Questionnaire
Dear Respondent,
This questionnaire is a part of my ongoing doctoral research at M.D.University, Rohtak.
The information provided by you will be used only for my research work and will be kept
confidential.
The researcher is concerned about the identification of determinants that represent the
bank as an employer brand among the potential hires and checking its impact on the
attractiveness of bank as an employer. The term employer brand means the positive image and
appropriate set of material i.e. economical and non- material i.e. symbolic and psychological that
distinguishes an organization from the competitors in the labour market. The other term i.e.
attractiveness of employer represents the power that draws the attention of potential hires
towards the bank. For completion of my research work your cooperation is required to fill up the
enclosed questionnaire.
(Ritu Yadav)
Research Scholar,
IMSAR (M.D.Uuniversity, Rohtak)
E-mail id: [email protected]
Section A: Demographic profile
1. Name of respondent (Optional) ………………………
2. Email address (Optional) ……………………....
3. Age ……………………..
4. Gender: Male/ Female
5. Educational Qualification: Final Year Graduate/ Final Year Post- Graduate
6. Field of Study:
• Graduate course: B.com./ B.B.A./ B.C.A./ or other (please specify
name……….)
• Post Graduate course: M.com./M.B.A./M.C.A. or other (please specify name
………..)
7. Name of Institute or University: -------------------------------------
8. Place where you are currently living: Rohtak/ Gurugram/ Delhi/ Noida
9. Annual family income (in Rs.) (On the basis of tax slabs 2017-18):
a) Below 2, 50,000 b) 2,50,000-5,00,000
c) 5,00,000-10,00,000 d) Above 10,00,000
Section B: (Part 1)
1. Your most preferred banking sector as potential employer: A) Private sector banks
(Kindly circle the preferred option) B) Foreign sector banks
2. If you preference is private sector bank, kindly select most preferred bank on the basis of
employer brand strength else skip to foreign sector banks (b)
a. Select most preferred private sector bank on the basis of employer brand strength
Private sector bank HDFC bank ICICI bank Axis Bank
Most preferred
bank
b. Select most preferred foreign sector bank on the basis of their employer brand strength
Foreign sector Standard Charted Citi bank Hong Kong and Shanghai
bank bank (SBC) Banking Corporation
(HBSC)
Most preferred
bank
Section B: (Part 2)
Kindly indicate your level of agreement on the basis of your perception about the most
preferred employer brand and tick mark the appropriate option Rate your level of agreement
on the following scale:
SD= Strongly Disagree; D= Disagree; N= Neutral; A= Agree; SA= Strongly Agree
S.No. Statements SD D N A SA
1. This bank offers competitive compensation package among
banking industry.
2. This bank provides opportunity to earn extra remuneration to its
employees.
3. This bank offer good retirement benefits to its employees.
4. This bank offer good health benefits to its employees.
5. In this bank people are recognized and rewarded on the basis of
their contribution to company’s result.
6. There are good promotional opportunities within this bank.
7. In this bank, employees have to wait for a long time to go on
higher position.
8. This bank communicates a clear advancement path to its
employees.
9. The bank facilitates a work climate that follows the principle of
fairness and meritocracy.
10. This bank arranges various structured training programs for its
employees on regular basis.
11. Working with this bank act as a good reference for future career.
12. This bank provides good learning opportunities to its employees
by working in different projects.
13. The bank offers variety in daily work for avoiding boredom.
14. In this bank, job rotation is fair for enhancing skills and
knowledge of employees.
15. This bank trains its employees for diversified challenging
assignments.
16. This bank provides autonomy to its employees to take decisions.
17. The bank provides creative and dynamic work environment.
18. This bank values and makes good use of employees’ creativity.
19. Employees’ suggestions and ideas are highly encouraged by the
management in this bank.
20. There is a respectful working environment with in this bank.
21. There is friendly and cooperative relation between co-workers
within this bank.
22. In this bank, superiors and sub-ordinates have good relation.
23. There is enabling (supporting) work culture within this bank.
24. This bank cares less about its employees as individuals.
25. This bank offers on site sports & other fun activities like dance,
zumba, yoga etc.
26. This bank has structured work processes in place that make an
employee as productive as possible.
27. There are adequate infrastructure and facilities provided by the
bank to its employees.
28. Safe and secure working conditions are provided by this bank to
its employees.
29. There is pleasant physical work environment within the bank.
30. This bank shows a strong record of profitability.
31. This bank has strong prospects for future growth.
32. This bank has a poor reputation due to lack of financial
soundness.
33. This bank is known for high performance and superior service
delivery.
34. This bank is well known in society for its customer centric
approach.
35. This bank builds a trustworthy impression in the society.
36. This bank has got recognition in various national and international
corporate awards.
37. This bank has a comprehensive (complete) code of conduct.
38. This bank supports the employee engagement in corporate social
responsibilities activities.
39. This bank shows a responsible behavior towards the environment.
40. This bank supports the economically, socially and physically
challenged sections of the society.
41. This bank is actively involved in social welfare programs.
42. This bank has a negative impression in the society because of not
fulfilling its community and environmental responsibility.
43. This bank has a strong presence in almost all modes of
communication.
44. Corporate web site of this bank clearly describes the bank’s core
values and policies.
45. This bank communicates its employment benefits like salary,
developmental opportunities etc. clearly in the labour market.
Section C
Please tick marks your level of agreement on following statement on the basis of your most
preferred employer brand
S.No. Statements SD D N A SA
1. For me this bank would be a good place to work.
2. This bank is attractive to me as a place for employment.
3. I am interested in learning more about this bank.
4. A job at this bank is very appealing to me.
5. I have a good feeling about this bank.
6. I would make this bank one of my first choices as an employer.
7. If this bank invited me for a job interview, I would go.
8. I would exert a great deal of efforts to work for this bank.
9. I would recommend this bank to others looking for a job.
10. I would speak to the representative of this bank regarding the
possibility of employment here.
11. I would go for an extra mile to perform for this bank.
12. Employees are probably proud to say that they work at this bank.
13. This is a reputed bank to work with
14. This bank probably has a reputation of being an excellent
employer.
15. I would find this bank as a prestigious place to work.
16. There are probably many who would like to work at this bank.
17. Working with this bank, provide me an opportunity to enjoy
respectable position in the society.
18. I would not be interested in this bank except as a last resort.
19. I would like to accept a job offer from this bank.
20. I would give first preference to accept job offer from this bank
among the various alternatives.
21. I am ready to accept the job offer although salary is being
compromised.
Any Suggestions for establishing banks as attractive employers:
--------------------------------------------------------------------------------------------------------------------
---------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------
THANKS
