Pain Point Addressed:
● Remote Care Anxiety: Families often worry about the well-being of loved ones when
distance and busy schedules hinder regular in-person care.
● Inadequate Proactive Monitoring: Traditional healthcare may miss early signs of
health issues due to lack of continuous, personalized oversight.
● Communication Gaps: Without real-time updates, families remain uninformed about
critical health changes, increasing stress and uncertainty.
● Accessibility Challenges: Coordinating high-quality, at-home healthcare services is
often cumbersome and expensive.
“WestayClose bridges these gaps by offering affordable, tailored, and comprehensive in-
home healthcare services—ensuring your family is cared for, wherever you are.”
Market Size: India & Global
India
Home Healthcare Market (2024):Expected to reach $15 billion, with a 20% annual growth
rate.
Telemedicine Market (2025):Projected to exceed $5 billion, driven by rising smartphone use
and internet penetration.
Aging Population:Over 100 million individuals above 60 by 2030, creating a growing demand
for remote healthcare solutions.
Global:
Telehealth Market: Expected to surpass $150 billion by 2025, with sustained growth of
approximately 25% CAGR(Compound Annual Growth Rate)
Virtual Care & Remote Monitoring: Driving a significant portion of the global healthcare
sector's expansion as people seek convenience and cost-effective healthcare solutions.
Market Size
● India:
○ Aging population expected to exceed 100M by 2030
○ Home healthcare market opportunity of approximately $2B–$3B, growing at
15–20% CAGR
● Global:
○ Telehealth market projected to surpass $150B by 2025
○ Rising adoption of remote healthcare solutions worldwide
Indian Industry Examples
● Practo:
Digital healthcare platform offering telemedicine, online consultations, and
appointment management.
● mfine:
On-demand telehealth service connecting patients with doctors for remote
consultations and real-time health monitoring.
● Tata 1mg:
Comprehensive digital health solution integrating telemedicine, diagnostics, and e-
pharmacy services.
● Portea Medical:
Home healthcare provider delivering personalized in-home care, chronic disease
management, and remote patient monitoring.
These industries highlight the growing trend towards technology-enabled healthcare in India,
showcasing the market potential and the evolving consumer preference for accessible,
affordable, and high-quality healthcare services.
Business Model
● Affordable Access:
○ Services starting at just ₹99, making high-quality healthcare accessible to all.
● Customized Care Plans:
○ Personalized packages tailored to individual health needs, focusing on
preventive care and early diagnosis.
● End-to-End Coordination:
○ Dedicated care executives manage regular home visits, screenings, and real-
time updates to ensure seamless care.
● Strategic Partnerships:
○ Collaborates with top-tier hospitals, certified diagnostics, labs, and emergency
services for comprehensive support.
● Revenue Streams:
○ Mix of subscription-based packages and pay-per-service options, ensuring
flexible and scalable revenue.