VARGAS, CLARIE JANE N.
BSCE 2A
CONTENT:
THE TIKTOK LOGO FEATURES A STALYZED MUSICAL NOTE THAT RESEMBLES A LOWERCASE “D” SHAPE,
SITTING ON A BLACK BACKGROUND. THE NOTE IS OUTLINED IN CYAN AND FUSHIA, WHICH CREATES A 3D
EFFECT AND SYMBOLYZES THE VIBRANT ENERGY OF THE PLATFORM. THE LOGO INCLUDES THE WORD
“TIKTOK” UNDERNEATH THE NOTE, WRITTEN IN A BOLD, SANS-SERIF FONT WITH A SIMILAR CYAN AND
FUSHIA EFFECT ON THE “O”. THE IMAGE AND THE MESSAGE ARE CLEAR.
AUDIENCE:
TIKTOK’S TARGET AUDIENCE IS INCREDIBLY BROAD AND DIVERSE, ENCOMPASING INDIVIDUALS OF ALL
AGES, BACKGROUNDS, AND INTERESTS. HOWEVER, THERE ARE SOME KEY DEMOGRAPHICS AND
CHARACTERISTICS THAT TEND TO BE MORE PREVALENT AMONG TIKTOK USERS.
1. DEMOGRAPHICS: AGE, GENDER, LOCATION, AND OTHER DEMOGRAPHIC DATA
2. CONTEXT CONSUMPTION: WHAT TYPES OF VIDEOS USERS WATCH? HOW LONG THEY WATCH THEM?
AND WHAT FEATURES THEY ENGAGE WITH?
3. CONTENT CREATION: WHAT TYPES OF VIDEOS USERS CREATE? HOW OFTEN THEY POST? WHAT
TOOL THEY USE?
4. SOCIAL INTERACTION: WHO USERS FOLLOW? HOW THEY INTERACT WITH OTHER USERS? AND WHAT
GROUPS THEY BELONG TO?
AUTHOR:
FOUNDER: ZHANG YIMING, HIGHLY SUCCESFULL ENTREPRENEUR AND TECHVISIONARY. HE HOLDS A
BACHELOR OF ENGINEERING DEGREE IN SOFTWARE ENGINEERING FROM NANKAI UNIVERSITY,
DEMONSTRATING HOS TECHNICAL BACKGROUND. HE GAINED VALUABLE EXPERIENCE WORKING AT
VARIOUS TECH COMPANIES, INCLUDING KUXUN AND MICROSOFT, BEFORE FOUNDING BYTEDANCE, THE
PARENT COMPANY OF TIKTOK.
VARGAS, CLARIE JANE N.
BSCE 2A
THE PURPOSE IN FOUNDING BYTEDANCE WAS TO LAVERAGE ARTIFICIAL INTELLEGENCE TO
REVOLUTIONIZE HOW INTERNET USERS ENGAGE WITH CONTENT. HE RECOGNICE THE GROWING TREND OF
SHORT, ENGAGING CONTENT, ESPECIALLY AMONG YOUNGER AUDIENCES, AND CREATE A PLATFORM THAT
TRANSCENDED TRADITIONALLY SOCIAL MEDIA. THE VISION THAT LED TO THE CREATION OF TIKTOK,
INITIALLY LAUNCHED AS DOUYIN IN CHINA, WHICH HAS BECOME ONE OF THE MOST POPULAR SOCIAL
MEDIA PLATFORMS GLOBALLY.
HISTORY:
TIKTOK’S JOURNEY BEGAN IN CHINA AS DOUYIN, A SHORT-FORM VIDEO SHARING APP THAT QUIKLY GAINED
POPULARITY. BYTEDANCE, ITS PARENT COM PANY, LAUNCHED TIKTOK AS GLOBAL VERSION IN 2017,
ACQUIRING MUSICALLY IN 2018, WHICH SIGNIFICANTLY BOOSTED ITS USER BASE. THIS MERGER PUSHED
TIKTOK TO GLOBAL DIOMINANCE, WITH BILLONS OF USERS INTERACTIONG WITH ITS VIRAL TRENDS,
CATCHY MUSIC, AND PERSONALIZED CONTENT. HOWEVER, THE APP HAS FACED CLOSE EXAMINATION AND
BANS IN COUNTRIES LIKE INDIA AND THE US DUE TO CONCERNS ABOUT DAT PRIVACY AND NATUNAL
SECURITY. DESPITE THESE CHALLENGES, TIKTOK CONTINUES TO BE CULTUTAL FORCE, INFLUENCING
TRENDS AND ENGAGING USERS WORLDWIDE.
VISUAL:
LAYOUT- THE LOGO IS SIMPLE AND STRAIGHTFORWARD, WITH THE WORD “TIKTOK” CENTERED AND
PRESENTED WITH CLEAR AND BOLD FONT. ITS MORE HELPFUL TO INTERPRET THE MESSAGE
BECAUSE OF THE LOGO.
DESIGN- THE TIKTOK LOGO IS A SUCCESSFUL EXAMPLE OF HOW A SIMPLE, WELL-DESIGNED VISUAL
CAN EFFECTIVELY COMMUNICATE A BRANDS IDENTITY AND VALUES. OIT IS A POWERFUL SYMBOL
THAT REPRESENTS THE PLATFORM’S CORE PRINCIPLES OF FUN, CREATIVITY, AND CONNECTION.
TECHNICAL QUALITY:
VARGAS, CLARIE JANE N.
BSCE 2A
COLOR- THE WHITE AND BLACK COLOR SCHEME IS CLASSIC, TIMELESS, AND EASILY RECOGNIZABLE.
THE CYAN AND FUSHIA CREATES A 3D EFFECT AND SYMBOLYZES THE VIBRANT ENERGY OF THE
PLATFORM.
SIZE- IT MAY NOT ENOUGH TTO ATTRACT EVERYONE, IT’S LIKELY EFFECTIVE IN ATTRACTING ITS
PRIMARY AUDIENCE AND ACHIEVING ITS GOALS.
WHAT IS THE UNDERLYING MESSAGE OF THE IMAGE?
THE TIKTOK LOGO CONVEYS A SENSE OD FUN AND CREATIVITY, AND CONNECTION. IT SUGGEST A
PLATFORM WHERE USERS CAN EXPRESS THEMSELVES, SHARE THEIR EXPERIENCES, AND CONNECT WITH
OTHERS THROUGH SHORT-FOFRM VIDEOS.
