1. Which is NOT a characteristic of a successful entrepreneur?

A. Hard-working B. Passionate C. Motivated D. Takes very little risk

2. Which of the choices is NOT part of the environmental factors?
A. Climate B. Political C. Weather condition D. family background of the manager
3. The entrepreneurs who create new ideas are called?
A. Drone B. Fabian C. Imitating D. Innovative
4. The person who creates a new enterprise and embraces every challenge for its development and
operation.
A. Drone B. Entrepreneur C. Entrepreneurship D. Fabian
5. Which statement below describes entrepreneurship?
A. The physical talents of people to build things.
B. Machines, tools, and devices used for production.
C. Putting together productive resources to produce a good or service.
D. The ability to harvest and use natural resources to create products to be sold to consumers.

6. Which of the following scenarios best illustrates decisiveness in action?

A) Spending weeks analyzing a situation without taking any action.
B) Making a quick decision based on gut instinct without consulting relevant data.
C) Engaging in thorough research and analysis before making a well-informed decision.
D) Delegating decision-making responsibilities to avoid personal accountability.

7. Which of the following is NOT a function of an entrepreneur?

A. Risk Taking B. Conduct Research
C. Skills Management D. Make no changes with his product

8. What is a risk an entrepreneur takes in running a business?

A. Going bankrupt [losing everything] B. Not having a steady job/paycheck
C. Losing the money invested in starting the business D. All of these
9. It is a personality factor which means “doing things even before being told.”
A. Initiative B. Persuasion C. Perseverance D. Proactive
10. The entrepreneur who is skeptical about the changes in the company is called?
A. Fabian B. Domestic Helper
C. Research and Development D. Social entrepreneur
11. Which is NOT a career for an entrepreneur?
A. Business consultant B. Drone C. Imitating D. Sales
12. They are entrepreneurs who drive social innovation and transformation in various fields.
A. Drone B. Fabian C. Imitating D. Social entrepreneur
13. Which of the statements below is true?
A. Entrepreneur has limited career opportunities.
B. Entrepreneurs are prone to constant high income.
C. Entrepreneurs are the reasons for unemployment problem.
D. Entrepreneurs are contributor to the development of the society.
14. Which of the statement is NOT true?
A. Entrepreneurs are researchers
B. All entrepreneurs are successful
C. The profit of the entrepreneur is immediate
D. An entrepreneur will patiently wait for his efforts

15. In business, it is the survival of the fittest that counts. Which one of these bests describes
competitiveness?
A. Identify a profitable market and build your business.
B. Learn self-discipline with the right information and conscious efforts.
C. Make an effort to genuinely like, respect and appreciate other people.
D. Play to win, but never to sacrifice your integrity for the sake of a few bucks

16. A part of the total population that has shown some level of interest in buying a particular product or
service.
 A. Potential market B. Available market C. Market target D. Market Identification
17. The number of people who are both willing and capable of buying a particular product or service in
particular market.
A. Potential market B. Available market C. Market target D. Market Identification
18. It is the strategic marketing approach and process that is intended to define the specific customer of the
product.
A. Market identification B. Market segmentation C. Market size D. Market growth
19. It means taking possession of an asset by purchase.

A. Acquisition B. Consumption C. Intangible D. Tangible

20. Maria and Jose want to start their restaurant business focusing on grilled foods. Jose is thinking of idea
on limiting the market into their similarities in religion since certain religions prohibit eating specific species.
He wants to find the best strategy to satisfy their needs and wants. If you were Maria, what would you
recommend to Jose?

A. Demographic segmentation B. Geographic segmentation

C. Behavioral segmentation D. Psychological segmentation

21. Which of the following best describes the role of leadership in fostering innovation?
A) Leaders should maintain control and dictate all innovation efforts to ensure consistency.
B) Leaders should empower employees, encourage experimentation, and provide vision and
direction for innovation initiatives.
C) Leaders should discourage creativity and innovation to avoid disruptions to the business.
D) Leaders should rely solely on external consultants and experts to drive innovation efforts.

22. How does being an opportunity seeker differ from being reactive in business?
A) Reactive individuals wait for opportunities to come to them, while opportunity seekers actively
pursue them.
B) Opportunity seekers avoid taking any risks, while reactive individuals embrace uncertainty.
C) Being reactive involves careful planning and strategy, while being an opportunity seeker relies on
intuition and spontaneity.
D) There is no difference between the two; they are synonymous in business.

23. What potential risks or challenges may arise from pursuing innovation in business?

A. Increased competitiveness and market share

B. Financial losses and resource allocation inefficiencies
C. Enhanced customer satisfaction and loyalty
D. Limited growth opportunities and stagnant market presence

24. Which of the following is NOT a tangible product?

A. Alcohol B. Car C. event organizer D. Face mask
25. Which is referred to as a marketing offering?
A. Company B. Sales C. Goods D. Product/Sales
26. It is a set of controllable and interrelated variables composed of product, place, price and promotions
that a company assembles to satisfy a target group better than its competitor.
A. Marketing Mix B. Process C. Price D. Product
27. The amount that a customer pays for to enjoy it.
A. Marketing Mix B. Process C. Price D. Product
28. An item that is produced to satisfy the needs of a certain group of people.
A. Marketing Mix B. Process C. Price D. Product
29. The most important elements of the marketing mix today and this is because of the remarkable rise of
the services industry.
A. Branding B. Goods C. Place D. Peoples
30. It can be intangible or tangible as it can be in the form of services or goods.
A. Marketing Mix B. People C. Price D. Product