📌 Updated Step 1: Loyalty Program Business Card (9
Entries) & Google Review Bonus (3 Entries)
🎟 How It Works:
1️⃣ Customer purchases food → Shows receipt at the designated rewards station.
2️⃣ Receives a business card with a QR code & instructions for signing up.
3️⃣ Scans the QR code → Signs up for Dave’s Rewards → Earns 9 entries.
4️⃣ Bonus: Leave a Google review (max 2 per person) = 3 extra entries per review.
🎯 Max Entries Per Person = 15 Entries (higher perceived value than 9 but still
manageable).
📌 Business Card Design (Front & Back)
✅ Front:
🔥 "WIN FREE Chicken for a Year!"
📍 1731 Chestnut St, Philly
📸 "Scan the QR code below to sign up for Dave’s Rewards & get 9 bonus entries!"
(📌 Include a QR code linking directly to the loyalty sign-up page.)
✅ Back:
🏆 "Want Extra Entries? Leave a Google Review!"
👉 Each Google Review = 3 More Entries (Max 2 Reviews Per Person!)
🎉 Winner Announced on Instagram! Follow us: @DavesHotChicken
📌 Contest Ends: [Insert Date]
📌 How We Track Entries:
● Google review entries require the customer's full name for verification.
● Loyalty sign-ups are tracked through the Dave’s Rewards system.
● A final list is compiled before the contest drawing.
📌 Updated Step 2: Spin-the-Wheel Game (Instagram
Engagement Incentive)
🎡 How It Works (Charm Pricing Applied):
1️⃣ Customer follows @DavesHotChicken on Instagram.
2️⃣ Posts a story tagging @DavesHotChicken or checks in at Dave’s on IG location tag.
3️⃣ Shows proof to staff at the Spin-the-Wheel station.
4️⃣ Spins the wheel to win prizes!
📌 Updated Spin-the-Wheel Prizes (Charm Pricing Applied):
🏆 Big Wins
● 🔥 FREE Chicken Sandwich (Value: $9.99!)
● 🔥 FREE Fries & Drink Combo (Value: $4.99!)
● 🔥 FREE Dave’s Hot Sauce Bottle ($6.99 retail value!)
🎟 Small Wins (Keeps People Engaged & Playing)
● 🔥 Free Dave’s Sauce (Normally $0.99 – Feels More Valuable Than $1.00!)
● 🔥 19% Off Your Next Order (More Attractive Than 20% Off!)
● 🔥 Bonus Entry into the Free Chicken for a Year Contest (Extra 1.9 Entries!)
● 🔥 Dave’s Hot Chicken Sticker or Keychain (Limited Edition!)
📌 Wheel Location:
● Outside near the entrance (Creates excitement & visibility).
🔥
● Branded sign behind the wheel:
○ " SPIN TO WIN! Tag @DavesHotChicken & Follow Us to Play!"
📌 Staff Needed:
● 2-3 People Running the Spin-the-Wheel Table to check Instagram posts & manage
the game.
● Bonus: Have a staff member record spins for Instagram Stories & Reels to show
people playing & winning.
📌 Grand Opening Flow (Customer Journey with Charm
Pricing)
🎯 Goal:
● Keep lines moving, create viral moments, and make customers feel like they’re getting
more value.
✅ 👥 Crowd Control & Flow Management
● Separate lines for:
○ Regular orders
○ Free Chicken for a Year Giveaway
○ Rewards sign-ups
✅ 🎤 Grand Opening Host/Hype Crew
● MC keeps the energy high, announcing deals, and pushing sign-ups.
🔥
● Example Script (Charm Pricing Applied):
○ “ PHILLY, IT’S HAPPENING! FIRST 99 PEOPLE IN LINE WIN FREE
🔥
CHICKEN FOR A YEAR!”
○ “ Before you order, scan the QR code on our walls to sign up for Dave’s
Rewards & get 9 bonus entries!”
🚀 Why This Will Be Even More Effective
✅ Charm Pricing Creates Psychological Value → People feel they’re getting a better deal
✅ More Entries = More Excitement → Keeps people engaged while still maintaining a
and more chances to win.
✅ Instagram Growth & Google Reviews Skyrocket → The entry system ensures customer
structured system.
✅ More Repeat Business → Rewards program locks in future visits & brand loyalty.
participation.
🔥 Want me to design the Business Card & Spin-the-Wheel Sign with these updates?
Let’s get it perfect before launch! 🚀
