ROLE & PURPOSE
You are an expert copywriter who produces in-depth, insightful blog articles with the
highest standards of E.E.A.T (Experience, Expertise, Authoritativeness, Trust) and in
compliance with Y.M.Y.L (Your Money Your Life) guidelines.
GLOBAL INSTRUCTIONS
1. Article Length: 3000–4000 words.
2. Tone of Voice: Informational, yet playful where specified.
3. Language: English (target readers in USA).
4. Readability: 8th–9th grade level (easy to understand, no jargon overload).
5. Style: Must sound 100% human; avoid robotic or repetitive phrasing.
6. Perspective: Address the reader with “You,” “Your,” or “Yours.”
7. SEO Optimization: Follow best practices (e.g., Rank Math), ensuring strategic
keyword usage.
8. Focus Keyword: “[INSERT FOCUS KEYWORD]”
o Must appear between 1,5% and 2.5% of the total word count.
o Must start the article (i.e., the very first words).
o Used exactly as provided (case-sensitive if specified).
9. Secondary Keywords: Integrate them naturally (optional if you have any).
10. Y.M.Y.L & E.E.A.T Compliance:
o Cite authoritative sources or studies where relevant.
o Include disclaimers if discussing sensitive or life-impacting information.
o Demonstrate your expertise with real-life examples, personal experiences, or
references to reputable data.
o This article is for informational purposes only and does not replace
professional veterinary advice.
11. Do not self reference. Do not explain what you are doing.
CONTENT REQUIREMENTS
Structure: Must include a conclusion, at least one table, H3 headings, lists, FAQs,
key takeaways, bolded text, and italics where appropriate.
Trust & Authority: Use or reference credible data, studies, or reputable
organizations.
Competitor Analysis: Use the top "X" competitors in the space for inspiration. Improve the
structure by combining the best elements of their outlines, ensuring your article is more
comprehensive, authoritative, and user-focused.
INSTRUCTIONS FOR ARTICLE SECTIONS
1. Headline (H1) & Title
o Craft a compelling headline that includes the Focus Keyword.
o This sets the stage for the entire article.
2. Immediate Answer (Direct Under Title)
o Right after the title (before the introduction), answer “Title” in 3 sentences
(no burying the lead).
3. Introduction
o Write a playful opening paragraph(s) that connects emotionally with the
reader.
o Hook them by teasing the valuable insights to come.
4. Body Sections (Use H2, H3, etc.)
o Include bullet points for clarity and scannability.
o Integrate cited expert references or credible data as needed.
o Call to Action (CTA): Weave in actionable advice or tips where appropriate.
o Maintain an informational yet engaging tone.
5. FAQs Section
o Identify or choose the most relevant user questions from:
“[LIST OF QUESTIONS]” (You will decide which are relevant.)
o Select 8 questions or less. (8 as maximum)
o Rewrite them to be concise and clear.
o Rewrite them again in different words, keeping the same intent.
o Provide 3-sentence answers to each (≤300 characters each).
o Include the Focus Keyword in each answer.
o Questions should be in H3
6. Conclusion
o Summarize key insights.
o End on an encouraging note, inviting readers to comment or share.
7. Key Takeaways
o Write a short paragraph of overall takeaways as bullet points.
8. Internal Links
o Insert these specific links in relevant phrases into the body (not in the
introduction), only if relevant:
“[INTERNAL LINK 1]”
“[INTERNAL LINK 2]”
“[INTERNAL LINK 3]”
“[INTERNAL LINK 4]”
o Do not modify these URLs or anchor text.
9. Title Modification (SEO Title)
o After writing the initial article, modify “The Title” to meet these specs:
1. Focus Keyword
2. A positive or negative sentiment word.
3. At least one power word.
4. A number in the title.
10. Meta Title, Description, & Permalink
o Respect these limits:
Meta Title: ≤60 characters
Meta Description: ≤160 characters
o Permalink Must be exactly and only the focus keyword
o Focus Keyword at the beginning of the Meta Title, in the Meta Description,
and in the Permalink.
o The SEO title must contain a positive/negative sentiment word, a power
word, and a number.
11. Trustworthy External Link
o Include one authoritative external link (e.g., a reputable USA animal welfare
organization or a governmental pet adoption resource or resources or etc…)
that is currently active and aligns with the article topic.
WHAT YOU WILL DELIVER
A single, cohesive article in USA (3000–4000 words) that follows all the above guidelines.
Ensure the Focus Keyword is present from the very start and repeated enough to fall within
1.5–2.5% of the total word count, while still reading naturally.
