Title 1
Revitalizing Tupperware: A Marketing Plan
Yadira Jihada M. Tulawie
Kevin Dave T. Camins
Anas T. Jalambo
Yola R. Unsang
Members
Leonides S. Espinosa
Principles of Marketing Adviser
REGIONAL SCIENCE HIGH SCHOOL-IX
Malasiga, San Roque, Zamboanga City
February 25, 2025
Table of Contents
CHAPTER 1.............................................................................................................. 2-6
A. Introduction......................................................................................................... 2
B. History................................................................................................................. 3
CHAPTER 2 (Marketing Plan)............................................................................... 2-6
A. Mission.............................................................................................................3-4
B. Vision...................................................................................................................5
C. Objectives............................................................................................................ 5
D. Situation Analysis............................................................................................ 5-6
I. 5C Analysis..................................................................................................5-6
II. SWOT Analysis..........................................................................................5-6
III. PEST Analysis.......................................................................................... 5-6
E. Marketing Strategy............................................................................................ 5-6
I. Target Audience.............................................................................................5-6
II. Goals.............................................................................................................5-6
III. Marketing Budget....................................................................................... 5-6
F. Marketing Mix................................................................................................... 5-6
I. Product Development..................................................................................... 5-6
II. Pricing........................................................................................................... 5-6
III. Promotion.....................................................................................................5-6
IV. Place and Distribution.................................................................................. 5-6
G. Implementation and Control............................................................................. 5-6
CHAPTER 3.............................................................................................................. 5-6
A. References.......................................................................................................... 5-6
CHAPTER 1
A. Introduction
● Founded: 1946 by Earl Tupper in the United States.
● Industry: Consumer goods (mainly kitchenware and food storage products).
● Headquarters: Orlando, Florida, USA.
● Famous Products: Plastic containers, food storage products, and kitchen tools.
● Direct Selling: Primarily sold through direct sales (Tupperware parties).
● Global Presence: Available in more than 100 countries worldwide.
● Publicly Traded: Listed on the New York Stock Exchange under the ticker
symbol "TUP".
● Mission: Innovation in food storage, cooking, and organizing solutions.
● Sustainability Efforts: Focus on reducing plastic waste and using recyclable
materials.
● Challenges: Faced with declining sales and competition from new brands.
B. History
● It was founded in 1942 by Earl Tupper, who developed his first bell-shaped
container and introduced the products to the public in 1946.
● In 2003 Tupperware closed down operations in the UK and Ireland, citing
customer dissatisfaction with their direct sales model.
● As of 2007, it was sold by approximately 1.9 million direct salespeople on
contract.
● Statistics released by Tupperware in 2018 showed that 94% of its active
distributors remained on the lowest level of the pyramid, with average gross
earnings of $653.
● On November 2, 2022, after publishing quarterly results, the company said its
inability to maintain compliance with its credit agreement raises substantial
doubt about its ability to continue as a going concern.
● On June 14, 2024, Tupperware announced that it would close its last
remaining US manufacturing plant in Hemingway, South Carolina and shift
production to their plant in Lerma in Mexico, with the closure to be completed
in January 2025.
CHAPTER 2
MARKETING PLAN
A. Mission
To empower individuals and families around the world by providing
innovative, sustainable, and high-quality solutions for food storage and preparation.
We are committed to enriching lives through our products that promote health,
organization, and convenience, while fostering a more sustainable future for
generations to come.
B. Vision
To be the global leader in smart, sustainable kitchen solutions, inspiring a
healthier and more organized lifestyle for people everywhere. We aim to transform
how the world stores, prepares, and enjoys food by offering products that make
everyday life easier, while actively contributing to a greener planet.
C. Objectives
● Revitalize Tupperware’s market presence by implementing a forward-thinking
and sustainable marketing strategy that aligns with modern consumer needs
and preferences.
● Enhance brand awareness and customer engagement through targeted
promotional campaigns, digital marketing efforts, and interactive
community-building initiatives.
● Drive sales growth by identifying key market opportunities and optimizing
product distribution, ensuring accessibility and affordability for a wide range
of consumers.
● Position Tupperware as the premier brand for smart and eco-friendly kitchen
solutions, emphasizing sustainability, durability, and functionality in all
product offerings.
● Strengthen Tupperware’s competitive edge by forming strategic partnerships,
introducing innovative product designs, and expanding into new and emerging
markets.
D. Situation Analysis
I. 5C Analysis
CUSTOMERS
Market Size/Segments
Purchasing Habits, Trends & Buying
Process
Overall Customer Satisfaction
Perceived Value by Customers
COMPETITORS
Current & Prospective
Strengths & Weaknesses
Opportunity & Threats
Product & Market Shares
COLLABORATORS
Suppliers
Distributors
Alliances & Partners
CLIMATE / ENVIRONMENT
Regulations & Government Oversight
Social & Cultural
Business Cycle Inflation & Other
Economic Factors
Legal
Technology
Title 2
Resuscitating Toys “R” us: A Marketing Plan
Yadira Jihada M. Tulawie
Kevin Dave T. Camins
Anas T. Jalambo
Yola R. Unsang
Members
Leonides S. Espinosa
Principles of Marketing Adviser
REGIONAL SCIENCE HIGH SCHOOL-IX
Malasiga, San Roque, Zamboanga City
February 25, 2025
Table of Contents
Table of Contents
CHAPTER 1.......................................................................................................................... 2-6
A. Introduction..................................................................................................................... 2
B. History............................................................................................................................. 3
CHAPTER 2 (Marketing Plan)........................................................................................... 2-6
A. Mission.........................................................................................................................3-4
B. Vision...............................................................................................................................5
C. Objectives........................................................................................................................ 5
D. Situation Analysis........................................................................................................ 5-6
I. 5C Analysis..............................................................................................................5-6
II. SWOT Analysis......................................................................................................5-6
III. PEST Analysis...................................................................................................... 5-6
E. Marketing Strategy........................................................................................................ 5-6
I. Target Audience.........................................................................................................5-6
II. Goals.........................................................................................................................5-6
III. Marketing Budget................................................................................................... 5-6
F. Marketing Mix............................................................................................................... 5-6
I. Product Development................................................................................................. 5-6
II. Pricing....................................................................................................................... 5-6
III. Promotion.................................................................................................................5-6
IV. Place and Distribution.............................................................................................. 5-6
G. Implementation and Control......................................................................................... 5-6
CHAPTER 3.......................................................................................................................... 5-6
A. References...................................................................................................................... 5-6
CHAPTER 1
A. Introduction
● Founded: 1948 by Charles Lazarus in Washington, D.C.
● Industry: Retail (specializing in toys, games, and juvenile products).
● Headquarters: Wayne, New Jersey, USA.
● Global Presence: Operates in several countries, with stores in North America, Asia,
and Europe.
● Iconic Products: Toys, games, baby products, and educational items.
● Brand Mascot: Geoffrey the Giraffe, a beloved mascot since the 1950s.
● Bankruptcy: Filed for bankruptcy in 2017 and closed many stores in 2018 due to
financial struggles.
● Ownership: Acquired by various investment firms over time, including Bain Capital
and KKR.
● Challenges: Intense competition from online retailers like Amazon and big-box stores
like Walmart.
● Recent Efforts: Focus on e-commerce, revitalizing the brand with new store formats
and partnerships.
B. History
● In April 1948, Charles P. Lazarus founded a baby-furniture retailer, Children's
Bargain Town, in Washington, D.C.
● The focus of the store changed in June 1957, and the first Toys "R" Us, dedicated
exclusively to toys rather than furniture, was opened by Lazarus in Rockville,
Maryland.
● In 2014, Toys "R" Us announced its "TRU Transformation" strategy, which
concentrated on efforts to fix foundational issues affecting future growth, including
making stores less cluttered, improving the customer experience, clearer pricing
strategies and promotions, and tighter integration of its retail and online businesses.
● In 2015, the company launched the first of a new concept store called the "Toy Lab"
in Freehold, New Jersey. The new layout provided more space for interactive exhibits
and areas to play with new toys before purchase.
● On September 18, 2017, Toys "R" Us, Inc. filed for Chapter 11 bankruptcy, stating
the move would give it flexibility to deal with $5 billion in long-term debt by
borrowing $2 billion so it could pay suppliers for the upcoming holiday season and
invest in improving current operations.
● The company has not had an annual profit since 2013. It reported a net loss of
US$164 million in the quarter ending April 29, 2017.
● In January 2018, the company announced it would liquidate and close up to 182 of
its stores in the U.S. as part of its restructuring, as well as convert up to 12 stores into
co-branded Toys "R" Us and Babies "R" Us stores.
● On June 29, 2018, Toys "R" Us permanently closed all of its remaining U.S.
locations, after 70 years of operations.
CHAPTER 2
MARKETING PLAN
A. Mission
To create joy and inspire imagination in children and families by offering a diverse
selection of fun, innovative, and educational toys. We are dedicated to providing memorable
experiences through quality products, exceptional service, and a commitment to helping kids
learn, grow, and play.
B. Vision
To be the world's leading toy retailer, fostering a future where children’s creativity
and curiosity are nurtured through play. We envision a world where every child has the
opportunity to explore, learn, and have fun through toys that spark wonder and lifelong
memories.
C. Objectives
● Reestablish Toys "R" Us as the ultimate destination for toys by implementing a
comprehensive marketing strategy that blends nostalgia with modern retail trends.
● Enhance brand appeal and strengthen customer engagement by creating immersive
in-store experiences, interactive online shopping platforms, and loyalty programs that
attract both children and parents.
● Drive sales growth by leveraging innovative retail experiences, strategic partnerships,
and digital marketing efforts to capture the attention of new and returning customers.
● Focus on market trends and competitive positioning by continuously evolving product
offerings, pricing strategies, and promotional campaigns to meet shifting consumer
demands.
● Inspire creativity, learning, and joy in children worldwide by offering high-quality,
educational, and entertaining toys that foster imagination and development.
D. Situation Analysis
I. 5C Analysis
CUSTOMERS
Market Size/Segments
Purchasing Habits, Trends & Buying
Process
Overall Customer Satisfaction
Perceived Value by Customers
COMPETITORS
Current & Prospective
Strengths & Weaknesses
Opportunity & Threats
Product & Market Shares
COLLABORATORS
Suppliers
Distributors
Alliances & Partners
CLIMATE / ENVIRONMENT
Regulations & Government Oversight
Social & Cultural
Business Cycle Inflation & Other Economic
Factors
Legal
Technology
Title 3
Reinvigorating Blockbuster: A Marketing Plan
Yadira Jihada M. Tulawie
Kevin Dave T. Camins
Anas T. Jalambo
Yola R. Unsang
Members
Leonides S. Espinosa
Principles of Marketing Adviser
REGIONAL SCIENCE HIGH SCHOOL-IX
Malasiga, San Roque, Zamboanga City
February 25, 2025
Table of Contents
CHAPTER 1.......................................................................................................................... 2-6
A. Introduction..................................................................................................................... 2
B. History............................................................................................................................. 3
CHAPTER 2 (Marketing Plan)........................................................................................... 2-6
A. Mission.........................................................................................................................3-4
B. Vision...............................................................................................................................5
C. Objectives........................................................................................................................ 5
D. Situation Analysis........................................................................................................ 5-6
I. 5C Analysis..............................................................................................................5-6
II. SWOT Analysis......................................................................................................5-6
III. PEST Analysis...................................................................................................... 5-6
E. Marketing Strategy........................................................................................................ 5-6
I. Target Audience.........................................................................................................5-6
II. Goals.........................................................................................................................5-6
III. Marketing Budget................................................................................................... 5-6
F. Marketing Mix............................................................................................................... 5-6
I. Product Development................................................................................................. 5-6
II. Pricing....................................................................................................................... 5-6
III. Promotion.................................................................................................................5-6
IV. Place and Distribution.............................................................................................. 5-6
G. Implementation and Control......................................................................................... 5-6
CHAPTER 3.......................................................................................................................... 5-6
A. References...................................................................................................................... 5-6
CHAPTER 1
A. Introduction
● Founded: 1985 by David Cook in Dallas, Texas.
● Industry: Video rental and entertainment retail.
● Peak Popularity: Dominated the video rental market in the 1990s and early 2000s.
● Global Presence: Over 9,000 stores worldwide at its height.
● Products/Services: DVD, Blu-ray, and video game rentals; later offered streaming
services.
● Decline: Declined due to competition from Netflix, Redbox, and digital streaming
platforms.
● Bankruptcy: Filed for bankruptcy in 2010 and closed most stores.
● Remaining Store: The last remaining Blockbuster store is located in Bend, Oregon
(operating as a nostalgic, independent location).
● Impact: Blockbuster's business model helped popularize video rentals, and it became
a pop culture icon.
● Legacy: Known for its iconic blue and yellow store signage and the "Be Kind,
Rewind" slogan.
B. History
● Blockbuster's beginnings can be traced back to another company, Cook Data Services,
founded by David Cook in 1978.
● The first Blockbuster store opened on October 19, 1985, in Dallas, Texas, with an
inventory of 8,000 VHS and 2,000 Beta tapes.
● In June 1997, Taco Bell president John Antioco resigned from the company to
become CEO of Blockbuster.
● In 1998, Blockbuster created DEJ Productions, which acquired 225 films primarily to
provide exclusive content to its Blockbuster stores prior to being sold off to First
Look Studios in 2005.
● At its peak in 2004, Blockbuster had more than 9,000 stores worldwide.
● A billion-dollar campaign called "Total Access" was introduced in 2007 as a strategy
against Netflix.
● At the beginning of 2010, Blockbuster had over 6,500 stores, of which 4,000 were in
the U.S.
● On July 1, 2010, the company was delisted from the New York Stock Exchange
(NYSE) after its shareholders failed to pass a reverse stock split plan aimed at heading
off involuntary delisting because of the stock's trading at well below $1 per share.
● On August 31, 2011, the liquidators announced the closure of the remaining 253
Canadian stores and shutting of the entire Canadian unit.
● In January 2020, the last remaining store outside of the United States, located in
Dargaville, New Zealand, closed its doors.
CHAPTER 2
MARKETING PLAN
A. Mission
To connect people to the best in entertainment by providing a wide range of films, TV
shows, and media experiences that bring joy, excitement, and meaningful moments to every
home. We are committed to offering an easy, accessible, and enjoyable way to explore and
experience the world of entertainment, anytime and anywhere
B. Vision
To redefine the way people experience entertainment by becoming the most trusted
and innovative platform for digital media, where convenience, variety, and personalized
recommendations bring content to life. We aim to inspire a global community to discover,
watch, and share stories that bring people together and enrich lives.
C. Objectives
● Transform Blockbuster into a modern and innovative entertainment platform by
integrating digital streaming, exclusive content, and personalized recommendations to
enhance the viewing experience.
● Leverage cutting-edge technology and customer-centric services to offer seamless
access to movies, TV shows, and other media, ensuring convenience and variety for
all audiences.
● Implement strategic partnerships, competitive pricing models, and exclusive content
deals to differentiate Blockbuster from existing competitors and rebuild brand loyalty.
● Reestablish Blockbuster as a leading entertainment brand by combining the nostalgic
charm of its legacy with innovative new features that attract both past and new
customers.
● Ensure long-term growth and sustainability by continuously adapting to changes in
the entertainment industry, focusing on consumer preferences, and expanding
accessibility through digital and physical platforms.
D. Situation Analysis
I. 5C Analysis
CUSTOMERS
Market Size/Segments
Purchasing Habits, Trends & Buying
Process
Overall Customer Satisfaction
Perceived Value by Customers
COMPETITORS
Current & Prospective
Strengths & Weaknesses
Opportunity & Threats
Product & Market Shares
COLLABORATORS
Suppliers
Distributors
Alliances & Partners
CLIMATE / ENVIRONMENT
Regulations & Government Oversight
Social & Cultural
Business Cycle Inflation & Other Economic
Factors
Legal
Technology
