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Broadcom DDM Overview

The document outlines a digital direct mailer (DDM) campaign by Nutanix aimed at helping prospects explore cloud infrastructure solutions while offering a $10 e-gift card incentive for engagement. It details the process for partners to invite prospects, manage the experience, and redeem rewards. The campaign is designed to enhance cloud adoption and performance while providing reporting capabilities for tracking engagement.

Uploaded by

Awah Fru
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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15 views1 page

Broadcom DDM Overview

The document outlines a digital direct mailer (DDM) campaign by Nutanix aimed at helping prospects explore cloud infrastructure solutions while offering a $10 e-gift card incentive for engagement. It details the process for partners to invite prospects, manage the experience, and redeem rewards. The campaign is designed to enhance cloud adoption and performance while providing reporting capabilities for tracking engagement.

Uploaded by

Awah Fru
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Direct Mailer

Competitive Response: Nutanix vs. VMware by Broadcom

Get ready to set sail, navigate past Broadcom's stormy waters,


and discover smoother seas with our new digital direct mailer
(DDM)! Prospects will explore ways to reduce risk and find the
perfect solution for their business needs. Ultimately, they’ll learn
how Nutanix offers flexibility in cloud infrastructure and
enhances cloud adoption, application management, and overall
performance. After prospects download or view three pieces of
content, and they can snag a $/€/£10 e-gift card* (or local
currency). View the discovery page here.

Experience Package*
● Co-branded email invite kit with unique experience link
● Digital experience landing page 100% managed by
Nutanix
● $/€/£10 e-gift card* (or local currency) fulfilled and
funded by Nutanix

How the Experience Works


● Request your prospect Invite Kit via the Partner Portal.
Within 48 hours, Nutanix will send you a co-branded
email invite kit with custom UTM code to stamp and
shield your leads.
● Send the co-branded email from your own CRM
● Prospects will receive a co-branded invite with a link to
the experience page
● Once the link is clicked prospects will enter the
exploration themed experience page where they are
invited to click on a variety of assets
● Once prospects download and/or view three or more
pieces of content a form will appear to redeem an e-gift
card
● Work with your Nutanix channel or sales contact to
request reporting and understand who engaged with
your DDM

After the DDM


● An email will be sent to your prospects with a $/€/£10 e-gift card* (or local currency) voucher
upon completion of opt-in form
● Leads will be shielding from Nutanix follow-up. Please Deal Register leads via the Partner Portal
and leverage the full benefits of our Deal Registration program.

*Gift cards only available to participants in the United States, Canada, most EMEA and most Latin American
countries. US and EMEA Public Sector employees are not eligible. Nutanix will provide a local equivalent eGift if the
selected dining option is not available in the region. Limited to 5 e-gift cards per company.

Website partnerportal.nutanux.com • Email [email protected] • ©2023 Nutanix, Inc. All Rights Reserved.

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