TPC 4 - Midterms
TPC 4 - Midterms
product-led-destination development
that will attract a broader market over destination
I. Introduction to Tourism Policy Planning - Tourism development on compatibility between environment
has become a major pillar of the Philippine economy as it and society.
offers much greater avenue for creating employment and ✓ Level of development allowed - limiting tourism,
livelihood opportunities, compared to other economic maintain tourism at a medium level, or tourism be the
activities. major factor to increase economy.
Tourism policy is 'A set of rules, regulations, guidelines, ✓ Growth rate - often a policy consideration is the
directives, and development/promotion objectives and growth rate of tourism intended for slow, medium or
strategies that provide framework within which the fast growth.
collective, as well as individual decisions directly affecting ✓ Corresponding roles government, private sectors,
long-term tourism development and the daily activities and tourism stakeholders' roles in developing and
within a destination are take . managing tourism can be an important policy
consideration.
- Tourism policy is one of the primary bases of tourism
planning, along with national (National Integrated Tourism Planning - Planning is the method of setting
Protected Areas System (NIPAS Act of 1992), local goals, opting for alternative development of action to
development plans, land use plans, natural and cultural attain those goals, executing the preferred alternative and
assets of the place, environmental policy, cultural policy, evaluating the choices to find out if it is successful.
foreign policy, and expressed national or local needs. Planning is vital to the success of any activity. Planning
- Planning is the dynamic process to define and tourism at all levels is crucial for achieving successful
determine the goals, methodically selecting alternative tourism development and management.
courses of actions to realize those goals, then executing Why plan for tourism?
the chosen alternatives, evaluating the alternative and
ultimately, concluding if it will become successful. ✓ Guides development in areas with little experience.
✓ Coordinates tourism sectors for better service.
Industry Analysis ✓ Boosts economic benefits through strategic planning.
Tourism Policy - Tourism is a relatively new industry ✓ Supports environmental conservation by improving
which involves the development of an important economic destinations.
driver. From the birth of the tourism industry, economic ✓ Preserves culture and brings social benefits.
dimension of it has been the main priority for the ✓ Ensures long-term sustainability of tourism
government. resources.
- Tourism policy development is a major consideration Tourism Development - refers to the growth and
in creating economic policy. It could be defined as a set of maintenance of the tourism industry in a given locality.
researches, findings, and practices taken by the And, of course, tourism planning is a very important part
government, in partnership with private or social of tourism development.
organizations, with the intention to achieve various On a basic level, tourism development can be defined as
purposes related to tourism. creating strategies and plans to increase, develop, and
The areas that the tourism policy has to address can be encourage tourism activities for a destination. The
summarized as follows: fundamental reason behind planning and implementing
strategies for developing the tourism sector is primarily to
1. Adverse public perceptions - Tourism must be make money and to subsequently increase the Gross
regarded as an economic activity rather than only as a Domestic Product (GDP) of a country or locality.
leisure activity. Therefore, the importance of the industry
should be stressed in terms of its capacity to create Tourism development consists of many elements
employment. Furthermore, policy should ensure that the including, but not limited to: developing and managing
economic benefits of the industry increase to all people of private-public partnerships, assessing the competitors to
the region, not to specific vested interests and groups. gain competitive advantage, ensuring responsible and
sustainable development, viewing tourism as an
2. Restricted visitor typology - It should be known that interconnected system and a demand driven sector,
the tourism market is multifaceted. It involves an assessing private sector investment and international
innumerable of potential visitors with different needs and cooperation, tourism clustering and involvement by the
expectations. Policies should also focus on both local Government.
mass market and the international market.
The benefits of tourism development
3. Inadequate and unsuitable human resources
training - According to McIntyre (1993), human resources ➢ Tourism development planning enables to benefit all
could emerge as the single most important issue facing tourism stakeholders involved, for example:
the tourism industry in the next century. Tourism policies ➢ It increases income and jobs from tourist spending
should be premised on improving human resources to its ➢ It helps preserve cultural and natural heritage for
full potential, and overcoming past challenges. Tourism tourists and locals.
policy can as well take many methods or forms. ➢ It increases understanding of other cultures
➢ It builds new facilities and infrastructure.
Listed below are some of the basic issues that need to be
addressed in policy formulation: The costs of tourism development
✓ Economic reasons providing employment for the local There are also some costs which must be considered and
community, earning foreign exchange, increase in planned for in terms of tourism development, which
government revenues using tourism as an agent of include:
growth and development. ➢ Costs of implementing tourist facilities can be
✓ Social reasons encourage cross-cultural exchange, expensive
platform for education, deliver recreation ➢ The natural landscape can be destructed to make
opportunities. room for hotels etc. to be built
✓ Environmental reasons - help in the conservation and ➢ Social standards may be destabilized
preservation of natural and cultural resources.
➢ The natural environment may be polluted facilities, conservation and landscape areas and other
facilities carried-out for a particular development site such
Formulating an approach to tourism policy and as accommodation building or other structures, or it may
planning - 6 'golden rules' that should be applied when also involve the plan for landscaping and engineering
formulating an approach to tourism planning and policy, design based on the site plan.
as outlined by Inskeep (1991).
The approach and implementation of tourism policy and
➢ Goal oriented - Clear recognition of tourism's role in planning differs significantly between different levels and
realizing an extensive national and community goals. destinations.
➢ Integrative - Integrating tourism policy and planning
into the core of planning for the economy, land use II. Tourism Policy Formulation & Planning
and infrastructure, conservation and environment Frameworks
➢ Market driven - Planning for tourism development
that crafts effectively in a viable global marketplace. "UNWTO works to provide guidance and share good
➢ Resource driven - Developing tourism which shape practices on policies and governance models aimed to
the destination's intrinsic assets while protecting and effectively support the tourism sector at the different
enhancing the attributes and experiences of current levels: national, regional and local." (UNWTO, n.d.)
tourism assets The United Nations World Tourism Organization
➢ Consultative - Uniting the broader community supports its member states in the development of efficient
attitudes, needs and wants to determine what is governance models/structures and policies with focus on
suitable to the population. the following:
➢ Systematic - Drawing on primary or analytical
support for planners including the experiences of • Tourism policy and strategic planning
other tourism destinations. • Governance and vertical cooperation, i.e. national-
regional-local levels
MODULE 2 • Public Private Partnership (PPP)
I. Levels of Tourism Policy Planning - Tourism policy In the ASEAN Region, the ASEAN Tourism Strategic Plan
and planning is a very multifaceted concern that involves 2016-2025 (2015) works as guide in the achievement of
several tourism stakeholders. the vision of the ASEAN tourism up to 2025:
Industry Analysis "By 2025, ASEAN will be a quality tourism destination
What is tourism policy and planning? offering a unique, diverse ASEAN experience, and will be
committed to responsible, sustainable, inclusive and
Planning can be defined as "the process of making balanced tourism development, so as to contribute
decisions for the future, and not simply the physical significantly to the socioeconomic well-being of ASEAN
preparation of a 'plan'. Planning involves implementing people.
decisions and monitoring the outcomes.
In the Philippines, the Department of Tourism follows the
Levels of tourism policy planning cluster-convergence approach from the National Tourism
Development Plan (2016–2022). The **Cluster
Tourism policy and planning takes place on different Approach** groups areas based on attractions, transport,
levels. This can take a top-down approach. for example, nearby cities, and key facilities to encourage tourists to
by international or national bodies, or a bottom-up stay longer and spend more. The **Convergence
approach, from a local level. Approach** focuses on teamwork between national and
International tourism planning - At the international local governments to ensure efficient and inclusive
level tourism planning typically involves; international tourism development.
transportation services; the movement and scheduling of
the tours of tourists among different countries; the
development of major tourist attractions and facilities in
neighboring countries and the working strategies and
promotional programs of many countries.
2. Zero Hunger End hunger, achieve food security, and 9. Industry, Build resilient infrastructure, promote
promote sustainable agriculture. Innovation inclusive and sustainable industrialization
and and foster innovation.
Tourism can spur agricultural productivity by Infrastructure
promoting the production, use and sale of local Tourism development relies on good public and
produce in tourist destinations and its full privately supplied infrastructure and an
integration in the tourism value chain. In innovative environment. The sector can also
addition, agro-tourism, a growing tourism incentivize national governments to upgrade
segment, can complement traditional their infrastructure and retrofit their industries,
agricultural activities. The resulting rise of making them more sustainable, resource-
income in local communities can lead to a more efficient and clean, as a means to attract tourists
resilient agriculture while enhancing the value and other sources of foreign investment. This
of the tourism experience. should also facilitate further sustainable
industrialization, necessary for economic
3. Good Health Ensure healthy lives and promote well- growth, development, and innovation.
and Well- being for all at all ages.
being 10. Reduced Reduce inequality within and among
Tourism's contribution to economic growth Inequalities countries
and development can also have a knock-on
effect on health and well-being. Foreign Tourism can be a powerful tool for community
earnings and tax income from tourism can be development and reducing inequalities if it
reinvested in health care and services, which engages local populations and all key
should aim to improve maternal health, reduce stakeholders in its development. Tourism can
child mortality, and prevent diseases, among contribute to urban renewal and rural
others. development and reduce regional imbalances
by giving communities the opportunity to
4. Quality Ensure inclusive and equitable quality prosper in their place of origin Tourism is also
Education education and promote lifelong learning an effective means for developing countries to
opportunities for all. take part in the global economy.
A well-trained and skillful workforce is crucial 11. Sustainable Make cities and human settlements
for tourism to prosper. The sector can provide Cities and inclusive, safe, resilient and sustainable.
incentives to invest in education and vocational Communities
training and assist labor mobility through cross A city that is not good for its citizens is not
border agreements on qualifications, standards, good for tourists Sustainable tourism has the
and certifications, Youth, women, senior potential to advance urban infrastructure and
citizens, indigenous peoples, and those with universal accessibility, promote regeneration of
special needs should benefit through areas in decay and preserve cultural and natural
educational means, where tourism has to heritage, assets on which tourism depends
potential to promote inclusiveness, the values Greater investment in green infrastructure
of a culture of tolerance, peace and non- (more efficient transport facilities, reduced air
violence, and all aspects of global exchange pollution, conservation of heritage sites and
and citizenship. open spaces, etc.) should result in smarter and
greener cities from which not only residents but
5. Gender Achieve gender equality and empower all also tourists, can benefit.
Equality women and girls.
12. Responsible Ensure sustainable consumption and
Tourism can empower women in multiple Consumption production patterns.
ways, particularly through the provision of jobs and
and through income-generating opportunities Production A tourism sector that adopts sustainable
in small and larger-scale tourism and consumption and production (SCP) practices
hospitality related enterprises. As one of the can play a significant role in accelerating the
sectors with the highest share of women global shift towards sustainability. To do so, as
employed and entrepreneurs, tourism can be a set in Target 12 b of Goal 12, it is imperative to
tool for women to unlock their potential, "Develop and implement tools to monitor
helping them to become fully engaged and lead sustainable development impacts for
in every aspect of society. sustainable tourism which creates jobs,
promotes local culture and products. The
6. Clean Water Ensure availability and sustainable Sustainable Tourism Program (STP) of the 10-
and management of water and sanitation for all. Year Framework of Program on Sustainable
Sanitation Consumption and Production Patterns (10YFP)
Tourism can play a critical role in achieving aims at developing such SCP practices,
water access and security, as well as hygiene including resource efficient initiatives that
and sanitation for all. The efficient use of water result in enhanced economic, social, and
in the tourism sector, coupled with appropriate environmental outcomes.
safety measures, wastewater management,
13. Climate Take urgent action to combat climate
Action change and its impacts