Brand Launch Plan
1. Brand Identity
Brand Name & Product Name
Bottier
Validate name availability (trademarks, domain, social handles).
Select a clear, memorable product name that aligns with the brand.
Tagline/Slogan: A short phrase encapsulating your brand mission.
Color Palette
Choose 3 complementary colors with HEX codes:
Primary:
Secondary:
Accent:
Typography
Select 2 fonts that balance readability with brand personality:
Headings:
Body:
Logo: A versatile design in various formats (primary, secondary, icon).
Brand Story & Values: Why your brand exists, who it serves, and what makes it different.
2. Product Development
Product Name: Catchy and aligned with your brand’s positioning.
Product Description: Focus on benefits (not just features).
Product Features & USP: What makes it different? Highlight innovation, quality, or
exclusivity.
Target Audience: Define your ideal customer (age, values, lifestyle).
Pricing Strategy: Cost of goods, profit margin, and competitor analysis.
3. Design
1. Logo Design
○ Develop a versatile brand logo that works in color and monochrome.
○ Create variations (vertical, horizontal, icon-only) for different uses.
2. Product Packaging
○ Create mockups of products.
○ Include brand colors and typography in the packaging design.
○ Ensure packaging is user-friendly, hygienic, and travel-friendly.
3. Product Photography
○ Organize a shoot with professional lighting and styling.
○ Capture lifestyle and close-up shots for multiple marketing channels.
4. Marketing Visuals
○ Prepare banners, social media templates, and ad creatives.
○ Maintain brand consistency across all visuals.
Mood Board: Reference imagery for packaging, social media, and website aesthetics.
4. Marketing & Sales
1. Advertising Strategy
○ Identify key platforms (Google Ads, Facebook, Instagram, TikTok).
○ Set budgets and KPIs (e.g., cost per acquisition, ROAS).
○ Plan creative content for ads (before-and-after, testimonials).
2. Social Media
○ Develop content calendar (educational posts, skincare tips, user-generated
content).
○ Engage with followers, respond to queries promptly.
○ Explore paid social media growth tactics (collaborations, giveaways).
3. Influencer Marketing
○ Identify micro- and macro-influencers in skincare niche.
○ Negotiate deliverables (posts, stories, long-form reviews).
○ Track performance metrics (engagement, conversions).
4. Website & E-Commerce
○ Set up user-friendly website with clear product pages and FAQs.
○ Integrate secure payment gateways, shipping options, and a returns policy.
○ Optimize for SEO (product keywords, blog content, site speed).
5. Pricing Strategy
○ Determine cost structure (COGS, margin, competitor pricing).
○ Experiment with introductory offers or bundle deals.
○ Plan seasonal or holiday discounts.
5. Pre-Launch Research
Pre-Launch Buzz
● Tease product on social media and email lists.
● Offer early access or sign-up incentives.
● Build a waitlist with special discounts or freebies.
Public Relations (PR)
● Draft a compelling press release highlighting unique selling points.
● Pitch to skincare journalists, beauty bloggers, and relevant podcasts.
● Send out media kits with samples for reviews or features.
Partnerships
● Collaborate with complementary brands
● Co-host webinars or Instagram Lives on leather and sustainability.
Promotional Offers
● Launch discount codes for first-time buyers.
● Bundle products together.
● Offer refer-a-friend incentives to boost word-of-mouth.
Competitor Analysis: Identify market gaps and differentiators.
Target Audience Analysis: Define a customer persona to target them in ads
What Comes First?
(1) Brand Identity → (2) Product Devalopment → (3) Design → (4) Marketing &
Sales → (5) Pre-Launch Research!
