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Retail Sales Performance Dashboard

Quick measure
2.30M Total Sales
9994
total orders
2863… 15.62% 80.00% 10.00%
Total profit Avg Discount Max Discount Min Non-Zero Discount

Ship Mode  Category  Region  Order Date 

All   Furniture  Central 1/3/2014  12/30/2017 

 East
 Office Supplies
 South
 Technology  West

Sum of Sales by Region Sum of Sales by Segment

0.8M 0.73M
0.68M 0.43M (18.7%)
0.6M 0.50M
Sum of Sales

Segment
0.39M
0.4M Consumer
Corporate

0.2M Home Office

1.16M
0.0M
West East Central South 0.71M (30.74%) (50.56%)
Region
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Retail Sales Performance Dashboard

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Sum of Sales by Month
0.4M
0.35M

0.31M
0.3M 0.33M
Sum of Sales

0.21M
0.2M
0.16M 0.15M 0.16M
0.20M

0.09M 0.15M
0.1M 0.14M
0.06M

January February March April May June July August September October November December
Month

Profit by Sales Top 5 products by profit

10K Product Name Sum of Profit


Canon imageCLASS 2200 Advanced Copier 25,199.93

5K Canon PC1060 Personal Laser Copier 4,570.93
Fellowes PB500 Electric Punch Plastic Comb Binding Machine with Manual Bind 7,753.04
Sum of Profit

0K
Hewlett Packard LaserJet 3310 Copier 6,983.88
HP Designjet T520 Inkjet Large Format Printer - 24" Color 4,094.98
Total 48,602.76
-5K

-10K
0K 10K 20K
Sales
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Retail Sales Performance Dashboard

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Tricky Question for Analysis
Region contributing most to profitability:
The West region generated the highest profit, amounting to approximately $108,418.

Product with highest sales but low profit margins:

The product with the highest sales but low profit margins is the Canon imageCLASS 2200 Advanced
Copier, with:
• Sales of approximately $61,600

• Profit of around $25,200

• Profit margin of about 40.9%

Impact of discounts on profitability:

• The highest average profit was observed at a 10% discount level, suggesting this may be the optimal
discount range for maximizing profits.