AMAZON
E-Commerce Company
BACKGROUND
Founded: 1994 by Jeff Bezos in Seattle,
Washington.
Initial Focus: Online bookstore, expanding into
various retail sectors.
Mission: To be Earth's most customer-centric
company, where customers can find and discover
anything they might want to buy online.
Core Business Areas: E-commerce, Cloud
Computing (AWS), Consumer Electronics, and
Digital Streaming.
Revenue (2023): $513 billion (approx.).
1994: Launched as an online
bookstore.
1997: Went public with an IPO,
rapidly expanding into other
product categories.
2005: Introduced Amazon
Prime, revolutionizing shipping
and delivery models.
2012: Launched Amazon Web
Services (AWS), becoming a
leader in cloud computing.
2016: Introduced Amazon Go,
a breakthrough in cashier-less
retail.
2020-2023: Expanded into
AMAZON’S EVOLUTION groceries (Whole Foods) and
entertainment (Amazon Studios,
Prime Video).
Global Reach: Amazon operates in over 200 countries, with a vast supply chain network
and global distribution.
Brand Values: Innovation, Customer-Centricity, and Sustainability.
Market Position: Amazon is the world’s largest online retailer and a leader in cloud
services (AWS).
Iconic Products & Services: Amazon Prime, Alexa, Kindle, AWS, and Amazon Go.
BRAND RECOGNITION
STRENGTHS & WEAKNESSES
STRENGTHS WEAKNESSES
•Market Leader in E-Commerce & Cloud •High Operational & Fulfillment Costs –
Computing – Dominates online retail & AWS Warehousing, logistics, and free shipping
leads in cloud services. impact margins.
•Strong Brand & Customer Loyalty – Amazon •Regulatory & Antitrust Challenges – Increasing
Prime boosts retention and recurring revenue. government scrutiny worldwide.
•Technological Innovation – AI, automation, and •Labor & Employee Treatment Concerns –
logistics efficiency. Reports of warehouse working conditions.
•Diverse Product & Service Range – From retail •Heavy Dependence on AWS for Profits – E-
to cloud, AI, and streaming (Amazon Prime commerce margins remain thin.
Video).
•Overreliance on Third-Party Sellers – May
•Efficient Supply Chain & Logistics – One-day impact quality control and customer
and same-day delivery capabilities. experience.
OPPORTUNITIES & THREATS
OPPORTUNITIES THREATS
•Expansion in Emerging Markets – Growth •Rising Competition – From Walmart, Alibaba,
potential in India, Latin America, and Africa. Shopify, and Google in retail & cloud.
•Advancements in AI & Automation – More cashier- •Stricter Government Regulations – Antitrust
less stores (Amazon Go), warehouse robotics.
lawsuits and labor law compliance.
•Cybersecurity & Data Privacy Risks –
•Healthcare & Pharmaceutical Expansion – Potential hacks and misuse of consumer data.
Amazon Pharmacy has huge market potential.
•Changing Consumer Behavior – Growth of
•Sustainability Initiatives – Investments in direct-to-consumer (DTC) brands challenging
renewable energy and electric delivery vehicles. Amazon’s dominance.
•Increased Adoption of AWS & Cloud Services – •Supply Chain Disruptions – Global logistics
Growing demand for cloud computing and AI.
issues, material shortages, and inflation.
AMAZON GO – CASHIER-LESS STORES USING AI
& SENSORS.
AMAZON PRIME – SUBSCRIPTION MODEL THAT
CHANGED E-COMMERCE.
AMAZON’S AWS (AMAZON WEB SERVICES) – THE WORLD’S
KEY LEADING CLOUD COMPUTING PLATFORM.
INNOVATION AMAZON ALEXA – AI-POWERED VOICE
ASSISTANT FOR SMART HOMES.
AMAZON PRIME AIR – DRONE DELIVERY SYSTEM
FOR ULTRA-FAST SHIPPING.
AMAZON GO & ITS IMPACT
What is Amazon Go?
AI-powered cashier-less convenience stores.
Uses Just Walk Out Technology (cameras, sensors, deep learning).
Market Impact & Challenges
Improved Shopping Experience – No checkout lines, faster transactions.
Competitive Edge – Forces rivals (Walmart, Kroger) to innovate.
High Costs – AI & infrastructure are expensive to scale.
Privacy Concerns – Customer tracking & data security issues.(Include an
image of an Amazon Go store with a short process flow.)
CONCLUSION
Amazon’s Strengths:
Amazon’s agility in adapting and
leading innovation in multiple industries,
from e-commerce to physical retail.
The success of Amazon Go is a testament
to their mastery of blending technology
with real-world applications.
THANK YOU
A PRESENTATION BY:
JAWA PANDEY
