Effective from June 2019-2020
Course Content:
UNIT Contents Hrs. Weighta
ge in %
1 Unit: 1: Data Science 5 20%
1.1 Introduction Data Science and Data
Mining 1.2 Uses of Data Mining
1.3 Data Mining Techniques Overviews
1.3.1 Artificial Neural Networks
1.3.2 Decision Trees
1.3.3 Genetic Algorithms
1.3.4 Nearest Neighbour Method
1.3.5 Rule Induction
1.4 Data Mining Process
1.5 Data Mining Applications
2 Unit: 2: Cloud Computing 8 20%
2.1 Features of the Cloud
2.2 Considerations in Cloud Adoption
2.3 Cloud Computing Realizations
2.4 Terminal Services
2.5 Virtualization
2.6 Public, Private, and Hybrid Clouds
2.7 Data Centre
3 Unit: 3: Artificial Intelligence 8 20%
3.1Machine Learning
3.1.1 Introduction and Concepts of Machine
Learning 3.1.2 Overview of Machine Learning
Techniques 3.1.3 Applications of ML and Future of
ML
3.2Deep Learning
3.2.1 Introduction and Concepts of Deep
Learning 3.2.2 Overview of Deep Learning
Techniques 3.2.3 Applications of DL and Future
of DL
4 Unit: 4: Digital Marketing 5 20%
4.1 Introduction to Digital Marketing
4.2 Importance of digital marketing
4.3 Recent trends and current scenario of the
industry 4.4 Website Planning and Creation
Overview
4.5 Search Engine Optimization Overview
5 Unit: 5: App and Web Prototype 4 20%
5.1 UI/UX Overview
5.2 Introduction to UI/UX
5.3 Future of UI/UX
bhagwanmahaviruniversity Bhagwan Mahavir University BMUsurat Bhagwan
Mahavir College of Computer Application, BMU, VIP Road, Surat 395007
www.bmusurat.ac.in | 7575803091 / 0261-6770125/123
Effective from June 2019-2020
Reference Books / Teaching Methodology / Evaluation Method:
Reference Main Readings:
Books 1. “Artificial Intelligence” -By Elaine Rich And Kevin Knight (2nd Edition) Tata
Mcgraw-Hill
2. Artificial Intelligence: A Modern Approach, Stuart Russel, Peter Norvig, PHI
3. Cloud Computing: Concepts, Technology & Architecture (The Pearson
Service Technology Series from Thomas Erl) Hardcover.
4. DATA MINING TECHNIQUES AND APPLICATIONSKindle Edition by Mr. Nitin
N. Sakhare (Author), Mrs. Shweta B. Guja (Author)
5. Understanding Digital Marketing, Damian Ryan, Calvin Jones, Publisher:
Kogan Page Download link (http://www.gbv.de/dms/zbw/865712123.pdf) 6.
The basics of User experience Design, https://tofasakademi.com/wp
content/uploads/2018/06/the-basics-of-ux-design.pdf
7. Introduction to UI
https://www.cs.umd.edu/~atif/Teaching/Spring2011/Slides/8.pdf
Supplementary Readings:
1.
https://www.intechopen.com/books/cloud-computing-technology-a
nd practices/introductory-chapter-cloud-computing
2. Data Mining: Vikram Pudi and P. Radha Krishna,Oxford.
3. A step-by-step Guide to Modern Digital Marketing, Suresh Babu,
Publisher: Web Marketing Academy, Download link:
(https://webmarketingacademy.in/wp-content/uploads/2015/09/A
Step-By-Step-Guide-to-Modern-Digital-Marketing.pdf)
Note: Use other web resources if required.
Teaching Class Work, Discussion, Self-Study, Seminars and/or Assignments
Methodolog
y
Evaluation 40% Internal Assessment
Method 60% External Assessment
bhagwanmahaviruniversity Bhagwan Mahavir University BMUsurat
Bhagwan Mahavir College of Computer Application, BMU, VIP Road, Surat 395007
www.bmusurat.ac.in | 7575803091 / 0261-6770125/123