Broken
Links
Common Causes: and
How to Fix Them?
Ayesha Mansha
Content writer & Copywriter
What Are Broken Links?
A broken link also referred to as a
“dead link” is a hyperlink that doesn’t
work. When you click on a broken link,
it fails to take you to the intended
page.
Why Do Links Become
Broken?
The Target Page Is Deleted or Moved
Incorrectly Formatted URL
Change in Website Structure or URLs
Broken Images
Domain Name Change
The Target Page Is Deleted
A link breaks because the target page is
deleted or moved to a new URL without
updating the link deleted pages leading the
user to a 404 Not Found error page.
For example, let’s say eBay creates a
temporary sale page (www.ebay.com/new-
years-sale) and links it across its site.
Incorrectly Formatted URL
A 400 bad request error is similar to a 404 but
occurs when there’s a problem with the
requested URL.
For example, say you want to link to a product
page at www.website.com/blue-sneakers. But
you accidentally include a “%” in the link,
directing users to www.website.com/blue-
sne%kers.
Change in Website Structure
or URLs
Hardcoded links that contain the full URL can
break if the site’s structure or URLs change.
For example, a page that moved from
www.example.com/products could return 404
errors.
Broken Images
Links pointing to images can also break when
the image files are moved or deleted without
updating the links in the HTML code.
The <img> link in the HTML code still points to
the outdated location, but the image file is
gone
Domain Name Change
Links to redesigned, retired, or migrated
external sites can cause outbound broken
links.
External sites returning Bad Gateway 502
errors indicate their servers can’t be found.
Find and Fix
Broken Links
Click “X internal links are broken” or any
other error. This will show you a report of
what pages contain broken links.
Why and how to fix?
Regular site audits with Audit tool can
automatically detect broken links on
your site.
Ayesha Mansha
Content writer & Copywriter
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