[PURPOSIVE COMMUNICATION]

LESSON 1 GLOBALIZATION
 Globalization is the communication and assimilation among individuals’
ethnicities, races, institutions, and governments of various nations supported by
technology and compelled by international trade. Due to globalization, the more
you become exposed to diversity - the more value the uniqueness or differences
in gender preference, color, age, religious affiliation, ethnicity, education, social
and economic status, and political beliefs.

 A process of interaction and integration among people and companies driven by

international trade and investment and is aided by information technology. This
process has effects on culture, environment, political systems, economic
development, and human physical well-being in societies all over the world.

 Is the disappearance of borders and the rise of international relations.

EFFECTS OF GLOBALIZATION IN COMMUNICATION

 Fewer Cultural Barriers - Globalization has made it possible, for example, for
someone in Japan to understand how someone in the U.S. goes about their day.
With television and movies, cultural barriers are becoming less prevalent. Being
able to communicate effectively and frequently with colleagues or friends across
the planet helps people understand each other’s cultures a little better.

 Virtual Interactions - Globalization has introduced virtual communication and

collaboration as a major part of workplace dynamics. Modern entrepreneurs need
to understand the strengths and limitations of different communications media,
and how to use each medium to maximum effect.

 Increased Business Opportunities - Many companies today hire employees that

are in other countries. Using communication vehicles such as video calling make
it simple to converse with colleagues across the globe, almost making it feel as if
they are in the same room. Technology also makes it easier to connect with
suppliers and customers all over the world, and to streamline those relationship
through improves ordering, shipment tracking and so on. With this kind
of communication technology, many businesses can take advantage of
opportunities in different countries or cities, improving the economic outlook on a
global level.

 Cultural Awareness in Speech - The need for cultural awareness is a major

impact of globalization on the required skillset of effective communicators,
resulting in the evolution of communication skills development programs. Modern
entrepreneurs and employees need the ability to catch subtle nuances of
people's manner of speech when communicating across cultures.
  Cultural Awareness in Body Language - Modern training programs teach
students to understand acceptable speaking distances, conflict styles, eye
contact and posture in different cultures, accepting that the physical expressions
of their own culture are not universally accepted.

 Creation of a Global Village - Globalization and global communication have made

it easier to see people on the other side of the world as a neighbor, instead of a
stranger from a faraway land. There is so much knowledge about other countries
and cultures available online, that it’s no longer a complete mystery.

 Time Differences - The advent of global collaboration introduces another new

dynamic tool to communication skills -- the need to communicate and share
information with people across several time zones.

Social Media as a Communication Tool

 Social Media is a web-based and mobile communication applications that allows
people to interact with one another and build networks.
 It is a group of internet-based applications which is built on the ideological and
technological foundations allowing the creation and exchange of user-generated
contents. (Kaplan & Haenlein, 2010).

Classification of social media

1. Collaborative Projects - Blogs, Microblogs
2. Content Communities
3. Social Networking
4. Virtual Game worlds
5. Virtual Social World
6. Instant Messaging
7. Crowd Sourcing

Uses of social media

1. Communication
2. Connection
3. Cause Support
4. Community Service
5. Competitions
6. Communication Research
7. Client Service
 LESSON 2
Communication Aids and
Strategies Using Tools of
Technology

In today's digital landscape, communication is mediated using technology.

Effective communication requires the knowledge of how technology works, what
purposes it can serve, and how it can be used efficiently and effectively to achieve
specific goals in the communication process.

MULTIMEDIA PRESENTATIONS/ Multimedia Resources

 The term multimedia refers to all types of devices that provide information using
several media at the same time. A video can simulate a face-to-
face communication, where the video plays the role of issuer or interlocutor.

 Multimedia resources allow the use of multiple means of representation,

expression, and exchange of data since they are based on the idea of
interactivity for the assimilation of content. Multimedia resources generate the
necessary conditions so that users can navigate through their content, beyond
the passive gesture of understanding information through reading. Multimedia
resources are useful within work contexts, where the use of office tools prevails.
Its use allows to present work content in a striking way, incorporating sounds and
animations, where previously only texts were found.

 Text, image, audio, video, and animation are the five multimedia elements.

 A multimedia system consists of at least two, and perhaps all, of the following
types of communication.

 Text & Graphics - tools that allow you to combine written resources and static or
moving images. Their objective is usually the communication of specific topics
through slides or interactive presentations.

 Audio - tools that allow the production, editing and transmission of audio files.

 Video Presentations - tools that allow you to record, edit and share video.

 GIFs (graphic interchange format) and Other Forms of Animation - tools to

generate animations allow to give movement to static images, add audio files and
text. An animation is a video whose content tends to be caricatured.
Examples of Multimedia Software
1. Moviemaker – Microsoft video editing software. It was part of the Windows
Essentials package.
2. VLC – open-source cross-platform media player that plays most multimedia files
and has a friendly user interface.
3. Windows Media Player – Windows exclusive media player exclusively for
Windows.
4. Adobe Premiere Pro – proprietary and commercial video editor for Mac OS X and
Microsoft Windows. It includes:
5. Adobe Illustrator.
6. Adobe Photoshop.
7. Adobe InDesign.
8. Adobe Premiere.
9. Adobe After Effects.

Preparing a Multimedia Presentation

CHARACTERISTICS OF MULTIMEDIA PRESENTATION
1. Multimedia presentations are visually oriented.
2. Multimedia presentation allows users to use different modalities such as:
Text
Graphics
Photographs/Images
Audio
Animation
Video

Special Features of Computer-Based Presentation

a. Custom navigation between slides to other media and to the Internet.
b. Can be made into hard copy printouts or transparencies.
c. Can be uploaded to the Web.
STEPS IN MAKING EFFECTIVE MULTIMEDIA PRESENTATION
1. Know the purpose of the presentation.
2. Know the audience.
3. Gather information.
4. Use a variety of resources such as textbooks, digital resources like images and
videos
5. Do not forget to cite sources.
Popular Forms of Media
 BLOG -The word blog is a combined version of the words “web” and “log”. At
their inception, blogs were essentially an online diary where people could keep a
log about their daily lives, on the web. They have since morphed into an essential
place for information and updates and have become a forum for not only
individuals, but also businesses. In fact, some people even make money
blogging and become professional, full-time bloggers.
1. VLOG - Vlog stands for a video blog or video log and refers to a type of blog
where most or all the content is in a video format. Vlog posts consist of creating a
video of yourself where you talk on a particular subject such as reporting or
reviewing a product or an event. It can even serve to share your artistic process
or provide a tutorial guide on a creative practice or topic. Some vloggers even
use it to share new performance art or music they have created.

Concepts Related to Technology

1. Technology refers to methods, processes, and devices used for practical
purposes. It includes instruments from pencil and paper to modern electronic
gadgets and tools for practical tasks.

2. Software refers to program control instructions and accompanying

documentation stored on disks or tapes when not being used in the computer. By
extension, the term refers to audio-visual materials (Smaldino, 2005).

3. The Internet is a massive network of networks, a networking infrastructure. It

connects millions of computers globally, forming a network in which any
computer can communicate with any other computer as long as they are
connected to the internet. It is generally defined as a global network connecting
millions of computers (http://www.webopedia.com).

4. World Wide Web (www) is also called [a] Web, which is a graphical environment
on computer networks that allows you to access, view, and maintain
documentation that can include text, data, sound, and videos (Smaldino, 2005). It
is a way of accessing information over the medium of the internet. It is an
information-sharing model that is built on top of the Internet.

5. Productivity Tools refers to any type of software associated with computers and
related technologies that can be used as tools for personal, professional, or
classroom productivity. Examples: Microsoft Office, Apple Works – word
processing, grade and record-keeping, web page production, presentation)
(KFIT-Unesco 2016).

6. Technology Tool is an instrument used for doing work. It can be anything that
helps you accomplish your goal with the use of technology. These technology
tools can be classified as: Data/Calculation Tools (Excel); Discussion Tools (Live
Chat, Video Teleconferencing); Email Tools (Gmail); and Handheld Devices.
7. Google Apps is a cloud-based teaching tool that is stored in the Google server
and is available for students both at home and in school. It includes Gmail, a free
mail for all; Google Calendar – a tool used for organizational purposes; Google
sites that provide options for developing blogs and wikis; and Google docs are
used for sophisticated word processing and editing for the document.

8. Facebook is a popular social networking site used by students and adults

worldwide to present information about themselves and the world.

9. VOIP (voice over internet protocol) is a category of hardware and software that
enables people to use the Internet as a transmission medium for telephone calls
by sending voice data in packets using IP rather than traditional circuit
transmission.

10. A podcast is a video or audio multi-media clip about a single topic typically in the
format of the radio talk show. The two essential functions of a podcast are to
retrieve information to disseminate information (Eash, 2006).
 LESSON 3
MEDIA LITERACY

WHAT IS MEDIA?
•A way of communicating information or providing entertainment to a large group of
people.
•Media can include TV, internet, newspapers, magazines, and radio

What is Media Literacy?

•Media literacy is the ability to identify different types of media and the messages they
are sending. When we speak of media, it encompasses print media, such as
newspapers, magazines and posters, and theatrical presentations, tweets, radio
broadcasts, etc.
•Media literacy is the ability to decode media messages and assess the influence of
those messages on thoughts, feelings, and behaviors.
•When we see an image on television or in a magazine, what initially comes to our
mind? We make sense of what we see based on our own judgement, as well as past
experiences and sometimes based on our worldview or outlook. However, the images
themselves can conjure or sway our thinking in a particular direction.
•An image, and the way it is presented, can be biased, and influence the viewer to take
a particular stance on a matter. Given the technological developments in the past few
years, we are bombarded by images, views, write-ups, and videos that seek to sway us
to a particular way of thinking.
•The ability to critically evaluate the various messages we receive from different forms
of media.

KEY CONCEPTS OF MEDIA LITERACY

1. "All Media Messages Are "Constructed" - When we use an online meme or post a
selfie, we often are following unstated instructions for what these images should
look like and speak. From the very act of our not-so-natural smiles to how -
especially in the case of female media images, we pose and display ourselves
for the camera, we often are contributing to the perpetuation of media images
that do not reflect our lives and true selves. When creating your own media, one
should be aware of how imitation of popular or approved media images might
come into play, and what influences outside of one's own life and values might be
shaping how you create and share original content online.

2. Media Messages Shape Our Perceptions of Reality - How often do we take the
opportunity to spread positive or lesser-known stories about our own realities that
are not part of popular trends on Twitter, Instagram, Facebook? How often do go
beyond the headlines to find out new perspectives, share that research or share
our own opinions? Which images, articles and videos do we choose to share with
our friends and colleagues that are truly reflective our what constitutes our reality,
and not merely echo the status quo and popular opinions?
 3. Different Audience, Different Understanding of the Same Message - Each of us
finds or 'negotiates' meaning according to individual factors: personal needs and
anxieties, the pleasures or troubles of the day, racial and sexual attitudes, family
and cultural background, moral standpoint, and so forth." When we post content
online, how aware are we of the diversity of our audience? Who might be un-
intended audiences?

4. Media Messages Have Commercial Implications - "Media literacy aims to

encourage awareness of how the media are influenced by commercial
considerations, and how they impinge on content, technique, and distribution.
Most media production is business, and so must make [a]profit. Much of the
content we create is posted and distributed financially free of charge, but there is
a price we pay for use of these "free" services. All of content we post online is
used to build a profile of us as potential customers.

5. Media Messages Embed Points of View - All media products are advertising in
some sense proclaiming values and ways of life. The mainstream media convey,
explicitly or implicitly, ideological messages about such issues as the nature of
the good life and the virtue of consumerism, the role of women, the acceptance
of authority, and unquestioning patriotism. “When we post vacation photos
instead of images from our fewer ordinary routines of life, how are we
constructing a message about what is good and valuable in the world, and what
are the unstated messages we are constructing about wealth and the opportunity
that are for some and not for others?

Guide to Media Text Analysis

1. Analyze the images to decide whether they present a fair depiction of both sides
of the argument.
2. Consider the source of the information and ask ourselves what the person’s
objective is.
3. website’s credibility is always important - Pages with a strong advocacy position,
especially on controversial topics, will not always present objective information,
as they may wish to sell you a product, an idea, a lifestyle, or political viewpoint.
When viewing a website, it is important to consider the purpose of the site.
4. consider the design of the site - a webpage with flashing graphics and intrusive
sounds and videos may be more interested in grabbing your attention than in
presenting reliable information. Pages cluttered with advertisements may be
more interested in earning income than providing useful content.
5. look at the site’s URL - .gov or .mil is an official government website and the
information on these sites is subject to layers of reviewed quality assurance prior
to posting. University and school sites are identified by .edu and there are
established standards for posting information, as opposed to students with
personal web pages that have no established standards for information. Other
URLS such as .com, .org, and .net follow their own standards for quality control.
What can Media Literacy do for us?
•Expands the concept of literacy, as today’s messages come in many forms and literacy
can no longer refer simply to the ability to read and write.
•Offers a solution to public health issues, such as body image issues and substance
use, exacerbated by toxic media messages.
•Empowers all people to engage in a global media environment.

Five Questions In Evaluating Social Media Content

1. Author – who made this message?
2. Format- what has been done to get my attention?
3. Audience – Who is the target audience for this content?
4. Content – What values or opinions are represented in this message? Is this
message true
5. Purpose – What is the purpose of this message?

•Media Literacy is an ability that empowers individuals to access, retrieve, understand,

evaluate, and use to create as well as share information and media content in all
formats using various tools, in a critical, ethical, and effective way to participate and
engage in personal, professional, and societal activities.

•Media Literacy education – which teaches students to apply critical thinking to media
messages and to use media to create their own messages – is a key 21st century skill.
Media Literacy is critical to the health and well-being of Filipino children, as well as to
their future participation in the civic and economic life of our democracy.