Unit IV Study Guide
AP Micro
Market Structures:
4.1 Imperfect Competition
Types of Markets Characteristics
Monopoly ● One business dominates the market
● Has high barriers to entry
○ Product is unique with no
competition
○ Impossible for any other firms to
enter this market
● 100% price control
● Positive long run profit is possible
● Least competitive of markets
Oligopoly ● Just a few large firms dominates the
market
● Barriers to entry is extremely high
○ Gives them pricing power
Monopolistic Competition ● Lots of other firms to compete with
● Low barriers to entry
● Product has to be differentiated and
competes with other firms
○ Differentiated but highly
substitutable
○ Differentiation gives them pricing
power
● Many sellers
● Zero economic profit in the long term
● Price seekers and has some influences in
the price
Perfect Competition ● Many competitors
○ Price takers
● Identical products (standarized)
● Zero long term profit
● No barriers to entry → easy to exit or
enter
Demand Curves
Perfectly Competitive Market Imperfectly Competitive Market
- Price takers - Price seekers
- If perfectly competitive firm increases the - Horizontally downwards curve
price above the equilibrium price from the - If increase the price → will sell fewer
market → sell zero units units of output
- If perfectly competitive firm decreases the - If decrease the price → will sell more
price below the market equilibrium → units of output
still sell as much as they can produce + - Firms in an imperfectly competitive
lose profit as a result market must lower prices to sell more
- Horizontal demand curve units of output
- Perfectly elastic
Marginal Revenue is lower than the demand
Perfectly competitive market is allocatively
efficient as it produces where MR = MC.
Unlike perfectly competitive firms, imperfectly
competitive firms are not allocatively efficient, as
they prce above marginal cost and
under-produce.
As a result, there is a deadweight loss.
4.2 Monopoly
● Monopolies have one seller
● High barriers to entry
○ Prevents new sellers from entering
● Product is unique
○ No close substitutes
● Have a lot of influence on the price
Monopoly Graph:
Pf + Qf → Profit Maximization point
Profit Zero Profit Loss
ATC = P → Zero Economic
ATC < P → Economic Profit Profit ATC > P → Economic Loss
● Monopolies are not productively efficient, as they produce at a quantity above the minimum of
the ATC curve.
● Monopolies are not allocatively efficient, as they charge a price above marginal cost, leading to
deadweight loss
● Monopolies produce a lower quantity and charge a higher price than perfectly competitive
markets.
● A natural monopoly has a downward-sloping ATC curve that never touches the MC curve
● Natural monopolies always capture economies of scale, and may require regulation to reduce
deadweight loss
4.3 Price Discrimination
● When a firm sells different units of outputs at different prices
○ Have to divide customers by willingness to pay
■ Customers that have a more elastic demand will pay less
■ Customers that have a more inelastic demand will pay more
○ Prevent resales of product
■ Different prices do not reflect different costs → reflects customer’s willingness to
pay
3rd degree price discrimination 2nd degree price discrimination 1st degree (Perfect) price
discrimination
● When a firm charges ● When a firm charges ● When a firm is able to
different groups of different prices for charge each customer
people different prices, different quantities of a the maximum price they
such as student product, such as bulk are willing to pay for
discounts or senior discounts each unit
citizen discounts
Price Discrimination Graph
On a monopoly graph, price discrimination allows the firm to capture additional economic profit by
charging higher prices to consumers with a higher willingness to pay
Perfect Price Discrimination
● On a monopoly graph, price discrimination allows the firm to capture additional economic profit
by charging higher prices to consumers with a higher willingness to pay
● With perfect price discrimination, the monopoly firm's marginal revenue curve merges with the
demand curve, making it allocatively efficient and eliminating deadweight loss
● Perfect price discrimination allows the monopoly to turn all consumer surplus into economic
profit for the firm
4.4 Monopolistic Competition
● Monopolistic competitions have many sellers
○ Highly competitive
● Low barriers to entry
● Zero long run profit
● Differentiated goods but substitutable
● Has some impact on the price
Short run Long run
● ATC < demand curve
● In the long run, monopolistically
competitive firms will break even, with
the average total cost curve tangent to the
demand curve at the profit-maximizing
quantity
● The process of firms entering or exiting
the market will drive the industry towards
long-run equilibrium
● Although there is an economic loss, it still
operates as p > AVC curve
Characteristics:
● In the short run, monopolistically
competitive firms can earn economic
profits or losses
● The profit-maximizing quantity is where
marginal revenue equals marginal cost,
and the firm prices at the demand curve
● Economic profits are represented by the
area between the average total cost and
the demand curve
● Economic losses occur when the average
total cost curve is above the demand curve
at the profit-maximizing quantity
Short Run → Long Run
Short Run Profit → Long run Short Run Loss → Long run
● Monopolistically competitive firms are not productively efficient, as they operate with excess
capacity
● These firms are also not allocatively efficient, as they price above marginal cost, resulting in
deadweight loss
● However, the product differentiation in monopolistic competition provides value to consumers,
which may offset the inefficiencies
● Changes in fixed costs, such as taxes or subsidies, affect the firm's economic profits or losses in
the short run, but not the profit-maximizing quantity or price
● Changes in variable costs, such as input prices, shift both the marginal cost and average total cost
curves, affecting the firm's output and price decisions
4.5 Oligopoly and Game Theory
● Oligopolies have few sellers
● High barriers to entry
● Firms are mutually interdependent as there are only few firms
○ Actions of one firm will impact the outcome of another
● Some impact on the price
Graph
Not important in the AP Exam
● Not allocatively efficient
○ P > MC
○ Higher price, lower quantity
● Not productively efficient
○ Operate on downward sloping portion of ATC
Game Theory
● Method for understanding interdependent strategic behavior
○ Prisoners’ dilemma
■ Shows why two prisoners would both confess
Payoff Matrix
● The numbers in the payoff matrix represent the economic profits the firms can earn based on their
chosen strategies
● The collusion outcome, where the firms maximize their combined profit, is identified as the
quadrant with the highest combined profit
● To find the most likely outcome, the video analyzes the firms' best responses to each other's
strategies, leading to the identification of the Nash equilibrium
○ The Nash equilibrium is the most likely outcome, where neither firm has an incentive to
deviate from the chosen strategy
○ In the example, the Nash equilibrium is the quadrant where Simar Sandwiches raises their
price and Ryan's Rubin lowers their price
Dominant Strategy
● Action taken by a player without regard to the actions of another player