INDEX

Chapter No. Name of the Topic Page No.

1. INTRODUCTION

2. LITERATURE REVIEW

3. RESEARCH METHODOLOGY

4. DATA ANALYSIS AND

INTERPRETATION

5. CONCLUSION

BIBLIOGRAPHY

ANNEXURE
 CHAPTER-1
INTRODUCTION
 A study on financial services provided by Axis Bank with reference to
Bhiwandi

SUMMARY

Axis Bank is the third largest private sector bank in India. It offers financial services to various customer
segments, including large and mid-sized Corporations, MSMEs, Agriculture, and Retail Businesses.
Axis Bank is one of the first new-generation private sector banks to have begun operations in 1994. The
Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI) (then known
as Unit Trust of India), Life Insurance Corporation of India (LIC), General Insurance Corporation of India
(GIC), National Insurance Company Ltd. (NIC). The New India Assurance Company Ltd. (NIA). The
Oriental Insurance Company Ltd. (OIC), and United India Insurance Company Ltd. (UIIC). The
shareholding of Unit Trust of India was subsequently transferred to SUUTI, an entity established in 2003.
GIC, NIC, NIA, OIC, and UIIC have been reclassified from the promoter category to the public category.
This financial year. Axis Bank carved out a path of strong growth, innovation, and 'many-firsts. The Bank
introduced 'open by Axis Bank, its digital banking proposition, offering -250 features through a modern,
user-friendly interface. First, the 'One-View feature on the Bank's mobile app allows customers to manage
their finances seamlessly across various banks.
As a pioneer in embracing numerous innovative technological advancements, Axis was the first Bank to go
live with UPI interoperability on its CBDC App. It became the first bank to Introduce digital US dollar field
deposit (FD) for NRI customers at the IFSC Banking Unit in GIFT City, Gujarat. The lank also launched a
first-of-its-kind comprehensive digital proposition "NI. O for Business" to cater to the new-age banking
needs of MSMEs. In partnership with the Rit Innovation Hub, the Bank now provides access to super-fast
digital KCC and MSME loans. Axis Bank has taken significant strides in the adoption of Gen Al baby rolling
out Microsoft Copilot across a select user base, and a GenAl-based chatbot for -60.000 users across
branches, for enhanced customer service efficiency and personalized banking experiences.
DISTRIBUTION NETWORK
The Bank added 125 branches during the quarter and 475 overall in the FY24 period, taking its overall
distribution network to 5,377 domestic branches and extension counters situated across 2.963 centers
compared to 4,903 domestic branches and extension counters situated in 2.741 centers as of 31st March
2023. As of 31st March 2024, the Bank had 16.026 ATMs and cash recyclers spread across the country. The
Bank's Axis Virtual Centre is present across sic centres with over 1.590 Virtual Relationship Managers as of
31st March 2024. The Bank has been steadily gaining market share in the rural and semi-urban markets
through its 2.482 Bharat Bank branches, complemented by a 64,600+ strong CSC VLE network
The Overseas operations of the Bank are spread over eight international offices with branches in Singapore,
Dubai (at DIFC, and Gift City-IBU; representative offices in Dhaka Dubai, Abu Dhabi, Sharjah and an
overseas subsidiary in London, UK. The international offices focus on Corporate Lending, Coverage
Business. Trade Finance, Syndication, Investment Banking, Liability Businesses, and Private
Banking/Wealth Management offerings.
With a balance sheet size of Rs. 14.77.209 crores as of 31st March 2024, Axis Bank has achieved consistent
growth and with a 5-year CAGR (2018-19 to 2023-24 of 13% in Total Assets & 15% each in Advances and
Deposit.

RETAIL BANKING
The objective of our Retail Banking segment has been to continuously deliver end-to-end solutions to our
customers, made possible through a complete bouquet of financial products and services, the physical and
digital infrastructure to deliver it effectively, and a team of advisors to help consumers make the right
choices. The ability to gauge different customer needs and behaviors and factor them into our product
solutions, processes, and everyday conversations with customers has been at the core of our strategy. Retail
Bank continues to be the bedrock of the Bank’s financial performance. Strong execution, robust distribution,
and digital proliferation have helped the Bank gain a strong market share and improve customer experience.

INTERNATIONAL RETAIL
The international retail business focuses specifically on overseas sales channels and retail foreign exchange
businesses in overseas centers such as Hong Kong and Sri Lanka where the bank has a presence. The
services offered include travel currency cards, inward and outward wire transfer traveler’s cheque and
foreign currency notes, and remittance facilities through online portals as well as through collaboration with
correspondent banks, exchange houses, and money transfer operators.

BUSINESS BANKING
Business Banking leverages the bank's strength – a well-distributed network of branches and a strong
technology platform to offer the best in transactions and the best in banking services. The bank offers a range
of current account products and cash management solutions across all business segments covering
corporates, institutions, central and state government ministries and undertakings as well as small and retail
customers.
To provide solutions for business to effectively manage their funds flow, the bank has introduced liquidity
management solutions for corporate customers. Similarly, a single window for all payment requirements was
launched with several advanced features such as setting a daily transaction limit for corporate users, setting a
transaction limit for individual beneficiaries, prioritizing payment methods, and online stop payment and
cancellation facilities.
CORPORATE BANKING
Our corporate banking solutions comprise credit, transaction banking, treasury, syndication, investment
banking, and trustee services.

CREDIT
Our loan and fee-based products and services are tailored to meet the financial requirements of large and
medium-sized corporate clients and SMEs. Our products and services include cash credit facilities, demand
and short-term loans, project finance, export credit, factoring, channel financing, structured products,
discounting of bills, documentary credits, guarantees, foreign exchange and derivative products. Our liability
products for large and mid-corporate segments comprise current accounts, certificates of deposits and time
deposits.

TRANSACTION BANKING
Our Transaction Banking Group (TxB) offers integrated products and services in the realm of current
accounts, cash management services, capital market services, trade, foreign exchange, and derivatives, cross-
border trade and correspondent banking services, and tax collections on behalf of the Government of India
and various State Governments.

TREASURY
The Treasury supervises our funding position and maintains our regulatory reserve requirements. It invests in
sovereign and corporate debt instruments, and engages in proprietary trading in equity and fixed income
securities, foreign exchange, currency futures and options. The division further governs our investments in
commercial paper, mutual funds and floating rate instruments as part of the management of short-term
surplus liquidity. Moreover, it offers a wide range of treasury products and services to corporate customers.

SYNDICATION
We also offer services of placement and syndication in the form of local currency bonds, rupee, and foreign
term loans, along with external commercial borrowings to corporate customers.

INVESTMENT BANKING AND TRUSTEE SERVICES

We cater to the investment banking and trusteeship services requirements of our corporate clients through
our wholly-owned subsidiaries. Axis Capital Limited offers investment banking services relating to equity
capital markets, institutional stockbroking, and M&A advisory. Axis Trustee Services Limited is engaged in
trusteeship activities, acting as debenture trustee and as trustee to various securitization trusts. Services to
corporate customers.
TREASURY BILL
A Treasury Bill (T-Bill) is a short-term debt instrument issued by the Indian government through the Reserve
Bank of India (RBI). T-Bills are zero-coupon securities, meaning they don’t pay interest. They are issued at a
discount, allowing you to profit from the difference between the purchase price and the face value upon
maturity. T-Bills are issued in India with tenures of 91 days, 182 days, and 364 days. They are auctioned by
the RBI, you can buy them through competitive or non-competitive bidding. In competitive bidding, you
specify your desired yield, while in non-competitive bidding, the RBI decides the yield, which is ideal for
retail investors. Upon maturity, you receive the full face value of the T-Bill.

INTERNATIONAL BANKING
The international banking strategy of the Bank continues to revolve around leveraging its relationships with
corporates in India and non-resident Indians, by providing banking solutions at overseas centers. Through
our international operations, we continue to leverage the skills and strengths built in our domestic operations.
It also widens the horizon of the product offerings covering a varied spectrum of corporate and retail
banking solutions across client segments in various geographies. Details of the Bank’s international footprint
have been mentioned under the ‘Manufactured Capital’ section. During the year, emphasis continued
towards trade finance business and value-added services. As of 31 March 2018, the total assets at overseas
branches stood at USD 9.36 billion as compared to USD 8.37 billion in the previous year. Axis Bank UK
Limited (ABUK), the Bank’s overseas banking subsidiary, completed its fifth year of operations during the
year. The total assets of ABUK stood at USD 1,040 million as of 31 March 2018, as against USD 823
million as of 31 March 2017.

MICRO SMALL AND MEDIUM ENTERPRISES

With our commitment to extend support for the development of the MSME sector, one of our important
initiatives has been the ‘Evolve’ series – an education initiative dedicated to MSMEs wherein industry
domain experts share knowledge and discuss case studies focusing on MSME sector growth and
development. The 4th edition of ‘Evolve’ was organized during the reporting year in 30 cities spread across
all major Industrial centers of India, which saw active participation from over 3,000 SMEs. MSME Sector
Development In India, the role of family businesses in nation-building, wealth creation, and employment
generation is both significant and commendable. To eulogize and salute the contribution of a family-run
business, we organized the ‘Evolve’ Roadshow around the concept of “How Family Business may be
transformed into a successful business”, wherein sessions were conducted by eminent speakers who have
built successful family businesses. The idea of arranging the sessions was to enable capacity building of
entrepreneurs and help them grow their family-run businesses amidst challenges thrown up by a rapidly
changing economic environment. In addition to this, we aim to recognize the efforts of MSMEs and reward
the ones who are worthy of applause. We have been the presenting partner of the 4th edition of India SME
100 Awards. With over 41,000 nominations from across India, the top 100 MSMEs were selected based on
various financial and non-financial parameters. Winners were rewarded by political dignitaries and they also
got exposure on a national forum to interact with potential investors and other MSMEs.
SERVICES
 Account: In today’s cashless society, having a bank account is more of a necessity than an option
it’s like having 24/7 security for hard-earned money. Our bank provides various bank accounts that
ensure safety and allow you to earn interest on your savings, make hassle-free payments, and manage
all your financial transactions online.

 Savings Account: A savings account is a secure deposit account offered by banks that allows you
to save money while earning interest. It provides easy access to funds for daily expenses and
transactions while offering nominal growth on the balance through interest.

Advantages
 Withdraw and transfer money anytime.
 Deposits are insured under RBI guidelines.
 Manage funds digitally through mobile.
 Enables cashless transactions through debit card and UPI access.

Disadvantages
 Interest earned is lower than investments.
 Some accounts require a minimum balance; non-maintenance leads to penalties.
 Savings accounts have withdrawal limits.

 Salary Account: A Salary account is a savings account where your employer deposits your
monthly pay. It is designed for receiving salary transfers and usually offers benefits such as no
minimum balance requirement, Free ATM withdrawals, a higher daily withdrawal limit,
preferential rates on loans, and complimentary credit cards.

Advantages
 Zero Balance Account No minimum balance is required.
 If the salary stops, it converts into a regular savings account.
 Perks like free debit cards, higher withdrawal limits, and exclusive offers.
 Pre-approved loans based on salary credit.

Disadvantages
  Dependency on Employer Benefits is linked to employer agreements; losing the job may
lead to conversion into a savings account.
 Account features are pre-set by the employer’s agreement with the bank.

 Current Account: A current account is a type of deposit account offering a significantly higher
number of transactions and services. It is suitable for businessmen, professionals, or
entrepreneurs who can use it for daily and monthly cash flow, with digital services such as
NEFT/RTGS transactions 24 x 7 SMS alerts, and user-friendly internet & mobile banking
platforms, and the current account gets the facility overdraft.

Advantages
 Suitable for businesses with high transactions.
 Allows the Overdraft Facility to be withdrawable beyond the balance for business needs.
 Enables payments across different cities.
 Offers trade finance, foreign exchange, and business credit.

Disadvantages
 Current accounts do not earn interest.
 Monthly fees for non-maintenance, cash deposits, and withdrawals.
 Requires business registration and KYC compliance.

 Axis Direct Investment Account: It is also known as a Demat account short for a dematerialized
account is like a digital vault for your stocks and securities. It holds them in electronic form
instead of physical certificates. It makes buying, selling, and transferring shares easier in the
stock market, eliminating the need for paperwork. Generally, the opening of a Demat account
online is safe make sure to choose a well-known and trusted broker and follow good password
practices to keep your login details confidential to safety ensure of your Demat account.

Advantages
 Directly invest in stock or mutual fund trading.
 Seamless Integration with Axis Bank Easy fund transfers.
 Research & Advisory Services Market insights, reports, and stock recommendations.
 Diverse Investment Options Stocks, IPOs, ETFs, mutual funds, and bonds.

Disadvantages
 Brokerage Fees have been Charged on every trade and service fee.
 Market Risks The investments are subject to market fluctuations.
 There is complexity for Beginners Requires knowledge of trading and investing.

 Safe Deposit Locker: Axis Bank offers safe deposit services, to ensure the safety of your valuable
items. You can easily reserve the Axis Bank safe deposit locker online, selecting the size that best
fits your needs. This service provides a few advantages such as a flexible option for locker rent
straightforward access to locker contents and more. These locker facilities offer more than 4000
Axis Bank branches.

Advantages
 High-security protection from theft, fire, and natural disasters.
 Access Control only the account holder and nominees can access it.
 Various Locker Sizes Choose based on storage needs.
 Disadvantages
 High Rental Charges Annual fees vary by locker size and location.
 Limited Accessibility This can only be accessed during branch working hours.
 Risk of Losing Keys Losing the locker key may result in penalties and a tedious recovery
process.

 Safe custody: Axis Bank provides safe custody services for safety concerns for valuables and
other important documents. Easily start and close your safe custody account anytime without any
mandatory subscription period. Make hassle-free payments through auto-debit from a linked
savings account.

Advantages
 Secure Storage Protects important documents from theft and damage.
 Confidentiality Maintained Only the customer can access it.
 Alternative to Home Storage More secure than keeping documents at home.

Disadvantages
 Limited Access Can only retrieve documents during bank hours.
 Annual Charges Requires rental payments for continued service.
 Not for Large Valuables, Unlike a locker, it is primarily for documents, not jewelry or
cash.

 Axis Active: Axis Active is a program by Axis Bank that offers a fitness band with contactless
payment capabilities. The band is designed in partnership with Goqii Technologies Private
Limited.

Advantages
 Personalized Investment Plans and AI-driven investment recommendations.
 Portfolio Management Tracks investments in real time.
 Integrated with Axis Direct Makes investing seamless.
 Low-Cost Advisory Affordable financial planning compared to traditional advisors.

Disadvantages
 Market Risks Investments can fluctuate based on market conditions.
 Limited Human Interaction Mostly automated, so no personal financial advisor.
 Subscription Charges like Some features may require additional fees.

 Deposit: Bank Deposits stand out as a preferred investment option for many, thanks to their
attractive interest rates and low-risk profile. They ensure your funds are securely managed. Whether
through a deposit account or opting for bank deposits online, this investment avenue guarantees safe,
competitive returns for your money.

 Digital Fixed Deposit: Digital Fixed Deposit is a way to save money without needing a bank
account. It offers competitive interest rates and the flexibility to withdraw up to 25% of the
deposited amount without penalty.

Advantages
  Unlike traditional FDs, you can open a Digital FD without holding a savings account.
 The entire process is online, saving time and eliminating paperwork.
 Can be linked with UPI for easy withdrawals.
 Provides fixed returns with minimal risk.

Disadvantages
 May offer slightly lower rates than traditional FDs.
 Usually available for shorter durations (e.g., 6 months to 1 year).
 Only available through digital channels, making it difficult for less tech-savvy
individuals.

 Fixed Deposit: Fixed deposits are a way to save money for a set period at a guaranteed interest
rate. Fixed deposits can offer a safe investment option because they protect the principal amount
and provide a stable return. A minimum deposit of money is just 5000 Rs.

Advantages
 Stable & Guaranteed Returns Assured interest rates, unaffected by market fluctuations.
 Flexible Tenure Can be opened for 7 days to 10 years.
 Loan Against FD Can be used as collateral for loans.
 Auto-Renewal Option FDs can be renewed automatically upon maturity.

Disadvantages
 Banks charge a penalty if you withdraw before maturity.
 Interest earned is subject to tax if it exceeds ₹40,000 per year (₹50,000 for senior
citizens).
 Funds are locked in for the chosen tenure unless broken early.

 Recurring Deposit: A Recurring Deposit is a savings account that allows you to invest a fixed
amount of money every month for a set period. It is a good way to build saving habits and
achieve a financial goal. A Recurring Deposit provides interest on your amount and length of
tenure and starts at just 500 Rs per month.

Advantages
 Encourages regular saving habits.
 Interest rates are locked in at the time of deposit.
 You can start an affordable investment RD with as little as ₹500 per month.
 Loan Facility Available Can be used as collateral for loans.

Disadvantages
 Generally, RD offers slightly lower interest rates than fixed deposits.
 If you miss a monthly installment, you may incur a penalty.
 Interest earned is subject to tax.

 Tax Saver Fixed Deposit: Tax Saver Fixed Deposit is a five-year investment that offers tax
benefits and interest. It’s a good way to save money while also reducing your tax burden. You can
start with 100 Rs a month and invest up to 1,50,000 Rs. Tax Saver Fixed Deposit is designed for
your financial needs.
 Advantages
 Tax Benefits Investments up to ₹1.5 lakh are eligible for tax deductions.
 Assured returns with no market risks this is a safe investment.
 Offers competitive interest rates similar to regular FDs.

Disadvantages
 Premature withdrawals are not allowed.
 Interest earned is taxable as per income tax slabs.
 Cannot be used as collateral for loans.

 Fixed Deposit Plus: Fixed Deposit Plus is a high-value investment plan that offers higher interest
rates than regular fixed deposits. It’s available to both domestic and NRI customers.

Advantages
 Offers better returns compared to standard FDs.
 Fixed returns with minimal risk.
 Auto-Renewal Available Can be renewed upon maturity.

Disadvantages
 Funds are locked in until maturity.
 No flexibility in withdrawing money before term completion.
 Interest is taxed as per income slab.

 Auto Fixed Deposit: Auto Fixed deposit is a feature that automatically transfers money from a
savings account to a fixed deposit when the savings account balance exceeds a certain
amount. This feature combines the benefits of a savings account with the higher interest rates of a
fixed deposit.

Advantages
 Ensures idle money in a savings account earns higher interest.
 Can be broken automatically when the savings account balance falls below a threshold.
 Earns FD interest rates instead of lower savings account rates.

Disadvantages
 Auto-transfer may happen without manual confirmation.
 Interest is taxable.
 Premature withdrawal penalties apply if the FD is broken.

 Card: Bank-provided cards are known as plastic money. The different types of cards are ATMs,
credit cards, and debit cards. Cards are used for various purposes, such as making purchases online or
performing transactions.

 Credit Card: A credit card is used to make a purchase payment on credit. It provides a credit
facility for a certain limit, which you can repay in the permitted time frame without incurring
extra costs.

Advantages
 Builds credit score when used responsibly.
  Offers rewards, cashback, and discounts.
 Provides emergency funds when needed.
 Interest-free period if bills are paid on time.
 Security features like fraud protection and chargeback rights.

Disadvantages
 High interest rates if payments are delayed.
 Risk of debt accumulation and overspending.
 Hidden fees like late payment, annual charges, and over-limit fees.
 Minimum due payment can lead to long-term debt.
 Affects credit score negatively if misused.

 Debit Card: A debit card is used for purchase payments, and it is deducted from a bank account. It
is secure and safe to use anywhere, anytime. A debit card is also used in any ATM for cash
withdrawals.

Advantages
 No debt accumulation spends are deducted directly from the account.
 No interest charges like a credit card.
 Widely accepted for online and offline transactions.
 Secure with PIN protection and limited liability on fraud.

Disadvantages
 No credit-building benefits.
 Limited fraud protection compared to credit cards.
 Overdraft fees if linked to an overdraft facility.
 No rewards or cashback (except for premium cards).

 Pre-Paid Card: Prepaid card for personal or business use including gift cards, meal cards, and
smart pay cards. A prepaid card is used to gift or reward a loved one Prepaid cards can be used to
make purchases, send money, or reward employees.

Advantages
 No risk of overspending as spending is limited to the loaded balance.
 Does not require a bank account.
 Useful for gifting or travel purposes.
 Secure and minimize fraud risks.

Disadvantage
 No credit-building benefits.
 May come with activation, reloading, and transaction fees.
 Limited acceptance compared to debit/credit cards.
 No interest or rewards benefits.

 Transit Card: Transit Cards are India's first cards created for convenient traveling and shopping
by enabling hassle-free payments. With Transit Cards, the versatile Smart Cards, you not only
gain access to exclusive offers and benefits but also enjoy the convenience of making payments
with just a single tap.
 Advantages
 Convenient and contactless payment for travel.
 Reduces the need for cash transactions.
 Some offer discounts or loyalty benefits.

Disadvantages
 Limited usability (only for transportation).
 Balance recharge is required frequently.
 Can be lost or stolen with no refund option.

 Commercial Credit Card: Commercial credit Cards help manage corporate expenses while
delivering significant process savings. The benefits of commercial credit cards include enhanced
credit card limits, waivers on fuel surcharges, and personal insurance coverage.

Advantages
 Helps businesses separate personal and business expenses.
 Offers higher credit limits.
 Provides expense tracking tools and reports.
 Earns business-specific rewards (e.g., travel, office supplies).
 Employee cards can be issued with spending controls.

Disadvantages
 Higher interest rates compared to personal credit cards.
 Risk of misuse by employees.
 Requires strong financial discipline to avoid debt.

 Commercial Debit Card: commercial debit cards help business owners manage their finances,
make transactions, and earn rewards. These cards can be used for business travel, expenses, and
more.

Advantages
 Transactions are deducted directly from the business account.
 Helps track and control business spending.
 Unlike credit cards, there are no finance charges.

Disadvantages
 Does not improve the company’s credit score.
 Fewer fraud protection features compared to commercial credit cards.
 Restrictions on high-value transactions and Daily Spending Limits.

 Digital Payment: digital payment services through its mobile app, website, and internet payment
gateway. These services allow customers to make payments, transfer money, and manage their
finances.

Advantages
 Payment can made anytime, anywhere, without visiting a bank or ATM.
 Instant transfers of payments reduce transaction time compared to cash or cheque-based.
  Reduces black money and every transaction recorded digitally.
 Features like OTP (One-Time Password), biometric authentication, and encryption ensure
safety.

Disadvantages
 Risk of hacking, phishing attacks, and online fraud if security measure is not allowed.
 Server failures, app glitches, or internet outages can delay transactions.
 Some digital payment methods, such as credit cards and international transfers, may
charge processing fees.
 Digital payment can require a stable internet connection and a smartphone or computer.

 My design – Customize Your Card: here you can customize your card by putting your photo, or
your loved one photo or view.

Advantages
 Users can add their photos, logos, or artwork.
 Helps companies reinforce their brand identity.
 No Functional Change Works just like a regular card.

Disadvantages
 Customization fees may apply.
 No change in rewards, interest rates, or credit limits.
 Custom cards may take longer to be delivered.

 Credit Card Control Center: The credit card control center allows customers to manage their
credit card usage. This includes enabling or disabling features, setting up auto debit, and
more. Axis Bank's credit card management tools also include online tracking, automatic alerts,
and user-friendly management options.

Advantages:
 Real-time monitoring is a Track of transactions instantly.
 Adjust spending limits to prevent overspending.
 Instantly block/unblock the card if lost or stolen.
 SMS and email notifications for every transaction.

Disadvantages
 Technical Issues like a Service may be unavailable during maintenance.
 Requires manual setup and monitoring by the cardholder.

 Debit Card Total Control: Total Control feature allows you to customize your debit card's usage
and limits. You can use this feature to enable or disable online, contactless, and international
transactions. You can also use it to manage your debit card's domestic and international usage.

Advantages:
 Users can enable/disable international transactions, ATM withdrawals, and online
purchases.
 Set daily transaction limits to avoid unauthorized use.
 Instant Lock/Unlock and Temporarily block the card in case of suspected fraud.
 Disadvantages
 Many customers do not actively use these controls.
 Overly strict settings may block legitimate transactions.

 Loans: We understand that your journey should be smooth and uninterrupted, which is why we offer
customized bank loans with competitive interest rates. Start by checking your loan eligibility with
our straightforward loan calculators. Easily apply for your bank loan online in three simple steps,
securing attractive interest rates and flexible repayment terms.

 24x7 Flexi credit: Flexi Credit is a digital overdraft facility that provides quick access to funds
for salary account holders. It can be used to address urgent financial needs.

Advantages
 Borrow any time without reapplying.
 Pay interest only on the amount used.
 No fixed EMIs, pay as per usage.

Disadvantages
 Interest may be higher than traditional loans.
 Easy access can lead to overborrowing.
 Eligibility criteria can be strict.

 24x7 Loans: If you are an existing Axis Bank customer, you can avail yourself of instant loans to
support your business's working capital needs with Axis Bank's 24x7 Quick OD. This journey is a
completely paperless process, economical, and you can avail of instant disbursal of your loans.

Advantages
 Instant disbursal within minutes.
 Completely online process.
 Available anytime, anywhere.

Disadvantages
 Often costlier than traditional loans.
 Generally small ticket loans.
 Shorter tenure and strict deadlines.

 Home Loan: Home Loans provide financial assistance to individuals looking to purchase a house
which is repaid through monthly installments (EMIs) with interest charged on the loan amount
interest starting from 8.75% for salaried persons to be prepared to submit necessary documents
like income proof, identity proof, property documents, and credit score details.

Advantages
 Compared to personal loans.
 Deduction on principal and interest payments.
 Repayment period of up to 30 years

Disadvantages
 Extensive documentation and verification are required.
  Risk of losing the home if EMIs are not paid.
 Due to the long tenure total, interest paid can be high.

 Personal Loan: personal loans to help with a variety of personal needs, such as medical expenses,
travel, and home repairs. These loans are available in amounts ranging from 50,000 Rs to 40 lakh
Rs. There is a need for important documents PAN card, current utility bill, and the income
statement for the last 3 months. You can apply for a personal loan when you need quick access to
funds for an unexpected financial emergency.

Advantages
 Unsecured loan.
 Usually approved within a few days.
 Can be used for any.

Disadvantages
 More expensive than secured loans.
 Typically up to 5 years.
 Requires a good credit score and income proof.

 Credit Line on UPI: Credit Line on UPI is a pre-approved credit limit that's linked to a customer's
UPI ID. It's a financial product that allows users to access credit from their bank through UPI-
based digital payments.

Advantages
 No need for a physical card or separate loan application.
 Borrow and repay within the due date.
 Works across multiple payment platforms.

Disadvantages
 Not suitable for large purchases.
 Late payment penalties may apply.
 Not available to all users.

 24x7 Loan Against Securities: Loan Against Securities is a service that allows customers to
borrow money against their securities without selling them. The loan is available 24 hours a day,
7 days a week.

Advantages
 Compared to personal loans.
 You still own your investments.
 Instant loan approval based on portfolio value.

Disadvantages:
 If securities lose value, loan eligibility decreases.
 The bank may ask for additional funds if asset value drops.
 Based on investment portfolio.
 Vehicle Loan: Vehicle loan if you want to purchase a new or used car or bike you can borrow
money from the bank and you can repay the loan amount in installments (EMI) over a fixed
period.

Advantages
 Especially for electric and new vehicles.
 Up to 7 years tenure.
 Lower risk for banks, easier approval.

Disadvantages
 Vehicles lose value over time.
 Monthly EMI payments can be high.
 The vehicle remains hypothecated until loan repayment.

 Business Loan: A business loan means to provide financial assistance to businesses access the
sum of money to fund their operation, expansion, or other needs, with repaying the loan in
installments over a set period often attached with interest essentially it’s a way to borrow money
from the bank invest in their growth.

Advantages
 Helps businesses scale up.
 Interest payments may be tax-deductible.
 Working capital, equipment financing, etc.

Disadvantages:
 Some loans require security.
 Business financials must be strong.
 Business failure can impact loan repayment.

 Education Loan: An education loan is a financial product that allows students to borrow money to
fund their higher education, covering costs like tuition fees, accommodation, and study materials,
both within India and abroad with the ability to repay the loan after completing their studies,
typically with flexible repayment options and competitive interest rates.

Advantages
 Especially for government-backed loans.
 EMI starts after course completion.
 Interest payments are tax-deductible.

Disadvantages
 Often required.
 If unpaid during the study period.
 Based on institution and course type.

 Loan Against Property: Loan Against Property allows individual and businesses to borrow money
using their residential property as collateral. This loan can be met financially without selling an
asset.
Advantages
 Up to 70% of property value.
 Compared to unsecured loans.
  Up to 15-20 years.

Disadvantages
 If EMIs are not paid there are risks of losing the property.
 Property valuation and legal checks are required.
 Large minimum loan amounts.

 Gold Loan: Gold Loan pledges your gold jewelry as collateral to borrow money quickly from the
bank. The loan amount is based on the purity and weight of the gold, the current price of gold you
receive the loan amount based on your gold.

Advantages
 Approval within hours.
 A loan is based on gold value.
 Compared to personal loans.

Disadvantages
 If repayment is not made the risks of losing gold.
 Typically 6 months to 3 years.
 Impacts loan eligibility.

 Loan Against Fixed Deposit: Loan Against Fixed Deposit allows customers to access funds from
their FD without breaking it the loan can be used for personal or business needs. The customer
pledges their FD as collateral for a loan and the bank holds the certificate as security until the
loan is repaid. If the customer repays the loan on time the FD will earn interest on until maturity.
If the customer doesn't repay the loan the bank can recover the loan amount from the FD.

Advantages
 Typically 1-2% above FD interest rate.
 Flexible repayment terms.
 Minimal paperwork for quick processing.

Disadvantages
 Based on the FD balance there will be the limited loan amount.
 Funds remain locked until loan repayment and FD cannot be used.
 Since FD is pledged, it cannot be liquidated early.

 Forex: Our various forex products let you buy, sell, and manage foreign currency of different
denominations, at the best rates, with quick and secure banking transactions. The forex services are
used so people can buy and sell currencies at the prevailing exchange rate and the forex market is
open 24 hours a day, five days a week.

 Forex Card: A Forex card is a prepaid card that can be used to make payments and withdraw cash
in foreign currencies while traveling abroad. You can load the card with multiple currencies make
payments in the local currency of the country you are visiting and use the card to withdraw
money from ATMs.

Advantages
 Load multiple currencies and use them abroad without carrying cash.
  Usually lower forex margins compared to cash exchange.
 Safer than carrying cash; can be blocked if lost or stolen.

Disadvantages
 May include ATM withdrawal fees, reload fees, inactivity charges, etc.
 Rates are locked when loading, but might not be the best.
 Some small vendors may not accept forex cards.

 International Fund Transfer: Sending money abroad is never been easier, you are sending money
to your loved ones, seeking to invest in foreign securities, or funding education in foreign
universities.

Advantages
 Safe way to send money across countries.
 Ideal for business transactions or tuition payments.
 Can be sent in different foreign currencies.

Disadvantages
 Banks charge processing fees and intermediary banks may deduct additional fees.
 Can take 1–5 business days to complete.
 Banks may add hidden charges in the exchange rate.

 Remit Abroad Non-A/C Holder: If you don’t have an account with Axis you still use their
services to send money overseas to someone else account through a process called outward
remittance. You would provide the necessary details of the beneficiary account to be transferred,
by visiting a branch and submitting the required document.

Advantages
 Ideal for those without a bank account.
 Can be transferred quickly and easily via agents or online services.
 Recipients can collect money in cash.

Disadvantages
 Charges are usually higher compared to online transfers.
 Cash pickups can be risky in certain regions.
 Usually capped at lower limits compared to bank transfers.

 Online Fund Transfer: Axis Bank offered customers online fund transfers to their beneficiaries
through the user-friendly and efficient channels of mobile banking and internet banking. The
online fund transfer is quick and easy and can be initiated on a 24*7 basis, 365 days without
hassle, and assures uses complete security.

Advantages
 Transfers can be made 24/7 from anywhere.
 Cheaper than cash or demand draft transactions.
 Encrypted online banking channels protect funds.

Disadvantages
  Server downtimes or connectivity issues may delay transactions.
 Some banks impose daily or transaction limits.
 Incorrect recipient details can cause delays or fund loss.

 Foreign Currency Cash: Foreign currency cash needs to be carried while traveling abroad.
Foreign currency cash over in 14 currencies for people traveling internationally. This traditional
and widely used method in foreign exchange is the simplest way to make payments.

Advantages
 No need for card payments, ideal for emergencies.
 Useful in places where digital payments are not supported.
 Avoids forex card withdrawal fees.

Disadvantages
 Currency conversion costs more than digital options.
 Carrying large amounts of cash increases theft risks.
 Certain countries impose cash-carrying restrictions.

 Foreign Currency Demand Draft: This service enables issuing a demand draft to the recipient to
collect the payment from the drawee bank presenting the draft. It is an effective method for
making payments such as university tuition, medical expenses, or expenses related to migrating
to other countries.

Advantages
 Used for university fees, business payments, etc.
 Can be canceled if lost, unlike cash.
 Can be issued without an account in some cases.

Disadvantages
 Takes days or weeks to clear.
 Requires physical handling and couriering.
 Rate may change before clearance.

 Foreign Exchange Rates: Foreign Exchange Rates are offered by Axis Bank for buying, selling,
and managing foreign currency. They provide live quotes for inward and outward remittances.

Advantages
 Traders and businesses can benefit from fluctuations.
 Allows businesses to choose favorable conversion times.
 Currency movements affect international stock markets.

Disadvantages
 Sudden changes in forex rates can increase costs.
 Banks often charge higher margins on forex conversions.
 Exchange rates depend on multiple geopolitical and economic factors.

.
 Investment: In simple terms, investing is a method of utilizing your money to generate returns and
build wealth. It’s akin to planting seeds in a garden, where you distribute your money among various
investment options such as equity, bonds, gold, and real estate. Over time, these investments yield
returns, increasing the value of your portfolio. Investing involves putting your money to work and
earning returns for future use.

 Mutual Fund: Axis Bank Mutual Fund is essentially an investment arm of the bank allowing
customers to invest in a variety of professionally managed funds their money with other investors
to buy stocks, bonds, and other securities aiming to generate higher returns. If you want to invest
money in Axis mutual fund online or by visiting a branch.

Advantages
 Reduces risk by investing in multiple securities.
 Fund managers handle investment decisions.
 Easy to buy and sell compared to fixed deposits or real estate.
 Systematic Investment Plans (SIPs) allow small, regular investments.
 Equity, debt, hybrid, index funds, etc., to suit different risk appetites.

Disadvantages
 Returns are not guaranteed and depend on market conditions.
 Management fees may reduce profits.
 Tax-saving mutual funds have a minimum lock-in period of 3 years.
 Fund managers decide on asset allocation.

 Demat Account: A Demat Account is electronic storage for securities and investments. A Demat
account stores investments in electronic forms, such as shares, bonds, and mutual funds and the
user can buy, sell, and transfer securities without the need for a physical certificate.

Advantages
 No risk of losing physical share certificates.
 Shares can be bought and sold quickly.
 Reduces fraud risks like fake share certificates.
 All investments are stored in one place.

Disadvantages
 Banks charge fees for maintaining a Demat account.
 KYC and documentation are mandatory.
 Hacking or phishing attacks can lead to losses.
 Unlike fixed deposits, idle shares don’t generate interest.

 RBI Floating Rate Saving Bond: An RBI floating rate saving bond offers a straightforward
investment with low-risk returns for customers. Saving bonds have attractive interest rates and
extended maturity periods. An investor can start investing in a minimum of Rs 1000 and increase
their investment multiple by Rs 1000.

Advantages
 Backed by the Indian government.
 Adjusts with market conditions, protecting against inflation.
 No risk of losing principal or interest.
  Suitable for retirees and risk-averse investors.

Disadvantages
 No liquidity before maturity (except for senior citizens).
 No tax benefits; interest is fully taxable.
 No compounding benefit; interest is paid out every 6 months.

 Public Provident Fund: The Public Provident Fund is considered in which tax relief on the
principal amount of and accrues interest. The facility to check bank balances, transfer funds, and
access mini statements online from anywhere and anytime. PPF is a government-backed small
saving scheme that offers long-term savings and tax benefits. PPF has 15 15-year maturity period
once the lock-in period is over the subscriber can extend their tenure to 5 years.

Advantages
 Government-backed, making it risk-free.
 Interest earned is completely tax-free.
 Higher than fixed deposits.
 After 5 years, partial withdrawal is permitted.

Disadvantages
 There is a 15-year lock in Cannot withdraw the full amount before maturity.
 The investment limit is Rs1.5 lakh per year Cannot invest beyond this limit.
 Not suitable for short-term needs.

 IPO Smart: It is a service that allows you to apply for an IPO without letting your funds continue
earning interest on them. With IPO Smart, you can apply without using cheques and DDs, and the
bank will directly allot payment as required.

Advantages
 IPOs of strong companies can offer significant growth.
 Early investment opportunities are beneficial for investors to get shares before they are
listed.
 Some IPOs offer discounts for small investors.

Disadvantages
 IPO stocks can be volatile after listing.
 New companies may not have a proven financial history.
 Not all applicants get allotment in popular IPOs.

 Alternate Investment Product: It offers a range of specialized investments to capitalize on

opportunities in the market and are specially designed segment of customers with different risk
and reward appetites. This are four main product categories namely portfolio management
service, Alternate Investment Product, structured product, and Bond.

Advantages
 Includes real estate, private equity, venture capital, etc.
 Potential for better returns than traditional investments.
 Managed by experienced fund managers.
  Includes assets not available in stock markets.

Disadvantages
 Requires large capital, making it inaccessible for retail investors.
 Lock-in periods can be long.
 Subject to changing regulations and government policies.
 Management and performance fees can be expensive.

 Insurance: Life can throw up any kind of unforeseen risk, arising from a medical emergency, an
accident, a natural calamity, or a loss of a loved one. So now you can protect yourself and your
family with all-risk online insurance plans and get the policy instantly here with just a few clicks.
High medical bills, expensive repairs to your vehicle, or medical emergencies while traveling need
not be a worry if you have the right insurance policy in place.

 Life Insurance: life insurance policies in partnership with other insurance companies. Bajaj
Allianz life insurance, LIC of India, and Tata AIA life insurance. These policies provide financial
protection and security for your family.

Advantages
 Provides a lump sum payout to beneficiaries.
 Premiums are tax-deductible under Section 80C of the Income Tax Act.
 Some policies (ULIPs, Endowment Plans) offer maturity benefits.
 Can be used as collateral for loans.

Disadvantages
 Premiums can be costly for high-coverage policies.
 Many exclusions and waiting periods.
 Payouts may take time due to documentation and verification.
 Missing premium payments can lead to policy cancellation.

 Vehicle Insurance: Vehicle insurance including car and two-wheeler insurance. The Axis Bank
partnered with insurance companies like Tata AIG general insurance company to offer car or
Two-wheeler insurance that covers vehicle partial or total loss on account of the accident.

Advantages
 Provides financial protection against damages and loss.
 Mandatory by law, protects against damages to third parties.
 Many insurers offer cashless claims at network garages.
 Covers medical expenses for drivers and passengers.

Disadvantages
 Claim amount decreases with time due to depreciation.
 Higher premiums for luxury cars and high-risk drivers.
 Does not cover mechanical breakdowns, wear & tear, and illegal driving.
 If proper documentation isn’t provided, claims can be rejected.
 Health Insurance: Health insurance plans to help cover medical expenses. These plans can help
with unexpected medical costs and provide access to healthcare services. The Axis Bank has
partnered with Tata AIG Medicare health insurance and Aditya Birla health insurance.

Advantages
 Reduces financial burden during medical emergencies.
 Cashless treatment Available at network hospitals.
 Premiums are tax-deductible under Section 80D.
 Includes doctor consultations, diagnostic tests, etc.

Disadvantages
 Pre-existing diseases may not be covered for 2–4 years.
 Some treatments and conditions may not be covered.
 Premium increases with age and higher costs for older individuals.
 Non-disclosure of medical history can lead to rejection.

 Travel Insurance: Travel insurance plans to protect you from accidents and mishaps while you're
traveling. Asia Guard Travel Insurance covers medical expenses, loss of baggage, loss of
passport, and personal liability.

Advantages
 Helps with hospitalization and treatment costs.
 Refunds expenses for cancellations due to emergencies.
 Provides compensation for lost luggage or documents.
 Covers accidental damages caused to others.

Disadvantages
 Some policies exclude adventure sports, pre-existing diseases, etc.
 Only covers the duration of travel.
 Missing paperwork can delay or deny claims.
 Higher for travel to high-risk countries.

 Home Insurance: Home insurance policies in partnership with Tata AIG and ICICI
Lombard. These policies protect your home from damage caused by fire, lightning, theft, floods,
and other natural and man-made disasters. In this home insurance is covered by the cost of repairs
or replacement for damage to the structure of your home due to earthquakes, floods, storms, and
explosions.

Advantages
 Protects against fire, natural disasters, and theft.
 Furniture, electronics, and valuables can be insured.
 Covers legal expenses if someone is injured on your property.
 Compared to the cost of rebuilding a house, premiums are relatively low.

Disadvantages
 Floods, earthquakes, or acts of war may be excluded.
 Requires detailed documentation and proof of damage.
 Claim payouts decrease over time.
  Investigations and approvals take time before payouts are issued.

 Business Guard: This is Business Insurance to protect your business. Business Guard is a
customizable insurance package that you can design based on your needs and the type of your
business. Business insurance package allows you to pick and choose a wide range of cover
including material damage, business interruption, public liability, personal accident, etc.

Advantages
 Protects against business interruptions, fire, and natural disasters.
 Covers legal claims from customers, employees, or third parties.
 Includes group health and accident insurance for employees.
 Can be tailored to specific industries like retail, manufacturing, etc.

Disadvantages
 High-risk industries pay higher premiums.
 Cyber threats, pandemics, and certain damages may not be covered.
 Business insurance claims require extensive documentation and investigation.
 Cost may be too high for small or new businesses.

DIFFERENCE BETWEEN SAVING ACCOUNT AND CURRENT ACCOUNT

DIGITAL PAYMENTS
Digital Payments continue to be at the core of the Retail Banking strategy. UPI (Unified Payments Interface)
is a mobile-based, real-time payments system developed by the National Payments Corporation of India
(NPCI), which is at the forefront of this digital ecosystem. The Bank is effectively leveraging UPI to attract
non-Axis Bank customers and has used this headstart to its advantage by making this platform available to
multiple partners including Google Tez, Uber, Samsung Pay, LIC, IRCTC, and Big Bazaar. As of March
2018, the Bank has a share of 17% in UPI transactions, with over 11.5 million UPI IDs onboarded and 64%
of them being non-Axis Bank customers.

NRI Account
A non-resident Indian (NRI) account is essentially a banking service provided for non-resident Indians
(NRIs) or persons of Indian origin (PIOs). These accounts are set up with banks or financial institutions that
have received authorization from the Reserve Bank of India (RBI). They are designed to cater to specific
banking needs and requirements of the NRI community.

BENEFITS OF NRI SAVING ACCOUNT

 Dedicated Relationship Manager to manage your banking requirements

 Host of banking and lifestyle privileges to suit your needs
 24*7 Access to your account via our Mobile App and Internet Banking facility
 24*7 Call center access to resolve your queries
 Preferential rates up to 25 paise extra on exchange rates on Remittances to India
 Host of Dining, shopping, and travel offers available on your Debit Card
 Voted the most Trusted Private Sector Bank Brand
 Over 5100+ Branches in India and 16,000+ ATMs to ensure better access when in India
 3 International Branches/ Rep offices to offer you ease and better access
NRE ACCOUNT
An NRE account is a vital financial tool for the non-resident Indian community designed to facilitate the
smooth handling of income earned outside India. This type of account is held in Indian rupees and enables
NRI to manage its finances with a plethora of benefits efficiently.
1. Tax exempt: One of the primary advantages of an NRE Account is that the interest earned is exempt
from Indian income tax. This can be particularly beneficial for NRIs who are looking to maximize
their savings.

2. Full repatriability: Funds in an NRE Account, including the interest earned, can be repatriated to the
account holder's country of resistance, offering a high degree of flexibility and freedom in funds
management.

3. Easy access to funds: The funds are readily available for any local payments or expenses, providing
immediate financial support within the country.

4. Joint account: NRIs can open NRI Accounts with other NRIs or Indian residents. This gives families
flexible banking options.

NRO ACCOUNT
An NRO (Non-Resident Ordinary) Account serves as a convenient way for Non-Resident Indians (NR) to
manage their income earned in India, such as rental income, dividends, or pensions. Here are some of the
key benefits of holding an NRO Account
1. Local Income management: It allows NRIs to collect and manage their income generated in India in
INR efficiently.

2. Easy access to funds With an NRO Account, funds are readily accessible for any local payments or
expenses providing immediate financial resources within India.

3. Joint account flexibility: Nils can open NRO Accounts jointly with other Nils or Indian residents,
offering flexible banking solutions for families.

4. Attractive interest rates: NRO Savings Accounts and fixed deposits offer attractive interest rates,
contributing to a better return on the deposited amounts.

5. Taxation: The interest earned on NRO Accounts is subject to Indian income tax. However, NRIs can
take advantage of the Double Taxation, Avoidance Agreement (DTAA), which ensures that they don't
pay tax on the same income in both India and their country of residence.

COMPLETE GUIDE ON DIGITAL BANKING

Digital banking lets you access banking services like fund transfers and loans without visiting bank
branches. As India embarks on its digitalization journey and the internet becomes more accessible, digital
banking could unlock India's potential in terms of living standards and ease of business.
 Digital Saving Account
A Digital Saving Account gives you access to various banking services without visiting a bank branch. Axis
Bank's digital savings account provides access to more than 250 banking services digitally. The onboarding
process is completely paperless and employs a video know your customer (KYC) process.

 Transferring Funds
By using Net banking, credit or debit cards, or services like UPI, NEFT, or RTGS, you can transfer funds
from one account to another without visiting a bank branch.
UPI is considered the most convenient among the various routes as you do not need to enter bank and
account details to transfer money. UPI enhances the ability of small retailers and merchants to do business by
enabling them to accept non-cash payments.

 Mobile banking
With the mobile app, you can check your account balance, get a bank statement, make investments, make
payments, and do much more. You can also get access to services like checking your credit score and
applying for loans. You can apply for credit cards and manage them through mobile banking.

 Cash withdrawals
With ATMs, you can withdraw cash using a debit card. Some ATMs also facilitate cardless withdrawal. You
can withdraw cash from an ATM managed by any bank.

 Acquiring credit
You can apply for a personal loan and credit card online. Some banks even facilitate you to apply for home
loans, education loans, and business loans online.

 Bill Payment
You can set up auto debit for recurring bills like OTT platform subscriptions, newspaper subscriptions,
internet services subscriptions, and rent. This helps save time and avoid late fees.

BENEFIT OF DIGITAL BANKING

 Minimizes the need to visit the bank branches
Since you can make payments raise credit and check the status of your account online, it minimises the need
for visiting a bank branch. You can also opt for a video KYC that lets you sign up for a digital savings
account online.

 24*7 access to banking

Traditionally, if you wanted to make a fund transfer, you needed to do so within bank work hours and on the
days the banks were open. The same was true for any other banking services. But now you can access
various services online 24*7, which makes it easy to access funds in emergencies.
  Banking in a rural location
Raising capital in rural locations can be difficult. Earlier, low awareness and low presence of banks and
financial institutions made it possible for local lenders to take advantage of borrowers. However, online
banking requires an internet connection to access your credit.

 Higher security
Digital banking eliminates the threat of theft that is associated with cash transactions. To ensure better
protection against fraud, banks take various measures such as asking for OTP verification and placing
firewalls and various levels of encryption. Thus you can access your bank account digitally and make
transactions as you please without the risk of leaking sensitive information such as passwords and security
questions.

WHAT IS TREASURY BILL?

A Treasury Bill (T-Bill) is a short-term debt instrument issued by the Indian government through the Reserve
Bank of India (RBI). T-Bills are zero-coupon securities, meaning they don’t pay interest. They are issued at a
discount, allowing you to profit from the difference between the purchase price and the face value upon
maturity.

HOW DO TREASURY BILL WORK IN INDIA?

T-Bills are issued in India with tenures of 91 days, 182 days, and 364 days. They are auctioned by the RBI,
you can buy them through competitive or non-competitive bidding. In competitive bidding, you specify your
desired yield, while in non-competitive bidding, the RBI decides the yield, which is ideal for retail investors.
Upon maturity, you receive the full face value of the T-Bill.

Features Of Treasury Bills

 Minimum Investment - The minimum investment amount in the treasury bill is Rs 25000 making it
accessible for retail investors. Investors can purchase T-Bills in multiples of Rs 25000.
 Zero-coupon securities - T-bills are zero-coupon securities. They do not pay periodic interest like
other bonds' fixed deposits. Instead, the return is embedded in the discount at which these bills are
issued.
 Yield rate on treasury Bills - The yield on T-bills depends on the difference between the purchase
price and face value. For example, if you buy a Rs 100 T-bill at Rs 98, your yield is around 2%.

Advantages of Treasury Bills

1. Risk-free: Treasury bonds are one of the safest options as they are backed by the government and
therefore risk-free.
 2. Liquidity: T-Bills offer excellent liquidity as they have short maturities, allowing you to convert
them to cash quickly.
3. Non-competitive bidding: Retail investors benefit from non-competitive bidding, where RBI
decides the yield, simplifying the investment process.

Limitations of Treasury Bills

 Low returns: While T-Bills are safe, they generally offer low returns compared to other investments
like equities.
 Taxation: The gains from Treasury Bills are subject to taxation under the Income Tax Act. The
difference between the purchase price and the face value is treated as short-term capital gain.
 Affected by inflation: Since T-Bills offer fixed returns, high inflation rates can reduce the
purchasing power of the returns, leading to a real return that might be lower than expected.

NET BANKING
Net banking also known as Internet banking refers to the online services provided by banks that allow
customers to conduct a financial transaction via the Internet. It eliminates the need to visit a physical branch,
offering convenience and efficiency in managing your finances.
WORKING OF NET BANKING
Net banking operates through secure banking websites or mobile apps. To use net banking you need to
register for the service with Axis Bank and set up a user ID and password. Once logged in, you can access
various banking services from the comfort of your home or on the go. Transactions are protected through
encryption and multi-factor authentication to ensure the safety of your personal and financial information.

FEATURES OF NET BANKING

 Account management: check your bank account balance, view transaction history, and download
statements.
 Fund transfer: transfer money between your accounts or to another account within the same bank or
different banks through NEFT, RTGS, and IMPS.
 Bill payments: pay utility bills, credit card bills, and other recurring payments easily.
 Investment services: Manage your investment, including fixed deposit, recurring deposit, mutual
fund, NPS, and PPF among others.
 Loan services: Apply for loans and check loan statements.
 Customer support: access various support services, including chat support and helpline.

ADVANTAGES OF NET BANKING

 Convenience: you can perform banking transactions from the comfort of your home or office without
the need to visit the physical branch.
  Speed: complete transactions in seconds, whether it’s transferring funds, paying bills, or checking
account details.
 Accessibility: Access your bank account anytime, anywhere using any device with an internet
connection, including smartphones, tablets, and computers.
 24/7 availability: unlike traditional banking hours, net banking is available round the clock, allowing
you to manage your finances at your convenience.
 Environmental friendly: opt for electronic statements and receipts, significantly reducing paper usage
and contributing to environmental conversation.

LIMITATION OF NET BANKING

 Internet dependency: Require a stable and secure internet connection to perform transactions, which
might be challenged in areas with poor connectivity.
 Security risk: potential for cyber threats such as phishing attacks, malware, and hacking if proper
security measures are not taken by the user.
 Technical issues: occasional technical glitches or scheduled maintenance can disrupt access to the net
banking services, causing inconvenience.
 Transaction limits: there might be limitations on the amount that can be transferred online, requiring
you to visit a branch for larger transactions.

HOW TO LOGIN TO NET BANKING

 Open the net banking login page and Axis Bank website.
 Enter your credentials.
 You may be required to enter an OTP sent to a registered mobile number or email.
 Upon successful authentication, you will be directed to your account dashboard where you can start
managing your finances.

Steps to open a savings account online

 PAN & AADHAAR VERIFICATION

 FILL PERSONAL DETAIL
 KYC VERIFICATION VIA VIDEO CALL
 FUND YOUR ACCOUNT
  NEED FOR FINANCIAL SERVICES
Financial services play a crucial role in the economic development of any region by providing individuals
and businesses with access to banking, credit, investment, and insurance solutions. Reliable financial
services are needed in Bhiwandi, a major textile and industrial hub. Axis Bank, a leading private sector bank,
caters to this demand by offering a wide range of financial products, including savings and current accounts,
loans, digital banking wealth management, and insurance. These services help businesses manage their
financial transactions efficiently, ensure smooth cash flow, and provide credit facilities for expansion. For
individuals, access to banking services facilitates savings, investments, and secure transactions, ultimately
improving financial stability. Additionally, with the rise of digital banking, Axis Bank’s mobile banking apps
and online services make banking more convenient and accessible for the people of Bhiwandi. The
availability of structured financial services contributes to the overall economic growth of the region,
promoting financial inclusion and supporting local businesses.

 Key Takeaways of Financial services of Axis Bank

1. Diverse Financial Offerings – Axis Bank in Bhiwandi provides various services, including savings
and current accounts, loans, credit cards, investment options, and insurance products.
2. Digital Banking Growth – The bank has strengthened its online presence with mobile banking,
internet banking, UPI transactions, and secure digital payment solutions.
3. Customer Awareness and Satisfaction – Awareness about financial products varies, and customer
satisfaction depends on service efficiency, ease of transactions, and grievance redressal mechanisms.
4. Loan and Credit Facilities – The availability of personal, business, and home loans supports
individuals and enterprises, but interest rates and eligibility criteria impact accessibility.
5. Financial Inclusion Efforts – Axis Bank plays a role in promoting financial inclusion by offering
support to small businesses, entrepreneurs, and marginalized communities through various schemes.
 6. Security and Compliance – The bank follows regulatory guidelines, ensuring transparency, secure
transactions, and fraud prevention measures for customer safety.
7. Impact on Local Economy – By providing essential banking services, credit facilities, and digital
solutions, Axis Bank contributes to the financial development of Bhiwandi, supporting both
individuals and businesses.

Axis Bank Marketing Strategy

Axis Bank's strategic marketing has garnered popularity and praise as the bank slowly and swiftly
moves to become the most accessible bank in the market.
 Taking its tagline “Badhti Ka Naam Zindagi…” seriously and tapping into the uprising of the
digital era, Axis Bank has smartly chosen to operate better on technical grounds, moving up the
ladder.
 The bank uses an omnichannel approach to market its services keeping the customer as a core.
 The brand provides discount coupons and offers on interest rates who take loans and gives gift
hampers to the ones who win the lucky draws.
 They also use direct marketing to attract corporate employees and students.
 They use online as well as offline mediums to promote their brand. Offline mediums include print
advertisements, and television commercials, whereas online mediums include all digital channels
like social media.

Axis Bank Digital Marketing Strategy

Despite smoothly moving upwards through digital platforms, Axis Bank has integrated a new
philosophy of blending a human touch into its services. Here are some of the digital campaigns of
Axis Bank:
 In 2020, ‘Dil Se Open’ was a fresh initiative taken by the bank to promote a campaign that offers
deals on more than 1,00,000 products on purchase through the bank\u2019s credit and debit
cards.
 The complaints ratio had decreased to 0.29 per 1000 consumers, far lower than the industry
benchmark of 0.40.
 In 2018, Experience Axis featured its brand ambassador, Deepika Padukone promoting the brand
by availing of exciting benefits such as getting 20% off on Zomato orders, 25% off on Uber rides,
etc.
Axis Bank executed an impressive digital marketing strategy through cross-promotions and
conducting digital campaigns. An extension of their digital presence is their social media marketing.
Let’s take a deeper look at it in the next segment of the blog.

Axis Bank Social Media Marketing

Being a brand with high visibility and a large customer base, we are active on social media platforms and
deploy them to engage deeper with our customers, stakeholders, and the public at large. We appropriately
use channels like Facebook, Twitter, and LinkedIn to reach out to our customers with information such as
new products/launches, and new initiatives taken. We also use these platforms as an avenue for seeking
feedback from our stakeholders to contact the Bank directly or to respond to issues raised by any
stakeholders.
  Facebook and Twitter
The Bank has a good presence on these social media platforms but the engagement rate with their
followers should be much higher for a company in their position.
They must be open to what the consumers think & expect from the brand, and be receptive to their
suggestions to make the services better. Regardless, the bank did a great job when it came to
advertisements. So much so that Facebook conducted a case study on how Axis Bank used Facebook
Ads for brand awareness and revenue generation.

 Instagram
The brand is very active on Instagram and consistently communicates information about its products.
They assist with all the queries of their customers. One tool that could benefit the brand more though
would be using reels. Having the useful ‘reels’ feature incorporated into our Instagram feeds, the
brand should reap the benefits of this new high-engagement and reach-driving tool. They should find
more interesting ways of interacting with the followers, like giving out tips & tricks related to
banking & finances to the common masses.

 YouTube
The brand posts its campaign videos and videos for its product promotion on YouTube. Apart from
this, they can easily hold more authority in the market by making some videos on the guidelines, and
knowledge needed by a person who’s never been to a bank or doesn’t know how accessing financial
services works.

#MUHPETAALA campaign
During the International Fraud Awareness week from November 12-18, 2017, Axis Bank, in association with
Mumbai Police, launched its latest campaign #MuhPeTaala (loosely translating to ‘stay silent’) to promote
safe banking. The campaign aimed to raise awareness about how to keep oneself safe from falling prey to
fraudulent calls asking for information such as pin code, CVV, OTP, etc. #MuhPeTaala is the mantra that
needs to be followed to prevent cyberbanking crimes. The video featured Mumbai Police Officers explaining
the important practices one must observe while online banking and if asked for personal banking details by
strangers. It also informed that one must not disclose details such as OTP, CVV, or passwords even if the
caller claims to be a bank employee. It cautioned the viewers that no bank will ever ask for any of these
details over the phone.
AXIS AHA!
The Bank launched Axis Aha! Chatbot on the website in December 2017. Axis Aha! is a conversational
assistant powered by artificial intelligence and uses machine learning to assist customers with banking
services. The Bank has been among the first in the industry to enable financial transactions via simple chats,
for example, just type Pay `200 to Sam and Axis Aha! Does the rest. Axis Aha! Lets users send money, pay
mobile bills, do recharges, or block cards. It also answers user questions on FAQs, loans, and general help.
Since inception, it has processed over 3.5 lac conversations, answered over 1.3 lac FAQs, and transacted
over `12.5 lacs.

SWOT Analysis of Axis Bank

Let us now get deep into analyzing the strengths, weaknesses, opportunities, and threats influencing Axis
Bank’s performance and market position.
STRENGTHS
1. Established Brand Trust.
Axis Bank is a well-known and trusted financial institution with a strong reputation. Its long-standing
presence in the industry helps attract customers and maintain loyalty.

2. Diversified Product Portfolio.

The bank offers a variety of services, including retail banking, corporate banking, investment banking,
loans, credit cards, and insurance. This diversification helps it serve different customer needs and
reduce financial risks.

3. Technological Innovation Investment.

Axis Bank continuously invests in digital banking, artificial intelligence, and fintech collaborations.
These innovations enhance customer experience, improve operational efficiency, and keep the bank
competitive in the market.

4. Extensive Network Presence.

The bank has a widespread network of branches and ATMs across India, making banking services
easily accessible. It also has a growing presence in international markets, helping expand its reach.

WEAKNESSES
1. Dependency on the Indian Market.
Much of Axis Bank's revenue comes from India, making it vulnerable to domestic economic
downturns, policy changes, and financial crises. This lack of diversification increases the risk.

2. Assets Quality Concerns.

Due to loan defaults, the bank faces challenges with non-performing assets (NPAs). High NPAs can
reduce profitability, increase financial instability, and damage investor confidence.
 3. Intense Competition challenges.
Axis Bank competes with major Indian banks like HDFC, ICICI, and SBI, as well as emerging fintech
companies. This intense competition pressures market share, profit margins, and customer retention.

4. Regulatory Compliance Complexities

Frequent changes in banking regulations, tax policies, and compliance requirements increase
operational costs. Adapting to these changes is time-consuming and affects the bank’s flexibility.

OPPORTUNITIES
1. Digital Banking Expansion.
The Increasing use of mobile and online banking presents growth opportunities. By enhancing digital
services, Axis Bank can attract tech-savvy customers and improve efficiency.

2. Strategic Partnership Collaboration.

Collaborating with fintech companies, payment platforms, and technology firms can help Axis Bank
introduce new financial products and services, expanding its customer base.

3. Retail Banking Focus.

The demand for personal banking services, including home loans, personal loans, and savings
accounts, is growing. Focusing on retail banking can drive revenue and customer engagement.

4. International Market Exploration.

Expanding operations to global markets can reduce reliance on India and open new revenue streams.
Entering emerging economies can help the bank tap into underserved markets.

THREATS
1. Economic Uncertainty Fluctuations
Inflation, recession, and changes in interest rates can impact loan repayments, investment returns,
and overall banking profitability. Economic downturns can reduce customer spending and borrowing.

2. Regulatory Changes Impact

Government policies and financial regulations are frequently updated, affecting the bank’s lending
policies, taxation, and operational flexibility. Stricter rules can increase costs and reduce profit
margins.

3. Cybersecurity Breach Risks

With the rise of digital banking, cyber threats like hacking, data breaches, and fraud are major
concerns. A security breach can lead to financial losses, legal issues, and loss of customer trust.

4. Disruptive Technology Advancements

Fintech startups, blockchain-based financial services, and AI-driven platforms are transforming the
banking industry. If Axis Bank fails to keep up with technological changes, it risks losing market
share.
 CHAPTER-2

LITERATURE REVIEW
ET Money Axis Bank Ltd. is one of India's leading private-sector enterprises, operating in the Banking
sector. The company was established in 1993 and is listed on both the Bombay Stock Exchange (BSE) and
the National Stock Exchange (NSE) under the symbol AXISBANK.

Business standard. Axis Bank Limited is the third largest private sector bank in India. The Bank offers the
entire spectrum of financial services to customer segments covering Large and Mid-Corporate MSMEs
Agriculture and retail businesses. The Bank is primarily governed by the Banking Regulation Act 1949. As
of 31 March 2024, the Bank has overseas branches at Singapore DIFC - Dubai and an Offshore Banking
Unit at the International Financial Service Centre (IFSC) Gujarat International Finance Tec-City (GIFT City)
Gandhinagar India.

Money Control (2011). Axis Bank launches online trading platform Axis Direct. Axis Bank has launched a
pre-paid VISA card i.e. MY MONEY CARD. Axis Bank opens a new representative office in Abu Dhabi.

Mishkin (2019). The introduction of financial institutions plays a crucial role in economic development by
facilitating the flow of money, managing risks, and providing liquidity to individuals and businesses. Banks,
in particular, offer services such as savings and current accounts, loans, credit facilities, and digital banking
solutions.

Das and Ghosh (2021). A study on the role of Axis Bank in the Indian banking sector. The bank has a
significant presence in retail banking, corporate banking, and treasury operations. It has been at the forefront
of digital banking innovations, offering net banking, mobile banking, and secure payment gateways. The
bank has also been instrumental in financial inclusion efforts by extending banking services to rural and
semi-urban areas.

Reserve Bank of India (2022). The Axis Bank provides financial services such as retail banking (savings
and current accounts, fixed deposits, and personal and home loans). Corporate banking (business loans,
working capital finance, and trade services). Investment banking (mutual fund, wealth management, and
insurance products). Digital banking (UPI payments, mobile banking, and internet banking). Forex and Trade
Services (foreign exchange management, trade finance, and letters of credit). Credit and Debit Card Services
(various credit options, cashback programs, and digital payment solutions). Agricultural and Rural Banking
(Kisan credit cards, agri-loans, and farmer welfare schemes).

THE HINDU (2015). Axis Bank has launched a comprehensive suite of mobile and tablet-based solutions
for corporates, offering the entire gamut of transaction banking products and services. The mobility solutions
would enable corporates to carry out payments, trade, and forex transactions, while on the move. The Axis
Bank is the first to provide our corporate customers with mobility-related banking products and help them
with transactions while on the move.

National Institute of Bank Management (2023). A study on financial services provided by Axis Bank in
Bhiwandi. Private banks, including Axis Bank, have expanded their presence in the region to cater to
businesses and individuals. Financial services such as SME loans, trade finance, and digital transactions
have contributed to the local economy’s growth. SME loans and business banking, Retail Banking, Digital
Banking, Financial Inclusion, Microfinance and Rural Banking, Government Schemes and Subsidized
Loans, and Corporate Social Responsibility.

Gupta and Sharma (2023). A study on digital transformation in banking. Highlight the increasing adoption
of digital banking services in India. Axis Bank has played a major role in this transformation by offering
services such as mobile banking apps, internet banking, and AI-driven customer support. In cities like
Bhiwandi, these digital services have improved financial accessibility and convenience for both businesses
and individuals.

Money control (2008). Axis Bank launches Platinum Credit Card, India's first EMV chip-based card. Axis
Bank set up its branch at Ilanji at Meenakshi Nagar on the Coutralam-Madurai road on April 16.

Singh & Malhotra, (2024). A Study on the future prospectus and innovation of banking services. Axis
Bank’s continuous focus on technological innovation, strategic partnerships, and customer-centric banking
solutions is expected to keep it at the forefront of India’s evolving financial landscape.
 CHAPTER – 3

RESEARCH METHODOLOGY
OBJECTIVES
 To study the various financial services offered by Axis Bank.

 To identify the services by SWOT analysis of Axis Bank.

 To identify a marketing strategy for Axis Bank.

 To identify the challenges faced by customers in accessing Axis Bank financial services and suggest
improvements.

HYPOTHESIS
Null Hypothesis Ho - There is no significant impact of Axis Bank’s financial services on banking
accessibility, customer satisfaction, and economic growth in Bhiwandi.

Alternate Hypothesis H1- There is a significant impact of Axis Bank’s financial services on banking
accessibility, customer satisfaction, and economic growth in Bhiwandi.

DATA COLLECTION
 PRIMARY DATA: Primary data refers to original data collected directly from the source. It is
that data that has been not collected, processed, or interpreted by anyone else. This type of data is
typically gathered through methods such as surveys, interviews, experiments, observation, or
direct measurement.

 SECONDARY DATA: Secondary data is collected from the internet, newspaper, article, etc.

 SAMPLING UNIT: The samples are collected from students, working women, businessmen,
housewives, and common people.

 TARGET AUDIENCE: The target audience of financial services of Axis Bank is 18 to 60+.

 SAMPLING SIZE: The total sample size of the study is 100.

 SCOPE AND LIMITATION OF THE STUDY: The Samples are collected within the area of
Bhiwandi.
 CHAPTER – 4

DATA ANALYSIS, INTERPRETATION AND PRESENTATION

 1. How long have you been a customer of Axis Bank?
OPTION RESPONSE IN
Less than 1 year 62 62
1 – 3 year 27 27
4 – 6 year 4 4
More than 6 year 8 8

RESPONSE
More than 6 year
8%
4 - 6 year
4%

Less than 1 year

1 - 3 year
1 - 3 year 4 - 6 year
27% More than 6 year
Less than 1 year
61%

Through these responses to this question, we can interpret that 62% of people are less than 1 year of
customers of Axis Bank, 27% people are 1 - 3 year of customers, 4% people are 4 - 6 year of customers of
Axis Bank, and 8% people are chosen more than 6 years of a customer of axis bank. From this response, we
can understand that many customers are less than 1 year old.
 2. What type of account do you have with Axis Bank?
OPTION RESPONSE IN
Saving account 61 61
Current account 11 11
Fixed Deposit 12 12
Recurring Deposit 4 4
None 12 12

RESPONSE

Recurring
deposit None
4% 12%

Saving Account
Current Account
Fixed deposit
12% Fixed deposit
Recurring deposit
None
Current Account Saving Account
12% 62%

Through this response to this question, we can interpret that 61% of people are using the savings accounts in
Axis Bank, 11% of people using a current account, 12% of people are using a fixed deposit, 4% of people
are using Recurring deposit and 12% of people are chosen none because they are not using any of this
account or deposit. From this response, we can understand that many customers are using a savings account.
 3. Which banking services do you use?
OPTION RESPONSE IN
Online banking 64 64
ATM or debit card services 11 11
Credit card services 23 23
Digital banking services 2 2

RESPONSE

digital banking
Credit card 2%
services
23%
online banking
ATM or debit card services
Credit card services
digital banking

ATM or debit
card services online bank-
11% ing
64%

Through these responses to this question, we can interpret that 64% of people are using a digital banking
service, 11% of people are using ATM or debit card services, 23% of people are using credit card services,
and 2% of people are using digital banking services. From this response, we can understand that many
customers are using online banking services.
 4. How often do you visit the Axis Bank branch?
OPTION RESPONSE IN
Weekly 19 19
Monthly 12 12
Rarely (once in a 6 month) 46 46
Never, I use only digital banking. 23 23

RESPONSE

never, I use only digital weekly

banking 19%
23% weekly
monthly
monthly
12% rarely
never, I use only digital banking

rarely
46%

Through this response to this question, we can interpret that 19% of people visit the Axis Bank branch
weekly, 12% of people visit the Axis Bank branch monthly, 46% of people rarely visit the Axis Bank branch,
and 23% of people are never visiting the axis bank branch because they are using only digital banking
services. From this response, we can understand that many customers rarely visit the Axis Bank branch.
 5. How satisfied are you with loan services (personal/home/business loan) at
Axis Bank?
OPTION RESPONSE IN
Very satisfied 11 11
Satisfied 61 61
Neutral 19 19
Dissatisfied 7 7
Very dissatisfied 2 2

RESPONSE
dissatisfied very dissatisfied very satisfied
7% 2% 11%

neutral very satisfied

19% satisfied
neutral
dissatisfied
very dissatisfied

satisfied
61%

Through this response to this question, we can interpret that, 11% people of our customers of Axis Bank they
very satisfied, 61% people of our customers of Axis Bank are satisfied, 19% people of our customer of axis
bank are neutral, 7% people of our customers of are axis bank are dissatisfied, and 2% people of our
customers are very dissatisfied. From this response, we can understand that many customers are satisfied
with Axis Bank.
 6. Have you ever faced issues with any of the following resources?

OPTION RESPONSE IN
ATM Withdrawals 25 25
Poor Customer services 7 7
Hidden charges or services 29 29
Digital banking services 14 14
No issues faced 25 25

RESPONSE
ATM
no issues with-
faced drawals
25% 25%

ATM withdrawals
poor customer services
hidden charges or services
digital banking services
no issues faced
poor cus-
digital bank- tomer
ing services services
14% 7%

hidden charges or
services
29%

Through this response to this question, we can interpret that 25% people of our customers faced issues with
ATM withdrawals, 7% people of our customers faced issues with poor customer service, 29% people of our
customers faced issues with hidden charges or services, 14% people of our customer faced issues with digital
banking services, and 25% people of our customer they have not faced any issues. From this response, we
can understand that many customers are faced with issues of hidden charges or services.
 7. How would you rate the customer service at Axis Bank (staff behavior,
response time, issue resolution)?

OPTION RESPONSE IN
Excellent 19 19
Good 57 57
Average 23 23
Poor 1 1

RESPONSE
Poor
1%

Average Excellent
23% 19%
Excellent
Good
Average
Poor

Good
57%

Through these responses to this question, we can interpret that 19% of people rate the excellent customer
services of our Axis Bank, 57% of people rate the good customer services of our Axis Bank, 23% of people
rate the average customer service of our axis bank, and 1% of people rate the poor customer service of our
axis bank. From this response, we can understand that the customer service of Axis Bank is good.
 8. How competitive do you find Axis Bank's interest rate on loans and
deposits compared to others?

OPTION RESPONSE IN
Very competitive 8 8
Competitive 54 54
Neutral 34 34
Not Competitive 4 4

RESPONSE
not competitive very competitive
4% 8%

neutral very competitive

35% competitive
neutral
not competitive

competi-
tive
54%

Through these responses to this question, we can interpret that 8% of people have found very competitive
interest rates on loans and deposits, 54% of people have found competitive interest rates on loans and
deposits, 34% of people have found neutral interest rates on loans and deposits, 4% of people have found not
competitive. From this response, we can understand that many people have found more competitive interest
rates on loans and deposits.
 9. Would you recommend Axis Bank to others?

OPTION RESPONSE IN
Yes 81 81
No 19 19

RESPONSE

No
19%

Yes
No

Yes
81%

Through these responses to this question, we can interpret that 81% of people would recommend other axis
banks and 19% of people would not recommend the axis bank. From this response, we can understand that
more people will be recommended by Axis Bank.
 10.What improvement would you like to see in Axis Bank services in
Bhiwandi?
OPTION RESPONSE IN
More ATMs & branches 12 12
Faster loan processing 17 17
Improved customer support 22 22
Lower fees & charges 33 33
Other 16 16

RESPONSE
More ATM & branches
Others 12%
16%

More ATM & branches

Faster loan processing
16% Faster loan processing
Improved Customer support
Lower fees & charges
Others
Lower fees & charges
33%
Improved Customer
support
22%

Through these responses to this question, we can interpret that 12% of people would like to see
improvements in more ATMs & branches, 17% of people would like to see improvements in faster loan
processing, 22% of people would like to see improved customer support, 33% of people like to see lower
fees & charges, and 16% of people like to see others improvements. From this response, we can understand
that more people want to see lower fees & charges.
CHAPTER-5

CONCLUSION
The study on financial services provided by Axis Bank in Bhiwandi highlights the bank’s significant role in
offering diverse financial products and services that cater to individuals, businesses, and enterprises. Axis
Bank has a well-established presence in the region, providing a broad range of financial solutions such as
savings and current accounts, loans, digital banking, investment options, and insurance services. The study
showcases the bank’s efforts toward financial inclusion, digital transformation, and customer-centric banking
solutions.
The research findings indicate that a majority of Axis Bank customers in Bhiwandi have been associated
with the bank for less than a year, signifying a growing customer base. Most customers primarily use savings
accounts and prefer online banking over traditional banking methods. The increasing adoption of digital
banking services such as UPI transactions, mobile banking, and Internet banking indicates a shift toward
convenience-driven financial management.
Customer satisfaction levels suggest that while many customers are satisfied with Axis Bank’s loan services,
there are concerns regarding hidden charges and service fees. Moreover, a significant portion of customers
rarely visit physical bank branches, emphasizing the importance of digital accessibility. While the bank’s
interest rates on loans and deposits are generally considered competitive, there is room for improvement in
loan processing speed and customer support.
The SWOT analysis of Axis Bank reveals its strengths, including a strong brand presence, diversified
financial products, technological advancements, and a well-distributed branch network. However, challenges
such as high non-performing assets (NPAs), intense competition, and regulatory compliance complexities
pose potential risks. The bank has opportunities to expand its digital banking services, form strategic
partnerships, and explore international markets. Threats such as economic fluctuations, cybersecurity risks,
and technological disruptions need to be managed proactively.
Axis Bank's marketing strategy effectively leverages digital and offline channels to engage customers. Its
digital marketing efforts, including social media campaigns and brand collaborations, have strengthened its
presence in the financial sector. However, further improvements in customer engagement and service
delivery through digital platforms can enhance its competitive edge.
From the survey results, customers in Bhiwandi express a strong preference for lower fees, improved
customer support, and faster loan processing. Addressing these concerns can significantly enhance customer
satisfaction and loyalty. While the bank enjoys a positive reputation, continuous improvements in
transparency, digital banking reliability, and service efficiency will help Axis Bank sustain its growth
trajectory in the region.
Overall, Axis Bank plays a crucial role in Bhiwandi’s financial ecosystem by providing essential banking
services and fostering economic development. By refining its service offerings, enhancing digital banking
capabilities, and addressing customer concerns, the bank can further strengthen its market position and
continue contributing to financial inclusion and business growth in the region.
 BIBLIOGRAPHY
ET Money
The Hindu
Business Standard
Money Control

WEBLIOGRAPHY
http://www.axisbank.com
http://www.bankbazaar.com
http://www.wikipedia.org.com
http://www.investopedia.com
http://www.paisabazaar.com
ANNEXURE
1. How long have you been a customer of Axis Bank?
 Less than 1 year
 1 – 3 year
 4 – 6 year
 More than 6 year

2. What type of account do you have with Axis Bank?

 Saving account
 Current account
 Fixed Deposit
 Recurring Deposit
 None

3. Which banking services do you use?

 Online banking
 ATM or debit card services
 Credit card services
 Digital banking services

4. How often do you visit the Axis Bank branch?

 Weekly
 Monthly
 Rarely (once in a 6 month)
 Never, use only digital banking

5. How satisfied are you with loan services (personal/home/business loan) at Axis Bank?
 Very satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very dissatisfied

6. Have you ever faced issues with any of the following services?
 ATM withdrawals
 Poor customer service
 Hidden charges or service
 Digital banking service
 No issues faced

7. How would you rate the customer service at Axis Bank (staff behavior, response time, issue
resolution)?
 Excellent
  Good
 Average
 Poor

8. How competitive do you find Axis Bank's interest rate on loans and deposits compared to others?
 Very competitive
 Competitive
 Neutral
 Not Competitive

9. Would you recommend Axis Bank to others?

 Yes
 No

10. What improvement would you like to see in Axis Bank services in Bhiwandi?
 More ATMs & branches
 Faster loan processing
 Improved customer support
 Lower fees & charges
 Other