Research Net
Research Net
November 2024
For updated information, please visit www.ibef.org
Table of Contents
Executive Summary 3
Advantage India 4
Market Overview 6
Appendix 27
2
Sources: SIAM
Executive summary
1 Segmented market
The automobile sector is split into
four segments, i.e., two-wheelers,
three- wheelers, passenger vehicles,
and commercial vehicles, each
having few market leaders.
2 Growth prospects
The Indian automotive industry is
expected to reach US$ 300 billion by
2026.
Strong policy support from the
Government.
India has ample growth potential for
the passenger vehicle segment
considering that at 24 per 1,000
India has the third lowest car
penetration ratio among the top 13
markets. The world average stands
at
314 per 1,000, implying a significant
potential for growth.
passenger vehicle sales reached
3,56,752.
2 1 3
In September 2024, the total demand and exports.
Notes: *BMW, Mercedes, JLR & Volvo Auto data are not available. Tata Motors Domestic Sales data included only in this document. However, without Tata Motors, ‘Total PV’ would
2,87,746 for April 2024
3
Advantage India
4
Advantage India
1 Growing demand 4 Opportunities
► Rise in middle-class income and
young population may result in Notes: *Data except for BMW, Mercedes, JLR, Tata
Motors & Volvo Auto
strong growth.
► The Indian automotive industry is
targeting to increase the export of
vehicles by five times during
2016-26.
► In September 2024, the total
production of passenger vehicles*,
three-wheelers, two-wheelers, and
quadricycles was 27,73,039 units.
► In FY24, total automobile exports
from India stood at 45,00,492. 1 4
► The global EV market was
estimated at approximately US$
250 billion in 2021 and by 2028, it
is projected to grow by 5 times to ADVANTAGE
US$ 1,318 billion. INDIA
3 Policy support 2 3
► Automotive Mission Plan 2016-26 is a
mutual initiative by the Government
of India and the Indian automotive
industry to lay down the roadmap for
the development of the industry.
► The Centre has launched the PM E-
DRIVE scheme with a budget of US$
1.30 billion (Rs. 10,900 crore),
effective from October 1, 2024, to
March 31, 2026. The initiative aims
to accelerate the adoption of electric
vehicles (EVs), establish charging
infrastructure, and develop an EV
manufacturing ecosystem in India.
► Focus shifting on electric cars to reduce save 10-25% on operations vis-a-vis
emissions. Europe and Latin America.
► Government aims to transform India into an ► The automobile sector received a
R&D hub. cumulative equity FDI inflow of about
US$
► India could be a leader in shared mobility by 36.268 billion between April 2000 -
2030, providing opportunities for electric and March 2024.
autonomous vehicles. ► India is on track to become the largest
► The electric vehicles industry is likely to EV market by 2030, with a total
create five crore jobs by 2030. investment opportunity of more than
US$ 200 billion over the next 8-10
► By 2030, the Indian government has years.
committed that 30% of the new vehicle sales ► As per Economic Survey 2023-24, the
in India would be electric. production linked incentive scheme
(PLI) for automobile and auto
2 Rising Investments components has so far attracted a
► India has significant cost advantages. Auto firms proposed investment of Rs. 67,690
crore (US$ 8.18 billion).
Sources: Automotive Mission Plan (2016-2026), Make in India, SIAM, ICRA, Federation of Automobile Dealers Association, News Article, DPIIT
5
Market Overview
MARKET OVERVIEW
6
Evolution of the sector
Closed market Indian Government & Sector de-licensed in 1993. In September 2024, three-
5 players Suzuki formed Maruti Major OEMs started wheeler sales stood at
Long waiting periods Udyog and assembly operations in 79,683 units while two-
& commenced India. wheeler sales stood at
outdated models production in 1983. 20,25,993 units.
Imports permitted from
Seller’s market Component April In FY24, total commercial
manufacturers 2001. vehicle sales stood at
Introduction of value-added 9,67,878 units, three-wheeler
entered the market tax in 2005. sales stood at 6,91,749 units
via a joint venture Automotive Mission Plan and two-wheeler sales stood
(JV). 2016- 26 launched in 2015. at 1,79,74,365 units.
Buyer’s market.
Bharat Stage (BS) IV
emission norms used since
April 2017, and BSVI norms
adopted from April 1, 2020.
Sources: Tata Motors, Society of Indian Automobile Manufacturers (SIAM)
7
Market overview
Automobile Sector
Commercial
Two-wheelers Passenger vehicles Three-wheelers
vehicles
Medium &
Scooters Utility vehicles Goods carrier
heavy
commercial
Multi-purpose
Motorcycles
vehicles
8
Market overview
Number of Automobiles Produced in India (in million) Number of Automobiles Sold in India (in million)
35.0 30.00
0
5.0
0 0.00
FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25*
FY25*
The automotive manufacturing industry comprises the production of commercial vehicles, passenger vehicles, three-wheelers, and
two-wheelers.
In April-September FY25, the total production of passenger vehicles, commercial vehicles, three-wheelers, two-wheelers, and
quadricycles was
1,56,22,388 units.
India accomplished a significant milestone, with the sale 16,77,491 EVs in FY24.
CY 2023 was satisfactory for Automobile Sector after recovering from the effects of the COVID-19 pandemic, posting single-
digit growth across Passenger Vehicles, Commercial Vehicles, and Two Wheelers, along with a notable recovery in Three
Wheelers, aided by supportive government schemes. The Indian auto industry anticipates continued growth in FY24 as well.
A report by India Energy Storage Alliance estimated that the EV market in India is likely to increase at a CAGR of 36% until
2026. In addition, a projection for the EV battery market is forecast to expand at a CAGR of 30% during the same period.
2.86% CAGR
6.
3.41% 0 7.51%
5. 5.6
15.93% 5 2
4.6 4.7 4.7
Two Wheelers 5. 4.5
3 7 7
0 4.0 4.1 0
Passenger 4. 3.6 4 3
3.4
Vehicles 5 4 8
4.
Commercial 0
77.80% 3.
5
3.
0
2. FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23
FY24
Two-wheelers and passenger vehicles dominate the Indian Car Sales Figures - September 2024
domestic Indian auto market. Passenger car sales are
Market Share
dominated by small and midsized cars. Two-wheelers and PV OEM September 2024 September 2023
(%) Sep 24
passenger cars accounted for 77.80% and 15.93% of
Maruti Suzuki 1,13,560 1,41,318 41.19%
market shares, respectively, in FY25*.
Hyundai 37,973 50,633 13.77%
Indian automobile exports of two-wheelers stood at
34,58,416 in Mahindra 34,607 34,471 12.55%
FY24 Tata Motors
31,947 39,514 11.59%
As per ACMA Indian automotive aftermarket expected to TOYOTA 19,660 18,845 7.13%
reach US$
~14 billion by 2028.
Source: Society of Indian Automobile Manufacturers (SIAM), Federation Of Automobile Dealers Associations (FADA), News Article, *-Until September 2024
10
Clusters and leading companies
List of Companies
Over the past few years, four specific regions in the country have become large auto manufacturing clusters, each having a
different set of players.
Sources: ACMA
11
Key players
Each segment in the Indian automobiles sector have few established key players, who hold a major portion of the market.
2 3
1 4
13
Sources: News Articles
Recent trends
14
1 Luxury vehicles
The luxury car market registered sales of 42,731 units in 2023.
In September 2024, Mercedes-Benz sold 1,308 luxury cars, the
highest in the segment, which gave it a market share of 0.47%.
BMW sold 1,011 cars in September 2024.
The BMW X1 was the highest-selling luxury car in the Indian
market in 2023.
In February 2023, German luxury car maker Audi India began
local production of the Audi Q3 and Audi Q3 Sportback at the
Skoda Auto Volkswagen India Private Limited (SAVWIPL) plant in
Aurangabad.
options
3
In January 2024, Renault India joined
hands with Bajaj Finance to offer
Tata Motors, has signed a Memorandum of financing solutions to its customers
Understanding (MoU) with Bajaj Finance Ltd. In which it with the introduction of Flexi Pay
will offer financing solutions across the entire Scheme, digital- first experience,
commercial vehicle portfolio, and customers will including up to 100% on- road
benefit competitive interest rates, flexi loan and funding, with turnaround time of 30
digitally-enabled loan processing. minutes.
In May 2024, Maruti Suzuki India Limited (MSIL) According to NITI Aayog and Rocky
announced the signing of a Memorandum of Mountain Institute (RMI), India's EV
Understanding (MoU) with DBS Bank India Limited for finance industry is likely to reach Rs.
dealer inventory funding. 3.7 lakh crore (US$ 50 billion) in
In April 2024, Tata Motors, has signed a Memorandum 2030..
Sources: News Articles
Strategies adopted
15
1 Capacity addition
Indian carmakers committed US$ 10 billion to add a
new capacity of 2.2 to 3 million units.
In November 2023, Tata Motors inaugurated its
state-of-the- art Registered Vehicle Scrapping Facility
in Chandigarh.
In October 2023, Hero MotoCorp inaugurated its first
state-
of-the-art premium dealership in India.
In October 2023, Tata Motors signed a definitive
agreement to acquire a 27% stake in Freight Tiger, a
software-as-a- service (SaaS) company, for Rs. 150
crore (US$ 17.99 million).
Two-wheeler EV maker HOP Electric Mobility, a
diversified business venture of Rays Power Infra, is
looking at investing Rs. 100 crore (US$ 13.24 million)
over the next two years to expand manufacturing
capacity for its EVs committed.
2 Electric vehicles
The electric vehicle (EV) market is
estimated to reach Rs. 50,000 crore (US$
7.09 billion) in India by 2025.
2
India accomplished a significant milestone,
with the sale of 8,47,439 EVs in FY24 (till
August 2023). A y-o-y growth of 209.17%
was witnessed with 1.02 million registered
EVs in FY23, as compared to FY22.
In January 2024, VinFast and Tamil Nadu
Govt. signed a MoU to invest US$ 2 billion
for an EV project in Thoothukudi, with US$
500 million committed for the first phase,
targeting 150,000 units annually.
attíactive píice point.
In May 2024, ľata Motoís
launched all-new Ace EV 1000 to
stíengthened its e-caígo mobility
solutions.
3 Launch of new In May 2024, Maíuti Suzuki
models launches Epic New Swift with all-
new Z-Seíies engine
3
In July 2024, ľata Motoís, In April 2024, Mahindra launches the
unveiled the ľata Cuívv ICE XUV 3XO – the ‘New Disruptor’ in
and EV, the Cuívv is compact SUVs.
India’s fiíst SUV Coupé.
Exhibiting the new-age In February 2024,Mahindra launches
SUV typology, an SUV Thar Earth Edition: Iconic style
with the elegance and inspired by the inimitable landscapes
spoíty silhouette of a of the mighty Thar Desert
coupé.
In February 2024, Tata Motors
In May 2024, Mahindía & launched Tiago and Tigor iCNG AMT –
Mahindía Ltd., announced India’s 1st AMT CNG Cars.
the launch of the new AX5
In January 2024, Tata Passenger
1
Select (AX5 S) vaíiant foí
the XUV700 offeíing Electric Mobility Ltd (TPEM), a
píemium featuíes at an subsidiary of Tata Motors launched its
first pure EV – the Punch.ev.
Growth Drivers and Opportunities
GROWTH DRIVERS
16
Policies and initiatives…(1/2)
NATRIP
1 • Setting up of R&D centres at a total cost of US$ 388.5 million to enable the industry to be on par with global
standards.
• Under National Automotive Testing and R&D Infrastructure Project (NATRIP), five testing and research centres
have been established in the country since 2015.
2 • The Union Cabinet outlaid Rs. 57,042 crore (US$ 7.81 billion) for the automobiles & auto components sector
under the Department of Heavy Industries.
• In November 2021, under the production-linked incentive (PLI) scheme for automobiles, the Union Government
added >100 advanced technologies, including alternate fuel systems such as compressed natural gas (CNG),
Bharat Stage VI compliant flex- fuel engines, electronic control units (ECU) for safety, advanced driver assist
systems and e-quadricycles.
• In May 2021, the Central Government approved a PLI scheme for manufacturing Advanced Chemistry Cells
(ACC) with a budget of Rs. 18,100 crore (US$ 2.33 billion). In March 2022, four firms, namely Reliance New
Energy Solar Limited, Ola Electric Mobility Private Limited, Hyundai Global Motors Company Limited, and Rajesh
Exports Limited, were elected to receive the incentives.
3 • AMP 2026 targets a four-fold growth in the automobile sector in India which include manufacturers of
automobiles, auto components and tractors over the next 10 years.
4
friendly transportation. Also, the allocation of Rs. 2671.33 crore (US$ 321.5 million) for 2024-25 is expected to
• be utilized by March 31, 2024.
The Government approved FAME and plans to cover all vehicle segments and all forms of hybrid & pure EVs.
FAME-I was extended until March 31, 2019.
• In February 2019, the Government of India approved FAME-II scheme with a fund requirement of Rs. 10,000
crore (US$ 1.2 billion) for FY20-22. The Centre approves US$ 97.77 million (Rs. 800 crore) for 7,432 public fast
5
Clean Tech Scheme
• The Indian government has planned ~US$ 3.5 billion in incentives over a five-year period until 2026
under a revamped scheme to encourage production and export of clean technology vehicles.
Flex-fuel Engines
6 • In September 2021, Minister of Road Transport and Highways, Mr. Nitin Gadkari, announced that government
is planning to make it mandatory for car manufacturers to produce flex-fuel engines after getting the required
permissions from the Supreme Court of India.
7
Ethanol Blending
• In July 2022, the Government amended the National Policy on Biofuels – 2018. The target of 20% blending of
ethanol in petrol and 5% blending of biodiesel in diesel by 2030 was brought forward to 2025-26.
9 limited scheme with a total outlay of Rs. 500 crore (US$ 59.91 million) for the period of 4 months, from 1st April
2024 to 31st July 2024.
1
designated charging stations, thus support 3,72,215 EVs including e-2W
making EVs more viable for (3,33,387) and e-3W (38,828
potential customers. including 13,590 rickshaws & e- carts
To install electric vehicle supply and 25,238 e-3W in L5 category).
equipment (EVSE) infrastructure • Under phase-II of FAME India Scheme,
for EVs, various public sector subsidy amounting to US$ 696.8
firms, ministries, and railways million (Rs. 5790 crores) has been
have come together to create awarded to EV manufacturers on sale
infrastructure, and manufacture of 13,41,459 number of electric
2
components.
3
vehicles till January 31, 2024.
• Ola Electric IPO to be the first auto
2 Growing demand company in India to launch an IPO in
over two decades (20 years). It has an
Rising income and a growing expected size of Rs. 8,500 crore (US$
young population. 1.01 billion).
20
Investment scenario (1/4)
The Indian automobile sector witnessed an inflow of huge investments from domestic and foreign manufacturers.
Tata Motors
• Tata Passenger Electric Mobility, a subsidiary of Tata Motors Limited and pioneer of India’s EV revolution (TPEM),
along with the Rajasthan Solar Association (RSA), has entered a Memorandum of Understanding (MoU) to
1 promote electric vehicles (EVs) and the use of solar energy for EV charging in Rajasthan.
• In March 2024,Tata Motors Group has signed a facilitation Memorandum of Understanding (MoU) with the
Government of Tamil Nadu to explore setting-up of a vehicle manufacturing facility in the state. The MoU
envisages an investment of Rs. 9,000 crores (US$ 1,081.6 million) over 5-years .
• Tata Motors, in April 2024, announced the inauguration of a new commercial vehicle spare parts warehouse in
Guwahati.
2
Gujarat with a New Greenfield plant and a fourth line in SMG.
• In December 2023, Maruti Suzuki India Limited entered into an agreement with the Government of Haryana to
establish the second Japan-India Institute for Manufacturing (JIM) as part of its corporate social responsibility
(CSR) initiative. The company will invest Rs. 5.8 crore (US$ 698 thousand) to upgrade the existing ITI Kansala
into a JIM.
NISSAN
• The Renault-Nissan alliance is stepping up its investments in India plans to invest US$ 600-700 million at its
Chennai-based facility to step up platform localisation and improve sophistication levels in manufacturing.
3
• In July 2023, Renault Nissan to invest Rs. 1.4 crore (US$ 1,68,762.86 ) to upgrade infrastructure at eight schools
• near Chennai.
In February 2023, Nissan and Renault plan to invest US$ 600 million in India over the next 3-5 years to
expand their market share in passenger cars and electric vehicles.
• In July 2021, Nissan initiated a feasibility study to manufacture electric vehicles in India. If the study is
positive when it is concluded in a year, Nissan may end up producing EVs in India for local sales and exports.
Source: Media Sources, Company Website
21
Investment scenario (2/4)
Hyundai Motor India
• In February 2024, company has announced it will invest over Rs. 32,000 crore (US$ 3.85 billion) from 2023 to
2033 in expanding its EV range and enhancing its current car and SUV platforms.
• In January 2024, Hyundai Motor India Limited announced Rs. 6,180 crore (US$ 743.8 million) investment plans in
the state of Tamil Nadu including Rs. 180 crore (US$ 21.7 million) towards a dedicated ‘Hydrogen Valley
5 crore (US$ 48.1 million) in Mahindra Last Mile Mobility Limited (MLMML).
• In July 2023, Mahindra & Mahindra is in advanced talks with British International Investment (BII) and some other
global investors to raise up to Rs. 5,000 crore (US$ 602.72 million) for its electric vehicles (EV) unit.
• In December 2022, Mahindra & Mahindra to invest Rs. 10,000 crore (US$ 1.2 billion) for an EV manufacturing plant in
Pune.
SAIC
• In November 2023, SAIC Motor and JSW Group announced a strategic joint venture to accelerate growth with
focus on green mobility.
6 • In January 2023, MG Motor India to invest US$ 100 million to expand capacity, eyes 70% growth in 2023.
• In March 2022, MG Motors, owned by China's SAIC Motor Corp, announced plans to raise US$ 350-500 million in
private equity in India to fund its future needs, including EV expansion.
• As of February 2021, Chinese state-owned auto major SAIC Motor has invested almost US$ 400 million out of
the US$ 650 million that it had committed to India. SAIC Motor sells its cars in India under its British subsidiary
MG Motors.
Source: Media Sources, Company Website
22
Investment scenario (3/4)
Mercedes-Benz
• Mercedes Benz will make an investment of Rs 3,000 crore (US$ 360.14 million) in Maharashtra.
7 • In January 2024, Mercedes-Benz is set to invest Rs 200 crore (US$24.04 million) in India in 2024 and is gearing
up to introduce more than a dozen new cars, including EVs this year.
• In January 2023, Global chief executive officer (CEO) Mr. Ola Kallenius said that India was Mercedes-Benz’s
fastest-growing market worldwide in 2022 and plans on investing more.
Skoda Auto
• In February 2024, Klaus Zellmer CEO of Skoda Auto said India is the most promising growth market for
Hero MotoCorp
• In April 2024, Hero Motocorp said it has opened an assembly facility in Nepal in partnership with its distributor
CG Motors with capacity of 75,000 units per annum.
9 • In December 2023, Hero MotoCorp announced a partnership with Ather Energy for an interoperable fast-
charging network in India which will cover 100 cities with over 1900 fast-charging points.
• In June 2023, Hero MotoCorp to invest up to Rs. 1,500 crore (US$ 180.81 million) for developing premium
bikes and EVs in India.
Kinetic Green
• In June 2023, Kinetic Green Energy and Power Solutions are planning to raise up to US$ 100 million by selling a
23
Source: Media Sources, Company Website
Investment scenario (4/4)
TVS Motor
• In November 2023, TVS Motor announced its entry into the European market through a distribution
agreement with Emil Frey, a renowned automotive distribution company with a century-long legacy.
1
• In July 2022, TVS Motor lines up fresh investments of Rs. 1,000 crore (US$ 121 million) in EV push.
• In November 2021, TVS Motor collaborated with Bahwan International Group to strengthen its presence in
Iraq. As part of the deal, ARATA International FZC, a subsidiary of Bahwan International Group (BIG), will be
the new distributor of TVS in Iraq.
1 • In November 2021, TVS Motor signed an MoU with the Tamil Nadu Government to invest Rs. 1,200 crore
(US$ 159.33 million) to develop new EV technologies and expand their manufacturing capacity.
BYD
12 • In March 2024, BYD India, a subsidiary of the world's leading New Energy Vehicles (NEV) manufacturer,
announced its entry into the luxury electric sedan segment with the launch of the BYD SEAL. BYD India currently
has two products in its portfolio - the BYD ATTO 3 and the All-New e6, both of which have been very well
VinFast
13 • In January 2024, VinFast and Tamil Nadu Govt. signed a MoU to invest US$ 2 billion for an EV project in
Thoothukudi, with US$ 500 million committed for the first phase, targeting 150,000 units annually.
24
Opportunities
1
planning to implement innovative
digital technology in the R&D base in India.
automobile business. In January 2021, EV manufacturer
Hyundai is planning to enter the Tesla set up an R&D centre in
hybrid vehicles segment to Bengaluru and registered its
explore alternative fuel subsidiary as Tesla India Motors and
technology and to avail Energy Private Limited.
government incentives. India accounts for 40% of global
In 2022, Tata Motors filed for 125 engineering and R&D spending of
patents in India, the highest in its US$
2 3
history. 31 billion. The automobile sector
Tata Motors, filed for 158 patents accounts for 8% of the country's
and R&D
79 designs in FY23, marking the
highest number by an Indian
OEM. It also received 71 patent
grants during
the fiscal year. 2 Small car manufacturing hub
Nissan and Toyota announced plans to make India their global hub for small cars.
With Maruti Suzuki and Hyundai leading, the Indian passenger vehicle market is
dominated by small cars.
Strong export potential in ultra-low-cost cars segment (to developing
& emerging markets).
Source: Media Sources, Company Website
25
Key Industry Contacts
26
Key Industry Contacts
27
Appendix
28
Glossary
FY: Indian Financial Year (April to March); So, FY10 implies April 2009 to March 2010
US$ : US Dollar
Wherever applicable, numbers have been rounded off to the nearest whole number
29
Exchange rates
Year Rs. Equivalent of one US$ Year Rs. Equivalent of one US$
2004-05 44.95 2005 44.11
2005-06 44.28 2006 45.33
2006-07 45.29 2007 41.29
2007-08 40.24
2008 43.42
2008-09 45.91
2009 48.35
2009-10 47.42
2010 45.74
2010-11 45.58
2011 46.67
2011-12 47.95
2012-13 54.45 2012 53.49
2013-14 60.50 2013 58.63
2014-15 61.15 2014 61.03
2015-16 65.46
2015 64.15
2016-17 67.09
2016 67.21
2017-18 64.45
2017 65.12
2018-19 69.89
2018 68.36
2019-20 70.49
2019 69.89
2020-21 73.20
2020 74.18
2021-22 74.42
2021 73.93
2022-23 78.60
2022 79.82
2023-24 82.80 2023 82.61
2024-25** 83.89 2024* 83.70
30
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31