FTU Data Science Program

Advanced Analytics in Business and Economics

Huydata

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Course Introduction

Section 1: Program overview

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Welcome to FDC Program

# Module Name Instructors

FDC103 Database Management System

FDC104 Programing for Scientific Calculation

FDC105 Advanced Analytics in Business and Economics

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Program design

This module is comprised of both lectures and IT lab

practice questions.

• Lectures will focus on theories and applications of

data mining and analytics.
• IT labs practice questions will focus on applying
data analytics concepts and methods in business
decision making process using modern statistical
and BI tools.

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Program design

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Your certification

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Course Introduction

Section 1: Course overview

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Course overview

In this module students will develop an awareness of numerical reasoning, problem

solving and the ability to apply common analytical frameworks to help determine the
best course of action for a given real-world problem within a range of organizational
contexts, and then interpret their results using appropriate visualization techniques.
The module content is closely tied to the practice of Business Intelligence and is
helpful for learners to earn the Microsoft Data Analyst Associate certificate.
Duration: 40 hours

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Course outline

Part 1 Part 2
• Introduction to Data Analytics • Statistics and probability for data
analytics
• Data Preparations
• Data Mining: Concepts and Techniques
• Data Modeling
• Frequent pattern mining
• Data Visualization
• k-Nearest Neighbors
• Analyze the Data
• Regression
• Deploy and Maintain Deliverables
• Classification

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Course prerequisites

• General Required Knowledge

• Microsoft Office skills

• Basic knowledge of statistics and probability

• Preferred Knowledge
• Familiarity with general data analytics concepts

• Working knowledge of programming

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Learning outcomes

Upon completion of this course, you should be able

to:

• Translate data into clear, actionable insights based

on descriptive and predictive analytics to support
business decision-making.
• Apply optimization and quantitative methods to
solve problems in real-world contexts,
communicate findings, and effectively present
results using data visualization techniques.

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 Course Introduction

Section 2: Course requirements

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Course assessment

• Attendance and participation

• Class work including exercises and other materials
provided by the instructor
• Homework (including online work)
• Summative assessment: 100% coursework
assignment, no examination.

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What we do in lectures

• Lecture on theories and concepts of data mining

and analytics, and illustrate them as clearly as
possible to help you understand.
• Not only use material in the textbook, but also add
extra material during lectures myself. I may hand
you some extra material before lectures or make
them available on LMS.
• Encourage participation in lectures.
• Welcome you to ask me any questions on this
module during my availability.

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What we expect from you

• Attend lectures.
• Do extra reading as it is not possible to cover
everything you need to know in lectures.
• Practice on both in-class and take-home questions.
• Actively participate in lectures and labs.

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To support your success

• Canvas LMS
• Jupyter hub for programing and data mining practices
• Redash for SQL practices

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Course Introduction

Section 3: Data Analytics in a nutshell

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Data is the new oil

“Data is not information, information is not knowledge, knowledge is not understanding,

understanding is not wisdom” (Clifford Stoll, 2016)

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Related terms and definitions

Data
Science

VS

Data
Analytics

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Related terms and definitions

“
“Data Science is a set of disciplines and practices that
extracts meaningful insights from data in a scientific
manner”
“Data science is centered on building, cleaning, and
organizing datasets in order to create and leverage
algorithms, statistical models to collect and shape raw
data into something that can be more easily
understood”

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Related terms and definitions

Data Science is an inter-disciplinary field of study that combines domain

expertise, mathematics, scientific methods and computing skills to leverage

data for better decision-making

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Related terms and definitions

Data Understand their situations/environments

Analyze existing issues
Science Reveal new knowledge and hidden opportunities
can help
“Explore the best way to provide value to the business using
organizations
data”

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Related terms and definitions

Data
Analytics
Data Analytics is a significant part of Data Science where data
is organized, processed and analyzed to answer questions,
extract insights, and identify trends. This is done using an
array of tools, techniques, and frameworks that vary
depending on the type of analysis being conducted (Harvard
Business School, 2021).

Applying data analytics tools and

methodologies in a business setting is
typically referred to as Business Analytics
and/or Business Intelligence (when Data
Science
descriptive analytics is placed more
emphasis).

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Related terms and definitions

Data Data
Science Analytics
Scope Macro Scope Micro

Objective
To find and define new business problems
that lead to innovation (questions that we
VS Objective
To find solutions to the already known
business problem (questions that we know
don’t know we don’t know) we don’t know)

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Types of Data Analytics

What might
happen if
Data Utilization Level circumstances
change and
Which actions determine how
should be taken you might
to achieve a goal handle these
What will happen or target? situation?
in the future?
What has happened Why historical
based on historical events happened?
data? COGNITIVE
PRESCRIPTIVE
PREDICTIVE
DIAGNOSTIC
DESCRIPTIVE

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Data Analytics Process

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Roles in Data

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Task of Data Analyst

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Data Analyst Roles
Power BI Azure Enterprise
Data Analyst Data Analyst

M T-SQL
PL-300
DAX Python or R
M, DAX
 Role Comparison
• Analyst on the finance team • Business Intelligence (BI) lead in the • Data Engineer in IT
• Works closely with other analysts IT department • Works closely with the Enterprise
and CFO • Works closely with Data Engineer Data Analyst and the Data Scientist
• Connects to various data sources and Data Scientist • Responsible for data integration
and produce a number of different • Provides support to Ash and team and orchestration, building and
reports, both routine and upon • Responsible for deploying analytics maintaining data pipelines
request solutions across the org • Maintains corporate data
• Reports are viewed mostly within • Builds scalable solutions using large warehouse/lakehouse
the finance department data and optimizes problem reports • Proficient in SQL, Python, and/or
• Proficient in Power Query and DAX, • Sits on data governance committee Scala
occasionally have to ask for DAX • Proficient in T-SQL, Power Query
help and DAX, and Python

Ash Binh Roger

Data Analysts Toolbox

- Spreadsheet: Excel, Google Sheet…

- SQL
- Programing: Python, R, C#, Scala...
- BI Tools: Power BI, Tableau, Qlik…

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Course Introduction

Section 4: Getting started with Power BI

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Introduction to Power BI

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Introduction to Power BI
A collection of software, services, apps, and connectors.

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Use Power BI

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Key features

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Working environment

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 Building Blocks of Power BI

Visualizations Report Dashboard Dataset

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Power BI general architect

RLS security
DW1

Reports,
On-premises Dashboards
Data mart Gateway
DW2

RLS security
Dataset

DW3
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Course Introduction

Section 5: Create your first report with Power BI

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Practice with Power BI

• Power Query Editor: clean and transform data

• Data modeling
• Visualization to discover data

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Case Study

Analyze PROFITABILITY AND SALES PERFORMANCE of a supplier

who sells and distributes products for multiple segments in
different countries.

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Approach

Approach

• Define the problem

• Understand the users
• Know your data

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Define the problem

• Ask questions à Ask the right questions

• Reframing the problem
• Receive feedback from users

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Know your users

• Who will use your report?

• What’s their pain points?
• How is their capability?
• Etc.

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Phases in Building a Power BI Desktop File

Create Query in “M”

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 DIMENSIONS:
- Segment
- Country
- Product
- Discount Band
- Datetime (month, year, etc.)

METRICS:
- Units Sold
- Manufacturing Price
- Sale Price
- Gross Sales
- Discounts
- Sales
- COGS (cost of good sold)
- Profit
- KPI – Profit

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Basic visuals styling

□Titles □ Color
□Axis □ Typography: font size, font type
□Data label
□Data color
□Legend
□Background and border

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Summary

• Program introduction and Course objective

• Data Science introduction
• Introduction to Power BI
• A full end-to-end practice with Power BI

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Homework

• CONTINUE CASE STUDY IN CLASS:

Create your report using Power BI and Data already cleaned, compare sales performance
between countries and product line. Evaluate if discount campaign have any effect on
sales profit.

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I t ’s t i m e f o r y o u r q u e s t i o n s

Thank you