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Social Media Strategy

The document outlines a social media strategy for Global Eye Intelligence, focusing on the roles of social media strategists, video editors, graphic designers, and social media handlers. Each role has specific responsibilities aimed at enhancing the podcast's reach and engagement through tailored content, partnerships, and creative video editing. Tips for improving audience engagement and content quality are also provided, emphasizing creativity and collaboration among team members.

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yashikasarasw2
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18 views4 pages

Social Media Strategy

The document outlines a social media strategy for Global Eye Intelligence, focusing on the roles of social media strategists, video editors, graphic designers, and social media handlers. Each role has specific responsibilities aimed at enhancing the podcast's reach and engagement through tailored content, partnerships, and creative video editing. Tips for improving audience engagement and content quality are also provided, emphasizing creativity and collaboration among team members.

Uploaded by

yashikasarasw2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GLOBAL EYE INTELLIGENCE

SOCIAL MEDIA STRATEGY

MAIN FOCUS: WHO says WHAT to WHOM

Social Media
Video Editors and Social media
Strategists and
Graphic Designer Handlers
Analysts

ROLES OF STAKEHOLDERS

 Social Media Strategists and Analysts

 Write reports on matters of strategic importance and host a suitable


guest to discuss the issue on podcast.
 Help Video Editor and Graphic Designer in making TAILOR MADE
Introductory videos, outro video, also help the person in creating short
formats clips like ‘shorts, reels, time stamps’.
 Finally getting all videos uploaded by coordinating with social media
handler.
 Sharing on all of your social media platform and requesting the Guest to
do the same for increased engagement.
 Find new partnerships with social media profiles which works in same
fields to increase social media presence of Global Eye YT Channel.

 Video Editor and Graphic Designer

 Coordinate with host for a creative thumbnail, short format videos


according to topic of the podcast.
 Thumbnails shall be attractive for Instagram and Youtube.
 Edit and run through videos for technical glitches.
 Get the video approved by (authority name) and providing the approved
and ready to upload videos (full and short clip) to the social media
handler.

 Social Media Handler

 Handle Social media accounts of Global Eye Intelligence, including


YouTube, Instagram, LinkedIn etc.
 Run Shorts, reels and YouTube full podcast.
 Keep engaging with audience by replying to comments, suggestions etc.
 Find new partnerships with social media profiles which works in same
fields to increase social media presence of Global Eye YT Channel.
Tips

 Analysts

 Watch other’s podcast for new ideas, topics and innovative ways to
engage more audience.
 Follow YT Algorithm as much as possible and create videos
accordingly.
 Podcast language to be Bi-lingual if possible. (English and Hindi).
 Appropriate guest for Podcast

I. Experts
II. People with high presence on social media.

 Try to partner with other podcasters.


 Always try to share/discuss your report with the guest.

 Video Editor and Graphic Designer

 Find Innovative ways in which video can be edited and make it


engaging with Bloopers, Background music, memes etc.
 Create a proper seamless funnel i.e. introdiscussionoutro
 Creativity is the key.
 Editing shall be blend of creativity and professionalism.

 Social media handlers

 Find creative ways to increase engagement.


 Creativity is the key.

 Podcast Layout

 Side by Side window for an interview type experience, instead of


zoom meeting. Eg: StartNews Global, DefTalks with Aadhi Achint,
Gunners Shot etc.
 Thumbnail/ banners with real pictures, using real videos fetched
from open sources in introduction for more indulging experience.
 Call to Action by hosts at end, for eg Please LIKE, SHARE,
SUBSCRIBE our Channel.
 Add relevant pictures, bloopers in between the video.

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