TURN

DATA
INTO
INSIGHTS
TIPPIE COLLEGE OF BUSINESS
B U S I N E S S A NA LY T I C S PA R T-T I M E M A S T E R ’ S P R O G R A M
DO SOME-
THING
AMAZING
Working with data is trendy, but
truthfully, a quant background isn’t
enough to land the most coveted, well-
paying jobs. As analytics matures from
a buzzword to a business discipline,
employers demand deep analytics
know-how and an ability to use data to

FOR YOUR
drive decisions. The University of Iowa’s
business analytics programs meet this
need in a flexible format for working
professionals.

CAREER
 11
WEEKS
Attend class one night a
week for 11 weeks — no
Fridays or weekends

2
WAYS TO LEARN
Take classes online or
from our campus locations

WHAT YOU
in Cedar Rapids and
Des Moines.

123
CAN EXPECT
A job-friendly schedule. Two convenient ways to learn.
EMPLOYERS REPRESENTED
Among part-time business
analytics students

Stackable course credits. And a degree you can complete at a

pace that works for you. We’ve built our programs for people
who are juggling more than one thing.

WHAT YOU’LL STUDY

Your first five courses cover fundamentals in CERTIFICATE AND MASTER’S CORE COURSES
subjects from data science to data programming Data and Decisions
and advanced analytics. These fulfill the Data Management & Visual Analytics
certificate requirements. Advanced Analytics
Data Programming in R or Data Programming in Python
After the first five courses, you have the option
Data Science
to add on five more (4 electives + a capstone
course) to complete your master’s in business
analytics. Courses six through ten dive deeper MASTER’S DEGREE SAMPLE ELECTIVES (FOUR REQUIRED)
into specific applications like text analytics, Financial Analytics
health care analytics, data visualization, and Big Data Management & Analytics
more. Digital Marketing Analytics
Information Visualization
At the end of the master’s program, you’ll merge Supply Chain Analytics
everything you’ve learned in a capstone project Healthcare Analytics
that solves a real-world business problem—from
Forecasting
predicting how to better target your customers to
determining the company resources needed to
MASTER’S DEGREE REQUIRED EXPERIENCE PROJECT
create new branch territories.
Analytics Experience
HARD
TO
BEAT
FOR JOB GROWTH
Build marketable skills that will take your career to new
heights—or equip you to pivot in an evolving business world.
You’ll learn techniques and concepts behind next-generation
analytics tools you can apply on the job immediately.

Whether you’ve already amassed skills in data science or are

building expertise for an emerging focus in your company,
our business analytics programs will transform how you think
about and use data.
PIVOT FROM
SPREADSHEETS TO
STORYTELLER
Lacking the business acumen and advanced
analytics skills she needed to move up,
Phaedra Strohmaier felt stuck in her career.

At Wells Fargo, she was a technical writer

who advanced into an operations analyst
role. But she wanted to speak the language
of business and be able to interpret complex
data for senior leaders with limited analytics
knowledge.

Phaedra capped off her Iowa MBA with a

Business Analytics Certificate—and earned
her promotion at Wells Fargo.

Now an analytic consultant in capacity

planning, Phaedra taps into big data to PIVOT FROM CURIOUS
TO INDISPENSABLE
forecast work volume and personnel needs for
one of the world’s largest banks.

Steadily advancing in his finance career at

ACT, Jaden Prottsman jumped lanes when he
discovered Tableau, a data visualization tool
that supercharged his abilities to tell stories,
connect, and lead. He enrolled in Iowa’s
Master of Business Analytics to collect next-
generation analytics skills without slowing his
career trajectory.

Nearing graduation, Prottsman is confident

that he’s more marketable than ever—he
could snag another job tomorrow. But
he doesn’t have to search. The skills he’s
acquiring are opening doors in his own
company.

“There’s an opportunity in our organization,

a need for analytics and analysis,” Prottsman
said. “I’ve learned the fundamentals of how
data flows in an organization—how we get
our hands on the right data, how we visualize
it, and get it in the hands of decision makers.”
PUT
YOURSELF WHAT BUSINESS
CHALLENGE WILL

IN THE
YOU TACKLE?
How do you use data
to evaluate players and
determine game strategies
for a sports franchise?

EXPERT’S
How should you allocate
resources for a new
convenience store?

How can a major

manufacturer better
transport its earthmoving
machines to meet customer
demand?

SEAT
How does a workplace
furniture giant generate net
present value fast enough to
drive capital budgeting?

How do you minimize empty

delivery trucks on the road?

What are the right advertising

touchpoints to convert
prospects into customers
Throughout your coursework, you’ll use real data to solve more quickly?
complex business challenges.
How should public
The master’s in business analytics culminates in a capstone universities set their tuition
course that brings together everything you’ve learned. You’ll levels for different programs
complete a group consulting project for clients ranging from to be more financially viable?
Kum & Go convenience stores to the University of Iowa
Healthcare network. How can VA hospitals predict
COVID patient outcomes and
identify controllable factors
that could help improve
them?
PIVOT FROM MANAGER TO
CHANGE AGENT
When Stephen Carr began a business
analytics certificate at the Tippie College
of Business, he had just earned a top spot
as a manager of marketing operations and
analytics at a giant web hosting company. Up
next: grow his hard data skills.

At Tippie, he’s collaborated with classmates

on big data projects that transformed his
value at work, gaining knowledge to do things
in his job that no one had done before.

Two promotions later, as a business

intelligence manager with online tax prep
company TaxAct, he’s embedded machine
learning languages in his team’s work so that
they can pinpoint quickly where customers
get frustrated in the tax interview process
and drop off.
HARD
TO
BEAT
FOR PROGRAM FLEXIBILITY
You don’t need to interrupt your career or miss important life
events to earn a top-ranked business analytics credential. We
help you have it all.

Our programs are designed for busy working professionals

like you who are juggling courses, careers, and family. You can
define a study plan that fits your life, whether you’re entering
peak tax season or welcoming a new child into the world.

Earn a certificate in as little as one year, or pursue the master’s

and graduate in less than three. You can start your business
analytics credential in any semester, and take courses online or
from our campus locations in Cedar Rapids and Des Moines.
PIVOT FROM BUSY
PROFESSIONAL TO GRAD
STUDENT
Having amassed more than 20 years in
computer programming and auditing, Teresa
Volcheck wanted a master’s in business
analytics to sharpen her competitive edge and
support her career growth.

Before deciding to pursue a master’s, she’d

taken on a new role as an audit manager
with a greater focus in data analytics and IT
internal auditing at Principal Financial Group.

“It’s been 24 years since I’ve been in school,”

Teresa said. “But in graduate school, people
are very invested. You’re there because you
truly want to be there. Also having a personal
relationship with my professors has helped
me stay engaged and push myself forward.”

With a Master of Science in Business Analytics

under her belt, she’s building the credibility to
succeed in a continuously evolving field.
HARD
TO
BEAT
FOR EXPERT PROFESSORS
Learn from the best. Whether it’s developing algorithms to
predict criminal behavior in major metros or modeling effective
logistics in the wake of a catastrophe, Tippie’s business analytics
faculty are on the cutting edge of descriptive, predictive, and
prescriptive analytics.

START INFLUENCING WHAT HAPPENS NEXT DESCRIPTIVE PREDICTIVE PRESCRIPTIVE

Our teaching philosophy and course Remember your first use Things get interesting— Using data to control
sequence help you work your way of data? You probably and more complex— outcomes is where Tippie
up the data ladder—from descriptive used it to explain when you predict future shines. The proof: Applied
something that had events using current or Optimization, a specialized
analytics (explaining what happened)
already happened. a historical set of facts. course that few business
to predictive (forecasting what will schools offer.
happen) to prescriptive (influencing
what will happen).
When companies from TransAmerica
to Collins Aerospace to Principal Global
Investors told us they needed employees who
could use analytics to make decisions and
predictions, we listened.

But rather than simply grouping existing

courses from our other top-notch graduate
programs, our experts designed new courses
specifically to meet that demand.

Professor Sam Burer develops and teaches

next-generation analytics tools that help
students solve complex problems. He’ll show
you how to clean, process, and visualize data
faster. You’ll unlock new ways of interpreting
the universe of data at your fingertips.

From maximizing crop yield for global

agribusiness to optimizing logistics for
earthmoving machines, Tippie’s business
analytics students collaborate with world-
renowned faculty and gain a lifelong network
in an industry still unfolding.
 APPLY & LEARN MORE
tippie.uiowa.edu/bapt

CONTACT US
319-467-1933
[email protected]

The University of Iowa prohibits discrimination in employment,

educational programs, and activities on the basis of race, creed, color,
religion, national origin, age, sex, pregnancy, disability, genetic
information, status as a U.S. veteran, service in the U.S. military,
sexual orientation, gender identity, associational preferences, or any
other classification that deprives the person of consideration as an
individual. The university also affirms its commitment to providing
equal opportunities and equal access to university facilities. For
additional information on nondiscrimination policies, contact the
Director, Office of Equal Opportunity and Diversity, the University of
Iowa, 202 Jessup Hall, Iowa City, IA 52242-1316, 319-335-0705
(voice), 319-335-0697 (TDD), [email protected]. 08-2022

“I’m a crazy person—I just naturally add a

million things to my plate,” says Nicole
McCormick. Crazy—or crazy smart? While
working as a marketing coordinator at an IT
solutions provider, Nicole volunteered to take
on data analytics. She soon realized the
limitations of Excel—and looked to power
through them via Iowa’s part-time master’s in
business analytics. There, she learned to use
sophisticated data tools to boost her company’s
results, and gained the expertise and
confidence to boost her career. Now the
manager of a five-person marketing ops team,
Nicole’s on track to a director position.