta ha return handle karta ha

customer services provide karta ha jo order sa related hoti ha

ONLINE ARBITRAGE
Online arbitrage ma hum sasti market place sa product buy krta ha like
(ebay walmart target etc) our mehnagi market place par sale karta ha (like
amazon par) is ma hamara pass price difference hona chai

Q4 4th quarter
Q4 quarter octuber through december tak hota ha
Jis ma Amazon seller ki sale increase ho jati ha yaha par question ya banta
ha ka yaha par a kar sale q zaida ho jati ha,,, to dekha last 4 month jo gora
hota ha wo khud sale nahi karta theak ha q ka last 4 month wo enjoy karta
ha ghumta phirta ha to phir jo our seller hota ha un ki sale double ho jati ha

As a new seller ap 4 quarter ma sale nahi kar sekhta

PPC
PPC :mean pay per click advertising Amazon sponsored product ads.

RA
RA: mean Retail Arbitrage buying item in retail stores and sell in retail on different
platform such as (ebay walmart amazon etc)

ROI
ROI: mean return on investement what is the net profit after investing certain amount of
money.

SKU
SKU: mean stock keeping unit this is a number and letter combination that is used to
identify the item in a seller inventory are used to manage inventory.

SS
SS: mean seller support basically customer services for amazon seller
(account healt advertisement inventory reimbursement identity verification
ya sari cheeza hoti ha seller support ma jaha sa ap ka account ki healt ka pata
chalta ha

UPC
UPC: stand for universal product code A 12 digit number displayed with the bar code on
the majority of retail product.

BENEFIT OF UPC :
PRODUCT IDENTIFICATION: is sa huma product ki identification hoti ha

INVENTRY MANAGEMENT: upc make it easy to track the quantity of product

UPC Barcode product ki packaging ka back side par hota ha

MAP /MSRP

Manufacture advertised price/ Manufacturer suggested retail price

Ab map policy ma hamara pass ya hota ha ka huma jo price brand nay ya company na
batai hoti ha hum us sa kam price ma nahi sell kar sekhta theak example ya lata ha hum ka
agr iphone walo na apna mobile ki price huma 200$ batai ha to hum phir un 200$ sa kam
nahi sell kar sekhta agr kar bi la to hamara upper fine ho gay a account deactivate kar la ga

INTELLECTUAL PROPERTY (IP)

Is the legal right of an owner to exclude other from listing is ma hamara pas ya hota ha ka
agr rolex watch agr jis company na banai ha to us ki copy bi sirf wo hi banai ga agr koi our
banay ga to wo policy ka khilaf jai ga our us par heavy fine ho ga

PROFIT AND LOSS STATEMENT KIA HOTI HA

Profit and loss statement ma simple ha hota ha ka after investement huma kitna profit our
loss huw ha

LIST PRICE : list price hamara pass product ki original price hoti ha jo seller nay a
manufacture na lagai hoti ha.

BUY BOX PRICE: This is the price that apper in the buy box on Amazon product page

Buy box price wo hoti ha je seller ki price hoti ha jo amazon par product sell karta ha.

PRODUCT HUNTING

Product hunting is the process of discovering and researching potential product ti selling
online .product hunting ma hum research karta ha product par ka kon sa hamara lia bst ha
sell karna ka lia.product hunting huma ya batana ma madad karti ha ka market ma kon sa
product ki demand ha .

PRODUCT PRICE HISTORY KEEPA KIA HOITI HA

Keepa is a tool that provide price history ,rank data for amazon product .keepa ka
through hum brand nikalta ha graph read karta ha huma pata chalta ha buy box kis ka
pass ha brand hunting karta ha.

AMAZON AS A SELLER

When Amazon act as a seller it directly purchase product from the manufacture and
supplier and then sell them to customer through it platform.

AMAZON WAREHOUSE DEAL

Is a service offer by Amazon to seller who want who want to store their product in
amazon Fulfillment center.

WEEK 2(PRODUCT HUNTING)

MANUALLY SOURCING FOR ONLINE ARBITRAGE :

Manually sourcing ma hum manually research karta ha our find karta ha product to sell
for online profit.look for product category with high demand low competition for good
profit margin

USE OF KEEPA AND PRODUCT HUNTING GRAPH READING:

Keepa ma hum product hunting karta ha graph read karta ha listing karta ha upc ki list
scan karta ha

MAINTAINING EXCEL SHEET

Excel sheet ma hum brand ka data nikal kar dalta ha brand ka name dalta ha
email ,contact form nikalta ha our contact number nikalta ha brand ka sath contact karna
ka lia

Avoid Restricted, Gated, or Private Label Brands:

Restricted brands: brand have strict polices about who can sell their product online.they only
allow authorized seller jo seller authorized ha wo hi sell kar sekhta ha sirf ya.

GATED BRAND : is brand ma limited seller hota ha jo is brand ka product sell kar sekhta ha
on specific marketplace wo hi is ko sell kara ga jo authorized ho ga.is ma limited often
profit hota ha our strict pricing control hota ha.

WEEK 3(PRODUCT SOURCING)

1. FINDING AND CONTACTING A BRAND
Finding and contacting a brand ma hum pehla brand find karta ha ya hum kehta ha
ka hunting karta ha find karta ha hum brand ya to manually hunting karta ha ya
throught keepa ka zarya karta ha jab hum na brand find kar dia phir us ka bad next
ha contacting a brand
2. CONTACTING A BRAND
Contacting a brand ma hum brand ka sath contact karta ha pehla hum brand ka
data nikalta ha data ma hamara pass 3 cheeza hoti ha (1 hamara pass brand ki
email hoti ha (2 hamara pass brand ka contact number hota ha (3 hamara Pass
contact form hota ha jo hum link sa nikalta ha
First hum brand ko email karta ha agr us ma agr brand na hamara email ka
response kar dia phir to theak ha agr email ka response nahi ata to phir hum brand
ko direct call karta ha brand approval lana ka lia our agr brand ko email karni ho to
night time best ha email karna ka lia.

BUY BOX QUALIFICATION OUR ANALYTIC:

Buy box qualification : buy box qualification ak prominent area hota ha jaha add to
cart ya buy now ka button hota ha ya zaida tar seller ka pass hota ha our ya us
seller ko zaida milta ha jo kuch factor to par depend karta ha jasa ka price ma jo
seller price kam rekhta ha as compare to other seller to us ka zaida chance hota ha
ka us ko buy box mil jai(2nd par un ko zaida milta ha jo on time delivery pounchata
ha
(3rd par FBA walo ko zaida milna ka chance hota ha q ka is ma sb kuch Amazon
khud karta ha our wo sb kam fast karta ha.

FINDING A WHOLESALE SUPPLIER

Hum 4 method sa wholesale supplier ko find kar sekhta ha jin sa hum wholesale ka
hisab sa saman uthata ha wo 4 method kon sa ha ayy hum dekhta ha

In ko hum distributer directory bi kehta ha

1 we can find distributer through google map

2 we can find distributer through browser
3 we can search brand name with “wholesale
4 simply we can search in Google
Then next finding distributer
1 we can create account with distributer
2 requesting for product catalog
 3 matching with amazon
4 and then ordering

1. Amazon policies reading and seller COC

 Amazon policies ka ak set par kam karta ha jo buyer our seller dono ka lia
faida mand ha

SOME IMPORTANT POLICIES.

 Product Authenticity: product sell karna walo ko ya chai ka wo ya yaqeni

bani ka wo jo product sell kar raha ha wo original ha ya nahi agr original
dekha kar original sell kar raha ha to phir koi masla nahi ha agr original
dekha kar nakli sell kar raha ha to phir hum policy ka against jar aha ha our
is par hamara account deactivate ho jat ha ya heavy fine ho jata ha.
 PRICING:seller ko chai ka wo amazon pricing policy ka khyal rekha.
 INTELLECTUAL PROPERTY: Seller ko cha ka wo dousra ka right ka khyal
rekha our intellectual property ki policy ka fallow kara.
 Shipping and Delivery: shiping and delivery bajna wala barwaqt our sahi
shiping order and delivery ka responsible ha.
 FAKE REVIEW: seller ko chai ka fake review na karwai apna account acha
karwana ka lia.our apna account ka comment zaida karwana ka lia fake
comment na karwai:
 Bad comment : seller ko chai ka wo apna account acha karwana ka lia
dousro ka account par bad comments na karwai:
 Ak network par do account nahi hona chai:

Finding a 3PL/ Prep centre

3PL mean third party logistic
3pl kia hota ha 3pl ya hota ha ka agr huma brand ya amzon labeling kar ka
nahi data to phir hamara pass 3rd party log hota ha ya private log hota ha jo
huma labeling kar ka data ha our hum sa kuch payement charge karta ha
labeling karna ka.
We can find 3pl through browser simpily hum search karta ha goggle par ka
hamara qareeb kon sa prep center ha phir hum us sa contact karta ha

WEEK 4(WELCOME TO SELLER CENTRAL)

 A + CONTENT
A + content ak type ka product digital page ha jo bechna walo ko apni
cheeza zaida axhi kar ka batata ha
Key Elements of A+ Content:
 High-quality images that showcase the product from various angles and in
different scenarios.
 Informative Text: Detailed and engaging text that highlights the product's
features, benefits, and unique selling points.

BENEFIT OF A+ CONTENT

Increased Product Visibility: A+ content can improve product search rankings

and visibility on Amazon.

Enhanced Brand Image: A+ content can help build a strong and positive brand
image on Amazon.

CRFEATING A + CONTENT

A + content q banata ha Amazon huma ak template provide karta ha A +

content banana ka lia seller is template ko use karta ha apna product ki
picture upload karna ka lia.

Brand relationship and Exclusivity

Brand exclusivity hamara pass brand ka sath acha relationship ko kehta
ha brand ka sath axha relation maqq rehna ko brand exclusivity kehta
ha brand ki bat puri karna ya sb ata ha is ma.

Brand ap ka sath kasa loyal reh sekhta ha wo asa reha ga ka ap us ki

price ko fallow kara ga ap ka sath brand tab bi loyal reha ga ka ap zaida
expense kara ga .

HOW WE CAN CREATE A STRONG RELATIONSHIP WITH BRAND :

1. Customer ko chai ka ak brand ko brand ka upper trust kara ka wo apna wada pura kara
ga.
2. Ap ko chai ka ap asa kara ka ap ka har interection brand ka sath positive ha.

PRODUCT LAUNCH THE WHOLESALE JOURNEY:

 1. PRODUCT HUNTING: First we can hunt the product through (keepa or manual
hunting) jab hum na product hunting complete karta ha wo hum keepa ka zarya
karta ha ya manual to phi raga hamara next step contacting a brand hota ha.
2. CONTACTING A BRAND: hum brand ka sath contact karta ha brand ka sath hum
contact kis lia karta ha brand ka sath hum contact is lia karta ha ka hum brand sa
approval lata ha un ka product ka sell karna ka lia ab hum brand ka sath contact
kasa karta ha.hum karta ha lead generation lead generation ma hum brand ka
data nikalta ha contact no nikalta ha Email niklta ha contact form nikalta ha.
3. Ap brand ki official website par jai jaha par (.com us) likha ho wo original
website hoti ha brand ki
4. SOME KEY WORD FOR HUNT: Ap brand ki website par chala jata ha to waha ap
ko kuch key word dekhna parta ha like (wholesale, retail, resale, b2b, corporate,
deals,)
5. If you did not find the above then go to customer care or contact us .

Then first we will sent the email to brand for approval of their product for sale if
the brand will reply on our email that good for us
And the second is that if the brand will not reply on our email then we can direct
call the brand for their approval of product.

PAYEMENT METHOD:
 Phir hamara pass payement method a jata ha theak ha jis sa hum
payement karta ha jo product hum na buy kia ha ab hum payement kasa
karta ha
 First step to hamara pass ya hota ha ka hum card payement kara
 Second step hamara pass ya hota ha ka hum(ACH/ WIRE TRANSFER) kara
ACH ya wire transfer sa hum direct account ma bajta ha jis terha
normally bi hum apna mobile sa dousro ka account ma bj data ha us ka
lia huma un ka account number chai hoita ha, routing number chai hota
money transfer karna ka lia.

THE BRAND DISPATCH THE PRODUCT:

The brand dispatch the product ka mtlb ha ka kisi product ko bajna ya
deliver karna ya word zaida tar shiping ma istemal hota ha jab kisi order
ko customer tak pouchana ho.
Phir order confirm hona ka bad wearhouse team product ko dhang sa
pack karti ha ta ka delivery ka duran damage na ho.

LABELLING / PREP CENTER

 Phir payement method ka bad hamara pass a jati ha labeling ka process .

PRODUCT INSPECTION: product ko receive karna ka bad un ki quality our condition check ki jati ha
ka koi product missing to nahi ha koi damage to nhi ha agr koi bi masla ho to unha report kia jata ha

LABELLING: har package par shiping label lagai jata ha jis ma customer ka address our tracking
number hota ha our product ki detail shamil hoti ha.

Packing

Packing ma hamara pass product ko safety ka lia sahi tareqa sa pack kia jata ha jis ma
bubble wrap,boxes, ya any protective material ka istemal hota ha.

FNSKU hota ha fulfillment network stock keeping unit ya box ka andar lagta ha.

PREP CENTER: Prep center ak facility ha jo Amazon seller ka lia product ko tyar karta ha

 Ya product ki inspection karta ha ka ya product theak ha ya nahi.

 Product ko Amazon ki requirement ka mutabiq label karta ha.
 Ya seller ki inventory ko track karta ha.

NORMALLY YA SB PACKIGING HUMHA AMAZON KHUD KAR KA DATA

HA YA TO JIS BRAND SA LATA HA WO KHUD KAR KA DATA HA . AGR
YA SB KUCH HUMA BRAND YA AMAZON KHUD NAHI KAR KA DATA
TO PHIR HAMARA PASS HOTA HA (3PL THIRD PARTY LOGOSTIC)

3pl hamara pass third party log hota ha /private log hota ha jo huma labelling kar ka
data ha our hum sa kuch payement charge kar lata ha.

AMAZON
Last ma hamari delivery amazon wear house ma pounch jati ha jis par 7 day lagta
ha our ya hamara qareeb ala wear house jis ka address hum data ha us ma a jata ha
hamari inventory. Ya tha sara procedure wholesale journey ka .

WEEK 05 (AMAZON ECOSYSTEMS STUDY)

1 BOX IDENTITY LABELS AND FNSKU:

Box Identity Label

 Kya hai?: Ye label boxes ke bahar lagta hai aur is par box ka unique identifier hota hai.
 Kaam: Ye Amazon ko yeh samajhne mein madad karta hai ke box mein kya hai aur wo
kis seller se hai. Isse shipping aur inventory management asan hota hai.
2. FNSKU

 Kya hai?: FNSKU ka matlab "Fulfillment Network Stock Keeping Unit" hai. Ye ek
unique code hota hai jo har product ke liye hota hai.
 Kaam: Ye code Amazon ko yeh identify karne mein madad karta hai ke ye product kis
seller ka hai. FNSKU label product ke upar ya packaging par lagta hai, taake jab koi
order aaye to Amazon us product ko sahi seller se process kar sake.

In dono labels ka istemal sellers aur Amazon ke liye products ko track karne aur manage karne
mein hota hai.

2 INDIVIDUAL AND CASE PACK SETTING:

1. Individual Setting

 Kya hai?: Is setting mein har product ko alag alag sell kiya jata hai.
 Kaam: Jab koi customer ek item kharidta hai, wo sirf usi ek product ke liye order deta
hai. Ye setting un products ke liye hai jo generally single units mein beche jaate hain,
jaise toys ya clothing items.

2. Case Pack Setting

 Kya hai?: Is setting mein products groups ya cases mein beche jaate hain.
 Kaam: Ye tab use hoti hai jab seller ek saath multiple items bechta hai, jaise ek box
mein 12 units of a product. Isse sellers ko bulk mein bechne ka faida milta hai aur
customers ko bhi zyada quantity mein kharidne ka option milta hai.

 Individual: Alag alag items, single unit bechna.

 Case Pack: Multiple items ek saath bechna, jaise bulk packaging.

Ye settings sellers ko flexibility deti hain apne products ko bechne ke tareeqe ko customize
karne mein!

3 SCIENCE OF BUNDLING AND PRODUCT RESEARCH KIA HA:

Science of Bundling

 Kya hai?: Bundling ka matlab hai do ya zyada products ko ek saath bechna.

 Kaam: Is se customers ko value milti hai, kyunki wo ek saath multiple items kharidte
hain, aur sellers ko bhi sales mein izafa hota hai.
 Example: Agar aap ek shampoo aur conditioner ka combo bechte hain, to customers ko
convenience milti hai aur aapka average order value bhi badhta hai.
Product Research

 Kya hai?: Product research ka matlab hai market ko samajhna aur yeh dekhna ke
kaunse products demand mein hain.
 Kaam: Sellers tools aur data ka istemal karte hain yeh jaanne ke liye ke kya bechna
chahiye, kis price par, aur kaunse keywords use karne chahiye.

1. Choose a Domain Name

First we can buy email hum email buy karta ha brand ka sath contact karna ka
lia our email hum buy karta ha ak website ha (Hostinger)

 Decide on a unique domain name that represents your brand or business (e.g.,
yourbusiness.com).

2. Register the Domain

 Use a domain registrar like GoDaddy, Namecheap, or Google Domains to purchase

your chosen domain.

Email hum buy karta ha hostinger sa brand ka sath contact karna ka lia

 Look for email hosting services such as:

o Google Workspace (formerly G Suite)
o Microsoft 365
o Zoho Mail
o ProtonMail

(WEEK 6 INTERNSHIP)

1 MAILING THE BRAND FOR PRODUCT APPROVAL:

Mailing the brand ha hum brand ko email karta ha for product approval agr huma brand
approval mil jata ha to hum brand ka product sell kar sekhta ha.

2 SCANNING PRODUCT SHEET AND LISTING :

Scanning product sheet and listing ma huma jo sheet brand data ha wo hum keepa sa
scan karta ha our product ko amzon par check karta ha ka is ma hamara lia profit ha ya
nahi.

LAST TOPIC HOW WE CAN LIST OUR PRODUCT

First we can hunt the product product hunt kar lia us ka bad product ka Asin copy kia

Question is that how we can pick the product Asin

There are 3 method to pick the Asin of the product

1 we can pick Asin through URL pehla method ya ha ka hum Asin link sa uthai ga

2 we can pick the Asin through product detail

3 Simply 3 method ya ha ka hum product ki listing open klarta ha waha FBA ka niche
mention hota ha Asin

Ya to ho gaya ab hum Asin copy kara ga . phir seller center ma jai ga waha par samna
huma likha huwa nazar ayy ga add product ka option agr waha samna nahi huwa to
hum catalog sa ja kar dekhta ha waha sa huma mil jata ha jab huma add product wala
option mil jata ha to hum us par click kara ga waha ja kar hum nicha asin paste kara ga
phir agr brand approval ki zarorat hui to huma wo brand approval ka bola ga agr
invoice gated huwa to just invoice manga ga phir hum invoice show kara ga invoice
kitna time ma accept hoti ha wo 24 hours ma accept ho jati ha sahi ha tab product add
ho ga to inventory ma show ho jia ga tab product add ho ga to inventory ma ap ko
inactive show ho ga to ap send or replenished inventory par click kara ga phi rap na
packing detail par jana hawaha agr ap ki packing detail bani ha to shi ha nahi to I
ndividual units par jana ha that it.

END.