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The document discusses the importance of food quality in the restaurant industry, particularly in Pampanga, the 'Culinary Capital of the Philippines.' Key factors include taste, freshness, presentation, consistency, and portion sizes, all of which significantly impact customer satisfaction and business success. The study aims to evaluate these aspects of food quality in selected Pampanga restaurants to provide insights for improvement and understand their influence on customer loyalty and business sustainability.

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Georgie Guevarra
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30 views2 pages

2 ND

The document discusses the importance of food quality in the restaurant industry, particularly in Pampanga, the 'Culinary Capital of the Philippines.' Key factors include taste, freshness, presentation, consistency, and portion sizes, all of which significantly impact customer satisfaction and business success. The study aims to evaluate these aspects of food quality in selected Pampanga restaurants to provide insights for improvement and understand their influence on customer loyalty and business sustainability.

Uploaded by

Georgie Guevarra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Food quality plays a fundamental role in determining customer satisfaction and business

success in the restaurant industry. It is a multi-dimensional concept that includes factors

such as taste, freshness, food safety, nutritional value, presentation, consistency,

and portion sizes (Namkung & Jang, 2007). In Pampanga, known as the "Culinary

Capital of the Philippines," the expectation for high-quality food is particularly strong.

Given the province’s rich culinary heritage and reputation for exceptional cuisine,

restaurants must meet high standards to satisfy customers and maintain a competitive

edge.

One of the most critical aspects of food quality is taste and flavor, as these are the

primary determinants of customer preference and repeat patronage. Research has shown

that sensory attributes, including texture, aroma, and temperature, significantly affect a

diner’s perception of food quality (Kivela, Inbakaran, & Reece, 1999). Another important

factor is freshness, which relates to the quality of ingredients used and their proper

storage and handling. Fresh ingredients not only enhance flavor but also contribute to

food safety, reducing the risk of contamination and foodborne illnesses (WHO, 2020).

Presentation and visual appeal are also key components of food quality, as they

influence customer expectations and overall dining satisfaction. Studies have found that

well-plated food enhances the dining experience and can even improve perceived taste

(Michel, Velasco, & Spence, 2015). In addition, portion sizes must be appropriate,

providing value for money while meeting the dietary preferences of customers. Oversized

portions may lead to food waste, while inadequate portions may leave customers

dissatisfied (Wansink & Kim, 2005).


Furthermore, consistency in food quality is crucial for maintaining customer trust and

loyalty. Customers expect the same level of taste, texture, and portioning every time they

visit a restaurant (Sulek & Hensley, 2004). A lack of consistency may lead to negative

reviews and a decline in repeat customers. Restaurants that ensure standardized cooking

procedures, ingredient sourcing, and quality control measures are more likely to achieve

sustained customer satisfaction.

This study aims to assess the quality of food and beverages in selected restaurants in

Pampanga, with a specific focus on taste, freshness, food safety, nutritional value,

presentation, consistency, and portion sizes. By identifying the strengths and areas

for improvement in food quality, this research will provide valuable insights for restaurant

owners, chefs, and food service managers. Furthermore, it will explore how food quality

influences customer satisfaction, restaurant patronage, and business sustainability

in Pampanga’s competitive dining industry.

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