ICSE Class 10 Commercial

Application Syllabus
CLASS X
There will be one written paper of two hours duration branding, brand promotion, brand loyalty and
carrying 100 marks and Internal Assessment of 100 brand equity; how to bring about brand
marks. promotion, advantages of branding,
The paper will be divided into two sections A and B. difference between Advertising and sales
Section A(Compulsory) will consist of compulsory Promotion, Advertising and Publicity.
short answer questions covering the entire syllabus. (e) Sales and the selling process; qualities of a
Section B will consist of questions which will require good salesman.
detailed answers. There will be a choice of questions Sales and the selling process including the
in this section. difference between marketing and sales;
Methods of selling, features of personal
THEORY- 100 Marks selling; Advertising and Personal selling,
qualities of a good salesman.
1. Understanding the basics of Markets and
Marketing 2. Understanding Finance
(a) Definition of markets and marketing – with (a) Elementary understanding of Generally
examples from consumer goods, consumer Accepted Accounting Principles (GAAP).
services. GAAP to be explained - Entity concept,
A clear understanding of markets (wherever a duality concept, matching concept, money-
buy and sell takes place is a market); measurement concept, going concern concept.
examples of non-traditional markets such as (b) Principles of Financial accounting and
catalogues, direct sales, tele-markets, etc. reporting – receipt and payment account,
Definition and stages of marketing. Types of income and expenditure account; balance
markets. sheet.
(b) Product and Service Meaning, features and uses of receipt and
Meaning and difference between a product payment account, income and expenditure
and a service (with examples); features and account and differences.
types of products and services. Concept of balance sheet - Meaning features
(c) Understanding 4 ‘P’s– Product, Price, Place and uses.
and Promotion. (c) Banking - functions of the Central Bank and
Commercial banks, types of accounts and
Elements of Marketing Mix, stages of Product
banking transactions.
life-cycle, pricing strategies such as
skimming, penetration, parity, cost plus, place Functions of the Central Bank and
– types of distribution channels, promotional Commercial banks and differences between
strategies, concept of advertising, direct the two.; types of bank deposit accounts
selling, publicity. (Savings, Current, Recurring, Fixed Account)
and differences; requirement for an account
(d) Advertising and brand promotion.
holder for operating a bank account - Pass
Definition, features, advantages,
book, cheque book, Pay-in slip book;
disadvantages and types of advertising. Media
Advantages of bank account, advantages and
used for advertising: meaning and examples
disadvantages of cheques; When can a bank
only; Meaning and advantages of sales
refuse payment of a cheque; Automated Teller
promotion; definition of brand,
Machine (ATM);difference between Cheque
and Bank draft.
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 (d) Fundamental concept of Cost (direct, variable (ii) Excessive consumption of minerals, raw
etc.). materials and other non-renewable
Classification of cost according to nature resources.
(direct and indirect), behaviour (variable, A brief understanding with examples.
fixed and semi-fixed). (iii) Energy crisis: Urban and rural sectors.
Renewable and non-renewable energy:
3. Understanding Human Resources greenhouse effect, global warming and
(a) Human Resource in a commercial acid rain.
organization.
Energy crisis: Urban and rural sectors.
Features, role and functions of Human Renewable and non-renewable energy:
Resource Management in any organization. Meaning, differences and examples;
(b) Commonly used methods of recruitment, meaning and causes of greenhouse effect;
selection and training. global warming and threats of global
Definition, sources (internal and external) warming; acid rain and its impact.
and methods (direct and indirect) of (iv) Environmental values and ethics.
recruitment; their advantages and Fundamental duties and value education.
disadvantages. Use of cloth bags, organic manure, clean
Selection – meaning, methods of Selection; surroundings, respect for other people’s
types of Interviews; things, developing an ethical
Meaning and importance of training; types of environmental consciousness e.g.
training and methods of training (meaning refusing use of polybags, styrofoam
only): On the job (Coaching, under study, containers, etc.; reusing: plastic and
Assistant to, Job rotation, Committee glass containers; recycling: e.g. paper –
membership and Apprenticeship) and Off the this will reduce demand on wood and save
job (Internship, Vestibule, Case Study, Role trees.
playing, Lectures, and Sensitivity training). (v) Consumer Education
Meaning of Consumer Education;
4. Development of Public Relations
Understanding the importance of
(a) Meaning, nature, scope of Public Relations. educating consumers of their rights;
Self-explanatory. Types of consumer rights; making correct
(b) Elements of public relations - human choices while buying different items; food
relations, empathy, persuasion and dialogue. adulteration and its harmful effects.
Meaning of each of the above.
(vi) Effects of pollution on environment,
(c) History of public relations and present status.
human, health.
Self-explanatory.
(d) Ethics in public relations. Bhopal Gas Tragedy; Chernobyl
Growing role of ethics in business and public Disaster.
relations. (f) Community participation and contribution of
(e) Issues of the Environment public awareness programmes.
(i) Destruction of ecosystem due to Community participation and public
industrialization, dwelling of business awareness programmes for ecological
units, transport, tourism and mining. restoration and conservation like the Chipko
Andolan (Movement).

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 INTERNAL ASSESSMENT-100 Marks 8. Write an essay on the role of the Central Bank
A minimum of four assignments to be completed (Reserve Bank of India) in any economy with
during the year, as assigned by the teacher. special reference to the Indian scenario.

Suggested list of assignments 9. Study the human resource policies of an

Information Technology firm (developing
1. Design a marketing plan for the launch of a new
software or hardware or in IT training).
soap in the price range of Rs.15-20.
10. Study the working of the Public relations
2. Make a report on the new forms of markets and
department of a mid-sized firm operating in the
marketing such as tele-markets (marketing
media sector.
through phones), home-shopping (catalogues
like Burlington’s, etc.), Direct Marketing EVALUATION
(example Eureka-Forbes). What according to you
The project work is to be evaluated by the subject
is their relevance in future and why?
teacher and by an External Examiner. The External
3. Study the marketing strategies of a service sector Examiner shall be nominated by the Head of the
company such as a courier service and a school and may be a teacher from the faculty, but not
production company such as a pen manufacturer. teaching the subject in the relevant section/class.
Explain the differences and similarities in both the For example, a teacher of Commerce of Class XI may
strategies. What do you think is the reason for be deputed to be the External Examiner for Class X
these differences? Commercial Applications project work.
4. Study the product life cycle (PLC). Using Add-gel The Internal Examiner and the External Examiner will
pens, explain in which part of the PLC they are assess the candidate’s work independently.
giving valid justification.
Award of Marks (100 marks)
5. Study five different advertisements in any one
media (print, television, audio) of the FMCG (fast Subject Teacher (Internal Examiner) 50 marks
moving consumer goods) such as Coke, Pepsi, External Examiner 50 marks
Lux, Surf, Tide, etc. and explain their positive and The total marks obtained out of 100 are to be sent to
negative points. the Council by the Head of the School.
6. Study the annual report (balance sheet and profit The Head of the school will be responsible for the
and loss account) of any company and comment online entry of marks on the Council’s CAREERS
on its financial health. portal by the due date.
7. Study the working of the commercial banks in
India by studying the working of the branch office
of any Public sector commercial bank such as
Canara bank, SBI, Bank of Baroda, etc.

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 INTERNAL ASSESSMENT IN COMMERCIAL APPLICATIONS - PROPOSED GUIDELINES FOR MARKING WITH GRADES
Criteria Planning Organisation Observation Understanding Presentation Marks

Grade I The candidate The candidate does The candidate can make The candidate shows Methodical, precise 4 marks
chooses the right comprehensive reference excellent deductions remarkable ability to and clarity of for each
model. The work. Shows ability to from the data collected. comprehend the complexities expression. Neat and criterion
collection of analyze and assemble the The deductions thus of various commercial tidy presentation.
information and material collected. made are recorded very functions. Can analyze the Optimum utilization
relevant data is very appropriately. data and construct a suitable of skills.
appropriate. model.

Grade II The candidate The candidate does The candidate makes The candidate displays the Work - neat and tidy. 3 marks
chooses a suitable sufficient reference work. adequate deductions ability to understand but Presented clearly and for each
model. The Requires guidance to from data collected. Is cannot fully correlate it with methodically. criterion
information and data analyze and assemble the able to record the same practical applications. Techniques
collected is material collected. with clarity. appropriate.
appropriate.

Grade III The candidate The candidate displays The candidate makes The candidate shows limited Standard presentation 2 marks
selects an limited reference work. deductions with help and capacity to grasp the of work but for each
appropriate model Poor ability to analyze guidance. Recording is intricacies of various disorganised in criterion
but the information and assemble the material appropriate. commercial functions. places. Writing
and data collected is collected. untidy in places.
inadequate. Reasonably clear.

Grade IV The candidate The candidate has done The candidate has The candidate is able to Sequence of work 1 mark
requires guidance to very little reference work minimum ability to understand the complexities acceptable. Not very for each
select a model and and is unable to organise analyze the data of various commercial issues neat. Presentation criterion
gather relevant the material collected. collected. with guidance. poor.
information
pertaining to it.

Grade V The candidate is The candidate is unable The candidate is unable The candidate is unable to Data presented is 0 mark
unable to select a to do any reference work to analyze the data understand the complexities untidy and for each
model or gather at all. Information collected or make any of various commercial issues disorganised. Effort criterion
relevant information collected is too meagre to observations. even with guidance. and initiative lacking.
pertaining to it. do any meaningful
assignment.

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