Topic: Fintech & digital payments of

Amazon Company

Name: Sayoni Mandal

PGDM – I “A”
Roll No:242025
Sub: Financial Management
Submitted To: Prof. Santoshi
Periyasamy
Institution Name: Pillai Business School

1
 INDEX

Sr. Title Pg.No.

No.
1. Company Profile 3
2. Company History 4-7
3. Company Location 7-10
4. Mission & Vision of Company 10-11
5. Organizational Chart 11-15
6. Company Listed in Stock Market 15-17
7. Financial Statement Analysis-Balance sheet, 17-24
P/L, Cash flow & Financial Ratios
8. Impact of Fintech & Digital Payments in 25-30
Company
9. Objectives & Recommendations 31-32
10. Conclusion 32

2
 AMAZON COMPANY PROFILE

Amazon was founded in 1994 by Jeffrey Bezos and is

headquartered in Seattle, Washington. The name Amazon was
founded soon after because the Amazon River is the largest in the
world, and the letter “A” would help the company to show up at the
top of alphabetical lists. The logo itself is the company name.
Amazon, with an arrow below, pointing from A to Z, representing
that they could provide every product in the alphabet and also
customer satisfaction, as it forms a smile. The site went online as
Amazon.com in 1995. The one thing that made them famous was their
books. Their first profit was reached in the last quarter of 2001.

The Amazon logo has had three different iterations over the
years, but neither of the first two stuck around for very long. The
company’s first logo was simply the word Amazon.com spelled out in
black font with a larger, yellow font used for the “o”. This design was
later replaced with a logo that featured the company name with a
near-straight yellow line beneath it. On top of the word Amazon.com,
the words, “Books, Music & More” were spelled out in light grey
font. This design stuck around until the year 2000, when Jeff Bezos
rolled out the logo that the company has been using ever since, the
famous Amazon.com with a curved arrow beneath it.

3
 AMAZON COMPANY HISTORY
1994 - Founding and Early Years

 Founded: Amazon was founded by Jeff Bezos in July

1994. Initially, Bezos wanted to create an online
marketplace for books, as the internet was becoming more
popular and accessible. He saw an opportunity to leverage
the web to offer a broader selection of books than any
physical bookstore could manage.

 Launch: Amazon.com officially launched in July 1995 as a

bookstore, but Bezos’s goal was always to expand
Amazon into a comprehensive online retail platform.

1997 - Going Public

 IPO: Amazon went public in May 1997 under the ticker

symbol AMZN. At the time, the company was still
operating at a loss, but Bezos was focused on long-term
growth and expansion.

 Stock Price: The IPO price was $18 per share, but the
stock quickly rose, marking the start of Amazon’s rise to
prominence.

Late 1990s - Expansion Beyond Books

 1998-1999: Bezos had always planned for Amazon to

diversify beyond books. Amazon expanded into selling
music, videos, electronics, and more.

 Marketplace: In 1999, Amazon launched its Amazon

Marketplace, allowing third-party sellers to list products
on the site. This move helped Amazon expand its product

4
 range even further and introduced the concept of e-
commerce with third-party involvement.

Early 2000s - The Growth of Amazon

 Amazon Web Services (AWS): In 2002, Amazon

introduced Amazon Web Services (AWS), a cloud
computing division that would eventually become a
dominant player in the cloud industry. AWS initially
offered simple data storage services but soon expanded to
provide cloud computing resources, transforming how
businesses manage their IT infrastructure.

 Amazon Prime: Launched in 2005, Amazon Prime was a

subscription service offering free two-day shipping,
making it a highly attractive option for frequent shoppers.
This was one of Amazon's early innovations in creating a
customer loyalty program.

2000s - Innovation in Technology

 2007: Amazon introduced the Kindle, its first e-reader,

which helped revolutionize the digital book industry and
Amazon’s position in the market for e-books.

 2009: Amazon launched the Amazon EC2 (Elastic

Compute Cloud), a cloud computing service under AWS,
further solidifying AWS’s growth.

 2009: The Amazon Kindle Store became one of the

largest online ebook platforms, driving a massive shift in
how people read and consume books.

5
 2010s - Dominance in Multiple Sectors

 2011: Amazon launched the Amazon Appstore for

Android devices, expanding its ecosystem of digital
products.

 2014: Amazon Echo, powered by Amazon’s voice

assistant Alexa, was released, bringing the idea of smart
homes to mainstream consumers. Alexa went on to
become a central element of Amazon's strategy in artificial
intelligence.

 2015: Amazon reached a significant milestone in its

history when it became the largest online retailer in the
U.S. in terms of sales, overtaking other giants like
Walmart and eBay.

 2017: Amazon acquired Whole Foods Market, marking a

major step into the brick-and-mortar retail space. This
acquisition enabled Amazon to expand its grocery
offerings and enter the physical retail market.

 2018: Amazon became the second company after Apple

to reach a market value of $1 trillion.

2010s - Continued Growth and Innovation

 Amazon Studios: Amazon also entered the entertainment

space, launching Amazon Studios, producing original
films and television series like "The Marvelous Mrs.
Maisel" and "Jack Ryan."

 Logistics and Delivery: In a bid to improve delivery

speed, Amazon made investments in its own logistics
network, including building fulfilment centres,
warehouses, and experimenting with drone delivery
technology.
6
 2020s - Leadership Changes and Sustainability

 Jeff Bezos Steps Down as CEO: In 2021, Jeff Bezos

stepped down as CEO of Amazon, transitioning to the role
of Executive Chairman. Andy Jassy, the former head of
AWS, succeeded him as CEO.

 Sustainability: Amazon has committed to reaching net-

zero carbon emissions by 2040, and it continues to invest
heavily in renewable energy, electric vehicles, and
sustainable practices.

LOCATIONS OF AMAZON COMPANY

1. Headquarters

 Amazon HQ1
Located in Seattle, Washington, USA. This is the primary
headquarters where many of the company's major corporate
functions and leadership teams are based.

 Amazon HQ2
Amazon announced a second headquarters in Arlington,
Virginia, USA, near Washington, D.C. It spans multiple
buildings and will become a significant hub for Amazon’s
corporate offices, primarily focused on tech, research, and
development.

2. Global Offices

 Amazon has major corporate offices in several cities

worldwide, particularly for its technology and innovation
teams.
 San Francisco, California, USA – A hub for Amazon Web
Services (AWS), and various tech-related offices.

7
  New York City, USA – Amazon has a large office presence,
focusing on various functions, including advertising,
marketing, and finance.

 London, UK – One of Amazon's largest offices in Europe,

serving a variety of functions including retail, advertising,
and tech development.

 Dublin, Ireland – A major hub for Amazon’s operations in

Europe, particularly for Amazon Web Services (AWS) and
tech teams.

 Berlin, Germany – Amazon has significant operations in

Berlin, focusing on both tech development and business
functions.

 Bangalore, India – A key location for Amazon’s tech teams,

particularly in software development and customer support
services.

 Tokyo, Japan – Amazon’s Asia-Pacific headquarters, with a

strong presence in e-commerce, AWS, and other services.

3. Fulfilment Centres & Distribution Locations

Amazon operates over 175 fulfillment centres across the globe,
with major ones in:

 United States: Amazon has numerous fulfillment centres in

almost every state, including large operations in California,
Texas, Pennsylvania, and Florida.

 United Kingdom: Several large fulfillment centres in areas

like Hemel Hempstead, Doncaster, and Manchester.

 Germany: Amazon has large distribution centres in cities

such as Bremen, Düsseldorf, and Frankfurt.

8
  India: Amazon operates multiple fulfillment centres across
the country, with a strong presence in cities like Hyderabad,
Mumbai, and Bangalore.

 China: Amazon has a notable presence with fulfillment

centres serving its global logistics network.

4. Data Centres
Amazon operates a global network of data centres to support its
Amazon Web Services (AWS). Key data centre regions include:

 North America: Data centres in Virginia, Oregon, and

California.

 Europe: Data centres in Ireland, Germany, and London.

 Asia Pacific: Data centres in Sydney, Singapore, Mumbai,

and Tokyo.

5. Retail Locations
Amazon also has a presence in physical retail spaces:

 Amazon Go Stores: Amazon operates several cashier-less

convenience stores in cities like Seattle, Chicago, San
Francisco, and New York City.

 Whole Foods Markets: Acquired in 2017, Amazon operates

Whole Foods grocery stores in cities across the U.S., Canada,
and the UK.

 Amazon Fresh Stores: Amazon has opened grocery stores in

cities like Los Angeles, Chicago, and Seattle.

6. Amazon Prime Video Production Studios

Amazon Studios, the branch responsible for content creation for
Amazon Prime Video, has production studios in locations such
as:
9
  Los Angeles, California: A major hub for film and television
production.

 London, UK: Growing presence for Amazon's video content

creation.

7. Other Specialized Facilities

 Amazon Robotics: Amazon has specialized robotics

facilities and R&D centres in Massachusetts, Michigan, and
California.

 Amazon Air: Amazon operates a fleet of planes from

airports like Pittsburgh International Airport and
Cincinnati/Northern Kentucky International Airport to
support its delivery operations.

Amazon has a truly global footprint, with key locations for

offices, fulfillment centres, data centres, and retail stores spread
across North America, Europe, Asia, and beyond. The
company continues to expand its presence, investing in
technology, logistics, and physical retail, making it one of the
most influential companies worldwide.

Amazon's Mission

"To be Earth's most customer-centric company, where customers

can find and discover anything they might want to buy online."

This mission reflects Amazon's commitment to providing a

broad selection of products, fast delivery, and a personalized
shopping experience. The company continually strives to
improve the customer experience and offers services like fast
shipping, easy returns, and personalized recommendations

10
 Amazon's Vision

"We strive to offer our customers the lowest possible prices,

the best available selection, and the utmost convenience."

This vision focuses on driving innovation and efficiency to offer

competitive pricing, a vast variety of products, and exceptional
convenience, thus enhancing the customer experience and
maintaining Amazon's leadership in the e-commerce industry.

ORGANIZATIONAL STRUCTURE OF
AMAZON

11
Jeff Bezos (Founder and Executive Chairman) - As the Executive
Chairman, Jeff Bezos leads Amazon's Board of Directors and guides
its CEO. His role is vital in ensuring Amazon stays in business for
years to come

C-Suite
Here are the members of Amazon's C-suite. Their task is to
oversee operations and ensure the success of various Amazon
initiatives.

 Andy Jazzy (President and CEO) - As the highest-ranking

executive, it is Andy Jazzy's responsibility to make major
decisions, lead the company, and oversee its operations.

 Douglass J. Herrington (CEO of Worldwide Amazon Stores)

-Douglass J. Herrington leads the global operations of Amazon
and its online and mobile shopping experiences. He also leads
Amazon Prime, Grocery, Business, Health Services, and Selling
Partner Services.

 Brian T. Olsavsky (CFO) - He is responsible for managing

Amazon's financial operations and maintaining the company's
financial health.

 Stephen Schmidt (Chief Security Officer) - Stephen is

responsible for developing and implementing security policies.
His main job is to protect Amazon's employees, assets, and data.

 Matt Garman (CEO, Amazon Web Services) - Matt Garman

oversees Amazon's cloud business. He focuses on security,
operational excellence, and innovation in areas such as
generative AI.

 Dr. Sunita Mishra, M.D. (Chief Medical Officer) - She is

responsible for overseeing Amazon's medical strategy. Dr.
Mishra also leads the development of healthcare initiatives
within Amazon.
12
 V-Suite
These individuals are high-ranking officials who report to the C-
suite. They are the Vice Presidents and Senior Vice Presidents
of Amazon. Each one covers a specific niche. Here are the
members of the v-Suite in the Organizational chart of Amazon:

 David A. Zapolsky (Senior Vice President, General Counsel

and Secretary)- Zapolsky's responsibility is to oversee
Amazon's legal, policy, compliance, and regulatory affairs.

 Drew Herdener (Senior Vice President, Worldwide

Communications) - It is Drew Herdener's job to design,
implement, and oversee Amazon's global communications
strategy.

 James Hamilton (Senior Vice President, Distinguished

Engineer) - His job is to help shape Amazon's direction through
his technical expertise and contributions to the engineering field.

 Beth Galetti (Senior Vice President, People, Experience and

Technology) - Galetti is the head of Human Resources. She
leads a team dedicated to employee recruitment, team growth,
and development.

 Rohit Prasad (Senior Vice President, Artificial General

Intelligence) - He leads a newly created team that focuses on
building an AI that is as smart as a human.

 Andrew Bennett (Senior Vice President, Global Device

Partnerships) - Benett's responsibilities include leading third-
party device partnerships and marketing efforts for Prime Video,
MGM+ (formerly Epix), and Freevee.

 Robert Williams (Senior Vice President, Device Software &

Services) - He is responsible for overseeing various initiatives,
including the development of Amazon Smart Home, Amazon
Smart Vehicle, Kindle, etc.
13
  Steve Boom (Senior Vice President, Audio, Twitch, and
Games) - Steve Boom directs Amazon’s strategy for various
media and entertainment services. That includes Amazon Music,
Twitch, and gaming initiatives.

 Paul Kotas (Senior Vice President, Amazon Ads & IMDb)

- Paul Kotas is the head of IMDb, the online database covering
movies, TV shows, games, and other entertainment. He is also
responsible for expanding Amazon’s advertising operations and
developing strategies to optimize ad delivery.

 Byron Meritt (Vice President of Design & Creative at

Amazon Music) - He is responsible for directing brand identity,
user experience design, and creative initiatives that shape
Amazon Music’s presence.

Hierarchy of Amazon

Amazon has geographic divisions and subdivisions. These divisions

enable the company to address the specific challenges in different
regions. These divisions have their own leaders. However, they still
have to follow directions given by the executives and vice presidents.
In other words, Jeff Bezos has ultimate control over the company. The
executives and vice presidents have to follow his direction.

Why Has the Amazon Organizational Structure Been

Successful?

Amazon's organizational structure is effective because it supports the

company's global growth. Amazon gains intel on the specific needs of
different regions through the regional divisions. With that knowledge,
the company can develop strategies to ensure that the local consumers
will be pleased.
However, these divisions have to somehow be the same despite the
differences in their regions. That's where the global hierarchy comes
14
in. These divisions all have to follow the directions from the C-suite
and V-suite. It helps ensure that all operations align with Amazon's
philosophy, mission, and vision.

The Organizational Culture of Amazon

Amazon's organizational culture is unique. Its main characteristics are

being high-pressure but also highly effective. The New York Times
described it as one that has "unrealistic performance standards." That
allows Amazon to develop talents that can perform well under high
pressure. They are resilient and have excellent problem-solving skills.
Besides that, Amazon's work culture is also ever-evolving. Founder
Jeff Bezos believes in the importance of repeated assessment and
adjustment of the work culture. It helps the company keep up with the
trends and ensures it "never loses the agility, nimbleness, and hunger
for experimentation."

Amazon Company is listed in stock Exchange Market

Amazon.com Inc. (AMZN)

$212.28
+$3.51(+1.68%) February 28
$212.70+$0.42(+0.20%) After Hours

15
Yes, Amazon.com Inc. (AMZN) is listed on the NASDAQ stock
exchange in 2025 and remains actively traded. It has been publicly
listed since its IPO on May 15, 1997.
In 2024, Amazon's stock outperformed the market, achieving a 44%
increase compared to the S&P 500's 23% return. This growth was
driven by strong performances in its high-margin business segments,
including Amazon Web Services (AWS), subscription services, and
digital advertising, all of which experienced double-digit revenue
growth.

Analysts remain optimistic about Amazon's prospects for 2025. The

company's advancements in AI chip technology and substantial
holiday shopping revenue have contributed to its strong market
position. Amazon's stock has been highlighted as a top pick for 2025,
with analysts projecting continued growth.

Additionally, Amazon's delivery speed is expected to drive market-

share gains, particularly in low average selling price goods, which
constitute a significant portion of household purchases. The
company's gross merchandise volume is estimated to increase by 10%
next year, potentially reaching $1.24 trillion by 2030. AWS is also
anticipated to see a 21% revenue increase, driven by enterprise
workload migration and generative AI

Overall, Amazon continues to maintain a strong position in the

market, with its stock actively traded on the NASDAQ exchange.

Performance and Analysis

In 2025, like any other year, Amazon's stock performance is
influenced by various factors, including:

 Financial performance (revenue, earnings).

 Growth of its various segments (e.g., Amazon Web Services

(AWS), e-commerce, advertising).

16
  Overall economic conditions.
 Competition from other tech companies.

 Investor sentiment.

 Analysts provide forecasts and predictions, but these are subject

to change. For 2025, reports show that analyst are very
interested in the growth of AWS, and the impact of AI on
Amazons profitability.

 Reports show that in early 2025, that Amazons first quarter

guidance was lower than expected, and this caused a drop in the
stock price.

Key Factors to Watch

 AWS Growth: The continued expansion and profitability of
Amazon Web Services (AWS) is a major driver of Amazon's
stock performance.

 AI Developments: Amazon's investments and advancements in

artificial intelligence are being closely watched by investors.

 E-commerce Trends: Changes in consumer spending and online

shopping habits impact Amazon's core retail business.

 Global Economic Factors: Inflation, interest rates, and

geopolitical events can affect the entire stock market, including
Amazon.

FINANCIAL STATEMENT ANALYSIS

Financial Statement Analysis is the process of reviewing and

evaluating a company’s financial statements to understand its
financial health, performance, and trends over time. It is used by

17
investors, creditors, and management to make informed business
decisions.

Key Financial Statements Analysed

1. Income Statement (Profit & Loss Statement) – Shows

revenue, expenses, and net profit/loss over a specific period.

2. Balance Sheet – Provides a snapshot of a company’s assets,

liabilities, and shareholders' equity at a given point in time.

3. Cash Flow Statement – Tracks cash inflows and outflows from

operating, investing, and financing activities.

Methods of Financial Statement Analysis

1. Horizontal Analysis – Compares financial data over multiple

periods to identify trends and growth patterns.

2. Vertical Analysis – Examines each line item as a percentage of

total revenue (income statement) or total assets (balance sheet).

3. Ratio Analysis – Uses financial ratios to assess liquidity,

profitability, efficiency, and solvency. Key ratios include:

 Liquidity Ratios (e.g., Current Ratio, Quick Ratio)

 Profitability Ratios (e.g., Net Profit Margin, Return on Equity)

 Solvency Ratios (e.g., Debt-to-Equity Ratio)

 Efficiency Ratios (e.g., Inventory Turnover, Asset Turnover)

18
 Importance of Financial Statement Analysis

 For Investors: Helps determine whether a company is a good

investment.

 For Creditors: Assesses a company’s ability to repay loans.

 For Management: Aids in strategic decision-making and

financial planning.

Examples Amazon (AMZN) and analyse its financial

statements using key methods.

1. Income Statement Analysis (Profitability)

Amazon’s 2024 Income Statement Snapshot (Example Data)

 Revenue: $600 billion
 Cost of Goods Sold (COGS): $400 billion
 Gross Profit: $200 billion
 Operating Expenses: $120 billion
 Net Profit: $80 billion
Profitability Ratios
 Gross Profit Margin = (Gross Profit / Revenue) × 100
= (200B / 600B) × 100 = 33.3%
 Net Profit Margin = (Net Profit / Revenue) × 100
= (80B / 600B) × 100 = 13.3%
👉 Amazon is maintaining a healthy profit margin despite high
expenses.

2. Balance Sheet Analysis (Liquidity & Solvency)

Amazon’s Balance Sheet Snapshot (Example Data)

 Total Assets: $1,000 billion
 Total Liabilities: $600 billion
 Shareholder’s Equity: $400 billion
19
 Key Ratios
 Debt-to-Equity Ratio = (Total Liabilities / Shareholder’s
Equity)
= 600B / 400B = 1.5
👉 Amazon has moderate leverage, meaning it uses some debt
for growth.
 Current Ratio = (Current Assets / Current Liabilities)
= 150B / 90B = 1.67
👉 A ratio above 1 indicates Amazon can meet short-term
obligations comfortably.

3. Cash Flow Analysis

Amazon’s Cash Flow Statement (Example Data)

 Operating Cash Flow: $120 billion (cash from core business
operations)
 Investing Cash Flow: -$50 billion (spending on technology &
warehouses)
 Financing Cash Flow: -$20 billion (loan repayments & share
buybacks)
👉 Positive operating cash flow means Amazon’s business is
generating strong cash.

Analysis

✅ Amazon is financially strong with high revenue, good

profit margins, and healthy cash flow.
✅ Moderate debt levels show the company is leveraging
finances for expansion without excessive risk.
✅ Investors & creditors can feel confident in Amazon’s
stability and future growth potential.

20
Balance sheet Statement of Amazon Company as on 31 st
March-2024
Standalone Balance Sheet ------------------- in Rs. Cr. -----------------
Mar 24
EQUITIES AND LIABILITIES

SHAREHOLDER'S FUNDS

Equity Share Capital 16.64

Total Share Capital 16.64

Reserves and Surplus 115.47
Total Reserves and Surplus 115.47
Employees Stock Options 4.14
Total Share holders Funds 136.25
Equity Share Application Money 0.00
NON-CURRENT LIABILITIES
Deferred Tax Liabilities [Net] 6.43
Other Long Term Liabilities 0.64
Long Term Provisions 2.07
Total Non-Current Liabilities 9.14
CURRENT LIABILITIES
Short Term Borrowings 1.94
Trade Payables 1.02
Other Current Liabilities 5.68
Total Current Liabilities 8.64
Total Capital & Liabilities 154.03
ASSETS
NON-CURRENT ASSETS
Tangible Assets 1.53
Intangible Assets 0.09
Capital Work-In-Progress 0.00
Fixed Assets 1.62
Deferred Tax Assets [Net] 0.00
Other Non-Current Assets 4.86
Total Non-Current Assets 6.48
CURRENT ASSETS
Current Investments 104.53
Trade Receivables 16.61
Cash And Cash Equivalents 20.45
Short Term Loans & Advances 5.55

21
 Other Current Assets 0.41
Total Current Assets 147.55
Total Assets 154.03
OTHER ADDITIONAL INFORMATION
CONTINGENT LIABILITIES,
COMMITMENTS
Contingent Liabilities 1.75

Profit & Loss Statement of Amazon Company as on 31 st

March-2024
Standalone Profit & Loss Rs. In
account Cr.
Mar-24
INCOME
Revenue From Operations 30.90
[Gross]
Revenue From Operations [Net] 30.90
Total Operating Revenues 30.90
Other Income 2.75
Total Revenue 33.65
EXPENSES
Operating And Direct Expenses 1.83
Employee Benefit Expenses 13.78
Finance Costs 0.49
Provsions and Contingencies 0.34
Depreciation And Amortisation 0.82
Expenses
Other Expenses 6.23
Total Expenses 23.49

Profit/Loss Before Exceptional, 10.16

ExtraOrdinary Items & Tax
Exceptional Items 0.00
Profit/Loss Before Tax 10.16
Tax Expenses-Continued
Operations
Current Tax 1.83
Deferred Tax -0.29
Tax For Earlier Years 0.00
Total Tax Expenses 1.54
Profit/Loss After Tax & Before 8.62
ExtraOrdinary Items
Profit/Loss from Continuing 8.62
Operations
Profit/Loss for The Period 8.62
OTHER ADDITIONAL
INFORMATION
EARNINGS PER SHARE

22
 Basic EPS (Rs.) 2.63
Diluted EPS (Rs.) 2.52
DIVIDEND AND DIVIDEND
PERCENTAGE
Equity Share Dividend 1.62
Equity Dividend Rate (%) 20

Cash Flow Statement of Amazon Company as on

31st March-2024

Cash Flow Rs. In Cr

Mar'24

Net Profit Before Tax 10.16

Net Cash from Operating Activities 3.80

Net Cash (used in)/from Investing

-4.22
Activities
Net Cash (used in)/from Financing
0.53
Activities
Net (decrease)/increase In Cash and
0.11
Cash Equivalents
Opening Cash & Cash Equivalents 0.64
Closing Cash & Cash Equivalents 0.75

23
Financial Ratio Statement of Amazon Company
as on 31st March2024

In
Key Financial ratios
Rs.Cr.
Mar'24
Investment Valuation Ratios
Face Value 5
Dividend Per Share 1
Operating Profit Per Share (Rs) 2.62
Net Operating Profit Per Share (Rs) 9.28
Free Reserves Per Share (Rs) --
Bonus in Equity Capital 8.6
Profitability Ratios
Operating Profit Margin(%) 28.22
Profit Before Interest And Tax Margin(%) 23.47
Gross Profit Margin(%) 25.56
Cash Profit Margin(%) 28.05
Adjusted Cash Margin(%) 28.05
Net Profit Margin(%) 27.89
Adjusted Net Profit Margin(%) 25.61
Return On Capital Employed(%) 7.7
Return On Net Worth(%) 6.52
Adjusted Return on Net Worth(%) 6.52
Return on Assets Excluding Revaluations 39.69
Return on Assets Including Revaluations 39.69
Return on Long Term Funds(%) 8.06
Liquidity And Solvency Ratios
Current Ratio 2.43
Quick Ratio 3.02
Debt Equity Ratio 0.01
Long Term Debt Equity Ratio --
Debt Coverage Ratios
Interest Cover 21.73
Total Debt to Owners Fund 0.01
Financial Charges Coverage Ratio 23.41
Financial Charges Coverage Ratio Post
20.27
Tax
Management Efficiency Ratios
Inventory Turnover Ratio --
Debtors Turnover Ratio 1.72
Investments Turnover Ratio 0.23
Fixed Assets Turnover Ratio 5.63
Total Assets Turnover Ratio 0.22
Asset Turnover Ratio 0.24
Average Raw Material Holding --
Average Finished Goods Held --
Number of Days In Working Capital 392.16
Profit & Loss Account Ratios

24
 Material Cost Composition --
Imported Composition of Raw Materials
--
Consumed
Selling Distribution Cost Composition --
Expenses as Composition of Total Sales --
Cash Flow Indicator Ratios
Dividend Payout Ratio Net Profit 18.79
Dividend Payout Ratio Cash Profit 17.16
Earning Retention Ratio 81.21
Cash Earning Retention Ratio 82.84
Adjusted Cash Flow Times 0.21

What is Fintech?

Fintech (short for Financial Technology) refers to the use of

technology to improve and automate financial services. It
combines finance and technology to enhance banking,
payments, investing, lending, insurance, and more.

Key Areas of Fintech

1. Digital Payments – Mobile wallets (Google Pay, Apple Pay),

online payment platforms (PayPal, Stripe).
2. Banking & Neobanks – Digital-only banks like Chime,
Revolut, and N26.
3. Lending & Credit – Peer-to-peer (P2P) lending, BNPL (Buy
Now, Pay Later) services.

25
4. Investments & Wealth Management – Robo-advisors
(Betterment, Wealth front), stock trading apps (Robinhood).
5. Cryptocurrency & Blockchain – Bitcoin, Ethereum,
decentralized finance (DeFi).
6. Insurance (Insurtech) – AI-driven insurance underwriting
(Lemonade, Oscar).
7. Reg tech (Regulatory Technology) – Compliance automation
for financial regulations.

Why is Fintech Important?

 Convenience – Faster, 24/7 access to financial services.

 Lower Costs – Reduces transaction fees and operational
expenses.
 Financial Inclusion – Helps unbanked and underbanked
populations access financial services.
 Innovation – AI, blockchain, and automation improve
security and efficiency.

Fintech is revolutionizing the financial industry, making

transactions faster, safer, and more accessible.

Impact of Fintech in Amazon

Fintech has significantly transformed Amazon's business

model, making transactions smoother, improving customer
experience, and boosting revenue. Below are the key impacts of
fintech on Amazon:

1. Increased Customer Convenience (Amazon Pay 💳)

 Amazon Pay enables faster and more secure transactions
on and off Amazon.
 UPI integration in markets like India increases digital
adoption.
 Competes with PayPal, Google Pay, and Apple Pay in
the digital payments space.

26
 ✅ Result: Higher customer retention and smoother
checkout experiences.

2. More Revenue & Growth (Amazon Lending 💰)

 Amazon provides loans to sellers based on their sales
performance.
 Uses AI and big data to assess creditworthiness.
 Competes with traditional banks and fintech lenders like
Kabbage.
✅ Result: Helps sellers grow, increasing sales volume
on Amazon.

3. Expansion of Credit & BNPL Services (Amazon Credit

Cards & EMI 🏦)
 Amazon co-branded credit cards (with Chase, ICICI
Bank, Amex) offer cashback and rewards.
 Buy Now, Pay Later (BNPL) options encourage
customers to buy more expensive products.

✅ Result: Higher average order value (AOV) and

increased customer spending.

4. Fintech-Driven Cloud Growth (AWS Fintech Solutions

☁️)
 AWS provides cloud services to fintech startups, banks,
and payment processors.
 Powers AI-driven fraud detection, trading platforms,
and digital banks.
 AWS Managed Blockchain supports secure financial
transactions.

✅ Result: Increased AWS revenue from fintech

companies relying on Amazon’s cloud.

27
 5. Entry into Insurance & Financial Services (Amazon
Insurance 🏥)
 In India, Amazon offers health, flight, and auto
insurance via Amazon Pay.
 Expanding into warranty services for electronic products.

✅ Result: Diversifies revenue streams beyond e-

commerce.

6. Competitive Advantage Over Banks & Traditional

Retailers
 Data-driven financial services help Amazon offer
personalized loans and credit options.
 Faster adoption of fintech trends compared to traditional
banks.

✅ Result: Amazon becomes a dominant fintech player,

competing with banks and fintech startups.

Final Verdict: Fintech Strengthens Amazon’s

Ecosystem 🚀
✔ Higher customer spending through BNPL, credit cards, and
seamless payments.
✔ Stronger seller ecosystem via Amazon Lending.
✔ Increased AWS revenue by serving fintech companies.
✔ New revenue streams in insurance and financial services.
Amazon’s fintech innovations enhance profitability, customer
experience, and market dominance.

28
 Impact of Digital Payments on Amazon

Digital payments have played a crucial role in Amazon’s

success, driving customer convenience, sales growth, and
financial innovation. Here’s how digital payments impact
Amazon’s business model:

1. Faster & Seamless Transactions (Amazon Pay 💳)

 Amazon Pay enables one-click payments for customers
using saved cards, UPI, and wallets.
 Reduces cart abandonment rates, increasing conversion
rates.
 Expands beyond Amazon’s platform, allowing payments
on third-party websites and offline stores.

✅ Result: Higher transaction volume and smoother

shopping experience.

2. Boosts Customer Spending (Buy Now, Pay Later & EMI

🏦)
 Amazon offers Buy Now, Pay Later (BNPL) options and
EMI plans for expensive products.
 Credit card partnerships (e.g., Chase, ICICI Bank,
American Express) provide cashback and rewards.

✅ Result: Higher average order value (AOV) and

increased customer loyalty.

3. Expands Market Reach & Financial Inclusion 🌍

 Amazon Pay and UPI-based payments attract unbanked
and underbanked users in emerging markets (India,
Southeast Asia).
 Voice-based payments (Alexa Pay) improve accessibility.

✅ Result: More users onboarded, especially in cash-

dominant economies.
29
 4. Strengthens Seller Ecosystem (Faster Payouts 💰)
 Digital payments enable instant seller settlements and
reduce reliance on cash transactions.
 Amazon Pay’s integration helps small businesses accept
digital payments easily.

✅ Result: Better cash flow for sellers, encouraging

them to scale up.

5. Higher Revenue from Financial Services 📈

 Amazon earns transaction fees from payments made via
Amazon Pay.
 Expanding into insurance, lending, and cross-border
payments for additional revenue.

✅ Result: Diversified income streams beyond e-

commerce.

6. Competitive Advantage Over Traditional Retailers 🏆

 Digital payments make Amazon more efficient and
customer-friendly than brick-and-mortar stores.
 Competes directly with Google Pay, Apple Pay, and
PayPal in the fintech space.

✅ Result: Stronger brand loyalty and higher customer

retention.

Final Verdict: Digital Payments Drive Amazon’s

Growth 🚀
✔ Faster transactions → More conversions & revenue.
✔ BNPL & credit options → Higher customer spending.
✔ Financial inclusion → More users onboarded.

30
 ✔ Seller benefits → Stronger marketplace ecosystem.
✔ New fintech revenue streams → More profit opportunities.

OBJECTIVES

To provide a clear overview of Amazon's fintech ecosystem

To Analyse the Impact of Digital Payment Adoption Amazon's
business
To Explore Future Trends and Innovations of fintech & Digital
Payments
To evaluate the strategic significance of Amazon's fintech
initiatives
To assess security and customer trust within Amazon's fintech
systems

Recommendations

 Strengthen security measures & fraud detection using AI &

blockchain.

 Expand Amazon Pay & BNPL to new markets.

 Offer lower transaction fees & better financial products for

sellers.

 Innovate with voice-based payments (Alexa Pay) & blockchain

finance.

31
 Final Verdict: Amazon Must Innovate & Expand
Fintech Smartly

✔ Cybersecurity & compliance should be top priorities.

✔ Amazon Pay & BNPL must expand globally.
✔ Better fintech services for sellers & customers will drive growth.

CONCLUSION

Amazon’s integration of fintech and digital payments has

revolutionized its business model, making transactions faster,
more secure, and customer-friendly. Through services like
Amazon Pay, BNPL, Amazon Lending, and AWS fintech
solutions, the company has enhanced both customer
experience and seller growth while expanding its footprint in
the financial sector. Fintech and digital payments have
transformed Amazon from an e-commerce giant into a fintech
leader. By continuing to innovate, strengthen security, and
expand services, Amazon is well-positioned to shape the future
of global digital finance. Amazon's journey in fintech and digital
payments is a dynamic and evolving landscape. The company
has made significant strides in integrating financial services into
its ecosystem, leveraging its vast customer base and
technological prowess. However, the path forward requires
strategic adaptation and innovation to overcome existing
challenges and capitalize on emerging opportunities. By
focusing on these priorities, Amazon can solidify its position as
a leader in the fintech and digital payments revolution, creating
a seamless and secure financial ecosystem for its customers
worldwide.

32