Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
4 views1 page

Consumer Behavior

This study analyzes the factors influencing consumer behavior in online shopping, highlighting convenience, price sensitivity, trust, and website usability as key elements. Findings show that 85% of consumers value convenience, 70% compare prices, and 60% have trust issues with unfamiliar stores. The research suggests that businesses can enhance customer satisfaction and sales by addressing these factors.

Uploaded by

parklala20
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
4 views1 page

Consumer Behavior

This study analyzes the factors influencing consumer behavior in online shopping, highlighting convenience, price sensitivity, trust, and website usability as key elements. Findings show that 85% of consumers value convenience, 70% compare prices, and 60% have trust issues with unfamiliar stores. The research suggests that businesses can enhance customer satisfaction and sales by addressing these factors.

Uploaded by

parklala20
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Consumer Behavior in Online Shopping: A Study

Abstract
This study examines the factors influencing consumer behavior in online shopping. With the
rise of e-commerce, understanding how consumers make purchasing decisions can help
businesses improve their strategies. The research explores factors such as convenience,
price sensitivity, trust, and website usability.

Introduction
Online shopping has grown significantly in recent years, changing the way consumers
purchase goods and services. Various factors influence consumers' decisions to buy online,
including the availability of products, ease of use, and trust in the seller. This study aims to
analyze these key factors and their impact on consumer behavior.

Findings
1. Convenience – 85% of respondents cited convenience as a primary reason for shopping
online.
2. Price Sensitivity – 70% of shoppers compare prices across multiple websites before
purchasing.
3. Trust Issues – 60% of consumers hesitate to buy from unfamiliar online stores due to
security concerns.
4. Website Usability – 75% of respondents prefer user-friendly interfaces with clear
navigation.

Conclusion
The study highlights that convenience, price, trust, and usability play significant roles in
shaping consumer behavior in online shopping. Businesses can improve customer
satisfaction and increase sales by focusing on these factors.

You might also like