Course Plan

Information & Communication Technology

BBA Semester- IV

1. Method of Evaluation
UG

Quizzes/Tests, Assignments (20%)

Mid Examination (30%)

End semester (50%)

2. Passing Criteria
Scale UG

Out of 10-point scale SGPA – “5.0” in each semester

CGPA – “5.0”
Min. Individual Course Grade – “C”
Course Grade Point – “4.0”

*for UG, passing marks are 40/100 in a paper

3. Pedagogy:

1. Lectures:
o Provide foundational knowledge and theoretical concepts.
o Introduce key topics in procurement and materials management.
2. Case Studies/Discussions:
o Analyze real-world procurement scenarios.
o Engage students in discussions to apply theoretical knowledge and develop
problem-solving skills.
3. Project Work:
o Assign a project where students develop a procurement plan or strategy.
o Encourage application of course concepts to a practical scenario.
4. Quizzes:
o Conduct regular quizzes to reinforce learning.
o Assess students' understanding of key concepts and topics covered in the
lectures.

Textbooks and References:

 Primary Textbook:
o "Information Technology for Management” by Efraim Turban, Carol Pollard,
Gregory Wood, O.P. Wali | Wiley
 Additional Readings:
 o "The Role of ICT in Business and Economic Development" – World Bank
Report.
o "Emerging Technologies in ICT: Trends and Impacts" – McKinsey Digital
Report.
o "The Future of ICT: Opportunities and Challenges" – Accenture Technology
Vision.

Guidelines to study the subject

1. Follow Your Schedule
2. Follow Your Schedule
o Pace your studies according to the timeline.
3. Use Lecture Notes
o Access and review lecture notes and videos in the Lecture Notes section.
4. Study Material
o Go through all provided study materials.
5. Check Communications
o Regularly check your emails and announcements.
6. Maintain Regularity
o Attend all sessions to avoid falling behind.
7. Email and LMS Access
o Ensure you have an email ID and LMS password.
o Check LMS for important updates, assignments, and research papers.
o Use email and LMS for arranging meetings and submitting assignments.
8. Attendance Policy
o Maintain a minimum attendance of 75%.
o Less attendance may result in being barred from exams.

Getting Organized

 Stay on track with your schedule and stay engaged with course resources.
 For any queries or feedback, email the faculty with a clear subject line.

Related Outcomes
1.Expected Outcomes of program are

 Demonstrate a deep understanding of multiple theories and perspectives in business

and management to comprehend the organizational context and its environmental
dynamics.
 Apply appropriate methodologies, frameworks, tools, and techniques to identify value
creation opportunities for organizations by evaluating the dynamic business
environment, allowing the anticipation of business and management issues and
opportunities.
 Analyze global business and societal issues while showcasing cognitive flexibility in
managing cross-cultural nuances. Synthesize this understanding to develop strategies
that address global challenges.
  Evaluate the impact of technological advancements and business model disruptions on
organizations and use this evaluation to create innovative and entrepreneurial
strategies to adapt and thrive in a changing business landscape.
 Apply effective skills in various forms of business communication, leveraging
contemporary technological tools. Use an evidence-based approach to stakeholder
communication with a focus on action orientation to drive business objectives.
 Evaluate the ethical, governance, social, environmental, and sustainability dimensions
of organizations. Develop and implement proactive strategies that address these
dimensions, considering the societal impact of organizations.

2. Expected Outcomes of specific programs are

 Apply advanced analytical and operational tools and techniques to design, plan, and
optimize business processes across various domains, enhancing productivity, reducing
costs, and improving overall organizational performance.
 Utilize data-driven decision-making skills, including data analysis, predictive
modelling, and data visualization, to provide actionable insights and strategic
recommendations that address complex business challenges and improve
organizational outcomes.
 Demonstrate employability skills across sectors by integrating domain-specific
knowledge with advanced technologies such as AI, ML, and fintech solutions,
ensuring the development of innovative strategies that drive business growth and
digital transformation while adhering to ethical standards and compliance
requirements.

3.Expected outcome of course are

 CO1: Demonstrate foundational knowledge of Information and Communication

Technology (ICT), including its components, role, and emerging trends, in the context
of modern business operations.
 CO2: Explain the role of ICT tools in business processes, including decision support
systems, communication platforms, and social media, and identify their advantages
and limitations.
 CO3: Apply ICT tools and techniques to solve business problems, such as designing a
digital marketing strategy or selecting communication tools to improve organizational
productivity.
CO4: Analyze the challenges and opportunities associated with ICT adoption,
including ethical considerations, legal issues, and the impact on business efficiency
and decision-making processes.

4.Corelationship Matrix
 PO1 PO2 PO3 PO4 PO5 PO6 PSO1 PSO2 PSO3
CO1 3 2 - 2 1 - 3 2 1
CO2 2 3 2 2 2 1 2 3 2
CO3 1 3 2 3 2 - 3 3 3
CO4 2 2 3 2 3 3 2 3 1

5.Course Outcome Assessment plan

Assessment Type CO1 CO2 CO3 CO4

Quiz √ √ - √
Assignment √ - √ -
Mid Semester √ √ - √
End Semester √ √ - √

Broad Plan for Course Coverage

S. Description Number Remarks
No of
Sessions
1 Introduction to ICT in 3 Covers basics of ICT, its components,
Business and role in business. Introduces
emerging ICT trends.
2 Decision Support Systems 3 Focuses on DSS, MIS, and their
and Management application in decision-making.
Information Systems Includes practical demonstrations.
3 E-Business and Digital 4 Discusses e-business models, digital
Marketing marketing strategies, and technological
tools for marketing.
4 Communication Tools 3 Covers collaborative tools,
and Technologies communication technologies, and
improving organizational productivity.
5 Ethical and Legal Issues 3 Explores ethics, cybersecurity, data
in ICT privacy laws, and compliance in ICT.

Session wise Plan:

Session Topic Learning Outcome Pedagogy
Number
1 Overview of ICT and its Understand the basic Lecture and
Components concepts and components of Discussion
ICT, explain how ICT
enhances efficiency and
decision-making in
organizations.
2 Emerging Trends in ICT Identify and discuss Lecture and
emerging technologies and Case Study
their impact on businesses.
3 Practical Applications of ICT in Illustrate real-world Lecture and
Business applications of ICT in Discussion
different business contexts
4 Introduction to Decision Define DSS and describe Lecture
Support Systems (DSS), their role in business
Components and Types of DSS decision-making, Explain the
components and types of
DSS with examples.
5 Management Information Understand the structure and Lecture, Case
Systems (MIS) Overview, MIS functions of MIS in Study, and
in Real-World Business organizations, Apply the Discussion
Scenarios concepts of MIS in analyzing
business scenarios.
6 Integration of DSS and MIS, Explore how DSS and MIS Lecture and
Evaluation of DSS and MIS work together for effective Discussion
Effectiveness decision-making, Analyze the
success factors that lead to an
effective DSS and MIS.
7 Introduction to E-Business Explain various e-business Lecture
Models models and their applications.
8 Digital Marketing Strategies, Identify key components of Lecture and
SEO, SEM, and Social Media digital marketing strategies Discussion
and tools, Explore techniques
for effective digital
marketing
9-10 Practical Tools for Digital Demonstrate the use of tools Lecture and
Marketing, Case Study: like Google Analytics, Case Study
Successful Digital Marketing Canva, or Buffer, Analyze a
Campaigns real-world successful digital
marketing campaign and its
impact.
11 Introduction to Communication Understand the importance Lecture
Tools and types of communication
tools in organizations.
12 Collaborative Platforms (e.g., Explore how collaborative Lecture and
Slack, Teams) tools improve team Discussion
productivity and
communication.
13 Advanced Communication Discuss innovations in Lecture and
Technologies, Case Study: communication technologies Case Study
Enhancing Organizational like AI-based chatbots or
Communication video conferencing, Evaluate
a case study on how ICT
 tools improved
communication in a business.
14 Introduction to ICT Ethics and Understand ethical challenges Lecture
Cybersecurity and cybersecurity threats in
ICT.
15 Data Privacy and Protection Explain the importance of Lecture
Laws, Intellectual Property, and data privacy laws and their
ICT, ICT Carbon Output application in ICT, Discuss
intellectual property issues in
technology and ICT contexts.
16 Ethical Dilemmas in ICT, Case Analyze ethical dilemmas Lecture, Case
Study: Ethical Issues in ICT arising from ICT Study, and
Implementation advancements, evaluate a Discussion
real-world case study
focusing on ethical
challenges and solutions in
ICT implementation.