Interactive Media & Mass Self-
Communication
What is Interactive Media?
• also called interactive multimedia
• any computer-delivered electronic system that allows the user to control,
combine, and manipulate different types of media, such as text, sound, video,
computer graphics, and animation
• integrate computer, memory storage, digital (binary) data, telephone, television,
and other information technologies
• most common applications include training programs, video games, electronic
encyclopedias, and travel guides
• shift the user’s role from observer to participant and are considered the next
generation of electronic information systems.
Key Takeaways
Interactive media refers to the different ways in which people
process and share information.
Interactive media is meant to engage the user and interact with him
or her in a way non-interactive media do not.
Examples of interactive media include social media, video games,
and apps.
How Does Interactive Media Work?
But with the advent of the internet in the 1990s,
The purpose of interactive media is to engage the
that began to change. As technology developed,
user and interact with him or her in a way non-
consumers were given different tools through
interactive media do not. Traditional forms of
which interactive media was presented. Access to
media, such as television and radio, originally
the internet went from an expensive utility once
required no active participation. These forms of
available only through dial-up to a wireless tool
media made consumers more passive, giving them
accessible by the touch of a finger. Computers and
no real way to navigate through their
laptops became a household item and a necessity
experiences—except for the ability to change the
in the workplace, and mobile devices began
channel.
making interacting media easy and convenient.
Elements of Interactive Media
MOVING IMAGES ANIMATION DIGITAL TEXT VIDEO AUDIO
AND GRAPHICS
Contents of Multimedia
Videos
Sound
Online Games
Online Tests
Courseware
Podcast and Vodcasts
Video
•Through video
hosting sites, you
can take a video
and show it to the
entire world.
Sound, Music, Audio
Through music hosting sites
you can record sounds and
share it to the world.
Courseware
• Online courses that simulate
the classroom online.
Online Games
• Game developers now create
what is called “browser-based
games” You do not need to
install these games to your
computer as they run in most
updated web browsers.
Online Tests
• Online Survey forms and tests
that automatically display the
results when finished.
Podcasts
•An episodic series
of audio or text
files streamed
online.
Vodcasts
•An episodic
series of videos
streamed
online.
Examples of Interactive Media
In today's digital era, people are surrounded by interactive media.
Everywhere you look, you will find an example of this form of
communication.
• Social networking websites such as Facebook, Twitter, and
Instagram
• Video games where players use controllers to respond to visual
and sound cues on the screen that are generated by a computer
program.
Examples of Interactive Media
(cont.)
• if you have a mobile device like a smartphone—and chances are
you do—you use apps or applications. These forms of interactive
media can help you figure out the weather, direct you to the
desired location, choose and respond to news stories in which
you are interested, and allow you to shop. The possibilities are
endless.
• virtual reality or VR that gives users a completely immersive
experience, allowing them to explore into a world that an almost
carbon copy of reality. The only difference is that this world is
digital.
The Influences of Interactive Media
Interactive media has a very important role in today's world.
• it make people more active
• it gives the power to communicate with others (people, companies,
organizations) with whom they would normally have no contact
• allows the free-flow and exchange of ideas and information.
• has an educational component, making it a very powerful learning tool
• allows (and encourages) people—especially students—to become more
active in their learning experience, more collaborative and to be more
in control of what they're learning.
What is mass-self Communication?
communication environment characterized by the
widespread phenomenon of self-directed
communication by individuals using their chosen
online channels.
Influence Ecosystem
The figure shows the new influence ecosystem
model after the arise of Internet and how the
professional media are forced into involuntary
sharing with micro-media. The traditional vertical
influence system from mass communication oriented
to mass synchronization of perceptions has been
significantly disrupted by social media and the mass
self-communication. Micro-media plays a significant
part in the battle of social perceptions impacting
beliefs and diffusing opinion.
Interactive Media & Mass Self-
Communication
