https://bits-pilani-wilp.ac.
in
Call:+91-40-6630 3933
[email protected]
A recent McKinsey Report suggested that “the United States alone could face a shortage of 140,000 to
190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the
know-how to use the analysis of big data to make effective decisions”.
MBA in Business Analytics is a UGC-approved four-semester Work Integrated Learning Programme
offered by BITS Pilani and designed for working professionals, who are aspiring for rapid career
progression in the high-growth areas of Business Analytics and Big Data, and wish to stand out in highly
competitive workplaces by acquiring prestigious Master’s-level qualification from a premier institution
Who Should Apply?
The programme is designed for employed professionals working in diverse business functions
who wish to build a strong foundation in modern business practices using advanced analytical
approach. The programme will help management and technology professionals to transition into
roles that involve extensive use of analytics to make critical business decisions or
recommendations, in order to deliver enhanced value to business teams and the organization.
MBA in
Business Analytics
What are the Highlights
of the Programme?
Lectures are delivered by BITS Pilani faculty members through live
online classes, or at the organisation's premises, and are designed to offer
similar levels of interactivity as regular classrooms at the BITS Pilani campus
The students have access to the state-of-the-art remote labs that can help the students
perform data analysis and visualization using latest contemporary software tools.
Participants will benefit from optional preparatory courses in Mathematics (covering key
concepts in arithmetic, algebra, calculus, matrices), as well as R and Python to help
them prepare for the programme
Practitioner-oriented insights from industry experts will help you develop solutions to
real world problems using cutting edge analytical techniques
The Dissertation (Project Work) in the final semester enables students to apply
concepts and techniques learnt during the programme.
The programme uses a Continuous Evaluation System that assesses the learners over
convenient and regular intervals. Such a system provides timely and frequent feedback
and helps busy working professionals stay on course with the programme.
The education delivery methodology is a blend of classroom and experiential learning.
Experiential learning consists of lab exercises, assignments, case studies, simulations
and work integrated learning activities.
Participants who successfully complete the programme will become members of an
elite & global community of BITS Pilani Alumni
MBA in
Business Analytics
What are the programme
objectives?
Business Analytics enables organizations to effectively leverage data from
multiple sources in a seamless manner to make smart managerial decisions. This
programme is intended to impart the knowledge and skill sets essential for data driven
decision-making. It helps the participants to determine which analytics approach is most
appropriate for a particular situation, and enables them to leverage big data to deliver better
business outcomes. The programme can benefit professionals working in a variety of manufacturing
and services industries that leverage big data and data analytics to either deliver better solutions to
clients and/ or improve the performance of internal functions such as marketing, finance, HR, supply
chain, and operations. Participants will be able to learn and understand the underlying technologies
and how those can be effectively applied to make data driven business decisions and deliver value to
their organizations.
What are the student learning outcomes?
After attending this program, the students will be able to
Apply critical thinking skills to solve Business Problems and make sound decisions.
Apply critical thinking skills to solve Business Problems and make sound decisions
Demonstrate empathetic leadership skills in a dynamically changing business world
Operate in an ethically and socially responsible manner
Effectively apply modern management techniques for the benefit of their firms and society in general
Apply cutting edge frameworks, technologies and analytical methods to solve business problems
Design solutions leveraging artificial intelligence, machine learning and digitization techniques
Apply deep analytical skills, business knowledge and critical problem solving expertise to efficiently
and effectively transform data into sound business decisions that give a competitive edge
Explain and communicate with diverse set of stakeholders, and effectively manage teams / projects
MBA in
Business Analytics
Learning methodology
Lectures delivered online and onsite
Lectures are delivered by BITS Pilani faculty members through live via online classes, or at the
organisation's premises, and are designed to offer similar levels of interactivity as regular
classrooms at the BITS Pilani campus
Digital learning
Learners can access engaging learning material at their own pace which includes recorded lectures from
BITS Pilani faculty members, course handouts and recorded lab content where applicable
Continuous assessment
Continuous Assessment includes graded Assignments/ Quizzes, Mid-semester exam, and
Comprehensive Exam
Experiential learning
The programme emphasises on Experiential Learning that allows learners to apply concepts learnt in
classroom in simulated, and real work situations. This is achieved through:
This is achieved through the exposure to contemporary software packages in the Analytics Lab that can be
accessed remotely by the students.
Case studies and assignments
Carefully chosen real-world cases & assignments are both discussed and used as
problem-solving exercises during the programme
Project work
The fourth semester offers an opportunity for learners to apply their knowledge gained during the
programme to a real-world like complex project. The learner is expected to demonstrate understanding of
vital principles learnt across semesters and their ability to successfully apply these concepts
MBA in
Business Analytics
What is the Eligibility Criteria?
Minimum eligibility to apply: To apply, candidates must possess one of the following
qualifications:
Employed professionals holding an Integrated B.E./ B.Tech./ M.Sc./ First Degree of
BITS or its equivalent with at leat 60% aggregate marks, and minimum one year relevant
work experience
OR
Employed professionals holding a three year undergraduate degree such as B.Sc./ B.Com./ BCA or
equivalent with at least 60% aggregate marks, having studied at least one course in mathematics or
statistics at the high school or higher level, and minimum two years of relevant work experience.
Programme Curriculum
Participants need to take at least 12 courses towards coursework and complete one Project/ Dissertation. The
coursework requirement for the programme would consist of a set of core courses and electives. Core courses
are compulsory for all participants, while electives can be chosen based on individual learning preferences.
First Semester Second Semester
Financial and Management Accounting Marketing
Managerial Economics Advanced Statistical Methods
Quantitative Methods Foundations of Data Science
Managing People & Organizations Strategic Management & Business Policy
Third Semester Fourth Semester
Financial Management Elective 1
Predictive Analytics Elective 2
Analytics for Competitive Advantage Project
Operations Management
Pool of Electives
Financial Analytics Analytics for Marketing
Project Management Analytics for Retail Industry
Data Visualization and Communication Operations Research Models
Analytics for HR Analytics for Investment Banking
Models in Marketing Financial Risk Models
Supply Chain Analytics Analytical Models in Finance
Choice of Electives is made available to enrolled students at the beginning of each semester. A limited
selection of Electives will be offered at the discretion of the Institute.
MBA in
Business Analytics
Work Integrated
Learning Programmes
DISCLAIMER
Ever since it was declared as a Deemed to be University in 1964, BITS Pilani has
been offering higher education programmes in science and technology, and has
earned an enviable reputation for its innovations in this sphere. The Work Integrated
Learning Programmes (WILP) of BITS Pilani constitutes a unique set of educational
offerings for working professionals. These programmes, which BITS began to offer in
1979, have, over the years, evolved along the lines envisaged in the National Policy
on Education, 1986.
The WILP are rigorous higher education programmes in technology areas, designed
keeping the evolving needs of industry in view, and meant for working professionals
in their respective domains. The very intent is to deliver the education at the
workplace, in order that the greatest degree of work integration of the education is
achieved, and thus the WILP are very distinct in philosophy and pedagogy from
open, distance learning programmes. Though it is incorrect and improper, at times
the WILP are compared to ODL programmes. Accordingly, it has been our constant
endeavor to engage with the regulator, and provide all necessary information about
these programmes.
The WILP have been well received, and accepted by industry, because of the high
quality of the programmes in terms of the curriculum and the instruction, and also
because of the high degree of work integration, which results not only in up gradation
of knowledge, but also in up skilling, and productivity increase.
https://bits-pilani-wilp.ac.in
Call:+91-40-6630 3933
[email protected]
The material in this brochure is provided for educational and informational purposes. All the images that have been
used belong to their respective owners and have been picked up from the public domain.
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