PASIA, Juliana Del A.
BSA-3 AcctgEd23 Strategic
Business Analysis
Business strategy - is a long-term plan that outlines how an organization aims to achieve its
goals, compete in its market, and create value for stakeholders.
-It serves as a roadmap for decision-making, resource allocation, and defining the organization’s
approach to growth, sustainability, and competitive advantage.
Importance of Business Strategy
1. Provides Direction and Focus: A business strategy defines the company’s vision, mission,
and objectives, ensuring that everyone in the organization works toward the same goals.
2. Helps Achieve Competitive Advantage: By identifying strengths and opportunities, a
strategy helps the business stand out from competitors, offering unique value to
customers.
3. Efficient Resource Allocation: It ensures the optimal use of financial, human, and
technological resources by prioritizing activities that align with strategic goals.
4. Facilitates Decision-Making: A clear strategy provides a framework for making informed
decisions and solving problems, even in complex or uncertain situations.
5. Drives Long-Term Sustainability: With a focus on growth and adaptability, a business
strategy helps organizations stay relevant and thrive in dynamic market conditions.
6. Enhances Organizational Alignment: A unified strategy aligns all departments and teams,
fostering collaboration and minimizing wasted efforts.
7. Improves Risk Management: By anticipating challenges and planning for uncertainties, a
strategy helps mitigate risks and ensures the business is prepared for disruptions.
8. Builds Stakeholder Confidence: A well-articulated strategy reassures investors, employees,
and customers about the company’s direction and commitment to success.
Components of Business Strategy
1. Vision and Mission Statement:
Vision: The long-term aspiration of the business, describing where it wants to be in the future.
Mission: The purpose of the business, explaining what it does, whom it serves, and how it creates
value.
2. Core Values: The guiding principles and beliefs that shape the organization's culture and
decision-making.
3. Goals and Objectives: Specific, measurable, achievable, relevant, and time-bound (SMART)
targets the business aims to accomplish.
4. Strategic Analysis:
Internal Analysis: Identifying strengths and weaknesses using tools like SWOT (Strengths,
Weaknesses, Opportunities, Threats).
External Analysis: Understanding market trends, competition, and external factors through
frameworks like PESTEL or Porter’s Five Forces.
5. Competitive Advantage: The unique value proposition or differentiator that sets the business
apart from competitors, such as cost leadership, innovation, or superior customer service.
6. Target Market and Positioning: Defining the customer segments the business will serve and
how it will position its products or services to meet their needs.
7. Value Proposition: A clear statement of the benefits the business offers to its customers,
addressing why they should choose it over competitors.
8. Resource Allocation: Effective distribution of financial, human, and technological resources to
support the strategy.
9. Action Plans and Tactics: Specific initiatives and activities to implement the strategy and
achieve the objectives.
10. Performance Measurement: Metrics and key performance indicators (KPIs) to track progress
and evaluate the success of the strategy.
11. Flexibility and Adaptability: Mechanisms to adjust the strategy in response to changes in the
market or unforeseen challenges.
Examples pf Business Strategy
1. Cost Leadership Strategy
Walmart focuses on offering low prices by optimizing its supply chain, reducing operational costs,
and leveraging economies of scale. This strategy attracts cost-conscious customers.
2. Differentiation Strategy
Apple differentiates itself by offering innovative, high-quality products like the iPhone and
MacBook, along with a seamless ecosystem and strong brand appeal.
3. Focus Strategy
Rolls-Royce targets a niche market of luxury car buyers by providing premium, customized
vehicles. Its focus strategy caters specifically to high-net-worth individuals.
4. Innovation Strategy
Tesla focuses on continuous innovation in electric vehicles, renewable energy, and autonomous
driving technology to disrupt traditional automotive markets.
5. Growth Strategy
Amazon expands its business by diversifying its offerings (e.g., Amazon Web Services, Prime
Video) and entering new markets globally, aiming for continuous growth and market dominance.
6. Market Penetration Strategy
Coca-Cola uses aggressive marketing, partnerships, and promotions to increase its market share
and ensure its products are accessible worldwide.
7. Customer Experience Strategy
Disney focuses on delivering exceptional customer experiences in its theme parks, movies, and
streaming services, creating strong emotional connections with its audience.
8. Diversification Strategy
Google has diversified from being a search engine to offering products like Android, YouTube,
Google Cloud, and Waymo (self-driving cars), reducing dependency on a single revenue stream.
9. Brand Strategy
Nike leverages its brand identity through powerful marketing campaigns, endorsements by top
athletes, and an emotional connection to its "Just Do It" slogan, reinforcing its leadership in the
sportswear industry.
10. Franchise Strategy
McDonald's expands its global presence through franchising, allowing independent owners to
operate its restaurants while maintaining strict operational guidelines and brand consistency.
11. Product Leadership Strategy
Samsung invests heavily in R&D to continuously launch cutting-edge technology products, like
foldable smartphones, positioning itself as an industry leader.
12. Global Expansion Strategy
Starbucks focuses on expanding into international markets by tailoring its offerings to local
tastes while maintaining its premium coffeehouse experience.
13. Subscription-Based Model
Netflix transformed the entertainment industry by offering a subscription-based streaming
service, giving users unlimited access to content for a fixed monthly fee.
14. Agility Strategy
Zara uses a fast-fashion model, producing new clothing designs quickly based on current trends
and delivering them to stores within weeks, staying ahead of competitors.
15. Corporate Social Responsibility (CSR) Strategy
Unilever integrates sustainability into its business strategy, focusing on eco-friendly products,
reducing its carbon footprint, and promoting social initiatives.
DEL MONTE Philippines, Inc.
Our Mission
To bring to life health and wellness.
Our Vision
Nourishing Families. Enriching Lives. Every Day.
We nourish families by providing delicious food and beverages that make eating healthfully
effortless – anytime and anywhere.
We build brands with quality products that are perfectly wholesome and thoughtfully prepared.
Del Monte’s business strategy focuses on:
1. Quality Products: Providing fresh, high-quality fruits, vegetables, and food products.
2. Innovation: Constantly creating new and healthier products to meet changing customer
preferences, like low-sugar juices and ready-to-eat meals.
3. Sustainability: Using environmentally friendly farming and production practices to protect
the planet.
4. Strong Marketing: Promoting its products effectively through social media and by sharing
recipes to connect with customers.
5. Global Reach: Expanding its business worldwide with reliable supply chains to ensure its
products are available everywhere.
BDO Unibank, Inc.
Corporate Mission
To be the preferred bank in every market we serve.
Corporate Vision
To be the leading Philippine bank and financial services company that empowers customers to
achieve their goals and aspirations, combining our entrepreneurial spirit, international
perspective, and intense customer focus to deliver a personalized banking experience that is
easy, straightforward, and convenient, while taking pride in building long-term relationships and
finding better ways to deliver offerings of the highest standard.
BDO Unibank’s business strategy focuses on:
1. Customer Focus: Offering a wide range of banking products that meet different customer
needs and ensuring a good experience for clients.
2. Digital Transformation: Investing in new technologies to make banking easier and more
convenient for customers, such as online services and cloud-based systems.
3. Sustainability: Committing to environmentally and socially responsible practices in its
operations.
4. Expansion: Growing its presence through strategic mergers and acquisitions, adding more
branches and customers.
5. Integrated Banking: Combining online and physical banking options to make services
easily accessible to everyone.
Megawide Construction Corporation
Vision
We will be a First-World Philippines
Mission
We will be at the forefront of building a First-World Philippines through engineering excellence
and innovation.
Megawide Corporation’s business strategy focuses on:
1. Diversified Infrastructure Development
Megawide focuses on large-scale infrastructure projects, including:
Transportation Infrastructure: Constructing and operating key facilities like the Parañaque
Integrated Terminal Exchange (PITX) and the Mactan-Cebu International Airport.
Rail Projects: Engaging in significant rail developments such as the Metro Manila Subway Project
and the Malolos-Clark Railway Project.
2. Strategic Partnerships and Acquisitions
The company enhances its capabilities through strategic collaborations and acquisitions,
exemplified by:
Clark International Airport: Acquiring full ownership of the airport to strengthen its position in the
transportation sector.
3. Financial Transparency and Investor Relations
Megawide maintains robust communication with stakeholders by:
Investor Engagement: Conducting analysts’ briefings, participating in investor conferences, and
organizing site visits to ensure transparency and foster investor confidence.
4. Commitment to Sustainability
The company integrates sustainability into its operations by:
Sustainable Practices: Implementing environmentally responsible construction methods and
focusing on sustainable development in its projects.
