RIZAL TECHNOLOGICAL UNIVERSITY

COLLEGE OF ENGINEERING
CIVIL ENGINEERING DEPARTMENT

“INNOVATION AND IDEAS”

GROUP 1:

Name Actual Written Grooming

Reporting Report
ROQUERO, BENEDICT

SOTTO, LUISH HARRY ANTON L.

SUMAMPONG, IKE

TAGALA Jr., ELIZALDE P.

TAM, KINLEY M.

TOLEDO, LOREMHEL S.

SUBJECT: TECHNOPRENEURSHIP (TECHNO)

TIME/DAY: 01:30p-03:00p/TF
SECTION: CEIT-02-602E
SUBMITTED TO: ASST. PROF. ZORAHAYDA CONCEPCION

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 TABLE OF CONTENTS

RESEARCH VS DEVELOPMENT
Goal of research and development ……………………………………………….6
Key difference of research and development…………………………………….6
Definition and characteristics of transitional research……………..…………... 7

ORGANIZATION DRIVEN IDEAS VS. MARKET-DRIVEN IDEAS

Organization Driven Ideas (ODI) ……………………………………………. 13
Characteristics of ODI ……………………………………………………...… 13
Advantages of ODI ……………………………………………………………. 13
Disadvantages of ODI ………………………………………………………… 14
Application of ODI in Civil Engineering ……………………………………… 14

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 GROUP 1 MEMBERS

ROQUERO, BENEDICT SOTTO, LUIS HARRY

ANTON L.

SUMAMPONG, IKE NIÑO TAGALA Jr., ELIZALDE P.

A.

TAM, KINLEY M. TOLEDO, LOREMHEL S.

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INNOVATION:

I.​ What is Innovation?

Innovation is defined as the process of bringing about new ideas,

methods, products, services, or solutions that have a significant positive
impact and value. It involves transforming creative concepts into tangible
outcomes that improve efficiency, and effectiveness, or address unmet
needs.

In a business context, innovation is the ability to conceive,

develop, deliver, and scale new products, services, processes, and
business models for customers.

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IMPORTANCE OF INNOVATION IN BUSINESS

It helps redefine your product and service value, strengthen

customer relationships, and create a distinctive space for you in the
market. The benefits of innovation extend to all business models,
enabling companies to stand out with unique offerings. By understanding
customer needs and fostering a culture of continuous innovation,
companies can attract new customers and deepen relationships with
existing ones. Innovation, in turn, drives growth by opening new
opportunities and diversifying revenue streams.

Successful innovation has historically occurred at the intersection

of several elements, which can guide prioritization efforts. The three
most important elements are the who, the what, and the how:

-​ An unmet customer need (the ‘who’): Who is the customer and

what problem do they need to solve? Are macrotrends such as
automation driving changes in customer needs?
-​ A solution (the ‘what’): Is the solution compelling and can it be
executed?
-​ A business model that allows for the solution to be monetized (the
‘how’): How will the solution create value? What is the business
model?

How do organizations become better innovators?

1.​ Aspire: Do you regard innovation-led growth as critical, and have

you put in place cascaded targets that reflect this?
2.​ Choose: Do you invest in a coherent, time- and risk-balanced
portfolio of initiatives, and do you devote sufficient resources to it?
3.​ Discover: Are your business, market, and technology R&D efforts
actionable and capable of being translated into winning value
propositions?
4.​ Evolve: Do you create new business models that provide
defensible, robust, and scalable profit sources?
5.​ Accelerate: Do you develop and launch innovations quickly and
effectively?
6.​ Scale: Do you launch innovations at the right scale in the relevant
markets and segments?

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 7.​ Extend: Do you create and capitalize on external networks?
8.​ Mobilize: Are your people motivated, rewarded, and organized to
innovate repeatedly?

IDEA

-​ An idea is a thought, concept, or mental impression formed in the mind.

It can represent a plan, suggestion, belief, or understanding about
something. Ideas can be creative, abstract, or practical and often serve
as the foundation for innovation, decision-making, and problem-solving.

IDEA VS INNOVATION:

-​ An idea is a thought, concept, or mental image that exists in the mind,

often serving as the foundation for creativity and problem-solving.
Innovation is the process of transforming an idea into a practical
solution that creates value. It involves execution, improvement, and
real-world application to address existing challenges or introduce new
advancements.

RESEARCH VS DEVELOPMENT :

Research

●​ The primary goal of research is to generate new knowledge and

insights.
●​ It is often exploratory, theoretical, and experimental in nature.
●​ Research can be categorized into:

-Basic Research – Conducted to understand fundamental principles

without immediate practical application.

-Applied Research – Focuses on solving specific problems or

developing potential applications.

Development

●​ Development involves applying research findings to create or

improve products, processes, or technologies.

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 ●​ It is practical, goal-oriented, and often commercial in nature.
●​ Development takes research outputs and refines them into
tangible innovations.

Aspect Research Development

Objective Generate new Apply knowledge for

knowledge innovation

Nature Theoretical, Practical, goal-oriented

experimental

Output Scientific papers, Products, processes,

theories services

Translational Research

-Translational research plays a crucial role in bridging the gap

between research and development by ensuring that scientific
discoveries lead to practical applications. It is commonly used in
fields such as medicine, engineering, and technology.

​ Types of Innovation

1.​ Product innovation- involves creating entirely new products or

significantly improving existing ones to meet changing consumer needs
and technological advancements.​
Ex. Smartphones​

2.​ Process innovation focuses on improving the methods and techniques

used in production, service delivery, or internal operations to enhance
efficiency and reduce costs. ​
Ex. Automated Manufacturing​

3.​ Business model innovation introduces new ways to generate revenue,

engage customers, and deliver products or services.​
Ex. Subscription-based services​

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 4.​ Marketing innovation refers to the development of new strategies,
channels, and methods to promote products and engage customers
more effectively.​
Ex. Social media marketing & influencer collaboration.

Characteristics of Translational Research:

●​ Application-Oriented: Aims to translate theoretical findings into

usable solutions.
●​ Multidisciplinary Approach: Involves collaboration among
scientists, engineers, and industry experts.
●​ Reduces the Research-to-Product Gap: Accelerates the
process from discovery to commercial use.

INNOVATION DRIVEN ENTERPRISES VS. SMALL MEDIUM

ENTERPRISES

​ INNOVATION DRIVEN ENTERPRISES

Innovation-Driven Enterprises are businesses that focus on

technological advancements and groundbreaking innovations to create
competitive advantages. These enterprises typically operate in
fast-growing industries such as artificial intelligence, biotechnology, and
fintech, where continuous research and development (R&D) are critical
to success.

​ EXAMPLES OF IDEs

These companies focus on high-tech innovations and global scalability.

●​ Tesla (USA)
●​ SpaceX (USA.
●​ Google (USA)
●​ Alibaba (China)
●​ BioNTech (Germany).
●​ Zoom (USA)

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 APPLICATION OF INNOVATION-DRIVEN ENTERPRISES (IDES) IN
CIVIL ENGINEERING

1.​ Smart Infrastructure: IDEs contribute to the development of smart

cities with technologies like IoT (Internet of Things) for traffic
management, energy-efficient buildings, and automated construction.
2.​ Sustainable Construction Materials: Companies innovate with
eco-friendly materials, such as self-healing concrete and recycled
building products.
3.​ Automation & Robotics: Use of drones, 3D printing, and robotics to
improve construction efficiency, reduce labor costs, and enhance
precision.
4.​ Advanced Engineering Software: IDEs develop software for building
information modeling (BIM) and project management, optimizing design
and construction workflows.

SMALL AND MEDIUM ENTERPRISES

Small and Medium Enterprises are businesses that operate on a

smaller scale, serving local or regional markets. Unlike IDEs, SMEs
typically focus on steady and sustainable growth rather than disruptive
innovation. They play a crucial role in job creation and economic stability
in various industries, including retail, manufacturing, and services.

EXAMPLES OF SMEs

These businesses focus on local or regional markets with steady,

sustainable growth.

●​ Local Restaurants and Cafés

●​ Boutique Clothing Stores
●​ Auto Repair Shops
●​ Local Construction Firms
●​ Bakeries and Pastry Shops
●​ Family-Owned Grocery Stores

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 APPLICATION OF SMALL AND MEDIUM ENTERPRISES (SMES) IN
CIVIL ENGINEERING

1.​ Local Construction Projects: SMEs provide essential services like

residential building construction, home renovations, and local
infrastructure projects.
2.​ Engineering Consultancies: Small firms offer specialized engineering
services, such as structural design, surveying, and geotechnical testing
for local developments.
3.​ Material Supply: SMEs supply construction materials (bricks, cement,
steel) to smaller-scale projects, supporting local contractors and
builders.
4.​ Maintenance & Repair: Local SMEs manage the repair and
maintenance of existing infrastructure, such as roads, bridges, and
buildings, ensuring longevity and safety.

DIFFERENCE OF INNOVATION-DRIVEN ENTERPRISES AND SMALL

AND MEDIUM ENTERPRISES

INNOVATION-DRIVEN SMALL AND MEDIUM

ENTERPRISES (IDES) ENTERPRISES (SMES)

Seek to bring innovations to global Seek to build traditional and well

markets understood business that serve local
demand

More risky Success is based on their business

acumen, execution of their idea, and
local demand

Bringing new and untested ideas Linear, as they are unlikely to take off
into the market the way that successful IDE’s

The potential for high growth is Backbone for many local economies
significant

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 ORGANIZATION DRIVEN IDEAS VS. MARKET DRIVEN IDEAS

ORGANIZATION DRIVEN IDEAS

Organization-driven ideas originate internally within a company or

institution, driven by its vision, expertise, and technological capabilities. Instead
of responding directly to current market demands, these ideas shape future
trends and create new markets.

Organizations following this approach often innovate proactively,

introducing products, services, or systems that consumers may not yet realize
they need.

CHARACTERISTICS OF ORGANIZATION DRIVEN IDEAS:

●​ Technology and R&D Driven – Developments come from internal research,

patents, and technical advancements.
●​ Long-Term Vision – The focus is on future needs and industry transformation
rather than short-term market demands.
●​ High Risk, High Reward – Since the market may not be ready, the risk of
failure is higher, but successful innovations can be game-changing.
●​ Pioneering and Disruptive – Often results in groundbreaking products that
redefine industries.
●​ Internally Focused Development – Organizations invest in their own
expertise and strategy rather than waiting for market validation.

​ ADVANTAGES:

1.​ Leads to Breakthrough Innovations

○​ This approach fosters industry-changing inventions rather than just
incremental improvements.
2.​ Strong Competitive Edge

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 ○​ Companies that innovate from within create unique technologies,
making it harder for competitors to catch up.
3.​ Builds a Unique Brand Identity
○​ By setting trends rather than following them, companies establish
themselves as leaders rather than followers.
4.​ Potential for High Profitability
○​ If successful, these ideas can dominate markets and create entirely new
industries (e.g., the smartphone revolution).

​ DISADVANTAGES:

1.​ High Uncertainty and Market Resistance

○​ Since these ideas do not respond to immediate consumer demand, they
may take longer to gain acceptance.
2.​ Significant Investment Required
○​ Heavy funding is needed for research, development, and marketing to
educate consumers.
3.​ Risk of Failure
○​ Many organization-driven innovations fail if they do not find a market fit
(e.g., Google Glass, the Segway).

​ APPLICATION IN CIVIL & TRANSPORTATION ENGINEERING

If applied to your field (transportation engineering and surveying),

organization-driven ideas might include:

🚦 Autonomous Public Transport Systems – Instead of waiting for

market demand, governments and companies invest in driverless transport
ahead of its widespread acceptance.

🚧 Smart Infrastructure & AI Traffic Control – Designing AI-based

systems to predict and control traffic flow before congestion worsens.

🏗 Innovative Footbridges & Urban Mobility Designs – Engineering

futuristic footbridges, like those with automated walkways or solar-powered
lighting, before they become standard.

MARKET-DRIVEN IDEAS

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 Market-driven ideas are concepts, products, or services developed
based on customer needs, market trends, and competitive research. Instead of
creating something first and then searching for demand, businesses identify
gaps in the market and build solutions accordingly.

This approach ensures that products are relevant, desirable, and more
likely to succeed in competitive environments.

EXAMPLES OF MARKET-DRIVEN IDEAS

1.​ Smart Home Devices: Products like smart thermostats and security cameras
that offer remote control and automation.
2.​ Electric Vehicles (EVs): Eco-friendly cars designed to meet the demand for
sustainable transportation.
3.​ Subscription-Based Streaming Services: Platforms providing on-demand
access to movies, TV shows, and music.

UNIQUE ASPECTS OF MARKET-DRIVEN IDEAS

1.​ Customer-Oriented Development

●​ Solutions are tailored to what customers actually need, rather than
assumptions.
2.​ Market Research-Based Innovation
●​ Data from surveys, feedback, and competitor analysis drive
decision-making.
3.​ Adaptability to Market Changes
●​ Businesses remain flexible and adjust based on trends and demand
shifts.
4.​ Cross-Disciplinary Collaboration
●​ Different departments work together to align product development with
customer needs.
5.​ Value-Driven Approach
●​ Focuses on providing clear benefits and solving real-world problems.

ADVANTAGES OF MARKET-DRIVEN IDEAS

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 Market-driven ideas increase the chances of product success by
focusing on customer needs and market insights. This approach enhances
customer loyalty and allows businesses to stay competitive.

✔ Higher Success Rate – Products are validated before development,

reducing the risk of failure.​
✔ Stronger Customer Loyalty – Meeting customer needs leads to better
satisfaction and retention.​
✔ Better Competitive Positioning – Understanding the market allows
businesses to stay ahead of competitors.

DISADVANTAGES OF MARKET-DRIVEN IDEAS

Adopting a market-driven strategy requires significant resources and

ongoing adjustments. This can lead to higher costs and slower innovation.

✘ High Research Costs – Market analysis, customer feedback, and testing

require significant investment.​
✘ Slow Innovation – Relying solely on current market demand may hinder
breakthrough innovations.​
✘ Constant Adaptation Required – Businesses must continuously evolve,
which can be resource-intensive.

APPLICATION OF MARKET-DRIVEN IDEAS TO CIVIL ENGINEERING

1.​ Smart Infrastructure Development

○​ Market-driven demand for safer and more efficient infrastructure has led
to smart roads, bridges, and buildings equipped with IoT sensors.
○​ Example: Smart traffic lights and highways that adjust based on
real-time vehicle flow, reducing congestion and accidents.
2.​ Eco-Friendly and Sustainable Materials
○​ Rising concerns over climate change have led to the development of
green construction materials like self-healing concrete, recycled
plastic bricks, and carbon-neutral cement.
○​ Example: Cities investing in energy-efficient buildings with
solar-integrated facades due to demand for lower energy costs and
sustainability.
3.​ Modular and Prefabricated Construction
○​ Market demand for faster and more cost-effective building methods
has driven the rise of modular construction in housing, offices, and
infrastructure.
○​ Example: Prefabricated hospitals built rapidly during pandemics to meet
urgent medical needs.

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KEY DIFFERENCES FOR ORGANIZATION DRIVEN AND MARKET
DRIVEN IDEAS

FACTORS ORGANIZATION MARKET DRIVEN

DRIVEN IDEAS IDEAS

SOURCE Internal Innovation and Customer needs and

R&D market trends

FOCUS Vision and technological Practical demand and

advancement user experience

RISK LEVEL Higher (may not find Lower (aligns with

market fit) existing needs)

INNOVATION TYPE Disruptive and Incremental and

pioneering adaptive

TIME HORIZON Long-term impact Short-term market

response

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