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Study Findings

The study found that ethical consumption awareness significantly predicts willingness to pay and adopt a slow fashion lifestyle, explaining approximately 46% of the variance (R2 = .46). The regression equation indicates that for each unit increase in ethical consumption awareness, the willingness to pay and adopt a slow fashion lifestyle increases by about .42 units. Confidence intervals suggest a 95% certainty that the slope for this relationship lies between .36 and .49.

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15 views2 pages

Study Findings

The study found that ethical consumption awareness significantly predicts willingness to pay and adopt a slow fashion lifestyle, explaining approximately 46% of the variance (R2 = .46). The regression equation indicates that for each unit increase in ethical consumption awareness, the willingness to pay and adopt a slow fashion lifestyle increases by about .42 units. Confidence intervals suggest a 95% certainty that the slope for this relationship lies between .36 and .49.

Uploaded by

dhananjaybalaji281
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Findings

Simple linear regression analysis was conducted to evaluate

the extent to which [ethical consumption awareness] could

predict [willingness to pay and adopt a slow fashion lifestyle].

A significant regression [was] found (F([2],[221])


= [193.37], p = [< .001]). The R2 was [.46], indicating
that [ethical consumption awareness] explained
approximately [46]% of the variance in [willingness to pay and
adopt a slow fashion lifestyle]. The regression equation was:
[willingness to pay and adopt a slow fashion
lifestyle] = [2.51] + [.42]([ethical consumption awareness]).

That is, for each one [IV unit of measurement] increase


in [ethical consumption awareness], the predicted [willingness to
pay and adopt a slow fashion lifestyle] [increased] by
approximately [.42] [DV unit of measurement].

Confidence intervals indicated that we can be 95% certain


that the slope to predict [willingness to pay and adopt a slow
fashion lifestyle] from [ethical consumption awareness] is
between [.36] and [.49].

Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate Durbin-Watson
a
1 .683 .467 .464 3.50288 2.051
a. Predictors: (Constant), IV total Score
b. Dependent Variable: DV Total Score
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 2372.703 1 2372.703 193.372 <.001b
Residual 2711.700 221 12.270
Total 5084.404 222
a. Dependent Variable: DV Total Score
b. Predictors: (Constant), IV total Score

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients 95.0% Confidence Interval for B

Model B Std. Error Beta t Sig. Lower Bound Upper Bound


1 (Constant) 2.516 1.051 2.394 .018 .445 4.587

IV total Score .429 .031 .683 13.906 <.001 .368 .490

a. Dependent Variable: DV Total Score

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