Admas University Principles of Marketing Worksheet
Marketing Overview
1. What does marketing mean and its core concepts
2. What are the tasks necessary for successful marketing management?
3. Who Does Marketing?
4. Describe how the various institutions and entities that engage in marketing use marketing
to deliver value.
5. Why does everything start with customers? Or is it only marketing that starts with
customers?
6. What does demand management and clearly state types demand and its marketing tasks
7. Clearly determine the eight marketing management philosophy
Purpose of Marketing
8. Why study marketing?
9. How does marketing provide value?
10. Why does marketing cost so much? Is marketing worth it?
Marketing Demotions or Components
11. What is the marketing mix and explain its components.
A. Product
12. Define product and its types
13. What are the four types of consumer goods? How do they differ from one another?
14. Explain the product life cycle and the objectives and strategies for each stage.
15. What are the eight steps in the product development process? What are the key activities
in each step
B. Price
16. Explain price and why pricing?
17. Discuss on factors affecting pricing policy
18. State and explain the pricing strategy
C. Place/distributions
19. Describe marketing channel and the activities performed in channels.
D. Promotion
20. Explain the concept of integrated marketing communication
21. Understand the different components of the promotion (communication) mix and why
organizations may consider all components when designing the IMC program.
22. Explain the communication process and factors that can interfere with interpretation of
messages
23. Understand why organizations may change their promotional strategies to reach different
audiences.
Marketing Information System
24. Describe the components of a marketing information system and each component’s
purpose.
25. Describe the basic steps in the marketing research process and the purpose of each step.
26. Why do companies gather market intelligence and conduct marketing research?
27. What activities are part of market intelligence gathering?
Set by: Getachew D. [MAMM]
Admas University Principles of Marketing Worksheet
Understand Marketing Plan
28. States what is marketing plan, a planning process and its importance
29. What are the key parts of a marketing plan?
30. What is the relationship between social responsibility, sustainability, service-dominant
logic, and the global business environment? How does the concept of metrics fit?
Marketing Environment
31. What does the marketing environment
32. What factors in the external environment and internal environment are affecting
Consumer Buying Behavior
33. Factors That Influence Consumers’ Buying Behavior
34. Explain how looking at lifestyle information helps firms understand what consumers want
to purchase.
35. Explain how Maslow’s hierarchy of needs works.
36. Explain how culture, subcultures, social classes, families, and reference groups affect
consumers’ buying behavior
37. Understand what the stages of the buying process are and what happens in each stage.
Organizational Buying Behavior
38. Understand what do you mean by organizational buying
39. Outline the stages in the B2B buying process.
40. Explain what a buying center is.
41. Explain who the members of buying centers are and describe their roles.
42. Describe the duties of professional buyers.
43. Describe the personal and interpersonal dynamics that affect the decisions buying centers
make.
Market Segmenting, Targeting, and Positioning
44. Understand and outline the ways in which markets are segmented
45. Distinguish between targeted marketing and mass marketing and explain what led to the
rise of each Describe the factors that make some markets more attractive targets than
others.
46. What factors does a firm need to examine before deciding to target a market?
47. Describe how targeted marketing can benefit firms.
48. Explain why positioning is an important element when it comes to targeting consumers or
Why do companies position products?
49. Describe how a product can be positioned and mapped.
50. Explain why companies differentiate among their customers.
Skill Development Questions
Assume you are about to graduate. How would you apply marketing principles to your job
search? In what ways would you be able to create, communicate, and deliver value as a
potential employee, and what would that value be, exactly? How would you prove that you
can deliver that value?
Set by: Getachew D. [MAMM]
