Grapevine Communication
By
Dancel,Eino,Laguda
,Lasay,Overo
“Grapevine communication is an informal, unofficial, and
spontaneous communication system that arises within an
organization, characterized by the transmission of information
through personal interactions rather than formal channels.” – Louis
A. Allen,
Grapevine communication is an informal and unofficial
method of communication within an organization or social
group. It includes the exchange of information, gossip,
speculations, and rumors among individuals using informal
channels instead of official formal channels.
Absence of Formal Communication: When official communication
channels fail to provide timely or sufficient information, people often rely
on the grapevine to fill the gap.
The desire for Social Interaction: Grapevine communication can be driven
by the human need for social interaction and sharing information with
others.
Need for Confirmation or Validation: Employees might turn to the
grapevine to seek confirmation or validation of rumors or news.
Informal Nature: Grapevine communication operates outside formal
hierarchies, allowing any individual to participate, irrespective of their
position or authority.
Speed: Information travels quickly through the grapevine network, often
outpacing formal channels, reaching a large audience in a short time.
Unreliable Source: Due to its lack of verification, grapevine
communication may spread inaccurate or false information, leading to
confusion and misunderstandings.
Satisfies Social Needs: Grapevine communication serves as a platform for
informal bonding, opinion-sharing, and developing a sense of connection
among individuals.
Spontaneity: This form of communication emerges spontaneously from
casual conversations, spreading naturally throughout the organization.
1) Single-Strand Chain Pattern: In this form of grapevine communication,
information flows linearly or sequentially from one person to another. It
typically starts with one individual sharing information with another, who
then shares it with someone else, and so on. This type of grapevine appears
like a single-strand chain pattern, where the information flows in a single
direction along a single strand.
Grapevine communication mainly travels through unofficial channels which can be
both beneficial and harmful, depending on how it is managed. To effectively manage
grapevine communication, organizations can follow these strategies:
1/ Be Transparent and Present Full Facts: Transparency is crucial in managing
grapevine communication. Leaders and managers should strive to be open and
honest with their employees, sharing complete and accurate information
whenever possible.
2/ Avoid Control and Restriction: Instead of trying to control or restrict
grapevine communication, organizations should understand that it is a natural
human tendency.
3/ Maintain Open and Quick Formal Talks: Encourage an open-door policy
and timely communication within the organization.
5/ Discuss Worst-Case Possibilities: Being honest about potential challenges
and worst-case scenarios can help manage grapevine communication.
6/ Explain Decisions and Behaviors: If certain decisions or actions may
appear inconsistent or secretive, provide explanations for them.
7/ Consistent flow of precise, reliable, and timely information: Consistent
communication is key to managing grapevine communication. Ensure that
employees receive a consistent stream of precise, reliable, and timely information
This keeps them informed and less susceptible to relying on informal channels for
updates.
Grapevine communication offers both benefits and limitations to
organizations. Understanding these aspects can help managers and
leaders make informed decisions about how to utilize grapevine
communication effectively. Let’s explore the benefits and limitations:
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