Module 207:BASIC ONLINE WORK

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 Content Marketing and Blogging Training
Content Calendar Planning and Management Explanation of the Activity
• Engage participants in a hands-on content calendar planning and
management activity.
• Participants will collaborate in groups to plan content topics, scheduling,
and assignment of responsibilities.
• Emphasize the significance of this activity in organizing content creation
and publication schedules.
• The goal is to provide participants with practical experience in content
calendar planning and management.

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 Module Description

This course is designed to equip participants with the fundamental skills and
knowledge needed to excel in online work environments. Whether you're new to
remote work or looking to enhance your online work skills, this course will provide
you with essential tools and strategies for success including Email Etiquette, Social
Media Etiquette, Online Communication Tone & Respectful Language, Netiquette in
Online Forums and Chat Rooms, Blog several monetization options, Best Freelance
Websites to Find Work, Online work payment systems, Common money-making
apps in Kenya.

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TOPIC 1: Online Etiquette And Netiquette
This topic covers;
• Introduction to online etiquette and netiquette
• Meaning of etiquette
• Online Etiquette
• Understanding Online Etiquette of Netiquette
• Guidelines for Online Etiquette

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 Expected Outcomes
At the end of this unit, the learner is expected to have gained;
• Mastery of the principles of online etiquette and netiquette in online
work environments,
• Efficient understanding of professional
• Mastery of the art of digital interactions with;
 colleagues,
 clients, and
 online communities.

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Module Components And Duration

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 Introduction

Meaning of Netiquette
• Netiquette is crucial in
maintaining a harmonious online
environment and fostering
healthy online relationships.
Meaning of Etiquette
• Etiquette is a set of rules
that control accepted behaviour
in particular social groups or soci
al situations.

ICT Authority | 4/8/2024 |

 Expected Learning Outcomes
By the end of this topic, the learner is expected to demonstrate competency
and proficiency in;
i. Utilizing principles of online etiquette and netiquette in online work
environments,
ii. Maintaining professional and
iii. Conducting professional digital interactions with colleagues, clients,
and online communities.

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 Online Etiquette
Online etiquette entails adhering to the
guidelines for proper conduct when engaging
with others in the online space.
Common aspects of online conduct for
manifestation of online etiquette include;
• Professional and personal email usage,
• Social media engagement,
• Learning online
• Data privacy and protection
• Responsible use and sharing of
information

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 Understanding Online Etiquette

Online etiquette entails adhering to a set of rules

governing online communications and
interactions.
An instance of online etiquette is utilizing the
'bcc' (blind copy) function when sending emails to
large recipient lists to shield recipients from
seeing each other's email addresses, preserving
their privacy.

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 Assignment

1. Write an email to more people using the “Bcc” to demonstrate

preservation of privacy of each recipient

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 Guideline For Online Etiquette

Among the various rules of online etiquette, the following are noteworthy:
I. Share online only what you would express in person.
II. Avoid excessive use of capital letters, as it can be seen as digital
shouting.
III. Obtain consent before disclosing others' information.
IV. Refrain from spreading false information.
V. Avoid publicly correcting others' digital etiquette errors to spare them
embarrassment.
VI. Recognize signs of online harassment and report such instances to
appropriate authorities, including law enforcement.
VII. Acknowledge your own mistakes.

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 Examples Of Online Etiquette
Examples of Online Etiquette actions Include;
I. Refraining from sharing their contact details or private messages.
II. Maintaining a respectful and polite tone in online communications.
III. When sharing or referencing content from others, provide proper attribution
and cite your sources
IV. Consider the frequency and timing of your posts to avoid overwhelming others.
V. When engaging in online discussions or debates, respond with civility and
respect for differing opinions.

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 Types of Online Etiquette

The primary examples of online etiquette

include;
i. Email etiquette
ii. Social media etiquette

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 Topic Summary
In this module, learners have gained an understanding of the importance of adhering
to social conventions and guidelines for appropriate behavior in the digital world.
They've learned that just as there are established rules for polite behavior in face-
to-face interactions, the online world has its own code of conduct known as
"netiquette" to ensure positive and respectful communication. The module outlines
guidelines for online etiquette, emphasizing principles like sharing online only what
you would express in person, avoiding false information, and acknowledging one's
mistakes. Additionally, learners have been introduced to the two primary types of
online etiquette: email etiquette and social media etiquette, each with its own set
of rules and guidelines. Overall, the module has equipped learners with the
knowledge and skills needed to engage respectfully and effectively in the online
environment.

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 Topic 1 Quiz
Unit 1 Quiz
i. Provide a concise definition of netiquette and its significance in maintaining
positive and respectful communication in the online world.
ii. List and briefly explain at least three categories or aspects covered by online
etiquette as mentioned in the course unit.
iii. Share an example of online etiquette from the course unit. Explain why it is
considered a good practice in maintaining proper online conduct.
iv. Present two specific rules or guidelines for online etiquette as discussed in
the course unit. Explain the importance of each guideline.
v. Discuss one aspect of online etiquette specific to students, as mentioned in
the course unit. Explain why this guideline is important for students in an
online learning environment.

ICT Authority | 4/8/2024 |

 Topic 2: Email Etiquette
Introduction
Email has become the dominant mode of communication in workplaces, used by 4.37 billion
individuals in the contemporary workplace (OBERLO, 2023).
Reasons for the wide use include;
• Speed and security,
• Support for disseminating crucial information to multiple recipients.
An average Kenyan cooperate worker receives approximately 100 emails monthly.
Proper email etiquette remains significant in professional contexts
Email etiquette is a set of rules and guidelines for proper behaviour and communication when using
email as a means of correspondence.
Good email etiquette is essential for effective and professional communication in both personal and
professional contexts.

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 Writing Professional And Concise Emails
Email serves as one of the most frequently employed means
of written communication.
A skilfully crafted professional email offers the recipient a
message that is;
I. Welcoming and
II. Easy to understand.
A professional email address is employed for work-related
matters.
The usual structure consists of your name followed by the
domain, such as:
I. yourfullname@thedomain
II. firstname.lastname@thedomain
III. firstnamemiddleinitial.lastname@thedomain

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 Activity 2

i. Following the attached image as guide,

draft a professional email to your teacher
asking for a takeaway assignment

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 Elements Of Email Etiquette

The primary elements of email etiquette include;

• Subject line.
• Greetings.
• Email content.
• Closing lines.

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 Subject Line
Subject line is the brief phrase concisely
encapsulates the purpose of an email or the
objective of a message.
A subject line ensure recipients have a clear
understanding of the email's content.
Key rules for subject line include:
• Use less than 60 characters.
• Clearly state the email's goal in one sentence.
• Consider starting with the recipient's name.

For example:
Subject: Follow up: Product presentation
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 GREETINGS AND SIGN-OFFS
• Sign-offs represents initial sentence of an email and
typically serves as the salutation.
• The greeting should align with the overall tone of the
email you are sending.
• If you are corresponding with an individual you have never
met you can commence with "Dear."
• If you are addressing a person you are acquainted with
such as a colleague you can initiate the email with "Hello"
or "Hi.“
Examples of greetings include:
• Hi Mr. Samson, • Dear Dr. Smith,
• Hello Maria, • Dear colleagues,
• Dear Jay Gupta

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 Avoiding The Overuse Of CC And BCC
The “To” field
• The "To" field is the simplest recipient field, designated for the primary recipients of your
email.
Meaning of “Cs” in email
• In email, "Cc" is an abbreviation for "carbon copy."
• Its function is to keep someone informed, even if the message doesn't directly pertain to
them.
When to use the "Cc" field
• Keeping Someone Informed
• Signaling Urgency
• Assuming Responsibility for Others' Tasks
• Introducing Contacts.
ICT Authority | 4/8/2024 |
 Unit Summary
In this unit, learners have gained a comprehensive understanding of email
etiquette, with a specific focus on writing professional and concise emails. Learners
have been taught the key components of a professional email, including the subject
line, greeting, main message, closing, and signature, and the importance of each.
They've also acquired practical tips on writing professional emails, such as using
clear and relevant subject lines, maintaining concise and clear messaging,
proofreading for grammar and spelling, and respecting the recipient's time.
Furthermore, learners have gained insights into when and how to use the "Cc" and
"Bcc" fields in emails, understanding their respective purposes and best practices to
avoid misunderstandings and privacy breaches. This module has equipped learners
with the skills and knowledge necessary to communicate effectively and
professionally in email correspondence, a critical skill in today's digital age.

ICT Authority | 4/8/2024 |

 UNIT 2 QUIZ
1. What is the significance of netiquette in maintaining positive and respectful
communication in the online world, and how does it compare to etiquette in
face-to-face interactions?
2. List and briefly explain three categories or aspects covered by online etiquette as
mentioned in the course unit. Provide examples to illustrate each category.
3. Share an example of online etiquette from the course unit and explain why it is
considered a good practice in maintaining proper online conduct.
4. Present two specific rules or guidelines for online etiquette as discussed in the
course unit, and explain the importance of each guideline in fostering positive
online communication.
5. Discuss one aspect of online etiquette specific to students, as mentioned in the
course unit, and explain why this guideline is important for students in an online
learning environment.
ICT Authority | 4/8/2024 |
Introduction
Topic 3: Social Media Etiquette
Social media has transitioned to a bona fide professional tool.
Social media etiquette in a professional context can be divided into two aspects:
• Appropriate conduct within the workplace and
• The suitable decorum for training purposes.
Likewise, there are two facets of social media's role in online training.
• You can either instruct your team on the proper use of social media or
• Establish guidelines for their behaviour during online training sessions.
You may wish to discourage the use of mobile phones during online training modules, or you might
prioritize teaching them how to manage a company's social media accounts effectively.
Social Media Etiquette entails;
• Grasping and adhering to the unspoken norms and
• Anticipated behaviours of online communication to encourage constructive engagements
and uphold a courteous and effective digital atmosphere
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 Principle Governing Social Media Etiquette
Principle governing social media etiquette include;
• Maintain Separate Accounts
• Introduce Platform Managers
• Be Discerning in Interactions
• Always Give Credit
• Display Authenticity
• Manage Hashtags
• Foster Respectful

ICT Authority | 4/8/2024 |

 Posting Appropriate Content
Posting appropriate content on social media involves a strategic approach
that revolves;
• Understanding your audience and industry,
• Maintaining brand consistency, and
• Adhering to platform guidelines.
Tips to a appropriate posting of content are;
• Tailor your content to your audience,
• Keep business and personal accounts separate,
• Steer clear of offensive content, and
• Responsively address comments.

ICT Authority | 4/8/2024 |

 Responding to Comments and Messages
Responding to comments and messages on social media is a critical aspect of
maintaining a strong online presence and engaging effectively with your audience.
Some key considerations and best practices for handling comments and messages
include:
• Timeliness • Moderate Trolls and Spam
• Be Courteous and Professional • Learn from Feedback
• Acknowledge Feedback • Set Guidelines
• Analytics
• Stay Consistent
• Crisis Management
• Avoid Copy-Paste Responses • Follow Up
• Use Direct Messaging • Legal and Privacy
• Compliance

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 Handling Disagreements And Negative Feedback
Addressing negative feedback on social media is crucial.
It helps in preventing escalation of the disagreements
into a larger crisis.
Preventing issues and building lasting relationships starts
with vigilant social listening.
Key tips to handling disagreements include;
Key tips include;
• Pay Close Attention
• Understand the Importance of Response Time
• Be Human, Transparent, and Avoid Negativity
• Start with Public Responses
• Know When to Engage and When Not To

ICT Authority | 4/8/2024 |

 Avoiding Oversharing Personal Information
Excessive sharing involves behaviours like;
• Posting excessively,
• sharing inappropriate content such as discriminatory remarks,
• speaking negatively about past employers, or, sharing potentially damaging photos.
According to a 2018 CareerBuilder study, "70% of employers incorporate social media into
their candidate research when making hiring decisions."
Furthermore, an online reputation survey conducted by Microsoft revealed that 85% of U.S
recruiters and HR professionals review candidates online before arranging interviews.
“The Government has just offered me a job!” - This is the type of favourable news that a
job seeker might eagerly announce on social media.
The situation took a turn for the worse when the remainder of the tweet delved into the
person's dilemma.

ICT Authority | 4/8/2024 |

 Topic 3 Quiz
I. What are the two main aspects of social media etiquette in a professional
context, as discussed in the module?
II. Name three principles governing social media etiquette mentioned in the
module and briefly explain why they are important for maintaining
professionalism in online interactions.
III. What are some key tips for posting appropriate content on social media,
as outlined in the module?
IV. Explain the importance of responding to comments and messages in a
timely and professional manner, according to the module. Provide at least
three key considerations for effective responses.
V. How can oversharing personal information on social media impact one's
professional image, according to the module content? Provide at least
three potential consequences discussed in the module.
ICT Authority | 4/8/2024 |
 TOPIC 3 SUMMARY
In the unit on "Social Media Etiquette," learners have gained a comprehensive understanding of the
principles and best practices for navigating the professional use of social media. They have learned that
social media serves as a valuable professional tool, with etiquette encompassing appropriate behavior
in the workplace and for training purposes. Learners also grasped the importance of discerning
interactions, giving proper credit when sharing content, displaying authenticity, and managing hashtags
judiciously. Encouraging respectful interactions and fostering a culture of inclusion is emphasized. In
the section about posting appropriate content, learners have been taught the importance of tailoring
content to the target audience, keeping personal and professional accounts separate, avoiding
offensive content, and planning and scheduling posts. They have also learned how to responsively
address comments, including negative ones, to demonstrate an efficient and customer-friendly
approach. Responding to comments and messages was covered in-depth, and learners now understand
the significance of timely, courteous, and personalized responses. They have gained insights into
acknowledging feedback, staying consistent with brand messaging, providing value, and handling trolls
and spam. Additionally, they have learned about using analytics to track engagement and response
times. Overall, this unit equips learners with a comprehensive set of skills and knowledge to navigate
social media in a professional setting while adhering to essential etiquette principles and avoiding
common pitfalls.
ICT Authority | 4/8/2024 |
 Topic 4: Online Communication Tone And
Respectful Language
Introduction
The internet frequently plays a significant role in the daily routines of
numerous individuals.
It grants;
• the freedom to engage in open communication
• The freedom to engage in effortless information,
• sharing through messaging applications, social platforms, and
gaming networks.

ICT Authority | 4/8/2024 |

 Understanding the Tone of Written Communication
Tone represents the emotional backdrop of writing.
It provides additional context to the choice of words and
reflecting the writer's emotional disposition.
It can either expose or conceal intentions and is capable of
eliciting an emotional response from the reader.
Tone may adopt;
• Appreciative, • Remorseful,
• Casual, • Neutral, or Aggressive characteristics.
• Formal,
• Bewildered,
When contemplating tone, take into account factors such
as word selection including the use of emoji's, personal
pronouns, punctuation, consistency, sincerity, and empathy.

ICT Authority | 4/8/2024 |

 Activity

Consider the following sentences and discern the tone in each one,
taking into account how it's conveyed;
1. We will not come!
2. I am afraid, we might not manage coming to the office this
evening.

ICT Authority | 4/8/2024 |

 Using Emojis And Emoticons Appropriately
Emoticons" and "emojis" are related terms often used in digital
communication.
Emoticons are combinations of keyboard characters such as;
• Punctuation marks, Letters, and numbers, used to represent facial
expressions or emotions.
• For example, :-) represents a smiley face, while :-( represents a sad
face.
Emoticons are typically simple and created using the characters
available on a standard keyboard.
Emojis are a more recent and diverse form of digital symbols used to
convey a wide range of;
• emotions, • Smiley Faces,
• objects, and • Animals,
• Food.
• concepts.

ICT Authority | 4/8/2024 |

 Tips To Appropriate Use Of Emojis
Tips to appropriate use of emoji’s include;
• Avoid using emoji’s to replace words.
• Do not use too many emojis in a single text.
• Do not place emojis before essential messages or calls to action
• Avoid inserting emojis in the middle of words or sentences.
• Use widely recognized emojis to ensure clarity for all audiences.
• Do not use emoticons.
• Use emojis that work well on both light and dark backgrounds.

ICT Authority | 4/8/2024 |

 Avoiding Caps Lock And Excessive Exclamation
Points
It is crucial to understand why excessive capitalization should
be avoided at all costs.
Some of the reasons include;
I. It leads to incoherent writing
II. It gives the impression that you are yelling
III. It reflects poorly on your demeanor
IV.It can make you come across as an attention-seeker
V. It diminishes the impact of your message
VI.It conveys arrogance

ICT Authority | 4/8/2024 |

 Avoiding Offensive Language and Slurs
Every day, from schoolyards to workplaces, people encounter prejudiced,
hurtful, and offensive language, including slurs, derogatory terms, and so-
called "jokes."
Slur: An insulting, offensive, or degrading remark, often directed toward
a specific identity group, such as ;
1. Race,
2. Ethnicity,
3. Religion,
4. Gender/gender identity, or
5. Sexual orientation.
Epithet: An offensive word or name used to insult or abuse someone.
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 Activity
In a group of two, discuss and post Reponses of the following questions
on your class blog post area;
i. What are your thoughts on the impact of slurs on the targeted
individuals, others in the same identity group, and the
community/society?
ii. How do you believe someone should be held accountable for their
words? What about a peer at school? What about a political leader?
iii.How has your perspective changed after learning more about slurs?

ICT Authority | 4/8/2024 |

 Being Mindful Of Cultural Sensitivities
Culture encompasses; Why Practice Cultural Mindfulness
• The beliefs, customs, and • Leads to a healthy appreciation of
• Social behaviors of a particular society. personal;
Mindfulness is commonly understood the • Heritage, Origins, and Culture.
mental process of focusing one's awareness An ethnocentric viewpoint can result in:
on the experiences taking place in the • Viewing our own culture as superior or
present moment. the "master culture."
• Developing a "we versus them"
Cultural Mindfulness involves two main mindset.
aspects: • Becoming excessively self-centered
• Being aware of personal cultural and self-absorbed.
background and conditioning, and • Living within our own isolated spheres
• Being conscious of the cultural background of reality and experience.
and conditioning of other people. • Becoming judgmental .
ICT Authority | 4/8/2024 |
 Using Inclusive Language
Inclusive language comprises words and phrases consciously chosen
to avoid biases, slang, or expressions that may discriminate against
individuals based on their
• Race,
• Gender,
• Socioeconomic status, or ability.
Inclusive Language Examples
• Avoid using company or team acronyms.
• Prefer plain language over expressions or jargon.
• Use 'they' instead of 'he' or 'she' when referring to a
theoretical person.
ICT Authority | 4/8/2024 |
 Unit 4 Quiz
1. Why is it essential for young people to consider the tone of their online communication,
and how can it affect both themselves and those around them? Provide examples.
2. Emojis have become a prevalent part of online communication. What guidelines should
individuals follow when using emojis to ensure effective and inclusive communication?
3. Excessive use of capitalization can negatively impact online communication. Explain the
reasons behind avoiding caps lock and excessive exclamation points. How does it affect
the perception of the message and the sender?
4. Discuss the importance of avoiding offensive language and slurs in online
communication. How can such language impact targeted individuals, their identity
groups, and the broader community or society?
5. The concept of cultural mindfulness is introduced as a vital aspect of online
communication. What does cultural mindfulness entail, and why is it important in
fostering effective and respectful communication, especially in a diverse online
environment?
ICT Authority | 4/8/2024 |
 TOPIC SUMMARY
The topic discussed various aspects of online communication, with a
focus on tone, respectful language, and inclusivity. It emphasized the
importance of young people being mindful of how their online conduct
can affect themselves and others. It provided guidelines for using
emojis effectively, avoiding excessive capitalization and exclamation
points, and refraining from offensive language and slurs to maintain a
respectful online environment. The concept of cultural mindfulness is
introduced as a way to ensure respectful communication in a diverse
online environment by understanding and being sensitive to cultural
differences.

ICT Authority | 4/8/2024 |

 Netiquette In Online Forums And Chat Rooms
Introduction
Netiquette are rules suggested norms of
courtesy.
Netiquette is predominantly employed in;
• Interactions with unfamiliar individuals
online.
• When studying online
• When setting formal messages via
email.
• When socializing with others online.

ICT Authority | 4/8/2024 |

 Following forum/chat room rules
Chat systems are developed to offer users communication platforms.
Therefore, users are requested to maintain;
• Respectful and
• Friendly tone in interactions.
Chat room rules include;
• Avoid sharing personal information
• Avoid any form of chat disruptions
• Avoid spamming and advertisements
• Avoid offensive content
• Avoid bypassing chat bans or suspensions
• Respect your chat moderators
ICT Authority | 4/8/2024 |
 Avoid Spamming and Trolling
Spam is unsolicited electronic communications,
encompassing;
• Emails,
• Text messages, and
• Messages received via social media
Some Examples of Spam
• Commercial spam, while unsolicited, may
lack malicious intent.
• Marketers who have obtained your email
address from a purchased email list.

ICT Authority | 4/8/2024 |

 How to Avoid being Victim of Spamming
Falling victim of spamming is often unlikely but not impossible.
Some of the ways of avoiding being victim include;
• Verifying the Source
• Checking Web Links
• Avoid Replying to Spam
• Protect Your Email Address
• Exercise Caution at Work
• Use Security Software
•

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 Activity

1. Review your messages to detect in spamming message.

ICT Authority | 4/8/2024 |

 Contributing Constructively to Discussions
The discussion board on Blackboard holds
significant importance in various courses,
especially in online settings.
Contributing to discussions entails
observing;
• Frequency of Posting
• Crafting Thoughtful Comments and
Responses
• Attend to Feedback

ICT Authority | 4/8/2024 |

 Unit 5 Quiz
1. Explain the concept of netiquette and its role in online communication. How does it
differ from traditional etiquette, and why is it essential in virtual learning environments?
2. In the context of chat systems, discuss the importance of following chat room rules and
guidelines. Provide examples of appropriate conduct and language in chat interactions.
3. Spam and advertisements are common issues in online communication. Describe various
forms of spam and why they can be problematic. How should individuals handle spam,
both in terms of prevention and response?
4. What are the potential risks associated with sharing personal information in online chats?
Why is it important to refrain from sharing such details, and how can individuals protect
their privacy in virtual interactions?
5. Discuss the strategies for contributing effectively to online discussions, such as those on
Blackboard or similar platforms. What steps should students take to ensure their
contributions are thoughtful and constructive? How can they engage with classmates and
instructors positively?

ICT Authority | 4/8/2024 |

 Topic Summary
In the topic of Netiquette in Online Forums and Chat Room, learners gained an understanding
of the importance of netiquette, which refers to the online etiquette and courtesy norms
employed in interactions with unfamiliar individuals. Learners were introduced to various rules
and guidelines for maintaining a respectful and friendly tone in online chat and forum
environments. They learned the importance of using appropriate language, particularly when
chatting with minors, and the prohibition of sharing personal information to ensure safety. The
module also covered common chat disruptions, spam, and offensive content, emphasizing the
consequences of violating these rules, such as chat bans and suspensions. Additionally, learners
were educated on the concepts of spam, phishing, and how to avoid malicious spam, including
tips for verifying the legitimacy of messages and protecting their email addresses. Finally, the
module addressed contributing constructively to discussions on platforms like Blackboard,
emphasizing the importance of posting frequency, crafting thoughtful comments and responses,
and attending to feedback from instructors and peers to enhance the quality of contributions.

ICT Authority | 4/8/2024 |

 Topic 6: Selling AD Space

Introduction
Selling ad spaces directly offers the
advantage of;
• Establishing enduring partnerships
and
• Setting aside specific ad space
blocks for particular advertisers.

ICT Authority | 4/8/2024 |

 Selling Downloadable Content

E-commerce growth in Kenya These contents can be sold in platforms

creates opportunities for selling such as;
downloadable content such as; • Amazon
• Rakuten
• E-books
• Ellfy
• Online courses • Visme
• Photography • Smashwords
• Web-based applications
• Educational downloads.

ICT Authority | 4/8/2024 |

 Creating Sponsored ADS
Sponsored content is premium content that a
sponsor pays a publisher to create and distribute.
Sponsored content are effective because they;
• Make a brand feel credible and
trustworthy
• Adds to the user experience instead of
disrupting it
• Building on the previous
• Sponsored content isn’t restricted to 1
format
• Sponsored content is mutually beneficial

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 Activity
Create a sponsored ad on Facebook using
the outlined steps;
I. Create an account with Facebook
Ads Manager.
II. Start creating an ad through
Facebook Ads Manager.
III. Choose an objective.
IV.Choose your audience.
V. Set your budget.
VI.Create your ad.

ICT Authority | 4/8/2024 |

 Unit 6 Quiz
1. Why is selling ad space directly considered advantageous, and what are the
key benefits of this approach for publishers?
2. Describe the challenges associated with selling ad space directly and
explain why this method requires time and dedication.
3. How has the significance of ad space in web design evolved over time, and
why is it crucial for websites relying on advertising revenue?
4. What are the fundamental considerations when choosing between selling
digital products and physical products online, and why are digital products
attractive to entrepreneurs?
5. What are some strategies to ensure that digital products, such as eBooks,
stand out and are successful in a competitive online market.

ICT Authority | 4/8/2024 |

 Topic Summary
The topic explored three avenues for generating revenue through online content: selling ad
space, selling downloadable content, and creating sponsored content. Selling ad space
involves forming enduring partnerships with advertisers and dedicating specific ad spaces on
a website for them, requiring time, negotiation, and relationship-building efforts. Learners in
this domain gained the ability to establish sustainable advertising income but also face the
challenge of balancing ad effectiveness with user experience. Selling downloadable content,
particularly digital products like ebooks, offers entrepreneurs opportunities to earn passive
income with relatively low overhead costs, leveraging the quality and uniqueness of their
products. They also learn the importance of choosing a niche and maintaining and marketing
their content. Creating sponsored content involves collaborating with sponsors to produce
and distribute content that aligns with the surrounding content on a platform, enhancing
brand credibility and user experience. Learners recognize the value of connecting their brand
with content that resonates with their audience while maintaining transparency through
clear disclosure methods.

ICT Authority | 4/8/2024 |

 Topic 7: Freelance Websites To Find
Introduction Work
The gig economy is growing fast
Upwork study revealed that 59 million
professionals work online daily
Hence, considering the gig economy is key
You can work in the gig economy as;
• Virtual assistant
• Digital Marketer
• Web developer
• Research Writer
ICT Authority | 4/8/2024 |
 Best Freelance Websites to Find Work
Best freelance websites to find work include;
• Fiverr
• Toptal • LinkedIn
• Jooble • Behance
• 99designs
• Freelancer.com • Dribbble
• Upwork • People Per Hour
• Flexjobs • ServiceScape
• DesignHill
• SimplyHired • TaskRabbit
• Guru

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 Activity
1. Follow the outlined Steps to Create and
complete your Up-work account ;
1. Go to Upwork.com and click on “Sign Up”
2. Sign up using your work email address,
Apple or your Google Account.
3. Add your personal information.
4. Start your Up-work profile by telling us
about the work you do.
5. Highlight your educational background.
6. Highlight your past work experience.
7. Add your language proficiency.

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 Topic 7 Quiz
1. What is freelancing, and how does it differ from full-time employment? Provide key
characteristics that distinguish freelancers from traditional employees.
2. Discuss the benefits and disadvantages of freelancing. How does the freelance lifestyle
compare to a full-time job in terms of factors like job security and administrative
responsibilities?
3. Describe the main differences between freelancing and full-time employment, considering
aspects like flexibility, stability, benefits, and motivation. Explain how these differences
can impact an individual's career choice.
4. In the "Categories of in-demand freelance work" section, provide an overview of at least
two professions in the "Development and IT" category and two professions in the "Design and
Creative" category. Explain the responsibilities of professionals in these categories.
5. In the section on "Introduction to Online Work Websites," why is it important for freelancers
to use online platforms like LinkedIn and Fiverr? How do these platforms contribute to
finding freelance work in today's digital landscape?

ICT Authority | 4/8/2024 |

 Topic Summary
Learners have gained insights into the world of freelancing and its various
aspects. They have learned that freelancing involves working on specific
projects for clients without a full-time commitment and is a growing trend
in the gig economy. Freelancers have the flexibility to choose their work
hours, clients, and projects, but they also face challenges such as isolation
and uncertain job security. The topic also introduced different categories of
freelance work, such as development, IT, and design, and provided
information about popular freelance websites like Fiverr, Toptal, Jooble,
Freelancer.com, and Upwork, with details on their pros and cons for both
freelancers and clients.

ICT Authority | 4/8/2024 |

 Topic 8: Online Payment And Financial Transactions
Introduction
Online workers work and get paid remotely via
online payment systems.
Online payment and transaction systems are
electronic payment or e-payment.
They enable transferring money or making
financial transactions through digital channels,
primarily the internet.
These systems allow individuals and businesses
to pay for goods and services, transfer funds,
and settle financial obligations electronically.
ICT Authority | 4/8/2024 |
 Online Work Payment Systems
Online Work payment systems
include;
• M-pesa (Kenya Only)
• Wise
• World Remit
• PayPal
• Xppm
• Skrill

ICT Authority | 4/8/2024 |

 Activity
1. Follow the outlined steps to create a PayPal account to completion;
• STEP1: Visit Paypal.com website and hit “sign Up”
• SEP 2: Select personal account and hit “continue”
• STEP 3: Select your account type
• STEP 4: Create your login details
• STEP 5: Verify email through the link sent
• STEP 6: Tell us more about yourself.
• STEP 7: Link your credit or debit card
• STEP 8: Verify your email address.

ICT Authority | 4/8/2024 |

 Topic 8 Quiz
1. What are the key advantages of using online payment systems for personal financial
management compared to traditional banking methods?
2. How do online payment systems enhance the security of financial transactions, and
what measures can users take to protect their financial information when making
online payments?
3. Discuss the various types of online payment methods, such as credit cards, digital
wallets, and bank transfers. Compare their benefits and drawbacks for different
financial transactions.
4. Describe the role of payment gateways in facilitating online transactions for e-
commerce businesses. How can a small online business benefit from using payment
gateways like PayPal or Stripe?
5. In the context of international money transfers, compare and contrast the features
and benefits of services like WorldRemit, PayPal, and Skrill. What factors should
individuals consider when choosing a platform for cross-border financial transactions?
ICT Authority | 4/8/2024 |
 Topic Summary
Learners in this topic learned about online payment and financial
transactions, which involve the electronic exchange of funds and
financial activities conducted over the internet. They discovered various
methods for online payments, such as credit card payments, digital
wallets, bank transfers, and payment gateways like PayPal and Wise,
providing convenience, speed, and security. Furthermore, they gained
insights into the use of mobile money apps like M-Pesa, WorldRemit,
PayPal, and Skrill, with step-by-step instructions on creating accounts
for these services and how to use them for various financial
transactions.

ICT Authority | 4/8/2024 |

 Topic 9: Common Money Making Apps In Kenya
In today’s digital age, more and more
teenagers are looking for ways to earn
money online.
Key ways in which you can make
money include;
• As a freelancer
• As an online tutor
• As a marker
• As a photographer
• As a developer
ICT Authority | 4/8/2024 |
 The Best Money Making Apps
The Best Money Making Apps in
Kenya include;
• Jumia
• Instagram
• YouTube
• Amazon

ICT Authority | 4/8/2024 |

 Making Money through Jumia Kol
You can make money through Jumia Kol though;
• Product Sales
• Delivery Services
• Customer Engagement
• Commission and Sales
• Digital Marketing
• Diverse Product Categories
• Online Payments
• Track Performance

ICT Authority | 4/8/2024 |

 Activity
Use the following steps to create Jumia
KOL account;
i. Visit https://kol.jumia.com/ and hit
Sign UP
ii. Fill in your details
iii.Verify email
iv.Complete file by filling
• Payment category
• Address details
• Contact information

ICT Authority | 4/8/2024 |

 Making Money Through Instagram
Making Money Through Instagram entails;
• Sponsored Posts:
 Collaborate with brands for paid content.
 Promote products or services in your posts.
• Affiliate Marketing:
 Share affiliate links in your bio or captions.
 Earn commissions on sales generated through your links.
• Instagram Shopping:
 Tag products in your posts for direct shopping.
 Customers can purchase without leaving the app.
• Influencer Marketing:
 Connect with influencer marketing platforms.
 Brands pay you to promote their products.
ICT Authority | 4/8/2024 |
 Activity
Use the following steps to create Instagram account;
1. Download the Instagram app from the App Store (iPhone) or
Google Play Store(Android).
2. Once the app is installed, tap to open it.
3. Tap Create New Account and enter your email address or mobile
number, then tap Next.

ICT Authority | 4/8/2024 |

 Making Money Through YouTube
Ways in which you can make money through YouTube include;
• Earn money from ads displayed on your videos.
• Requires enabling monetization and meeting YouTube's criteria.
• Get a share of YouTube Premium subscription fees.
• Based on how much Premium members watch your content.
• Offer paid channel memberships to subscribers.
• Access to exclusive perks like badges and emojis.
• Promote and sell your merchandise directly on your channel.
• Integrated shopping experience for viewers.

ICT Authority | 4/8/2024 |

 Activity
Follow the following steps to create a YouTube account;
i. Step 1: Go to YouTube.
ii. Step 2: In the top right, click Sign in.
iii.Step 3: Click Create Account.
iv. Step 4: Choose For myself or To manage my business.
v. Step 5: Start a YouTube channel
vi. Step 6: Make your channel successful enough that it meets the YouTube
Partner Program requirements.
vii.Step 7: Set up an AdSense account.
viii.Step 8: Explore your new monetization features.
ix. Step 9: Submit to ongoing reviews.
x. Step 10: Imagine and design your product.
ICT Authority | 4/8/2024 |
 Making Money Through Amazon App

Ways of making money through Amazon App include;

I. Join the Amazon Associates program through the
app.
II. Access exclusive deals and discounts
III. List and sell products on Amazon's platform.
IV. Reach millions of potential customers.
V. Self-publish eBooks on the Kindle platform.
VI. Earn royalties from book sales.

ICT Authority | 4/8/2024 |

 Activity
Follow the following steps to create your Amazon Associate account;
I. Navigate to the Amazon Associates homepage and click Sign Up.
II. Enter your account information.
III. Enter your website address.
IV.Enter your preferred store ID.
V. Explain how you drive traffic to your site.
VI.Choose your payment method.
VII.Create Amazon Affiliate links.

ICT Authority | 4/8/2024 |

 Topic 9 Quiz
1. What is the main purpose of Facebook retargeting, and how does it work?
Describe the role of the Facebook pixel in this marketing strategy.

2. Name three benefits of using Facebook retargeting for businesses. Explain

how retargeting can help in achieving these benefits.

3. What are the key components needed to run a Facebook retargeting ad

campaign successfully? Provide a brief description of each component and
its importance in the process.

ICT Authority | 4/8/2024 |

 Topic Summary
In this unit, learners were introduced to various opportunities for making money
online in the digital age. They explored freelancing, online tutoring, content
creation, and virtual assistance as potential avenues for earning income.
Freelancing offers flexibility and allows teens to showcase their skills on platforms
for services like graphic design, content writing, and more. Online tutoring is ideal
for those with strong academic skills, enabling them to help others while improving
their own knowledge. Content creation, through platforms like YouTube and TikTok,
allows teens to express themselves creatively and monetize their content. Virtual
assistance provides a chance to gain professional experience by handling remote
administrative tasks. Additionally, the unit discusses various methods of making
money online in Kenya, emphasizing the benefits of remote work, including
flexibility, independence, and higher earning potential.

ICT Authority | 4/8/2024 |

 Topic Summary
It highlights different opportunities such as social media influencing, virtual
assistant work, transcribing, and blogging. The unit also mentions primary money-
making apps in Kenya and elaborates on the Jumia Affiliate Program, providing
benefits and steps to join. It further outlines ways to make money on Instagram,
including partnering with brands for sponsored posts, participating in the Creator
Fund, opening an Instagram Shop, becoming an affiliate marketer, and offering
various services related to Instagram marketing. It emphasizes the importance of
building an engaged audience, using tags, and taking a multi-channel approach to
maximize earnings. Ultimately, this unit equips teenagers with actionable insights
on how to leverage their skills and online platforms to earn money in today's digital
landscape.

ICT Authority | 4/8/2024 |

 Topic 10: Online Work Essentials And Professionalism

Online Work Essentials and

Professionalism involve;
• A set of skills,
• behaviors, and
• Tools that are crucial for
success in the digital
workplace.
It is essential to adapt to this
environment effectively.

ICT Authority | 4/8/2024 |

 File Managemnt
File management is a fundamental aspect of digital organization and productivity.
It involves;
• Creating,
• Storing,
• Ensuring online file security
• Organizing, and sharing files.
File Storage Options:
• Local Devices- i.e., flash disc
• Cloud Storage- i.e., google drive, Dropbox,

ICT Authority | 4/8/2024 |

 Activity
1. Use the following steps to create and share files through google drive;
i. On your computer, go to drive.google.com.
ii. On the left, click Shared drives.
iii. At the top left, click New.
iv. Enter a name for the shared drive then Click Create.
v. Select the file you want to share.
vi. Click Share or Share .
vii.Under “General access” click the Down arrow .
viii.Choose Anyone with the link.
ix. To decide what role people will have, select Viewer, Commenter, or Editor.
x. Click Copy link.
xi. Click Done.
xii.Paste the link in an email or any place you want to share it.
ICT Authority | 4/8/2024 |
 Online Research Skills
Online research skills are crucial in the digital age, where
a wealth of information is readily available on the
internet.
Key Components of Online Research Skills:
• Defining Research Objectives
• Effective Search Strategies
• Source Evaluation
• Using Library Databases
• Citation Styles
• Avoiding Plagiarism
• Media Literacy
ICT Authority | 4/8/2024 |
 Remote Work Etiquette

• Best Practices for Remote Work

Etiquette:
• Set Clear Expectations
• Use Video Wisely
• Maintain Regular Communication
• Respect Time Zones
• Organize Your Workspace
• Update Status
• Avoid Multitasking
• Breaks and Boundaries
• Cybersecurity Vigilance
ICT Authority | 4/8/2024 |
 Activity
Use the outlined steps to Organize a virtual meeting through MS Teams while
considering everyone's time zones;
1. Download and install Microsoft Teams Application from Play
store/Pasture
2. Open Microsoft Teams
3. From the Calendar tab, select New Meeting at the top of the screen.
4. Give your meeting a name in the Add title field.
5. Enter a name, email, or phone number to add participants to your
meeting.
6. Select Save to schedule your meeting.

ICT Authority | 4/8/2024 |

 Topic 10 Quiz
i. Can you explain the key differences between storing files on local devices and
using cloud storage in a professional setting?
ii. Describe the importance of maintaining a well-organized folder structure and
effective file naming conventions for digital productivity
iii.Discuss the importance of professionalism during virtual meetings and video
conferences in a remote work environment. What are some bet practices to
maintain professionalism?
iv. How can you effectively balance self-discipline and privacy while working
remotely to ensure productivity without compromising security?
v. Explain the significance of respecting time zones when collaborating with a
remote team. Provide an example of how scheduling a meeting without
considering time zones can lead to challenges.

ICT Authority | 4/8/2024 |

 Topic 10 Summary
In this unit learners have acquired fundamental skills and knowledge
necessary for success in the digital workplace. They have learned essential
aspects of file management, which include file storage options, organizing
files with folder structures and naming conventions, and secure file sharing
practices. Furthermore, learners have developed crucial online research
skills, covering defining research objectives, effective search strategies,
source evaluation, citation styles, and plagiarism avoidance. Lastly, they have
gained insight into remote work etiquette, understanding the importance of
communication, timeliness, professionalism, privacy, self-discipline, security,
collaboration, and accessibility in a remote work setting. These skills and
best practices empower learners to thrive in the digital workplace with
efficiency, professionalism, and adaptability.

ICT Authority | 4/8/2024 |

 Module Summary
In this comprehensive module, learners have acquired a broad spectrum of competencies vital for success in
the online work landscape. They developed a deep understanding of online etiquette and netiquette, enhancing
their ability to maintain professionalism and respectful communication in digital settings. Participants also
gained essential email etiquette skills, including writing professional, concise emails, using appropriate subject
lines, and avoiding the overuse of CC and BCC. Additionally, they become proficient in social media etiquette,
learning how to post suitable content, respond effectively to comments and messages, and navigate
disagreements and negative feedback with finesse. Learners also mastered online communication tone and
respectful language, understanding the subtleties of written communication, emoji usage, and language
choice. Furthermore, they became adept at netiquette in online forums and chat rooms, following rules,
avoiding spam and trolling, and contributing constructively to discussions. The module equipped them with the
knowledge of selling ad space through downloadable content and sponsored content. Learners also gain
valuable insights into the best freelance websites for finding work, expanding their opportunities in the online
job market. Furthermore, they acquired the expertise to handle online payment systems, ensuring secure and
efficient financial transactions. The module concluded by providing insights into various money-making
techniques and common money-making apps in Kenya. Finally, learners enhanced their digital professionalism
through mastering file management, online research skills, and remote work etiquette, enabling them to excel
in the online workspace.

ICT Authority | 4/8/2024 |

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