CHALIMBANA UNIVERSITY
SCHOOL OF VOCATIONAL SKILLS
NAME: MACHIKO ELIZABETH
STUDENT NO: 235034428
PHONE NUMBER: 0776157245
COURSE: BUSINESS COMMUNICATION SKILLS
COURSE CODE: BCS 1101
PROGRAM: FOOD SCIENCE AND NUTRITION
INTAKE: SEPTEMBER INTAKE
YEAR OF STUDY: SECOND YEAR
ASSIGNMENT NO: ONE (1)
LECTURER: PROF. ZANDARA
DUE DATE: 18TH OCTOBER
QUESTION: Communication is a vital force, It is an important aspect of an
effective business organization.
Declaration: I Machiko Elizabeth declare that the work that has been written is
mine and self written.
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Business communication skills are critical to the success of any organization despite its size,
Geographical location, and its mission. Business communication is interlinked with internal
Culture and external image of any organization. So it is the determining factor to
Communication inside the organization. Good Business communication practices assist the
Organization in achieving its goal of informing, persuading, favorable relationship, and
Organizational goodwill. Business Communication is goal oriented, the rules, regulations and
policies of a company. Business Communication is regulated by certain rules and norms. In
early times, business Communication was limited to paper-work, telephone calls etc. But
now with advent of Technology, we have cell phones, video conferencing, emails, satellite
communication to Support business communication. Effective business communication helps
in building Goodwill of an organization.
Communication is critical to fostering collaboration and teamwork in any business
organization. In an environment where employees can openly share ideas, concerns, and
feedback, teamwork thrives. Communication breaks down silos between departments,
allowing teams to work together towards common goals. For instance, in project
management, teams often consist of members from different departments. Clear
communication ensures that everyone understands their role, the project’s objectives, and the
timeline for completion. Moreover, communication builds trust among team members. When
employees feel heard and understood, they are more likely to contribute meaningfully and
work cohesively with others. In this way, communication helps create a positive work
environment where collaboration is encouraged, ultimately leading to increased productivity
and innovation.
Effective communication is also essential in facilitating decision-making within business
organizations. Decision-making requires the exchange of information, ideas, and insights
from various sources. Leaders rely on communication channels to gather data, assess options,
and make informed choices that benefit the organization. For instance, in a sales meeting,
communicating the latest market trends and customer feedback can help the team decide on a
new product strategy. Additionally, communication ensures that decisions are understood and
implemented correctly. Leaders must communicate decisions clearly to employees, ensuring
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that everyone is aligned with the organization’s goals. Without clear communication, even
well-thought-out decisions may be poorly executed, leading to confusion and setbacks.
Strengthening Leadership and Employee Engagement Leadership in any business is highly
dependent on effective communication. A leader who communicates openly and clearly can
inspire, motivate, and guide their team toward achieving organizational goals.
Communication enables leaders to articulate the company’s vision, goals, and expectations. It
also allows leaders to provide feedback and direction, ensuring that employees understand
how their work contributes to the larger objectives of the organization. Furthermore,
communication strengthens employee engagement. Employees who feel informed and
connected to the organization are more likely to be engaged in their work. Regular
communication from leadership, whether through meetings, newsletters, or informal check-
ins, helps employees feel valued and included in the organization’s mission. Engaged
employees are more productive, exhibit higher job satisfaction, and are less likely to leave
the company.
The way a business communicates with its customers, stakeholders, and the public plays a
significant role in shaping its brand image. Effective communication helps businesses present
themselves in a positive light, building trust and credibility with their audience. Whether
through marketing campaigns, social media, or press releases, consistent and strategic
communication strengthens brand reputation and increases market visibility. According to
Watson and Kitchen (2008), they argue that Reputation is of immense importance to all
organizations as it paves the way to acceptance and approval by stakeholders. It underpins
competitive advantage by demonstrating differences from other similar organizations.
Strategic communication helps businesses grow by effectively conveying the value of their
products or services to the market. Through well-crafted messaging in gym, sales, and public
relations, companies can attract new customers, enter new markets, and increase revenue.
Effective communication also helps businesses articulate their competitive advantages,
positioning them for growth in a crowded marketplace. According to the study that was done
by Mirjana Tankosic, and Pavle IveticWseas T (2017), Exchange of information through
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Electronic Data Interchange (EDI), makes communication more efficient. EDI enables
company commercial, purchasing and administration departments to operate more
dynamically and efficiently.
Business communication fosters collaboration by ensuring that employees across
departments are aligned on goals, processes, and timelines. When team members
communicate clearly and effectively, they can collaborate seamlessly, share ideas, and solve
problems collectively. This level of collaboration boosts creativity, innovation, and overall
productivity, as teams are better equipped to work together towards a shared objective. In
order to improve work satisfaction, employee engagement, and overall organizational
performance, useful advice will be made to assist organizations in implementing effective
conflict management practices. Findings from the literature also highlight the importance of
collaboration and effective communication in improving team performance, Mitha Virgina
Rusady et al. (2024).
Teamwork in Effective communication is critical to fostering collaboration and teamwork in
any business organization. In an environment where employees can openly share ideas,
concerns, and feedback, teamwork thrives. Communication breaks down silos between
departments, allowing teams to work together towards common goals. For instance, in
project management, teams often consist of members from different departments. Clear
communication ensures that everyone understands their role, the project’s objectives, and the
timeline for completion. Moreover, communication builds trust among team members. When
employees feel heard and understood, they are more likely to contribute meaningfully and
work cohesively with others. In this way, communication helps create a positive work
environment where collaboration is encouraged, ultimately leading to increased productivity
and innovation.
In any business, conflicts are inevitable, but effective communication plays a critical role in
resolving them. When communication is clear and open, misunderstandings can be avoided,
and conflicts can be addressed before they escalate. Open communication channels allow
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employees to voice their concerns, while managers can address issues with transparency and
fairness.
Barriers to communication, such as cultural differences, language barriers, or technological
issues, can also be mitigated through thoughtful communication strategies. For example,
businesses operating in global markets must navigate cultural differences that can affect how
messages are interpreted. By promoting cross-cultural communication training and
establishing clear communication protocols, organizations can overcome these barriers and
ensure smoother interactions between global teams. On the subject matter of intercultural
communication and barriers that exist along this spectrum, Keia and Yazdanifard, argue that
as society moves towards a more globalized culture, it is of great importance for leaders in
organizations to adopt measures that facilitates smooth intercultural communication among
employees of different cultural backgrounds
Effective communication streamlines processes, reduces errors, and enhances overall
organizational efficiency. When information flows freely within an organization, tasks are
completed more efficiently because employees have the necessary information to perform
their duties. For example, in a manufacturing company, efficient communication between
production teams and supply chain managers ensures that materials are delivered on time,
reducing delays in production.
In addition, communication reduces duplication of effort. When departments communicate
effectively, they avoid working in isolation and can coordinate their efforts. This not only
saves time but also ensures that resources are used more efficiently. For example, marketing
and sales teams can collaborate to create consistent messaging for customers, avoiding
confusion or mixed signals in the marketplace. Company success is dependent on effective
communication particularly in a multicultural and competitive global environment yet the
types of effective communication, according to Uche Nwabueze, Joan Mileski (2018).
Communication plays a crucial role in creating meaningful connections with customers.
Through effective communication, businesses can engage customers by listening to their
needs, addressing their concerns, and providing valuable information. Whether through
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customer service, marketing, or feedback channels, strong communication builds customer
trust and loyalty, leading to long-term relationships and repeat business. According to a study
done by Rane et al, (2023), a strong communication base is a key driver of customer loyalty,
customer satisfaction, which can be influenced by service and product quality, brand loyalty
and company reputation which are all achieved through effective communication.
Effective communication helps build trust and credibility, both internally and externally.
Transparent, consistent, and honest communication strengthens relationships with
stakeholders, including employees, customers, and investors. When businesses openly
communicate their goals, challenges, and successes, stakeholders are more likely to feel
confident in the company’s operations, leading to stronger partnerships and customer loyalty.
Trust is fundamental to any successful business relationship. Effective communication builds
credibility because it creates transparency. According to a study by Edelman Trust Barometer
(2020), 67% of customers said they would continue to buy from a brand they trust, even
during tough times. Trust is enhanced when communicate openly about their operations,
challenges, and successes, as stakeholders feel included in the organization’s journey.
Effective communication directly impacts an organization's productivity and efficiency.
When employees understand their tasks and responsibilities, there is less time wasted on
clarifications and rework. Clear instructions and expectations lead to faster task completion,
fewer errors, and better use of resources. Moreover, open communication channels enable
employees to share ideas and suggestions for improving processes, further enhancing
operational efficiency.
Project Management Institute (PMI, 2017) found that poor communication is the cause of
project failure in 56% of cases. Clear communication ensures that employees know their
tasks, deadlines, and expectations, which reduces rework, errors, and wasted time, ultimately
increasing efficiency and overall business performance.
In conclusion, communication is an essential force that drives the success of any business
organization. By enhancing collaboration and teamwork, facilitating decision-making,
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strengthening leadership and employee engagement, resolving conflicts, and driving
efficiency, communication plays a central role in ensuring that organizations achieve their
goals.
REFERENSES
Facets of corporate identity, communication and reputation, 139-158, 2008
HubSpot (2020). “The Importance of Clear Communication in Customer Service.”
International Research Journal of Modernization in Engineering Technology and Science 5 (5), 427-
452, 2023
Project Management Institute (PMI, 2017). “The High Cost of Poor Communication.”
Spanish journal of marketing-ESIC 27(2), 241-260, 2023.
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