Chapter 2
Supply Strategy
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Key Questions Addressed in Chapter 2
1. How can supply and the supply chain contribute effectively to organizational
objectives and strategy?
AND
2. How can the organizational objectives and strategy properly reflect the contribution
and opportunities offered in the supply chain?
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Supply Strategy Interpreted in Organizational Strategy
Supply Organizational
Objectives Objectives
Supply Organizational
Strategy Strategy
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Supply Strategy Links Current and Future
Markets to Current and Future Needs
Current Future
Needs Needs
Current Future
Markets Markets
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Normal Organizational and Supply Objectives
Organizational Supply Objectives
Objectives
1. Quality
1. Survival
2. Quantity
2. Growth
3. Delivery
3. Financial
4. Price
4. Environmental
5. Service
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Six Major Supply Strategy Areas
1. Assurance of supply
2. Cost reduction
3. Supply chain support
4. Environmental change
5. Competitive edge
6. Risk management
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Three Categories of Supply Risk
1. Operational:
Risk of interruption of the flow of goods or services
2. Financial:
Risk that the price of the goods or services acquired will change significantly
3. Reputational:
Risk that the organization’s reputation will be harmed by a supply decision
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Strategic Purchasing Planning Process
Restate
organizational goals Identify and
analyze alternatives
Determine supply Determine
objectives to contribute supply strategy
to organizational goals
Review implementation
Isolate factors affecting factors
achievement of
supply objectives Gain commitment
and implement
Evaluate
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Supply Strategy Questions
• What?
• Quality?
• How much?
• Who?
• When?
• What Price?
• Where?
• How?
• Why?
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